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Most Google Ads campaigns don’t fail because businesses aren’t spending enough. They fail because the account structure, conversion tracking, search intent, and bidding signals are misaligned from the beginning. That usually shows up as: • High CPCs with weak lead quality • Campaigns running for months without scalable growth • Good traffic that never converts into customers • Agencies delivering reports while performance stays flat • Increasing spend without predictable ROI This is the stage where most clients contact me. I work on Google Ads, Microsoft Advertising, and Google Ad Grants accounts that are already active but underperforming because the underlying system was built around traffic instead of buying intent. My focus is not “more clicks.” It’s improving how advertising decisions are made so campaigns become measurable, scalable, and financially sustainable. ━━━━━━━━━━━━━━━ WHAT I ACTUALLY FIX ━━━━━━━━━━━━━━━ Before scaling budgets, I identify where performance is breaking down: ✔ Conversion tracking accuracy ✔ Search intent alignment ✔ Keyword quality & search term waste ✔ Campaign structure inefficiencies ✔ Budget leakage points ✔ Poor bidding signals ✔ Landing page mismatch ✔ Weak ad messaging ✔ Audience targeting problems Once the data becomes reliable, campaigns can scale with far less volatility. ━━━━━━━━━━━━━━━ WHAT I HELP WITH ━━━━━━━━━━━━━━━ • Google Ads campaign setup & restructuring • Google Ads optimization & scaling • Microsoft Ads campaign management • Google Ad Grants account management & optimization • GA4 & conversion tracking analysis • Search term & keyword strategy • RSA ad copy testing • Call ads & lead generation campaigns • Landing page alignment recommendations • Competitor & auction analysis • Performance Max campaign optimization • Cost-per-lead reduction strategies • Account audits & recovery ━━━━━━━━━━━━━━━ HOW I APPROACH ACCOUNTS ━━━━━━━━━━━━━━━ I don’t rely on blind automation or “set-and-forget” campaign management. Most accounts already contain enough data to improve performance — the problem is usually that the data is incomplete, misleading, or structured poorly. My process focuses on building cleaner signals so Google’s algorithm optimizes toward real business outcomes instead of low-quality activity. That means: • cleaner conversion data • stronger intent targeting • better search filtering • more stable lead flow • lower wasted spend ━━━━━━━━━━━━━━━ COMMON PROBLEMS I HELP SOLVE ━━━━━━━━━━━━━━━ • High ad spend with inconsistent lead quality • Campaigns generating clicks but not inquiries • Poor conversion tracking creating unreliable data • Search campaigns attracting irrelevant traffic • Performance Max campaigns spending without transparency • Rising CPCs with declining conversion rates • Accounts over-optimized by automation • Weak campaign structure limiting scalability • Low-performing keywords draining budget • Businesses unable to identify which campaigns are profitable ━━━━━━━━━━━━━━━ WHY MANY GOOGLE ADS ACCOUNTS UNDERPERFORM ━━━━━━━━━━━━━━━ In many accounts, the problem is not the platform itself. It’s usually one or more of these: • Broad keyword targeting • Weak conversion signals • Poor landing page alignment • Misleading attribution data • Incorrect bidding strategies • Lack of negative keyword control • Disconnected campaign structure • Optimization decisions based on incomplete data When these issues compound over time, businesses often increase budget before fixing the system — which usually increases wasted spend instead of improving results. ━━━━━━━━━━━━━━━ EXPERIENCE & CERTIFICATIONS ━━━━━━━━━━━━━━━ 15+ years managing Google Ads, Microsoft Advertising, and Google Ad Grants campaigns across multiple industries with a strong focus on lead generation, campaign optimization, and performance analysis. Google Ads Certified with experience managing accounts focused on: • lead generation • campaign recovery • conversion tracking improvements • scalable acquisition strategies • lower cost-per-lead optimization • long-term account performance ━━━━━━━━━━━━━━━ WHAT CLIENTS VALUE MOST ━━━━━━━━━━━━━━━ Clients typically work with me because they want: ✔ clearer performance insights ✔ more reliable lead generation ✔ cleaner account structure ✔ lower wasted spend ✔ strategic optimization instead of guesswork ✔ campaigns that can scale with data integrity ━━━━━━━━━━━━━━━ IMPORTANT ━━━━━━━━━━━━━━━ I don’t believe every account should scale immediately. Sometimes the best decision is fixing measurement, traffic quality, and conversion reliability before increasing spend. That usually leads to stronger long-term performance than simply increasing spend on unstable campaigns. If your campaigns are active but results feel expensive or inconsistent, send a brief overview. I’ll review the account, identify what’s holding performance back, where budget is leaking, and whether it can be improved. Message me when ready.

Your Ad Spend Is Either Building Your Business or Quietly Bleeding It Dry. Right now I manage a U.S.-based lifestyle eCommerce brand spending roughly $150,000/day on ads — and generating $700,000+ in daily revenue, over $22M in the last 30 days alone. That's not luck. That's structure, tracking, and disciplined optimization working together. Most ad accounts don't fail because of the platform. They fail because of weak offers, broken tracking, messy account structure, or budgets scaled before the foundation could hold. I fix that — then I scale it. I'm Syed Usama, a Paid Advertising Specialist with 10+ years managing Meta Ads, Google Ads, and full-funnel PPC for brands across the US, UK, Europe, and the Gulf. $10M+ in managed spend. 100+ projects. eCommerce brands, service businesses, coaches, and founders who wanted paid ads to be a system — not a gamble. What You Actually Get: ✔ Qualified leads, not just clicks ✔ Profitable eCommerce sales (Shopify specialty) ✔ Improved ROAS — data-backed, not hope-backed ✔ Lower CPL & CPA through smarter structure ✔ Stable accounts — no resets, no bans, no drama Why Ad Accounts Break (And How I Fix Them First) — Weak offer-to-audience fit — Funnel and ad message misalignment — Broken pixel / Conversion API setup — Account structures that confuse the algorithm instead of feeding it — Scaling too fast, too early Every account I take on gets audited against this list before a single dollar moves. Meta & Facebook Ads — Core Specialty Full-funnel TOF/MOF/BOF strategy · B2B & B2C lead gen · Shopify & eCommerce conversion campaigns · Retargeting · Creative testing (hooks, angles, messaging) · Advantage+ & broad targeting · Pixel + CAPI setup · Full KPI reporting (CTR, CPC, CPL, CPA, ROAS) Google Ads & PPC — Amplifying Channel Search, Shopping & Performance Max · PPC audits & restructuring · Cross-channel tracking & budget allocation · Funnel optimization across paid channels Google Ads isn't an afterthought here — it's built to work alongside Meta, not compete with it. Who I Work Best With 🔹 Shopify & eCommerce brands ready to scale — or stuck and needing a rebuild 🔹 Service businesses needing consistent, predictable lead flow 🔹 Coaches, consultants & info-product sellers 🔹 Founders looking for 90-day+ growth partnerships, not one-off experiments My Process Audit — Account, offer, funnel, tracking — all reviewed before touching budget Strategy — A clear plan built before a single dollar is spent Launch — Structured campaigns aligned to your actual business goals Optimize — Daily/weekly data review, transparent reporting Scale — Controlled budget increases only when the metrics confirm it What Clients Say ⭐⭐⭐⭐⭐ "Amazing — understands tasks quick, doesn't make mistakes. Gives his opinion when asked. Great knowledge." — Upwork Client, 2025 "Highly recommend Usama as a Paid Media Specialist. Strong understanding of Meta, TikTok, Google, and other ad platforms. Reliable, easy to work with, and consistently brings a problem-solving mindset." — Saqlain A., Co-Founder, The Remote Rep Ready to Turn Ad Spend Into a Predictable Growth System? Send me what you're currently running, what's not working, and what you want to hit. I'll take a real look and tell you exactly where the gaps are — no fluff, no upsell pitch. Facebook Ads Manager, Meta Ads, Google Ads, Facebook Advertising, PPC Campaign Setup & Management, Shopify Marketing, Ecommerce Marketing, Performance Marketing, Search Engine Marketing, Social Media Advertising, Pay Per Click Advertising, Google Ads Account Management, Conversion Rate Optimization, Marketing Strategy, Facebook Ad Campaign, TikTok Ads, Campaign Optimization, Digital Marketing, Marketing Analytics, E commerce Ads, Facebook Ecommerce Ads, Local Google Ads, Lead Generation, Services Based Ads, Google Services Ads, Facebook Ads, Shopify Ads, Shopify Facebook Ads, Shopify Google Ads, Bing Ads, Pinterest Ads, facebook ads media buyer, google ads ppc, google ads ppc campaign, google ads facebook ads, google ads for real estate, google ads for ecommerce, google ads mortgage, google ads audit, facebook ads lead generation, facebook ads local business, facebook ads for gyms, facebook ads for home improvement, Google ads for health care clinic,

Back on Upwork with proven project success. Recently worked on diverse IT projects — now available, quick to respond, and ready to deliver reliable results. I bring together over 15 years of corporate IT experience and a passion for digital marketing to help organizations and entrepreneurs build secure infrastructures and grow their digital presence. ▪ Microsoft 365 | Azure | Windows Server | Intune | AD ▪ Social Media Strategy | Content Creation | Meta Ads Let’s connect if you’re looking for someone who can: ✅ Set up or manage your Microsoft cloud and systems ✅ Build and grow your social media presence ✅ Deliver both tech and creative solutions from one partner Specialties: Microsoft 365 Administration (Exchange Online, Teams, SharePoint, OneDrive, licensing, security) Microsoft Azure (Virtual Machines, Azure AD, identity & access management, cloud networking) Endpoint Management (Intune & SCCM) (Device compliance, application deployment, patch management) Windows Server & Active Directory (On-prem AD, Group Policy, DNS, DHCP, user/access control) Social Media Management & Digital Marketing (Content strategy, Meta Ads, platform growth, brand engagement)

Welcome Everyone Umar here, to bring success for your business by leaps and bounds My Slogan has always been: "My worthy clients should not only be satisfied but delighted" I have fabulous expertise in Paid Search Internet Marketing at: • Google Ads (AdWords), • Microsoft Bing Ads (Yahoo/Bing), And covering many other platforms of this field as well. My set campaigns are a gateway for rapid sales at lowest daily spending. My aim is very clear “My clients should get remarkable success after hiring me" The feedbacks of my previous clients are the glaring example of my expertise. I have been working in Google Ads & Microsoft Bing Ads industry for last 18 years and have shown unprecedented performance. My significant performance in generating traffic paved way for more and more sales for my clients. While working in Google Ads & Bing Ads, my passion is to Increase Internet Sales and ROI. Comments from my Recent Clients: ------------------------------------------------------------------------------------------------------------- "Thank you so much" (5 Star Feedback) "Thanks," (5 Star Feedback) "great work. very friendly and worked hard." (5 Star Feedback) "Excellent job" (5 Star Feedback) "Great Worker, Good at Generating Leads at a Low Price. Will continue to do business with him." (5 Star Feedback) "Great work ethic" (5 Star Feedback) "It was a pleasure working with Umar. He delivers Top Notch Quality and consideration for each job. Thank you for all of your hard work. I Highly recommend his expertise to anyone needing PPC work done." (5 Star Feedback) "Awesome guy and quality work! It's always a pleasure to work with him" (5 Star Feedback) "I am so very confident in Umar's abilities that I decided to give him a raise after less than 2 weeks on the job. He is very passionate and diligent. He has shown himself to possess very strong expert knowledge in PPC Management. We are still in the infancy of our PPC Campaign, but I will be sure to keep him and continue to give him raises as our company begins earning ROI and developing a more robust budget. I wouldn't mind having him as a full time employee in the near future!" (5 Star Feedback) "Umar and his team did a good job. Completed the work in good time and met my requirements." (5 Star Feedback) "Got the job done quickly and to spec. Couldn't ask for better." (5 Star Feedback) -------------------------------------------------------------------------------------------------------------- So, If you need leads at affordable rates and want a new successful era for your business, then let’s join hands and start working on it. Just hire me and start a new venue of success for your business Give me a call and let's talk. Best Regards Umar Farooq

Hello there! My name is Hassan Khan and I'm an experienced digital marketer with expertise in creating effective Google & Bing advertising campaigns. With "07 years of experience" in the industry, I have in-depth technical working and management experience in Search & Display advertising, remarketing ads, Google Shopping, Pay Per Click-PPC advertising, cost per acquisition-CPA & conversion rate optimization. - I have been able to develop unique strategies that drive conversions and provide a strong return on investment for my clients. - I specialize in creating highly effective and engaging campaigns that drive traffic and increase revenue for my clients. - My specialties include targeting, ad copywriting, and A/B testing to ensure that each campaign is optimized for success. - I have a proven track record of successfully managing large budgets and delivering measurable results. - I've worked with clients across a range of industries, from e-commerce to B2B services mainly in the United States, United Kingdom, Canada, Australia and United Arab Emirates. - I would love to bring my skills and experience to your project and help you achieve your advertising goals. Things I do: -Google Ads (formerly AdWords) -Microsoft Advertising (formerly Bing Ads) -Keyword Research -Campaign Optimization -Strategy -Copywriting (ads and landing pages) Business growth through digital marketing is my passion. I look forward to helping you with your campaign. Let's connect and get started!

“People don’t search for products, they search for solutions.” Most businesses think customers are searching for their product/services, but that’s not how it works. Winning in Google Ads is about solving intent with the right search terms, not just targeting product/service names as keywords. While you’re scrolling through my Upwork, reviewing profiles, and trying to find the right freelancer, one thing becomes obvious, you don’t just need someone who can complete the task, you need someone who can deliver it the right way. I am a Certified Google Ads PPC Expert for Lead Generation and Ecommerce Sales Scaling with more than 8 years of experience. I have scaled multiple brands from stuck sales to consistently growing revenue. My strategies work because I build detailed funnels with 7+ stages before launching campaigns. I am a Google Approved Partner and Google Official Search Certified. (Certificate is attached to my Profile) I am a good fit because: 🔹 I am a data analytical person 🔹 I understand Google algorithms deeply 🔹 I build customized ad copies for high-performance results 🔹 I perform A/B testing to improve performance at scale 🔹 I am 24/7 active for urgent/important communication 🔹 I have extensive experience managing accounts with $180K+ monthly ad spend 🔹 I am also experienced in Conversion Rate Optimization (CRO) 🔹 I always provide solutions and ideas first, not excuses As plus points, these are the other softwares I have strong control over: ✔ META Ads ✔ TikTok Ads ✔ Google Analytics ✔ Google Tag Manager ✔ Miro for detailed funnel strategy drafting I work with these platforms, campaigns, and strategies: ✔ Google Ads (Search, Shopping, Display, YouTube & Performance Max campaigns) ✔ Google Merchant Center setup & optimization + Google Analytics tracking ✔ 7+ stage detailed funnel building and retargeting strategies for higher conversions ✔ Microsoft Advertising (Bing Ads) for additional high-intent traffic I manage performance-driven campaigns across key industries, including: 🔹 E-commerce & Fashion 🔹 Home Services (HVAC, Plumbing, Pest Control) 🔹 Healthcare & Medical Products 🔹 Legal & Financial Services 🔹 SaaS Products I’ve worked with industry leaders such as: ✔ Sora Fashion Brand USA ✔ FreshExpress USA ✔ Bruce Law Firm USA ✔ Kent Homes USA ✔ Rigid Welding Canada ✔ Nordic Visuals ✔ Fotomax Germany ✔ IMS Vintage Iceland ✔ And many more If you’re serious about scaling quality results and want someone who treats your ad spend like their own money, we should talk before my slots are gone. Not convinced yet? But “40+ delivered jobs,” “Top Rated Plus Badge,” and a “100% Job Success Rate” aren’t built from guessing. I will let that help you make a decision. I want to ensure our pricing aligns with your goals. Here is how I structure my contracts: 1: One-Time Audit, Strategy & Optimization: $22/hour. 2: Ongoing Monthly Management: $15/hour. 3: I can offer a Fixed-Fee structure once we discuss your project requirements in more details. 4: I also Offer 35% per hour discount on your first two months as incentive to get started smoothly with your project. 5: Contact me for personalized contract or deal.