Hire the Best Customer Acquisition Strategy Professionals

🔍 Enterprise SaaS Competitive Intelligence & Market Analysis Expert | 30+ Years in Global Software Leadership Most early-stage and growth SaaS companies lose winnable deals without ever knowing why. CRM notes are incomplete. Sales team feedback is biased. And while AI can generate reports, it can’t uncover what buyers actually say behind closed doors. That’s where I come in. I specialize in Win/Loss Analysis, Competitive Intelligence, and Secret Shopping for B2B SaaS. With 30+ years as a VP of Marketing, Product, and Business Development in enterprise software, I bring executive-level insight into why deals are won or lost, and how you can fix GTM gaps before they cost millions. My services include: Win/Loss Buyer Interviews — confidential conversations with buyers who chose you (or a competitor). AI can’t do this. Competitive Secret Shopping — I sit through your competitors’ demos to uncover how they pitch, price, and position. Board-Ready Insights — polished, data-backed reports your investors and leadership team can trust. Clients hire me when they need more than a generic “AI landscape report.” They hire me when they want actionable intelligence that changes outcomes this quarter. Recent Projects: Win/Loss analysis for a PE-backed SaaS firm → identified GTM gaps that increased close rates by 18%. Competitive demo shopping for a seed-stage SaaS startup → revealed key feature gaps to prioritize in roadmap. Market-entry audit for a European SaaS → reframed positioning and accelerated U.S. pipeline development. If you want reports you could get from ChatGPT, I’m not the right fit. If you want real buyer intelligence that improves close rates, retention, and valuation, let’s talk.

US-Based | Eastern Time (EST) Fractional CMO & AI Growth Architect for SaaS and scaling companies that want category leadership, not just “more leads.” Recent outcomes: - $50K MRR in 2 weeks for an AI startup - $48M+ in incremental AI-driven revenue across SaaS, healthcare, and e‑commerce. - 76% customer reactivation and $3M incremental revenue via lifecycle automation. Clients typically see 3–5x ROI because I combine 20+ years of CMO leadership with PhD‑level data science and AI—delivered as a hands-on fractional executive, not a “slides-only” consultant. What I do for founders and PE-backed teams: - Build AI‑driven growth systems: demand gen, lifecycle, and sales enablement that are fully instrumented and attributable. - Architect martech and data stack (HubSpot/Salesforce + analytics + automation) for predictable MRR and board-ready reporting. - Design and run experiments across pricing, positioning, funnels, and channels tied directly to revenue, CAC, and payback period. How we work together (low-friction): Diagnose Short, intensive discovery to map your growth levers, data, and funnel performance, ending with a prioritized roadmap and KPI model. Build 60–90 days to implement or upgrade AI, automation, campaigns, and reporting so you have a single source of truth for growth Scale Ongoing fractional leadership to manage team and vendors, optimize CAC/LTV, and communicate results clearly to investors and the board. “Josh didn’t just improve our marketing—he transformed our entire approach to growth. The AI systems he implemented generated more qualified leads in 3 months than we’d seen in the previous year.” — CEO, $15M SaaS platform If you’re serious about growth but unsure whether you need better positioning, a cleaner funnel, AI, or all of the above, send a short note with your current MRR, target MRR, and timeline. I’ll tell you what I’d do in your shoes—and whether I’m the right person to own it with you.

🚀 Expert Vetted Fractional CMO & Growth Consultant | Sales Systems, Marketing Strategy & Business Development I help startups, agencies, and professional service firms build scalable sales and marketing systems that drive consistent revenue and investor readiness. With 10+ years of experience in business development, marketing strategy, and consulting, I’ve supported companies across SaaS and Tech, professional services, and finance, delivering both strategy and execution to ensure growth isn’t just planned, it’s achieved. Here’s how I can help your business grow: ✅ Strategy & Market Research – Competitor analysis, go-to-market roadmaps, and investor-ready business planning. ✅ Sales & Marketing Systems – Creating multichannel customer acquisition, lead generation funnels, and revenue optimization, taking full ownership of the Sales and Marketing efforts of the business. ✅ Team & Process Leadership – Hiring, training, and managing cross-functional teams; SOPs and scalable workflows. ✅ Execution & Reporting – Hands-on management of campaigns (content, social, paid, email) with clear KPIs and ROI tracking. Results I’ve delivered: - Helped a SaaS firm launch into the U.S. market with new pricing tiers, boosting MRR by 25% in 90 days. - Designed lead generation systems that generated 300+ qualified leads/month for B2B companies. - Built investor pitch decks that supported multi-million-dollar fundraising rounds. Whether you need high-level strategy, hands-on execution, or both, I can help you scale effectively. Let’s discuss how we can grow your business! --------------------------------------------------------------------------------------------------------------------- What can I offer with my Agency?: COO & Co-Founder of Lil Horse. With extensive digital marketing experience, I lead a team of 40+ specialists focused on one goal: helping brands achieve sustainable, scalable growth. We bring a global perspective, a data-first approach, and a relentless commitment to client success. Our team is fluent in English and Spanish, allowing us to serve diverse markets seamlessly. Lil Horse is more than just an agency, we’re your growth partners, dedicated to creating impactful strategies and building relationships that last. We've proudly worked with renowned clients such as: • FIFA • Budweiser • HubSpot • Chegg • Modern Campus • Huggies Unlock Your Brand’s Potential with Our Expert Services: • Digital Marketing Strategy & Social Media Marketing: We’ve boosted audience engagement by up to 45% within six months through tailored social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. • Multi-Platform Advertising: Using advanced audience insights and strategic budgeting, we’ve achieved up to 3x ROI on campaigns launched across Facebook, TikTok, YouTube, and Google Ads. • SEO & Lead Generation: With our SEO efforts, clients have seen up to 30% increases in search rankings and 25% growth in organic traffic within three months. Our lead generation campaigns nurture and convert leads effectively. • Graphic Design & Branding: From logo creation to full brand identity, we ensure a consistent and memorable presence that drives brand recognition and builds trust. • Web Design & Development: Our responsive, SEO-optimized websites have resulted in up to 20% improvements in conversion rates for clients in various industries. • PPC Campaigns & Consulting: With our PPC expertise, we consistently drive up to 35% higher ROI on ad spend through effective targeting, A/B testing, and data-driven insights. • Content Creation & Copywriting: By aligning with brand voice and optimizing for SEO, our content has increased engagement by 30% on average. • Email Marketing: Our email campaigns see 20%+ open rates and conversion rates up to 5%, thanks to personalized design, segmentation, and robust automation. At Lil Horse, we don’t just provide services; we craft customized solutions designed to meet your unique challenges and aspirations. With a proven track record of success and a passionate team by your side, we’re committed to helping you thrive in today’s competitive landscape. Connect with me today, and let’s unlock your brand’s full potential together!

Hey, I’m Marina - a Top 1% Upwork Expert-Vetted Marketing Strategist (means personally interviewed and vetted by the Upwork team) with 11+ years of experience. I started my career at Fortune 100–500 companies, working with brands like Marlboro, IQOS, Adobe, Hard Rock Cafe, and Cirque du Soleil. Later, I transitioned into the startup world and have since launched and helped grow 59 SaaS and services startup, including 12 in AI. I specialize in helping early-stage and scaling companies develop products, launch to market, and grow through sharp, data-driven marketing and GTM strategy. My work typically includes: - Business audits & opportunity mapping - Competitor & market research - Positioning, messaging, ICP development & validation - Offer, pricing, and service/product development I also help founders land their first paying customers by building a functional, conversion-ready marketing funnel and all the assets needed for traction: - Funnel audit & CRO - Website/landing page build or redesign - Sales decks, lead magnets, ebooks - Ad assets (graphics, video, copy) - Cold email copy & multi-step cadences - SEO-optimized content, blogs, and website copy I oversee both paid and organic growth, optimize for conversion rate, and ensure CAC/LTV efficiency always aiming to increase revenue. Companies I have worked with in the past 3 years Include: AI Career Coach (AI SaaS, USA) Wise Agents (AI SaaS, USA) Prime Sync (AI Answering service, USA) SoTalkie (AI outreach service, USA) Wise Hosting (SaaS) Adobe (AI SaaS, USA) ClickGuard (SaaS, B2B, USA) BlinkPayroll (SaaS, B2B/B2C, USA) CrushTeam (SaaS, B2B, USA) SmartRoofing (AI SaaS, USA) PlotPulse (AI SaaS, USA) ItsRapid (AI SaaS, USA) Ediscoveryai (AI SaaS, USA) Revelate (SaaS, USA) Functionize (AI SaaS, USA) Sensor Tower (previously Data.ai) Star of Service (Marketplace, France) HIRECLOUT (Tech recruiting and consulting, USA) Square Signs (Custom sign making e-commerce, USA) Front Signs (Signage,, B2B, USA) Sign Manager (Sign Consulting Company, Australia, USA) Industracom (B2B marketplace, Australia) Canadian Classroom (E-commerce, Canada, USA) Melloweasy (E-commerce, China) ITALIANBARK (Services, Italy) LichenAir (D2C, USA) Home Service Companies: Junkgenius (Services, USA) 651 Carpets (Services, USA) Details and Dixon's (Services, USA) Used Mobile Clinics (Services, USA) Sunesta (Services, USA) GutterHelmetMN (Services, USA) WarningLitesMN (Services, USA) OC Cleaning Services (Services, USA) Discover Chiropractic (Healthcare, USA) Marketing Agencies: Hastings Digital Studios (USA) Oxsome (USA) Webthrive (USA) Scale Lite (USA) Oodles of Leads (USA) Stratosphere (USA) If my profile aligns with your needs, please take a moment to review feedback from my clients. Reach out, I will share relevant cases.

🚀 I help pre-seed to Series A B2B SaaS and AI founders build a go-to-market that turns the product into a system that finds and signs customers on its own. 🧩 Most founders don't have a product problem. They have a go-to-market that lives in their head — untested, undocumented, and impossible to hand off. As a result, every dollar spent on outreach, ads, or a new hire leaks. I fix this by building the full system in the right order: clear strategy and positioning first, then a working demand engine, product-led growth mechanics that improve conversion, scaling the channels that actually perform, and finally packaging the traction into investor-ready proof. 🏆 I'm a certified T2D3 B2B SaaS marketing leader. Across 20+ SaaS startups I've helped 3x and 10x revenue, generated over $10M, and supported $45M+ in funds raised, with a 100% client satisfaction rate across 120+ five-star reviews. ✅ This works for you if you're building a B2B SaaS or AI product, your MVP is ready for early adopters, your model runs on recurring revenue, and you need a defined strategy and action plan your whole team can run. 📐 Sprint 1: The Strategic Core Before any outreach goes out, I build the foundation everything else inherits: ideal customer profile and B2B buyer personas, competitor and market analysis, go-to-market positioning and your competitive vector, value proposition and messaging framework, customer journey funnel, pricing strategy and tier structure, and your content funnel with marketing-asset specs. You walk away with your entire go-to-market documented and execution-ready instead of living in your head. 📢 Sprint 2: Done-for-You Demand Generation Where strategy becomes live pipeline. I build and run the full outbound engine: a 1,000-account ICP-match target list with enriched decision-maker contacts, cold email and LinkedIn outreach, an ICP-specific landing page, and the first campaigns launched against clear KPIs. Lead generation that books meetings, not just sends emails. 🔄 Sprint 3: Product-Led Growth Making the product your primary acquisition channel. Self-serve onboarding engineered for fast time to value, in-product activation (tours, progress bars, onboarding flows, empty states), a lifecycle layer across in-app messages and email, and a case-study and testimonial production system that lifts conversion everywhere it's placed. PLG that compounds without added headcount. 🤖 Sprint 4: AI Workflow & Multi-Channel Scale Multiplying what's already working. Agentic AI workflows that run research, enrichment, and personalization at volume, new channel expansion across paid, inbound triggers, and anonymous website visitor de-anonymization, and a partner and implementer engine that turns other companies' client relationships into your distribution. 💰 Sprint 5: Go-to-Capital Turning the traction you've built into a raise. Investor-ready pitch deck, financial modeling and ARR/MRR forecasting, a stage-matched investor database, investor outreach assets and messaging, and pitch prep covering objections, ask-structure, and negotiation. I run the raise the same way I run demand gen: as a targeted funnel, not scattered warm intros. 🧭 Executive GTM Engagement I also offer an Executive GTM engagement that includes everything above plus an executive marketing playbook (a step-by-step roadmap to run operations without a full-time CMO), OKRs to track marketing performance against the plan, and revenue modelling and forecasting so you're never guessing what it takes to hit your number. 🔗 How I work I start from your real economics and your actual buyer, document everything so it's transferable to your team or any agency you hire, and tie every asset back to one coherent strategy so nothing is wasted. ⭐ Testimonial "If I could give Ali 10 stars, I would. He's extremely intelligent, responsive, quick, and thoughtful with his work. He went above and beyond for my project and taught me so much along the way. His level of knowledge and professionalism is unmatched." Nicole Patrick, Founder of Rescue Spot ✉️ Next Step Drop me a message and I'll send you the details on how I work and what's included. Tell me where you are right now and what's not working, and I'll tell you the fastest way to fix it.

❇️ 𝐈 𝐡𝐞𝐥𝐩 𝐁𝟮𝐁 𝐚𝐧𝐝 𝐒𝐚𝐚𝐒 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐛𝐮𝐢𝐥𝐝 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞 𝐒𝐚𝐥𝐞𝐬, 𝐆𝐓𝐌 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐛𝐲 𝟐𝐗–𝟒𝐗 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐨𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐫𝐚𝐭𝐞𝐬 𝐮𝐩 𝐭𝐨 𝟏𝟎–𝟏𝟓%.. I’m Pascal, a 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐌𝐎 and 𝐑𝐞𝐯𝐎𝐩𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 with 15+ years in executive growth roles, helping B2B and SaaS companies design Go-To-Market systems that turn lead generation into predictable revenue. I don’t optimize channels. I architect revenue systems. ✔️𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁? I don’t treat B2B sales, marketing, CRM, outbound, and AI as separate functions. I design Revenue Operations (RevOps) and GTM systems that align pipeline generation, forecasting, and sales execution to drive predictable revenue growth. 𝐈 𝐡𝐞𝐥𝐩 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐭𝐡𝐢𝐬 𝐢𝐧𝐭𝐨 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐆𝐓𝐌 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐝𝐞𝐥𝐢𝐯𝐞𝐫: ✔ Consistent qualified sales pipeline ✔ Higher outbound reply and conversion rates ✔ Structured go-to-market (GTM) execution ✔ Full funnel visibility from lead to revenue ✔ Reduced manual sales effort and operational chaos 𝐓𝐲𝐩𝐢𝐜𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝: ✔ Outbound reply rates increased from 3–5% to 10–15% ✔ Qualified meetings improved by 30–45% through better ICP targeting ✔ Sales pipeline growth increased by 2–4x through structured outbound systems ✔ Significant improvement in CRM accuracy and forecasting visibility ✔ 30–50% reduction in manual sales operations workload ✔ Faster movement from lead generation to closed revenue ✔ Stronger alignment between marketing, sales, and revenue operations 𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐏𝐚𝐬𝐜𝐚𝐥 𝐚𝐩𝐚𝐫𝐭: ✔ Data-driven outbound and sales strategy (not generic lead lists) ✔ GTM systems built around buyer intent and timing signals ✔ Revenue operations thinking applied to sales execution ✔ Deep focus on pipeline quality, not just volume ✔ Scalable systems designed for predictable B2B revenue growth ✔ Experience across B2B Sales, GTM strategy, outbound execution, and RevOps alignment 𝗪𝗵𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝗵𝗶𝗿𝗲 𝗣𝗮𝘀𝗰𝗮𝗹: They need predictable pipeline without building a full outbound team They want better conversion visibility across sales systems They need structured GTM execution instead of random outreach They are tired of disconnected freelancers and tools They want scalable revenue systems instead of short-term campaigns They need experienced operators who understand real sales execution 📩 Send a message with: • Current ARR • Sales motion (Inbound / Outbound / Hybrid / PLG) • Where revenue breaks today If there’s alignment, I’ll outline the fastest path to stable, scalable B2B growth. ✔ 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Fractional CMO, RevOps Consultant, Revenue Operations, Go-To-Market Strategy, GTM Strategy, B2B Growth Consultant, B2B Lead Generation, Sales Funnel Optimization, HubSpot Consultant, Salesforce CRM, CRM Implementation, Pipeline Optimization, Sales Process Design, Demand Generation, Outbound Sales Strategy, Account Based Marketing, Sales Automation, AI Sales Automation, AI Lead Generation, SaaS Growth Strategy, Revenue Growth Strategy, Forecasting, Revenue Architecture, Marketing Automation, SDR Systems, Revenue Attribution, Conversion Optimization, Pipeline Acceleration, CAC Reduction