Hire the Best Retargeting Specialists
in Ukraine

I run paid media full-time at a digital agency — Search, Shopping, Meta, and tracking infrastructure. I'm selectively available for freelance engagements. No fluff. Just structured accounts, clean tracking, and strict budget control. Recent Results: - eCommerce: Took over a bloated account, cut €14k in wasted spend on zombie products, and stabilized ROAS at 5.0 on a €20k/month budget. - LeadGen: Shifted strategy from "Open Targeting" to strict "High Intent" search, reducing CPA by ~40% for a home services business by cutting out low-quality traffic. Campaign Execution: - Search: Intent-based keyword isolation and aggressive negative keyword lists. - Shopping: Merchant Center cleanups and Custom Labels segmentation for margin-based bidding. - Display & YouTube: Strategic retargeting to support search intent and close the funnel. - Meta Ads: Deployed strictly for structured retargeting and high-intent lead generation funnels. - Tracking: Precise GTM and GA4 implementation. If your tracking is broken, we fix it before spending a cent on ads. The Rate: Lower than my agency billing. Not forever. Send me your URL and your CPA/ROAS targets. We'll know in 10 minutes if it's worth talking.

🏆 7 Years Experience⚡Pixel Implementation, ⚡Ecommerce Tracking,⚡Issue Debugging,⚡Consent v2, ⚡FB CAPIG, ⚡Iframe tracking, ⚡Custom Event Tracking, ⚡Enhanced conversion tracking for Google Ads.🚀 Best Practice Guarantee 😎. 🌠 Meta Conversions API Gateway with Stape IO (CAPIG) 🌠 Iframe, HS form tracking, Booking, Calendly, Padrot etc.. 🌠 Custom tracking: Chats, Filters, Video, Audio, Pop Up, Outbound Link Click etc. 🌠 Tracking for Google Analytics, Google ads, Facebook, Bing, Linkedin, TikTok etc. 🌠 3d Party and Cross Domain Tracking. 🌠 GTM Tracking for SPA Websites. 🌠 Content Grouping. 🌠 Create Audience for Remarketing based on any custom events.

I turn Google Ads accounts into clear, trackable, and profitable PPC growth systems for eCommerce and lead generation businesses. I’m a Google PPC Specialist and Google Ads Specialist with 4+ years of experience building, managing, and optimizing Google Ads campaigns across Search, Shopping, PMax, Display, YouTube, and remarketing. Over the years, I’ve improved results for 30+ clients by building cleaner Google Ads structures, improving tracking, reducing wasted spend, and scaling campaigns based on real data. Depending on the niche and business model, I’ve helped increase ROAS from 300% to 700%+, multiply conversions by 2x, 3x, and even 5x, boost lead generation by 3.7x while cutting CPA by 77%, achieve 130% ROAS growth for eCommerce sales, and reduce CPA by 46% while increasing ROAS to 8.65. If you’re looking for a reliable Google Ads Manager who can take ownership of your account - from strategy and setup to optimization, tracking, testing, reporting, and ongoing PPC account management - I can help. ✅ WHAT I CAN HELP YOU WITH 1. Google Ads / PPC Account Management I manage Google Ads PPC campaigns with a structured, data-driven approach focused on performance, profitability, and long-term growth. * Google Ads account setup and ongoing management * Google Search campaigns: keyword research, match types, negative keywords, ad copy, and assets * Google Shopping Ads setup and optimization * Performance Max / PMax campaign structure, asset groups, audience signals, and performance analysis * Display, YouTube, and remarketing campaigns * Budget planning, bidding strategy testing, and scaling * PPC account management for eCommerce, lead generation, local services, and B2B projects 2. Google Ads Optimization As a Google PPC Specialist, I don’t make random changes. I review campaign data, traffic quality, search intent, conversion value, and budget efficiency before making decisions. * Search terms cleanup and negative keyword expansion * Bid, budget, audience, and asset optimization * Campaign restructuring for better Google Ads performance * Landing page and ad relevance review * Quality Score, CTR, CPC, CPA, ROAS, and conversion rate improvement * Reducing wasted spend and improving lead or sales quality * Testing campaign structure, keywords, ads, audiences, bidding strategies, and creatives 3. Tracking & Measurement Accurate tracking is one of the most important parts of successful Google Ads management. Before scaling campaigns, I make sure your PPC decisions are based on reliable data, not guessing. I work with: * Google Ads conversion tracking * GA4 / Google Analytics 4 * Google Tag Manager / GTM * Event-based conversions * Lead form and purchase tracking * Google Merchant Center basics * Looker Studio reporting Clean tracking helps understand what actually drives leads, sales, ROAS growth, CPA reduction, and long-term Google Ads performance. ✅ EXPERIENCE I’ve managed Google Ads accounts with monthly budgets up to $50,000+, working with both eCommerce brands and lead generation businesses. My approach is structured, practical, and focused on long-term performance rather than surface-level changes. My experience includes Google Ads PPC campaign setup, PPC account management, campaign audits, Google Shopping Ads, Search campaign optimization, Performance Max analysis, remarketing, conversion tracking, GA4, Google Tag Manager, reporting, and strategy recommendations. I focus on clear business outcomes: more qualified leads, more sales, stronger ROAS, lower CPA, better conversion quality, and more predictable scaling. I actively use AI tools such as ChatGPT, Claude, and Gemini to support deeper campaign analysis, faster data review, competitor research, ad copy testing, reporting, and strategic decision-making. This helps me work faster, analyze more data, and make better optimization decisions while keeping the strategy practical and performance-focused. ✅ SERVICES I OFFER * Google Ads PPC campaign setup * Google Ads management and optimization * PPC account management * Google Shopping Ads management * Search campaign optimization * Performance Max / PMax setup and analysis * Google Ads audit * GA4 + Google Tag Manager conversion tracking * Remarketing setup * PPC reporting and strategy recommendations * Lead generation and eCommerce PPC optimization Whether you need a full Google Ads setup, ongoing PPC account management, a detailed audit, or help improving existing campaigns, I can support you with both strategy and execution. Send me your website and your main goal - sales, leads, booked calls, CPA reduction, or ROAS growth - and I’ll outline the next steps for your Google Ads PPC strategy.

What I handle: • Meta Ads: structure, creative testing, retargeting, scaling winners without breaking ROAS • Google Ads: Search, Shopping, PMax, YouTube • Tracking: GA4, GTM, Meta Pixel, CAPI, offline conversions, CRM (GoHighLevel, HubSpot) • Optimization down to unit economics: ROAS, CAC, CPL, CPA Meta & Google Ads for eCommerce & Lead Gen | $500K/mo managed | 100% JSS I run paid ads for businesses that measure success in revenue and leads, not impressions. 8 years in performance marketing, 100+ clients: eCommerce, lead gen, local services, B2B SaaS. Biggest account I’ve managed spent $500K/month. 100% Job Success here. Some numbers from real accounts: eCommerce: scaled a cookware store 3x in 3 months on Meta, ROAS went up 20% while scaling. Took an Apple reseller in Switzerland from 15 to 80+ sales a month on Google Ads (ROAS 5.07). Cosmetics brand in Australia — held ROAS 5-6 for over a year, both platforms. Lead gen: recruitment company in the US, 28,000+ leads a month at $1.46 CPL. Tree service that was paying $533 per lead when they came to me — got it down to $68. Coworking in Malta: 830 bookings at €6.10 against a €9.30 target. Most underperforming accounts aren’t unlucky. They’re broken at the structure, tracking, or creative level. I find the leak and fix it. I start with a real breakdown of your account. What works, what wastes budget, what to fix first. Then I optimize or rebuild. If something can’t scale, I tell you upfront. Send an invite or a message. Tell me what you’re running and where it’s stuck. Facebook Advertising · Google Ads · Pay Per Click Advertising · Media Buying · Lead Generation · Ecommerce · Campaign Management · Conversion Rate Optimization · Google Analytics 4 · Performance Marketing · Instagram Marketing · Retargeting · Google Shopping · Google Tag Manager · Marketing Strategy

Most of my clients stay with me much longer than they planned. The reason isn't magic — it's that I treat the account as if it were my own business, not a project to finish. 𝗪𝗵𝗮𝘁 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆 "Working with Kate is a true joy. She is at the top of the game when it comes to Google and broader SEM. Even though I consider myself experienced, she keeps teaching me new things." "Kate is a very talented PPC manager. Excellent communication and reporting skills. She was able to quickly scale our account and deliver profitable results." 𝗥𝗘𝗖𝗘𝗡𝗧 𝗖𝗟𝗜𝗘𝗡𝗧 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 → US premium accessories brand: revenue +𝟰𝟮%, ROAS 𝟯𝟰× → 𝟰𝟴.𝟴× on flat budget → Nevada landscaping company: leads +𝟵𝟭%, CPL cut from $𝟱𝟴 to $𝟯𝟭 → Texas chiropractic clinic: patient bookings +𝟭𝟭𝟳%, $𝟯𝟭.𝟴𝟱 CPL (target was $40) → US B2B supplement manufacturer: leads +𝟭𝟯𝟰%, cost per lead down 41% → Multi-location garden center: store visits grew 𝟱×, CPA cut to $𝟮.𝟴𝟴 Top Rated Plus · $𝟭𝟬𝟬𝗞+ tracked on Upwork · 𝟮𝟬𝟬+ PPC accounts · 𝟰,𝟯𝟬𝟬+ hours · 6+ years 𝗪𝗵𝗮𝘁 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 — Search, Shopping, Performance Max, YouTube, Demand Gen, Display, App campaigns, remarketing. 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘀 (𝗕𝗶𝗻𝗴) — Search, Shopping, Audience Network. 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 — Facebook and Instagram campaigns built around clear objectives: sales, lead generation, traffic, brand awareness. 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 — GTM, GA4, call tracking setup and troubleshooting, product feed creation and optimization, Google Merchant Center, competitor research, account audits, Looker Studio reporting. 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 — where they genuinely save time or improve output: creative testing, audience research, reporting. Not as a shortcut, but as an extra layer on top of hands-on account work. Clients enjoy working with me because I'm reliable, proactive, and genuinely invested in performance. I care about understanding your business and choosing the right strategy — not just launching campaigns and hoping for the best. My longest client engagement crossed 𝟴𝟬𝟬 hours. If that's the kind of working relationship you're looking for — send me a short note today.

🎯Google Ads & Meta Certified | 100% Job Success 🎯 7+ Years of Experience | 100+ Accounts Optimized 🎯Managing $100K+/mo Total Budget on Google Ads & Facebook Ads 🎯 3X – 7X Guaranteed ROAS Across B2B, B2C & SaaS 🎯Expert in PMax, Shopping, YouTube, Retargeting & Сonversion Tracking 🎯Google Merchant Center, GTM Setup Pro, GA4 & FB Pixel 🎯Serving Clients Across USA, UK, EU, AU, and Canada Hey, I’m Liza - a Senior media buyer and Paid Ads professional with 7+ years of hands-on experience managing $100K+/mo ad budgets. I specialize in high-performance campaigns that actually drive revenue, not just traffic. From scaling Shopify brands and SaaS products to driving B2B lead gen, I create and optimize full-funnel advertising systems across Google Ads, Meta, and Amazon. I’ve worked both in-house and with digital agencies, so I know how to plug in fast, adapt to your workflows, and deliver results. 🚀 What I Do Best 🚀 • Full-funnel media buying on Google Ads (Search, PMax, Shopping, Display, YouTube) • Facebook & Instagram Ads: prospecting, retargeting, ADS+ and lead gen campaigns. • Conversion-focused copywriting & creative briefing • Budget management: from $500 to $100K+/mo • Tracking & analytics setup: GA4, GTM, Pixels, Events • Feed management and GMC optimization • Weekly performance reporting and proactive strategy pivots 📊 How I Drive Results 📊 1. Account Audit & Strategic Diagnosis Before starting with the project, I dive deep into the account’s structure, historical performance, and missed opportunities. • Identify wasted spend, irrelevant targeting, and poor-performing segments • Review campaign hierarchy, match types, audience layering, and exclusions • Evaluate current bidding strategy, device/ad schedule/location performance • Analyze quality score, impression share, search terms, and conversion paths • Deliver a clear action plan with quick wins + long-term strategy 2. Full-Funnel Campaign Structure & Launch I build campaigns based on your business model, sales cycle, and margin structure. • Develop scalable Search, Shopping, PMax, YouTube, or Meta campaigns • Ensure complete setup of tracking: GA4, GTM, Conversion Tags, Pixel, Events • Build granular ad groups based on search intent and product segmentation • Implement audience signals, custom intent, and lookalike strategies • Design creative combinations for PMax and Meta asset testing 3. Continuous Optimization & Testing Framework Campaigns aren’t set-and-forget. I iterate constantly to push ROAS and lower CPA. • Weekly optimization of bids, budgets, negative keywords, placements • Creative testing for thumbnails, headlines, descriptions, hooks • A/B tests: copy, creatives, audiences, placements, landing pages • Use data to refine ad rotation, segment audiences, and scale top-performers • Adjust product feeds (titles, categories, custom labels) to improve Shopping & PMax performance 4. Analytics-Driven Decision Making I don’t rely on surface metrics - I make decisions based on full-funnel analytics. • Set up GA4 with custom reports for traffic behavior, attribution, and conversion paths • Track assisted conversions, LTV, and CAC to guide bidding strategies • Report with clarity: what’s working, what’s underperforming, what’s next • Monitor attribution shifts, delayed conversions, and platform-specific lag 5. Scaling & Budget Allocation Once profitability is achieved, I push for efficient scale - without burning the budget. • Increase budgets strategically based on performance thresholds • Launch micro-campaigns to test new segments, geos, or keywords • Balance prospecting and retargeting across platforms • Reinvest into top-performing ad sets or audiences • Adapt strategy as offer, product seasonality, or competition shifts ⭐️ My Goal ⭐️ • Lower CPA, increase CVR, and grow your ROAS • Turn your ad account into a scalable sales engine • Use data to outsmart - not outspend - your competitors • Be your long-term partner in growth, not just another freelancer Let’s take your ad performance to the next level. Message me to get started.