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Successful Sales and Marketing Strategy Consultant with a track record of consistently driving new business and increasing sales revenue. In addition, I bring energy, intelligence and motivation to the table. I have the experience and enthusiasm to help grow your business and increase sales to take your business to the next level! After 17 years of Business Development sales success, I switched gears to a consulting role for small to medium-sized businesses and startups. Available for short term engagements for the following types of needs: Generating Leads Prospecting, Cold Calling, and New Business Development Developing Sales/Marketing Email Templates Marketing Strategy Exceptional Customer Service Sales Growth Strategy- B2B, B2C Business Strategy That Will Increase Revenue If you are looking for someone who will help generate leads, create and implement marketing strategies that will increase your company’s sales revenue, I would welcome the opportunity for a brief phone conversation to discuss my experience and skills in greater detail. Thank you for your consideration and I look forward to hearing from you!

Clients don’t hire me for long proposals, they hire me because I make their problems disappear and their goals happen. With a mix of strategy, execution, and a deep understanding of human psychology, I focus on results you can measure, not promises you can’t. With over 7 years of experience working with startups, SMEs, and multinationals, I combine the best of time-tested business practices with modern, data-driven strategies. Most of my work comes through referrals from satisfied clients, which is why you won’t see a long list of projects here. When you work with me, you’re not getting a freelancer who talks about results, you’re getting one who delivers them. I approach business with clarity. It comes down to five key pillars: - Value Creation - Marketing - Sales - Value Delivery & Customer Service - Finance I can confidently help you strengthen nearly all of these. With formal education in Data Analytics, I ensure every decision is backed by insights, not guesswork. If you’re looking for someone reliable, action-oriented, and results-focused, I’m your guy. Let’s talk about how I can help your business grow.

I help B2B & B2C SaaS founders turn traffic into MRR through demand generation, SEO, AI visibility (GEO), paid advertising, conversion optimization (CRO), CRM automation, and go-to-market (GTM) strategy for SaaS — including positioning, ICP definition, channel strategy, launch planning, product marketing, and revenue activation systems. • 8+ years in SaaS • SaaS founder myself • Top Rated on Upwork 🏆 Winner of Google Startup TechStars (Leeds, UK) | Campaign awards from Tesla Motors & The Crystal Maze 🎓 Master's in Advertising from Leeds Business School, University of Leeds — ranked among the top 80 universities globally 🚀 Founder of Podzay (my own SaaS) — grew it to 500 users with $0 ad spend, purely through organic and founder-led growth I'm a data-driven growth marketer focused only on SaaS — both B2B and B2C. My expertise spans paid advertising, performance marketing, inbound & outbound acquisition, SEO, AI visibility, CRM automation, conversion optimization (CRO), analytics, and GTM strategy — combining strategy with hands-on execution. Because I've built and scaled my own SaaS, I understand the real challenges founders face — acquisition, onboarding, activation, retention, and recurring revenue. I don't just advise on growth; I build and scale products myself. ⭐ How I Work Best I work as a fractional SaaS growth marketer on a monthly retainer — embedded in your team, owning the full funnel and GTM execution, and compounding growth month over month. Retainer engagements consistently outperform one-off projects because growth is a system, not a task. I can also start with a focused project and expand into a long-term partnership. I am equally comfortable operating as a strategic growth lead or a hands-on execution partner, managing everything from ad campaigns and CRM automation to landing pages, reporting, and growth experimentation. 💡 SaaS I've Helped Grow I've worked with 30+ SaaS companies in long-term growth partnerships: ✔️ Helped grow a SaaS into the UK's biggest leave-management platform ✔️ Scaled Tabbio, one of the UAE's largest HR SaaS platforms ✔️ Grew micro-SaaS products including SnooNews, RealClients, MyB2BCloud and FinJobsly ✔️ Scaled Arcbazar to 12× monthly targets in under a year 🚀 Core Services ✔️ Fractional SaaS Growth — embedded ownership of growth across the full funnel ✔️ SaaS Growth Consulting — improve activation, retention, and LTV using proven frameworks ✔️ Go-To-Market (GTM) Strategy — SaaS positioning, ICP, channel strategy, launch planning, and revenue systems ✔️ Demand Generation & Inbound — SEO, content, and AI visibility (GEO) ✔️ Paid Advertising & Performance Marketing — Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, retargeting campaigns, CAC reduction, and scalable customer acquisition systems. ✔️ Conversion Rate Optimization (CRO) — landing page optimization, A/B testing, onboarding improvements, funnel optimization, and activation rate improvements. ✔️ Product Marketing — SaaS positioning, messaging, onboarding strategy, pricing validation, feature adoption, and go-to-market execution. ✔️ Full-Funnel & CRM Automation — HubSpot, GoHighLevel, Mailchimp, Klaviyo setups and workflows ✔️ Analytics & Growth Intelligence — full-funnel attribution, conversion tracking, customer journey mapping, dashboarding, and growth reporting (GA4, Mixpanel, PostHog, HubSpot, CRM, and server-side tracking). ✔️ Review & Reputation Systems — G2, Capterra, Trustpilot, and in-product review generation systems ✔️ Content Engine Systems — SEO blogs, content clusters, and YouTube growth systems tied to demand generation ✔️ Light Web & Landing Pages — conversion-focused funnels and landing pages for acquisition & activation ✔️ Task-Based Execution — fast delivery of ads setup, CRO pages, launches, and email systems 🎯 Ways to Work With Me 1️⃣ Fractional SaaS Growth (Retainer) Full embedded ownership of growth, GTM, SEO, paid media, and CRM — tracked on CAC, MRR, pipeline, and conversions. 2️⃣ Growth Audit & 90-Day Roadmap Deep funnel + channel audit with a prioritised execution plan. 3️⃣ Project-Based Work • Ad setup • Landing page CRO • CRM systems (HubSpot / GoHighLevel) • Cold email systems • Product launch campaigns 💬 Client Feedback “Muhammad brought a structured and actionable growth plan.” “Highly effective execution and strong marketing knowledge.” “Very professional and easy to work with.” 📈 Let’s Build SaaS Growth Together Whether launching or scaling, I help SaaS companies grow using SEO, AI visibility, paid media, CRM, and GTM systems to drive measurable revenue. For best results, I prefer fractional or retainer partnerships. Specialties: B2B & B2C SaaS Marketing · Fractional SaaS Growth (Retainer) · Demand Generation · SaaS SEO & AI Visibility (GEO) · Google / Meta / LinkedIn Ads · Trial-to-Paid Conversion · HubSpot & GoHighLevel CRM · Lifecycle & Email Automation · Product-Led Growth (PLG) · CAC Reduction & MRR Growth

I help founders build predictable revenue systems. Over the last 8+ years, I've generated more than $1.8M in sales revenue across SaaS, fleet management, professional services, insurance, manufacturing, and digital marketing while maintaining a 35%+ closing ratio and consistently exceeding sales targets. What I do goes far beyond sales calls. I've built marketing plans & sales departments from scratch, developed playbooks and knowledge bases, hired and trained sales teams, implemented CRM systems, designed outbound prospecting frameworks, and created sales strategies, marketing plans & scalable revenue processes for growing companies. I've worked as both a sales leader and an individual contributor, which means I understand how to build strategy while still being able to execute when needed. Areas where I help clients: • Fractional Head of Sales • Marketing & Growth Planning • Sales Team Recruitment & Training • CRM Setup & Optimization (Hubspot, GHL, Salesforce, Pipedrive, etc.) • Outbound Sales Systems • B2B Lead Generation Strategy • Sales Playbooks & SOP Development • Pipeline Management & Forecasting • Business Development • Revenue Operations & Growth Strategies If you're looking for someone who can simply book meetings, there are thousands of freelancers available. If you're looking for someone who can build the systems, processes, and team behind sustainable revenue growth, let's talk.

- No funnel can save a 𝐰𝐞𝐚𝐤 𝐨𝐟𝐟𝐞𝐫. - No ad campaign can fix 𝐩𝐨𝐨𝐫 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠. - No CRM can solve a 𝐝𝐞𝐦𝐚𝐧𝐝 𝐩𝐫𝐨𝐛𝐥𝐞𝐦. If you don't understand why positioning matters, I'm probably not the right person for you. After 8+ years in Paid Media, I've become obsessed with one thing: 👉 Creating 𝐢𝐫𝐫𝐞𝐬𝐢𝐬𝐭𝐢𝐛𝐥𝐞 𝐁𝟐𝐁 𝐨𝐟𝐟𝐞𝐫𝐬 that generate 𝐝𝐞𝐦𝐚𝐧𝐝 before a prospect ever clicks an ad. Because 𝗴𝗿𝗼𝘄𝘁𝗵 𝗱𝗼𝗲𝘀𝗻'𝘁 𝘀𝘁𝗮𝗿𝘁 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀. It starts with: ✔ Positioning ✔ Offers ✔ Messaging ✔ Market Awareness ✔ Customer Journey Everything else is distribution. ━━━━━━━━━━━━━━━━━━ 🎯 WHAT I ACTUALLY DO I'm not an ad manager. I'm not a funnel builder. I'm not a CRM administrator. I operate as a 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐌𝐎 𝐚𝐧𝐝 𝐁𝟐𝐁 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫. I help businesses answer: • Why aren't we growing? • Where is revenue leaking? • Why isn't pipeline converting? • Why is churn increasing? • Why are customers not expanding? • What should marketing focus on next? The answer is rarely found in a single campaign, funnel, or tool. Growth problems usually show up in four places: 📈 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧– Are we creating enough qualified demand? 💰𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧– Are we turning demand into revenue? 🔄𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 – Are customers staying and succeeding? 🚀 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 – Are existing customers growing with us? Every engagement starts by identifying where the bottleneck exists and building a strategy around fixing it. ━━━━━━━━━━━━━━━━━━ 📈 GROWTH STAGE #1: ACQUISITION Winning new logos through: • Google Ads • LinkedIn Ads • Meta Ads • YouTube Ads • Demand Generation • Webinar Funnels • Inbound Marketing • Outbound Support • Landing Pages & CRO ━━━━━━━━━━━━━━━━━━ 💰 GROWTH STAGE #2: CONVERSION Turning traffic into pipeline. Turning pipeline into revenue. This includes: • Offer Creation • Positioning • Funnel Strategy • Messaging • Sales Alignment • Lead Nurturing • Conversion Optimization ━━━━━━━━━━━━━━━━━━ 🔄 GROWTH STAGE #3: RETENTION Growth doesn't end after the sale. I help businesses improve: • NRR (Net Revenue Retention) • Churn Rate • NPS • Customer Lifetime Value • Customer Success Processes ━━━━━━━━━━━━━━━━━━ 🚀 GROWTH STAGE #4: EXPANSION The cheapest customer to acquire is the one you already have. I help create systems for: • Upsells • Cross-Sells • Expansion Revenue • Customer Marketing ━━━━━━━━━━━━━━━━━━ ⚙️𝐇𝐀𝐍𝐃𝐒-𝐎𝐍 𝐖𝐇𝐄𝐍 𝐍𝐄𝐄𝐃𝐄𝐃 Strategy is useless without execution. I'm comfortable inside: • HubSpot • Salesforce • GoHighLevel • Google Ads • LinkedIn Ads • Meta Ads • Zapier • n8n • GTM • GA4 • Looker Studio ━━━━━━━━━━━━━━━━━━ 🤝 𝐇𝐎𝐖 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄 • Fractional CMO • Growth Operator • GTM Advisor • Paid Media Lead • Funnel & Offer Strategist • Marketing Team Leadership I frequently work between founders, sales teams, media buyers, designers, developers, SDRs, and CRM teams to ensure everyone is rowing in the same direction. Because pages, funnels, ads, emails, and CRM systems are just tools. The goal is revenue growth. Not more marketing assets.

Results-driven Business Development Manager. ✅ Swift response and professional communication. ✅ Business Development / Sales / Growth Specialist. ✅ Client Acquisition & Partnerships (SDR / AE / BDM). ✅ Lead Generation & Revenue Operations. ✅ Account, Process & Project Management. Disciplined, organized, and focused on building scalable revenue systems. I help agencies and businesses acquire clients, optimize sales processes, and convert opportunities into long-term partnerships. My background in SEO and digital marketing allows me to deeply understand how leads are generated, qualified, and converted, which means I don’t just “do outreach”, I build real growth pipelines based on data, traffic, and buyer intent. I work best with: Digital agencies SaaS & tech companies B2B service providers Growth-stage startups My role is simple: More qualified leads. Better conversions. Sustainable growth.