I help companies to successfully and profitably grow revenue, satisfaction, retention and
loyalty (referral). I serve as a fractional CMO/VP/Director of Marketing for small to mid-sized companies ($20-$300MM) to accelerate growth when you need someone to step in quickly due to a temporary illness or other family leave, sudden departure, or just a lack of in-house resources or expertise.
- Owners and VPs love me because I help to harness the operational strength of the team and help move projects forward.
- Managers and their teams love me because I insulate them from all the crap coming down from above and work with them in the trenches.
Finally, I am a marketing Rosetta stone. I speak:
1) Finance: help CFOs to understand & support marketing objectives to profitably grow revenue & retention.
2) Tech: helping CIOs, developers, DBAs, and system architects to understand what the customer needs, how the company can best fulfill that need, and execute on it.
3) Creative: helping Creative Directors and their team to better understand the customer and build stories, content and collateral to develop relationships and grow revenue, satisfaction, retention & loyalty.
4) Customer: understanding their needs and wants from the data (POS, marketing research, interfacing with sales and customer service, etc.) and building programs to meet those needs and wants.
Strengths: Activator, Adaptability, Analytical, Collaboration, Context, Ideation, Leadership, Relator, Strategic Thinker.
Proven Capabilities: Branding, CRM, Digital (PPC, Social Media, SEO) and Direct Marketing (including Email and Telemarketing), Experiential Marketing, Go-To-Market Strategy, Loyalty, Marketing Analytics, Marketing Automation and Technology, Marketing Operations, Marketing Research, Marketing Strategy, Product Management, and Project Management.
Industries: Advertising, Apparel, Catalog, Chemicals, Banks/Credit Unions, Commercial Real Estate, CPG, Distribution, Durables, Financial Services, Healthcare, Insurance, Lodging and Entertainment, Managed Services, Manufacturing, Plastics, Softwre, Specialty Retail, Staffing, Telecommunications, and Telecommunications Equipment.
Credible? Yes! I’ve developed, built, and implemented marketing strategy for some powerful brands like 3M, Allstate, American Family Insurance, CUNA Mutual, Hershey Resorts & Entertainment, Lands’ End, Nordstrom, and Wamsutta.
Key Accomplishments:
• Drove over $65MM in digital and direct marketing revenue primarily via email, search and display for lodging and entertainment company.
• Improved email revenue by 14% year-over-year while reducing email cost 30% for lodging & entertainment company.
• Increased display revenue 200% by implementing retargeting and mobile campaigns for lodging company.
• Increased paid search revenue by 61% via testing and keyword optimization for lodging company.
• Leading a team of nine employees/contractors & eighteen vendor partners, managed $28MM annual variable direct marketing budget for insurer.
• Improved prospect sales rates 41% while driving cost per sale down 25% for insurer.
• Improved sales rate on Internet Leads by 50% while reducing costs for insurer.
• Devised and implemented GTM strategy for multiple debt protection products for leading insurance direct mailer.
• Generated a 150% increase in consumer and trade leads for appliance manufacturer.