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I do not just design ads; I engineer creative systems that scale revenue. I am a Senior Creative Strategist with a background as a Senior Designer and specialized training in User Experience Research. Having directed integrated campaigns for global brands like TiNDLE, Sony Europe, and TikTok APAC, and scaled direct-to-consumer companies like Built Different, Nero Fabric and Dentis, I bridge the gap between high-level performance data and precise visual execution. If you are a brand looking to aggressively improve your return on ad spend, click-through rates, and overall conversions, I provide the strategic infrastructure and the creative direction to make it happen. Why clients trust me: • 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Proven track record with top-tier brands (Amazon Singapore, PICO, Riot Games, TiNDLE, The Sports HQ). • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: As a postgraduate in UX Research, I don't guess—I analyze user behavior to create assets that stop the scroll and convert. • 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: From the ad creative to the landing page experience, I optimize the entire journey. Core Services: • 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: Static & Motion assets optimized for Meta, TikTok, and Google. • 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Competitor analysis, angle development, and testing roadmaps. • 𝗖𝗥𝗢 & 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗔𝘂𝗱𝗶𝘁𝘀: Improving the destination to maximize ad spend efficiency. I run PEiKA, a creative performance studio where we blend design with data. Whether you need a hands-on designer or a strategic partner to manage your creative output, I have the structure to deliver. Let’s turn your ad spend into profit. Happy to discuss a fixed price tailored to your business needs!

Creative strategist for DTC supplement, health, and wellness brands. I build the ad angles, hooks, and UGC scripts behind Meta (Facebook & Instagram) ads that sell - direct-response, performance creative built on what your customer responds to, not guesswork. I'm Eda, a Barcelona-based freelancer, and this is genuinely my world. I know what it feels like to hand your brand to someone and hope they treat it the way you would. For the time we work together, your brand feels like mine. As a creative strategist, I live in the Meta Ad Library, your reviews, and your customer language - turning that into testable ad concepts, briefs, and UGC scripts your editor or media buyer can run. Health and wellness is its own game, and compliance is where most brands get stuck. I write around structure/function claims and FTC/FDA rules so the creative stays clean and still performs - no disease claims, no fake before-and-afters, no message so watered down it says nothing. WHAT I'M PROUDEST OF - Creative strategy on DTC ad programs, including a brand scaled from $0 to 7 figures in a year (case study in my portfolio). - Created content that hit 5M+ views for a supplement brand and turned it into real sales. - Scaled a wellness brand from 800 to 13K+ followers in 6 months - this time fully organic. - Grew my own audience (@edaburcusenel) to 20K+ doing the exact things I'd do for you. - Founded Her Move Club, a 10K+ women's community in Barcelona (@hermoveclub). On Upwork I'm Top Rated Plus with 100% Job Success and 20+ five-star reviews - all in health, wellness, and lifestyle. What clients say most: the work actually looks and sounds like them, not something generic. WHAT WORKING WITH ME LOOKS LIKE - a monthly creative strategy retainer: - Research first - customers, reviews, and competitors in the Meta Ad Library, to find the angles and hooks that convert. - Concepts that earn their place - ad creative built to test, not trend-chasing. - Briefs & UGC scripts - ready for your editor or media buyer, no hand-holding. - Testing & iteration - I read the data back in plain language; we scale winners, cut the rest. - Compliance handled - everything inside structure/function and FTC/FDA rules. Coming from years on the organic side, I can also shape your organic content strategy so it speaks the same language as your ads. The easiest way to start is a one-time creative audit: I review your ad account and current creative, show you where it loses people and what I'd test first - and you keep it either way. If it clicks, it rolls into the retainer. I take on a couple of brands at a time so each gets real attention. Opening 1 spot for August - send me a note about your brand and what you'd love to fix.

🚀 At Boost Ecom Ads, we help 6–8 figure eCom & digital product brands scale with high-converting ad creatives and performance-driven Meta ads. Having an eCom brand can be tough and not knowing how to scale effectively makes it even harder. Between managing creators, testing hooks, briefing editors, and trying to keep ad performance steady, it’s easy to get stuck in the weeds. Worse, if your ads aren’t backed by strong creative strategy and pain-point-driven content, you’re likely burning ad spend without results. 👉🏼 That’s where we come in. We’re your creative growth partner—handling everything from UGC sourcing to execution and ad management, so you can focus on growing the business. ✅ UGC Creator Management (Briefs, casting, reviews) ✅ Deep Research on Target Audiences (Pain points, desires, objections) ✅ Scroll-Stopping Video Ads, Graphic Design & Photo Ads ✅ Ad Scriptwriting & Creative Strategy (Hooks, CTAs, angles) ✅ High-Converting Editing for Meta (Reels, carousels, cut-downs) ✅ Paid Ads Management on Meta (Daily optimization, testing, scaling) Why Work With Us? 📌 We’ve created and launched hundreds of top-performing ads for 7-figure brands in beauty, wellness, jewelry, and more 📌 We bring both the strategy and execution conversion-focused creatives that actually scale 📌 Our team moves fast, understands performance, and thinks like growth partners not freelancers Let’s build a system that helps you scale profitably, with the creative edge your brand needs.

Why SaaS founders hire me as their Creative Strategist Most SaaS brands running paid ads have the same problem: their creative doesn't convert. Generic hooks. Videos that lose viewers in the first 3 seconds. Static ads that look like ads. It's not a budget problem. It's a creative strategy problem. I've worked with 20+ SaaS brands — mostly US market — developing performance creative that actually moves the needle on Meta and TikTok. 1️⃣ What makes me different - I don't just produce content — I build creative systems. Every batch is designed as an experiment: different hooks, different angles, different formats. - I combine creative strategy + market research (ICP analysis, competitor ad audits, messaging frameworks) before producing a single asset. - Research phase and first creative brief delivered within 4 days. 2️⃣ What I offer - UGC Ad Scripts & Production — hooks, angles, and scripts built to convert - Creative Strategy — ICP research, competitor analysis, creative testing frameworks - Meta & TikTok Ads Management — full ad account setup, campaign management, and optimization - Static Ads — scroll-stopping visuals for feed and stories 3️⃣ How I work Every project starts with research — not production. I analyze your ICP, your competitors' ads, and the messaging angles that work in your category. Then we build and test. Then we scale what wins. Month 2 is always better than Month 1 because it's built on real data. 4️⃣ Proven results ✦ 20+ SaaS brands scaled on Meta and TikTok ✦ Experience with US market ad accounts with significant monthly ad spend ✦ End-to-end creative: from ICP research to final asset delivery 📩 Drop me a message with your brand name and I'll share a quick thought on your current creative strategy — no commitment needed. 🎯 EXPERTISE: UGC Ad Production · Creative Strategy · Performance Creative · Hook Testing · Meta Ads · Facebook Advertising · Creative Testing · Avatar Research · Competitor Ad Audits · Script Writing · Static Ads · SaaS Marketing · Paid Social · A/B Testing · Ad Fatigue Strategy · UGC Creator Management · Short-Form Video · CAC Reduction · ROAS Optimization · Creative Reporting · Monthly Creative Systems · Performance Copywriting 📱 PLATFORMS & TOOLS: Meta Ads Manager · TikTok Ads · Facebook Ads · Instagram Ads · Canva · CapCut · Notion · Meta Ad Library · TikTok Creative Center · Loom

🎯 I've worked for these agencies: Wunderman, Havas, 121, Boom, Omnify, Skale Creatives, The Venture Beyond, Untamed, Bold Bananas, AdsWithMarian. I know how industries like skincare, prop funding, sports and DTC brands in general move on this field. I'm always focused on new trends, using patterns that work and using ai to make my work faster, not to do my work. I've seen brands like Quasi, Senarah, SugarBaby, FitCherries, Avera, Lialys, Tonochi, KaEx, Minimal Desk Setups, Warrior Willpower, PureFlow, AltruaLab Lymphatic Complex, Gemmies, Featherie, and a big etc. If I tell you we can print money with ads, trust me, we can print money with ads. Not using AI to write about myself as some "CS" out there might be doing. Writing is my passion. My work is fully hands-on: • Creative research & angles • Hooks & ad scripts (UGC, video, statics) • Direct response copywriting • Iteration based on CTR, retention & conversions • Claude Code, Higgsfield.ai, BrandSearch, AdSpy, Motion, CreativeOS, Frameio, etc. Understanding audience psychology is the foundation of everything I do. I break down fears, desires, and objections to create ads that stop the scroll and drive action. 👩‍🎓Graduated from the Instituto Peruano de Publicidad in Lima. 👩‍🎓EcomTalent – Creative Strategist Certification - #1 Place On Whop To Learn How To Scale Ecom Brands With Ads 👩‍🎓Diploma in Digital Marketing at the Australian Pacific College creative school in Sydney. 👩‍🎓Bilingual in English and Spanish (Latin and European). Currently available to collaborate directly with brands looking for a creative strategist who thinks in performance. I don't make ads, I print money. Happy to jump on a quick call to see if we’re a good fit. Can't wait? Grab some pop-corn, stretch your legs and watch my portfolio below.

👋🏻 Hi, I'm Marianela! 🏆Top Rated Freelancer ✅ 100% Job Success With a strong background in Performance Advertising Design, I’ve worked alongside agencies and brands to craft high-impact ad creatives that drive conversions. My expertise lies in developing data-driven visuals optimized for Meta Ads, Google Ads, Amazon Sponsored Display, and LinkedIn Ads, ensuring ad creatives that don’t just look good but perform. Having collaborated with eCommerce brands, SaaS companies, service providers, and marketing agencies, I understand the importance of ROI-focused design. Whether your goal is to scale campaigns, improve ad engagement, or refine your brand’s visual presence, I deliver strategic solutions that maximize ad performance. 🎯 What I specialize in: ✔️ High-converting ad creatives for paid social & programmatic campaigns ✔️ Strategic Performance Ad Design for Meta Ads, Google Ads, and Amazon Sponsored Display ✔️ Brand Identity & Communication Strategy aligned with advertising success ✔️ UX/UI Design for Landing Pages & Digital Funnels to optimize conversions ✔️ Agency-Centric Design Solutions – Banners, hero sections & promotional graphics 💡 Why work with me? 🔹 Deep understanding of ad metrics to refine creative strategies 🔹 Data-driven design decisions to enhance CTR & reduce CPA 🔹 Experience working with marketing & advertising agencies 💬 If your agency or business needs high-performing ad creatives, let’s connect and optimize your campaigns! 📩 Ready to scale your advertising success? Let’s collaborate and make it happen!