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I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.

𝗜 𝗯𝘂𝗶𝗹𝗱 𝘀𝗶𝗺𝗽𝗹𝗲, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘆𝘀𝘁𝗲𝗺𝘀🎯𝘀𝗼 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝘂𝗿𝗻𝘀 𝗶𝗻𝘁𝗼 𝗹𝗲𝗮𝗱𝘀, 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁. I help SaaS, D2C, and B2B brands grow without wasting money. I work like a fractional CMO plus hands-on growth operator: set a clear goal, test the right things first, fix what’s leaking, and scale what proves ROI. 🏆𝗛𝗼𝘄 𝗜’𝗹𝗹 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Start with the target. What number are we trying to hit? Work backward to leads, conversion, and channels. Fix the leaks first. Clean tracking, clear offer, one focused landing page. No scale until this is solid. Capture demand. High-intent search + remarketing; basic LinkedIn/Meta to reach the right people. Stay in touch. Email/lifecycle flows that recover carts, warm leads, and win back buyers. Test small, scale winners. Try a few angles, keep what works, drop what doesn’t. Keep it visible. One weekly scorecard → three actions for the next week. 🎯𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 (𝘀𝗰𝗼𝗽𝗲) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: ICP, offers, funnels, KPI targets (tied to revenue, not vanity metrics). 𝗣𝗮𝗶𝗱 𝗮𝗱𝘀: Google (Search/PMAX), Meta, LinkedIn; remarketing; lead forms. 𝗘𝗺𝗮𝗶𝗹 & 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲: Klaviyo/Mailchimp flows + 2–4 campaigns/month, segmentation, deliverability basics. 𝗖𝗥𝗢: Landing pages, PDP/LP audits, A/B tests, checkout friction fixes. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: GA4, GTM, GSC; UTMs; clean conversion events; Looker dashboards. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: HubSpot/GoHighLevel/Zapier; CRM handoff with UTMs and lead alerts. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗰𝗮𝗹𝗹𝘀 (𝗵𝗼𝘄 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿) Weekly scorecard (1-pager): Spend → CPC/CPA → leads → pipeline/revenue. Plus next 3 moves. 📞📞Weekly call (15–30 min): Fast review + decisions; I send notes right after. Monthly deep-dive (45–60 min): Channel teardown, creative review, roadmap refresh. Shared dashboard: GA4/Looker link you can open anytime. Change log: Every build/test documented so you always know what shipped. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 (𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝗼𝗳) 🏆Debutify (Shopify ecosystem): Partner/creator engine + PR + demand capture → large install growth. Proof: App Store, YouTube. 🏆On Air Parking (mobility): CRO lifts and multi-city scale with an organic + paid engine. Proof: Website, Pressroom. 🏆Dundas Life / Escalon (B2B finance): LinkedIn demand gen + remarketing + nurture → pipeline lift. Proof: Dundas Life, Escalon. 🏆Physician Surrogacy (healthcare): Compliant lead flow + routing + follow-ups → stronger qualification. Proof: Website. 🏆Vesco Cycles / Lux & Co (D2C): Search + Meta + Klaviyo flows → profitable ramp. Proof: Vesco Cycles, Lux & Co Australia. 🟠🟠𝓝𝓲𝓬𝓱𝓮𝓼🟠🟠 SaaS (incl. AI/Shopify apps) • D2C/Fashion/E-com • Finance/Insuretech • Healthcare/Medical services • B2B services. 🔨𝗧𝗼𝗼𝗹𝘀𝗲𝘁 GA4, GSC, GTM, Looker Studio, Google Ads, Meta Ads, LinkedIn Ads, Klaviyo, Mailchimp, HubSpot, GoHighLevel, Zapier, Shopify, Webflow, Ahrefs/SEMrush, Hotjar, Mixpanel. 🟢𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 • Growth strategy & GTM • Google/Meta/LinkedIn Ads (incl. remarketing & lead forms) • Email & Lifecycle (Klaviyo/Mailchimp/Braze) • Lead/Demand Gen (content offers, webinars, LinkedIn) • CRO (landing pages, A/B testing) • Analytics (GA4/GTM/GSC, Looker) • Automation (HubSpot/GoHighLevel/Zapier/CRM)

Hey, I’m Marina - a Top 1% Upwork Expert-Vetted Marketing Strategist (means personally interviewed and vetted by the Upwork team) with 11+ years of experience. I started my career at Fortune 100–500 companies, working with brands like Marlboro, IQOS, Adobe, Hard Rock Cafe, and Cirque du Soleil. Later, I transitioned into the startup world and have since launched and helped grow 59 SaaS and services startup, including 12 in AI. I specialize in helping early-stage and scaling companies develop products, launch to market, and grow through sharp, data-driven marketing and GTM strategy. My work typically includes: - Business audits & opportunity mapping - Competitor & market research - Positioning, messaging, ICP development & validation - Offer, pricing, and service/product development I also help founders land their first paying customers by building a functional, conversion-ready marketing funnel and all the assets needed for traction: - Funnel audit & CRO - Website/landing page build or redesign - Sales decks, lead magnets, ebooks - Ad assets (graphics, video, copy) - Cold email copy & multi-step cadences - SEO-optimized content, blogs, and website copy I oversee both paid and organic growth, optimize for conversion rate, and ensure CAC/LTV efficiency always aiming to increase revenue. Companies I have worked with in the past 3 years Include: AI Career Coach (AI SaaS, USA) Wise Agents (AI SaaS, USA) Prime Sync (AI Answering service, USA) SoTalkie (AI outreach service, USA) Wise Hosting (SaaS) Adobe (AI SaaS, USA) ClickGuard (SaaS, B2B, USA) BlinkPayroll (SaaS, B2B/B2C, USA) CrushTeam (SaaS, B2B, USA) SmartRoofing (AI SaaS, USA) PlotPulse (AI SaaS, USA) ItsRapid (AI SaaS, USA) Ediscoveryai (AI SaaS, USA) Revelate (SaaS, USA) Functionize (AI SaaS, USA) Sensor Tower (previously Data.ai) Star of Service (Marketplace, France) HIRECLOUT (Tech recruiting and consulting, USA) Square Signs (Custom sign making e-commerce, USA) Front Signs (Signage,, B2B, USA) Sign Manager (Sign Consulting Company, Australia, USA) Industracom (B2B marketplace, Australia) Canadian Classroom (E-commerce, Canada, USA) Melloweasy (E-commerce, China) ITALIANBARK (Services, Italy) LichenAir (D2C, USA) Home Service Companies: Junkgenius (Services, USA) 651 Carpets (Services, USA) Details and Dixon's (Services, USA) Used Mobile Clinics (Services, USA) Sunesta (Services, USA) GutterHelmetMN (Services, USA) WarningLitesMN (Services, USA) OC Cleaning Services (Services, USA) Discover Chiropractic (Healthcare, USA) Marketing Agencies: Hastings Digital Studios (USA) Oxsome (USA) Webthrive (USA) Scale Lite (USA) Oodles of Leads (USA) Stratosphere (USA) If my profile aligns with your needs, please take a moment to review feedback from my clients. Reach out, I will share relevant cases.

You already know creative strategy is what scales ad accounts. The old ways of targeting, bid caps and ABOs are DEAD. You've watched Dara Denney, Nick Theriot, Ben Heath, Hormozi, Schwarz et.al. You've read about desire-based research. You're mining Amazon reviews and Reddit threads. You're writing hooks. You're briefing editors. And it's still not working the way it should. Your creatives get some spend. Maybe one hits. But you can't figure out why THAT one worked and the others didn't. You can't replicate it. You launch 10 new concepts and Andromeda ignores ALL of IT, and you wonder if you should test ABOs instead (you shouldn't) Sound familiar? Here's why. Creative strategy is a very delicate chain. Research, brief, execution, testing, iteration. If ONE link breaks, the whole thing falls apart. And that's what's happening to you right now. Maybe your research is solid but your briefs don't translate. Your editor gets a doc full of insights and still has to guess what the ad should actually look like. Maybe your execution is clean but the research is surface-level. The ad looks great. Nobody converts because it's not speaking to a real desire. Or maybe you nailed the research AND the execution... you found a winner... and then you didn't know what to do with it. You iterated too little and Andromeda killed it. Or you did too much of a big swing and it just flat out flopped... I've been in all three of those places. For 6 years, $30M+ in managed ad spend, scaling brands like iCare from $50k to $250k/month. Getting good results. But never feeling like I had the COMPLETE system. Always guessing at some point in the chain. That changed when I found Evolve. Alex Hormozi and Sam Ovens talked about a community I'd never heard of. If you know me, those two are my biggest heroes in business. So I paid attention. youtube. com/watch?v=jtDzaRZTT5w Evolve sits at the top of Skool. The 🐐 tag. Only one community gets that. Out of every niche, every industry. The numbers: 💰 $200M+ generated on Shopify by members 🐐 34 students scaled past $100k/DAY 🚀 35+ brands doing $1M+/month 👥 400+ operators at $1M-$100M+/year Their system is rooted in Eugene Schwartz's Breakthrough Advertising and translated into a complete framework for scaling e-com on Meta. Research to brief to test to iteration. It's the full chain, end to end. I joined. Studied every module. Internalized every framework. Now I live and breathe it daily. Here's what happened since: ✅ Sky Dolls: Doubled her BFCM record. $109k in a single day. She left an agency that overcharged and underdelivered. My briefs outperformed everything they ever made. And she paid less. ✅ Abakada: $150k weekend. Previous agency left the account in chaos. I rebuilt the creative strategy from scratch and the numbers spoke for themselves. ✅ Money Merch: Lowered their CPA from $300 to $19 in less than two weeks! Printing money atm. ✅ Coda Music: Took his ROAS from 1.8 to 3.8, while scaling the spend! ✅ Division Construction: $2M in revenue after $15k in adspend. This doesn't just work for ecom, but for lead gen too. ✅ KINGSLOOT: $22k-$27k/day in ad spend, regularly doing $50k+ revenue days, helped crack $100k days. I have a 5000 character limit here so I can't list them all haha, but you get the point. Here's what I actually do for you 👇 I go deep into your customers. Amazon reviews, Reddit, TikTok, competitor comment sections. I find the exact language your buyers use, then build sub-avatars so specific your audience feels like your brand crawled inside their head. From there I map the angles, write the hooks, structure the scripts, and hand your editors Milanote briefs so detailed they don't have to guess a single thing. I also check their creatives to make sure there are NO flaws in the system. After every testing round I analyze what won, what lost, and why. Then I build iteration plans that keep the winning variable constant while testing new high opportunity variables. That's the full chain. Research. Brief. Production. Test. Iterate. NO gaps and guessing games at all. I also handle media buying. But the briefs and creatives are what make or break your account. The buying is the easy part. Who I work with (ALL must be met): ✓ E-com brands doing $100k-$500k+/month ready to break into millions ✓ 4+ stars on Trustpilot ✓ Strong content production: in-house, influencer network, or UGC flow ✓ You trust the process. You hired an expert, let them work ✓ You can meet in my mornings or evenings (I'm in GMT+8) Who I DON'T work with: ❌ Agencies ❌ Dropshippers ❌ Brands under 4.0 stars (fix your product first) ❌ "Testing product-market fit" (come back with PMF) ❌ Brands without editors or UGC flow Send me: Your monthly revenue Current ROAS Website link Where you feel stuck with creative Will this be expensive? I charge $500 per week or more usually. Will it be worth it? How much are consistent $20k-$100k days worth to you?

𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 𝐏𝐥𝐮𝐬 𝐰𝐢𝐭𝐡 𝟗𝟗% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 | 𝟏𝟓𝟎+ 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐝 | 𝐏𝐫𝐨𝐯𝐞𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐟𝐨𝐫 𝐁𝟐𝐁 & 𝐈𝐓 𝐅𝐢𝐫𝐦𝐬 A results-driven Marketing Strategist & Business Development Specialist with 9+ years of experience in digital marketing, including email marketing, LinkedIn lead generation, social media marketing (SMM), SEO, website optimization, and B2B growth strategies. I specialize in driving brand visibility, boosting conversions, and generating qualified leads for IT companies, startups, and B2B businesses. With a Top-Rated Plus profile and over 150 successfully delivered projects, I’ve helped clients across diverse industries such as RPO, real estate, legal, education, eCommerce, digital marketing, and IT services, build their presence and grow revenue. 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐎𝐟𝐟𝐞𝐫𝐞𝐝: ✅LinkedIn B2B Lead Generation ✅Cold Email Campaigns (Apollo, Instantly, Lemlist, Mailshake) ✅CRM Integration & Sales Funnel Setup (Bitrix24, HubSpot, Pipedrive, Zoho) ✅Contact & Lead List Building (ZoomInfo, LinkedIn Sales Navigator) ✅Email Verification & Data Cleaning (Zero Bounce, Bouncer, Bulk Email Checker) ✅Drip Campaigns, Newsletters & Automated Follow-Ups 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 ✅Social Media Strategy, Posting & Engagement (LinkedIn, Instagram, Facebook) ✅Paid Ad Campaigns (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads) ✅Campaign Design & Execution (Mailchimp, MailerLite, Instantly, Lemlist) ✅Content Marketing (Website Blogs, Social Media Captions, Email Content, Sales Copy) ✅Website & SEO Services ✅SEO Audits & Optimization (SEMrush, Ubersuggest, Google Analytics/GA4) ✅WordPress & No-Code Website Handling, Updates, and Content Management ✅Website Content Planning & Copywriting 🔹𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 ✅CRMs: HubSpot, Bitrix24, Pipedrive, Zoho, Monday.com ✅Email & Outreach: Apollo, Instantly, Lemlist, Mailshake, Mailchimp, MailerLite ✅SEO/Ads: SEMrush, Ubersuggest, Google Ads, GA4 ✅Collaboration & Project Tools: Slack, Trello ✅Design & Content: Canva, Photoshop, Illustrator, Figma, CorelDraw 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: ✅B2B SaaS ✅IT & Software ✅RPO & Staffing ✅Real Estate ✅Education ✅Construction ✅Finance & Insurance ✅eCommerce & Retail ✅Restaurants & Hospitality ✅Legal & Consulting ✅Digital Marketing Agencies 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐈’𝐯𝐞 𝐖𝐨𝐫𝐤𝐞𝐝 𝐖𝐢𝐭𝐡:- Alta Consulting (Canada), Digicomplish (RPO), Bootz to Heelz, Table Tutor, IPKing, Bell Checkpoint Solutions, Elevare Consults, Swopelees, Slatt Capital, Zeidan, Quiet Thrivers, Eppeok, Co Builders, Settlement Expert, Aptibit, Cabo County — and more. 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 ✅ End-to-End Lead Generation Strategy (LinkedIn, CRM & Sales Funnel Setup) ✅ Full-Funnel Marketing Planning (Go-to-Market, Campaign Mapping & Outreach Workflows) Let’s connect and take your digital presence to the next level. Whether it’s growing your leads, launching campaigns, or managing your brand — I’m here to deliver results. Thank you Twinka Singhal

With over 20 years of B2B sales and marketing experience—and 10+ years in healthcare—I help companies drive real growth through strategic execution. I’ve led marketing and sales development teams as a Senior Director, and now I work with clients as a fractional head of marketing or campaign expert to fill leadership gaps, launch strategic initiatives, and boost lead generation and conversion. How I Can Help: End-to-end campaign execution: ABM, nurture, drip, new product launches Digital strategy and execution: SEO, paid media, email, and social CRM & marketing automation optimization: HubSpot, Salesforce, Pardot, Zoho High-impact messaging and positioning for GTM Strategic playbooks, marketing audits, and transition support Content calendars, blog/editorial planning, email & social copywriting Tools & Tech Proficiency: CRM: HubSpot, Salesforce, Zoho Marketing Automation: Pardot, HubSpot, Mailchimp Design & Scheduling: Canva, Sprout Social Platforms: LinkedIn, Google Ads, Meta, WordPress Proven Results – Healthcare Case Study: Led a digital transformation for a healthcare revenue cycle company: 200% of lead generation goal achieved 160% of new sales revenue goal exceeded Boosted SEO and web traffic with strategic content and technical updates Seamlessly transitioned 3 acquired brands under a unified marketing identity Strengthened sales alignment and improved GTM execution How I Can Support Your Marketing Efforts: Fractional Head of Marketing Campaign Strategy & Execution CRM Optimization & Marketing Ops ABM & Demand Gen Programs GTM & Messaging Strategy Marketing Audits & Leadership Transition Support Let’s connect and drive measurable growth for your business.