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Hi! I’m Umer Khan a Google & Microsoft Ads Certified Premier Partner and Top Rated digital marketing specialist with 20+ years of hands-on experience driving ROI-focused paid media campaigns. I’ve completed thousands of hours of work on Upwork and helped 350+ clients worldwide scale their businesses with smart PPC strategies. Upwork I don’t just run ads — I build performance engines that deliver consistent results and growth. My work is both data driven and centered around your goals: ✅ What I Can Do For You Google Ads & Microsoft (Bing) Ads — Search, Display, Video, Shopping, Performance Max Meta (Facebook & Instagram) Ads TikTok, LinkedIn & Amazon Advertising Advanced analytics & tracking (GA4, GTM, Looker Studio) Campaign setup, optimization & scaling Lead generation & e-commerce growth strategies Conversion tracking, reporting & insights 💡 Why Clients Choose Me ✔ Proven track record of high-ROI campaigns ✔ Transparent communication & reporting ✔ Tailored strategies for your specific business goals ✔ Long-term client relationships with repeat work 💬 Let’s collaborate and grow your business profitably through smart, scalable paid media.

Most Google Ads campaigns don’t fail because businesses aren’t spending enough. They fail because the account structure, conversion tracking, search intent, and bidding signals are misaligned from the beginning. That usually shows up as: • High CPCs with weak lead quality • Campaigns running for months without scalable growth • Good traffic that never converts into customers • Agencies delivering reports while performance stays flat • Increasing spend without predictable ROI This is the stage where most clients contact me. I work on Google Ads, Microsoft Advertising, and Google Ad Grants accounts that are already active but underperforming because the underlying system was built around traffic instead of buying intent. My focus is not “more clicks.” It’s improving how advertising decisions are made so campaigns become measurable, scalable, and financially sustainable. ━━━━━━━━━━━━━━━ WHAT I ACTUALLY FIX ━━━━━━━━━━━━━━━ Before scaling budgets, I identify where performance is breaking down: ✔ Conversion tracking accuracy ✔ Search intent alignment ✔ Keyword quality & search term waste ✔ Campaign structure inefficiencies ✔ Budget leakage points ✔ Poor bidding signals ✔ Landing page mismatch ✔ Weak ad messaging ✔ Audience targeting problems Once the data becomes reliable, campaigns can scale with far less volatility. ━━━━━━━━━━━━━━━ WHAT I HELP WITH ━━━━━━━━━━━━━━━ • Google Ads campaign setup & restructuring • Google Ads optimization & scaling • Microsoft Ads campaign management • Google Ad Grants account management & optimization • GA4 & conversion tracking analysis • Search term & keyword strategy • RSA ad copy testing • Call ads & lead generation campaigns • Landing page alignment recommendations • Competitor & auction analysis • Performance Max campaign optimization • Cost-per-lead reduction strategies • Account audits & recovery ━━━━━━━━━━━━━━━ HOW I APPROACH ACCOUNTS ━━━━━━━━━━━━━━━ I don’t rely on blind automation or “set-and-forget” campaign management. Most accounts already contain enough data to improve performance — the problem is usually that the data is incomplete, misleading, or structured poorly. My process focuses on building cleaner signals so Google’s algorithm optimizes toward real business outcomes instead of low-quality activity. That means: • cleaner conversion data • stronger intent targeting • better search filtering • more stable lead flow • lower wasted spend ━━━━━━━━━━━━━━━ COMMON PROBLEMS I HELP SOLVE ━━━━━━━━━━━━━━━ • High ad spend with inconsistent lead quality • Campaigns generating clicks but not inquiries • Poor conversion tracking creating unreliable data • Search campaigns attracting irrelevant traffic • Performance Max campaigns spending without transparency • Rising CPCs with declining conversion rates • Accounts over-optimized by automation • Weak campaign structure limiting scalability • Low-performing keywords draining budget • Businesses unable to identify which campaigns are profitable ━━━━━━━━━━━━━━━ WHY MANY GOOGLE ADS ACCOUNTS UNDERPERFORM ━━━━━━━━━━━━━━━ In many accounts, the problem is not the platform itself. It’s usually one or more of these: • Broad keyword targeting • Weak conversion signals • Poor landing page alignment • Misleading attribution data • Incorrect bidding strategies • Lack of negative keyword control • Disconnected campaign structure • Optimization decisions based on incomplete data When these issues compound over time, businesses often increase budget before fixing the system — which usually increases wasted spend instead of improving results. ━━━━━━━━━━━━━━━ EXPERIENCE & CERTIFICATIONS ━━━━━━━━━━━━━━━ 15+ years managing Google Ads, Microsoft Advertising, and Google Ad Grants campaigns across multiple industries with a strong focus on lead generation, campaign optimization, and performance analysis. Google Ads Certified with experience managing accounts focused on: • lead generation • campaign recovery • conversion tracking improvements • scalable acquisition strategies • lower cost-per-lead optimization • long-term account performance ━━━━━━━━━━━━━━━ WHAT CLIENTS VALUE MOST ━━━━━━━━━━━━━━━ Clients typically work with me because they want: ✔ clearer performance insights ✔ more reliable lead generation ✔ cleaner account structure ✔ lower wasted spend ✔ strategic optimization instead of guesswork ✔ campaigns that can scale with data integrity ━━━━━━━━━━━━━━━ IMPORTANT ━━━━━━━━━━━━━━━ I don’t believe every account should scale immediately. Sometimes the best decision is fixing measurement, traffic quality, and conversion reliability before increasing spend. That usually leads to stronger long-term performance than simply increasing spend on unstable campaigns. If your campaigns are active but results feel expensive or inconsistent, send a brief overview. I’ll review the account, identify what’s holding performance back, where budget is leaking, and whether it can be improved. Message me when ready.

“People don’t search for products, they search for solutions.” Most businesses think customers are searching for their product/services, but that’s not how it works. Winning in Google Ads is about solving intent with the right search terms, not just targeting product/service names as keywords. While you’re scrolling through my Upwork, reviewing profiles, and trying to find the right freelancer, one thing becomes obvious, you don’t just need someone who can complete the task, you need someone who can deliver it the right way. I am a Certified Google Ads PPC Expert for Lead Generation and Ecommerce Sales Scaling with more than 8 years of experience. I have scaled multiple brands from stuck sales to consistently growing revenue. My strategies work because I build detailed funnels with 7+ stages before launching campaigns. I am a Google Approved Partner and Google Official Search Certified. (Certificate is attached to my Profile) I am a good fit because: 🔹 I am a data analytical person 🔹 I understand Google algorithms deeply 🔹 I build customized ad copies for high-performance results 🔹 I perform A/B testing to improve performance at scale 🔹 I am 24/7 active for urgent/important communication 🔹 I have extensive experience managing accounts with $180K+ monthly ad spend 🔹 I am also experienced in Conversion Rate Optimization (CRO) 🔹 I always provide solutions and ideas first, not excuses As plus points, these are the other softwares I have strong control over: ✔ META Ads ✔ TikTok Ads ✔ Google Analytics ✔ Google Tag Manager ✔ Miro for detailed funnel strategy drafting I work with these platforms, campaigns, and strategies: ✔ Google Ads (Search, Shopping, Display, YouTube & Performance Max campaigns) ✔ Google Merchant Center setup & optimization + Google Analytics tracking ✔ 7+ stage detailed funnel building and retargeting strategies for higher conversions ✔ Microsoft Advertising (Bing Ads) for additional high-intent traffic I manage performance-driven campaigns across key industries, including: 🔹 E-commerce & Fashion 🔹 Home Services (HVAC, Plumbing, Pest Control) 🔹 Healthcare & Medical Products 🔹 Legal & Financial Services 🔹 SaaS Products I’ve worked with industry leaders such as: ✔ Sora Fashion Brand USA ✔ FreshExpress USA ✔ Bruce Law Firm USA ✔ Kent Homes USA ✔ Rigid Welding Canada ✔ Nordic Visuals ✔ Fotomax Germany ✔ IMS Vintage Iceland ✔ And many more If you’re serious about scaling quality results and want someone who treats your ad spend like their own money, we should talk before my slots are gone. Not convinced yet? But “40+ delivered jobs,” “Top Rated Plus Badge,” and a “100% Job Success Rate” aren’t built from guessing. I will let that help you make a decision. I want to ensure our pricing aligns with your goals. Here is how I structure my contracts: 1: One-Time Audit, Strategy & Optimization: $22/hour. 2: Ongoing Monthly Management: $15/hour. 3: I can offer a Fixed-Fee structure once we discuss your project requirements in more details. 4: I also Offer 35% per hour discount on your first two months as incentive to get started smoothly with your project. 5: Contact me for personalized contract or deal.

𝗠𝗼𝘀𝘁 𝗮𝗱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗮 𝗯𝘂𝗱𝗴𝗲𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. I build paid acquisition systems that turn ad spend into measurable revenue across Meta, Google, TikTok, and programmatic channels. That includes campaign strategy, tracking infrastructure, signal quality, creative testing, and scaling logic — not just media buying. I also operate through my own DSP, giving direct access to real-time bidding, private marketplace deals, and CTV/OTT inventory — without relying on managed platforms or added markups. I work with founders and growth teams focused on CAC, LTV, payback period, and real business outcomes. ───────────────────────────── 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 ✦ $1M+ revenue · single Google Ads account · 5 months ✦ 7.1x ROAS · high-ticket webinar funnel ✦ 33.76x ROAS · scaling eCommerce account ✦ 35–50% CPA reduction · six-figure healthcare ad budget ✦ $5.17M revenue · DV360 programmatic campaigns ✦ $18.8M pharma campaign · 92% CTV completion rate 88% JSS · 4.8★ · 23 jobs · $10K+ earned on Upwork ───────────────────────────── 𝗪𝗵𝗮𝘁 𝗜 𝗵𝗮𝗻𝗱𝗹𝗲 Performance Media — Meta · Google · TikTok · YouTube · LinkedIn Programmatic — Own DSP · RTB · PMP deals · CTV/OTT · premium inventory Funnels — Lead gen · Webinars · eCommerce · SaaS · High-ticket Tracking — GA4 · GTM · CAPI · Custom conversions · UTM governance Optimization — Creative testing · Audience strategy · Budget allocation · Scaling ───────────────────────────── I do best with businesses that already have traction and want to improve efficiency, tracking, and scale. 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗼𝘄𝗻 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 — 𝗶𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯.

Dear all, I trust this message finds you well. As a Certified Google Ads Partner, I bring over four years of hands-on experience in effectively managing various advertising platforms, including: Google Ads, Microsoft/Bing Ads, Meta/Facebook Ads, AdRoll Ads, LinkedIn Ads, Instagram Ads and Native Platforms. My primary objective is to provide you with my expertise and support to ensure the success of your digital marketing endeavors. Toolset: My arsenal includes expertise in various digital marketing tools, including but not limited to: Google Analytics/GA4 Google Tag Manager Google AdWords Editor Google Data Studio Microsoft Excel Google Sheets SEMrush Spyfu Keywords Spy I am committed not only to aiding you in building and expanding your business but also to continuously enhancing my skill set through ongoing learning and experience. I invite you to reach out to me to explore how we can collaborate to drive the growth of your business through digital marketing. Your success is my top priority, and I am eager to embark on this journey together, armed with the latest tools and strategies in the industry. Please do not hesitate to contact me to discuss your digital marketing needs and objectives further. Best regards, Shakil

Welcome Everyone Umar here, to bring success for your business by leaps and bounds My Slogan has always been: "My worthy clients should not only be satisfied but delighted" I have fabulous expertise in Paid Search Internet Marketing at: • Google Ads (AdWords), • Microsoft Bing Ads (Yahoo/Bing), And covering many other platforms of this field as well. My set campaigns are a gateway for rapid sales at lowest daily spending. My aim is very clear “My clients should get remarkable success after hiring me" The feedbacks of my previous clients are the glaring example of my expertise. I have been working in Google Ads & Microsoft Bing Ads industry for last 18 years and have shown unprecedented performance. My significant performance in generating traffic paved way for more and more sales for my clients. While working in Google Ads & Bing Ads, my passion is to Increase Internet Sales and ROI. Comments from my Recent Clients: ------------------------------------------------------------------------------------------------------------- "Thank you so much" (5 Star Feedback) "Thanks," (5 Star Feedback) "great work. very friendly and worked hard." (5 Star Feedback) "Excellent job" (5 Star Feedback) "Great Worker, Good at Generating Leads at a Low Price. Will continue to do business with him." (5 Star Feedback) "Great work ethic" (5 Star Feedback) "It was a pleasure working with Umar. He delivers Top Notch Quality and consideration for each job. Thank you for all of your hard work. I Highly recommend his expertise to anyone needing PPC work done." (5 Star Feedback) "Awesome guy and quality work! It's always a pleasure to work with him" (5 Star Feedback) "I am so very confident in Umar's abilities that I decided to give him a raise after less than 2 weeks on the job. He is very passionate and diligent. He has shown himself to possess very strong expert knowledge in PPC Management. We are still in the infancy of our PPC Campaign, but I will be sure to keep him and continue to give him raises as our company begins earning ROI and developing a more robust budget. I wouldn't mind having him as a full time employee in the near future!" (5 Star Feedback) "Umar and his team did a good job. Completed the work in good time and met my requirements." (5 Star Feedback) "Got the job done quickly and to spec. Couldn't ask for better." (5 Star Feedback) -------------------------------------------------------------------------------------------------------------- So, If you need leads at affordable rates and want a new successful era for your business, then let’s join hands and start working on it. Just hire me and start a new venue of success for your business Give me a call and let's talk. Best Regards Umar Farooq