⭐️ Strong strategies build lasting reputations ⭐️
Hi, I’m Isa, a Strategic Communications & Reputation Consultant helping organizations protect, strengthen, and position their brands in complex and high-visibility environments. I’ve led reputation-building initiatives for Nespresso, Nestlé, Claro and BestBuddies Foundation, ensuring their narratives resonate with both media and stakeholders.
With 10+ years of experience in corporate reputation, crisis management, and strategic messaging, I develop communication strategies that not only safeguard credibility but also amplify brand trust. My work combines top-tier media relations with stakeholder alignment, ESG storytelling, and institutional positioning, all tailored to each organization’s goals.
Here’s how I can support your brand:
✅ Reputation audits & risk analysis
✅ Development of corporate messaging strategies
✅ Crisis communication planning & execution
✅ ESG & sustainability narrative design
✅ Stakeholder engagement plans for complex markets
These are the types of results I’ve delivered:
✔ 50+ Tier 1 media placements in one year for high-profile brands
✔ Managed multi-country employer branding strategy (Colombia, Argentina, Chile)
✔ Achieved 95% employee engagement in internal climate surveys for two years
✔ Led regional events with 200+ key opinion leaders and journalists
✔ Developed national human rights protocol with international diplomatic endorsement
If your organization needs clear, credible, and impactful communication strategies, let’s connect and design a plan that strengthens your brand’s reputation in every interaction.
Public Relations
Brand Consulting
Corporate Communications
Copywriting
Article Writing
SEO Writing
Data Analysis
Crisis Communications
Sustainability
Corporate Strategy
Press Release Writing
Media Relations
Shareholder Relationship
International Relations
Research Papers
Sara P.
Bogota, Colombia
$30/hr
5.0
5 jobs
Most executives have the experience to be industry voices. What they're missing is the system to get there.
I build that system.
I'm a strategic communications consultant specializing in executive thought leadership, LinkedIn strategy, and corporate reputation. For the past 8 years I've worked with C-suite leaders, multinational companies, and industry organizations across Latin America, the U.S., and Europe, helping them turn complex ideas into clear positioning, credible authority, and measurable visibility.
My work is especially valuable in high-stakes moments: expansions, leadership transitions, alliance announcements, sustainability narratives, and reputation-sensitive environments where generic messaging is dangerous.
What I do
✓ Executive thought leadership & LinkedIn strategy
✓ LinkedIn profile optimization & content systems for leaders
✓ Corporate and brand positioning
✓ Reputation & crisis communication
✓ Strategic content: speeches, op-eds, CEO communications, messaging frameworks
✓ Market research, competitive analysis & social listening
✓ Communication strategy for expansions, alliances & organizational change
You'll find my work especially valuable if you are:
→ An executive looking to build a credible LinkedIn presence that generates real business opportunities
→ A company navigating expansion, a strategic alliance, or a leadership transition
→ A brand managing reputational pressure in a regulated or sensitive industry
→ A communications team that needs research and strategy
Results I've delivered
I measure my work by outcomes, not outputs:
✔ Led end-to-end communication strategy for the Grupo Piñero–Hyatt alliance announcement coordinating across legal, PR, and corporate affairs teams. Coverage was 100% favorable across Spanish financial media including Forbes España and Expansión
✔ Built LinkedIn ecosystems for C-suite executives at Progreso (Guatemala) and BTG Pactual Colombia, driving 35–60% annual community growth and 5,000–10,000 newsletter subscribers per executive within the first year
✔ Led a sustainability communication campaign that improved brand sentiment by 93% in one month, measured through Social Net Promoter Score
✔ Designed the digital content strategy for Noticias Caracol, positioning it as the leading outlet in video views and engagement during Colombia's 2023 regional elections
✔ Coordinated executive advocacy programs with 150+ employees for Banco Atlántida (Honduras)
How I work
1. Positioning audit
Where do you stand, where do you need to be, and what's actually blocking you
2. Communication system
Tone of voice, core messages, storytelling pillars, content cadence, and channel strategy
3. Execution
Strategic content production, performance tracking, and continuous refinement
4. Visibility with purpose
Thought leadership that really sounds like you
Industries I know well
Finance · Energy & Sustainability · Mining & Natural Resources · Construction · Media · Tourism · Family Enterprises · Agribusiness
Tools
Brandwatch · SentiOne · Google Analytics · LinkedIn Campaign Manager · HubSpot · Canva · Notion · GoHighLevel
If you need a strategist who treats communication as a business function, I'd like to hear about your project.
Personal Branding
Executive Coaching
Communications
Website Copy
SEO Content
Ghostwriting
Public Relations Strategy
Thought Leadership Content
Marketing Plan
Brand Positioning
Reputation Management
Content Marketing
Business Writing
Financial Writing
Article Writing
LinkedIn Marketing
B2B Marketing
Laura R.
Bogota, Colombia
$30/hr
5.0
8 jobs
Laura Robayo | Publicist, PR Writer & Image Consultant
I am a bilingual Publicist, PR Writer, and Certified Image Consultant with over six years of experience crafting stories that connect brands and people on a deeply emotional level. My work bridges media communications, branding, and self-expression, helping leaders, companies, and creatives shape narratives that inspire trust and visibility.
I have written and conducted interviews for outlets such as Forbes México, El Universal, El Heraldo de México, Digital Journal, among others. I collaborate with agencies and executives across Latin America, the U.S., and Europe, creating articles, interviews, and brand storytelling pieces that strengthen visibility and credibility across diverse industries. From thought-leadership articles and press releases to editorial strategy and PR content, I bring both precision and creativity to every project.
My expertise includes:
• Writing and ghostwriting media-ready articles, interviews, and brand stories.
• Developing PR strategies and editorial angles for high-impact exposure.
• Crafting persuasive copywriting for luxury, wellness, and lifestyle brands.
• Designing social media narratives that build emotional connection and consistency.
• Combining marketing communications and image consulting to align inner growth with outward expression.
I have lived and worked in Canada, the U.S., India, and Colombia, collaborating with international clients in beauty, fashion, wellness, and conscious entrepreneurship. As the founder of Alquimia de Libra, a natural multisensory cosmetics brand, I understand how storytelling, aesthetics, and brand essence come together to create meaningful experiences.
My style blends structure with intuition, every piece I write is strategic, authentic, and emotionally resonant. Whether it’s a media feature, a press release, or a full brand voice development, I ensure your message feels human, elegant, and powerful.
Languages: English (Fluent), Spanish (Fluent), Portuguese (Intermediate)
Education: Master’s Degree in Marketing Communications
Public Relations
Article Writing
Copywriting
Social Media Design
Blog Writing
Fashion & Beauty
Social Media Content
Content Creation
Beauty & Personal Care
Proofreading
Ghostwriting
Spanish
Valeria A.
Bogota, Colombia
$17/hr
5.0
4 jobs
Hi, I'm Valeria, a journalist, PR specialist, and content strategist who helps brands find their story and tell it everywhere it matters: social media, newsletters, blogs, articles, and digital campaigns. With 4+ years across editorial strategy, executive communications, and cultural research, I work with companies that want more than posts: they want a voice, a point of view, and content with depth, clarity, and purpose.
My speciality is translation: taking complex brand values, cultural insights, or consumer research and turning them into cohesive, culturally relevant storytelling that travels across channels. The result is consistency: one clear brand narrative that adapts seamlessly across formats, so every touchpoint reinforces the same identity. From editorial calendars that increased engagement by 120% to newsletters holding 40%+ open rates, I bring analytical rigor and creative sensibility to every content ecosystem. I work natively in English and Spanish, with deep fluency in Latin American US and European cultural contexts.
Here's what I bring to your team:
✅ PR & brand narratives: positioning, messaging frameworks, thought leadership & media-ready storytelling
✅ Social media content strategy: platform-native storytelling, content series, carousels & community-building copy
✅ Email communications: newsletters, drip sequences & editorial emails that get opened and read
✅ Blog & article writing: long-form journalism, branded editorial, scripts, reports & storyframes
✅ Editorial strategy: brand voice guidelines, content pillars, calendars & narrative maps rooted in culture and audience behavior
✅ Founder & executive storytelling that builds authority and earns visibility
✅ Bilingual content creation and cultural adaptation (English/Spanish)
These are the types of results I've delivered:
✔ Increased audience engagement by 120% through strategic editorial redesign
✔ Maintained 40–45% newsletter open rates across 50+ published editions
✔ Tripled interaction rates on social content series rooted in cultural analysis
✔ Produced 100+ editorial pieces across blogs, podcasts, newsletters & digital platforms
✔ Designed content frameworks that cut production time by 30% for creative teams
✔ Built thought-leadership narratives that positioned executives as industry voices; 6 keynote invitations and 80% visibility growth
Whether you need a brand narrative built from scratch, a newsletter your audience actually opens, or social content that makes people stop scrolling, I help you tell stories with strategy, intelligence, and cultural relevance. Send me a message and let's build something meaningful together.
Voice & Tone Guidelines
Thought Leadership Content
Trend Analysis
Content Planning
Calendar Management
Vital Insights Foresight
Fact-Checking
Scriptwriting
Newsletter Writing
Content Writing
Creative Writing
Copywriting
Storytelling
Content Strategy
Editorial
Javier M.
Bogota, Colombia
$35/hr
4.9
103 jobs
Most SEO experts can rank you on Google. Almost none can get your brand cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. That's where buyers go now. That's the gap I close.
I'm Javier Moraes, an AI SEO and AEO Expert with 10+ years in search engine optimization and 5,675+ hours billed on Upwork (Top Rated Plus, 98% Job Success). I help SaaS companies, eCommerce brands, and ambitious businesses win the new search layer: AI-powered engines, generative search, and traditional Google rankings — all engineered together as one system.
A RECENT RESULT, NOT A PITCH
For one DTC brand in the food category, I built an AEO-first SEO system from scratch.
Six months later:
• 81,400 organic clicks delivered
• 1.75M impressions on Google Search
• 4.6% average CTR (vs. 1.9% category baseline)
• Average position: 14.6 from a cold start
• Brand began appearing in Google AI Overviews and Perplexity citations by month 4
That is what AI SEO done right looks like. No tricks. No volume play. Just engineered visibility across every search surface that matters.
WHAT I DO
AI SEO and Answer Engine Optimization (AEO)
• AEO strategy for SaaS, eCommerce, and high-intent verticals
• Google AI Overviews optimization
• ChatGPT, Gemini, Perplexity, and Claude visibility audits
• Citation-targeted content engineering
• Entity-based SEO and knowledge graph optimization
• Conversational query mapping
• Structured Q&A architecture for AI search engines
Generative Engine Optimization (GEO)
• Source authority strategy across AI training and retrieval data
• Brand mention engineering across PR, comparison sites, listicles, communities
• AI Overviews readiness audits
• Prompt-level testing and AI search share-of-voice tracking
Technical SEO (AI-Ready Foundation)
• Full technical SEO audits — crawlability, indexation, site architecture
• Core Web Vitals optimization (LCP, CLS, INP)
• Schema markup engineering — Product, Organization, FAQPage, Article, HowTo,
LocalBusiness, Service
• JavaScript SEO, hreflang, canonicalization, redirect mapping
• XML sitemap and robots.txt optimization
• Structured data validation built for AI extraction, not just rich snippets
• Migration support and recovery audits
eCommerce and SaaS SEO
• Shopify, WooCommerce, BigCommerce, Webflow, custom stacks
• Faceted navigation strategy and collection page architecture
• Product schema engineering
• Category-defining query domination
• SaaS programmatic SEO and feature page optimization
On-Page and Content SEO
• Entity-rich content rebuilds
• Topical authority architecture
• Internal linking engineering
• SXO (Search Experience Optimization) — UX and SEO alignment
WHO I WORK BEST WITH
• SaaS B2B companies (Series A to C) competing in saturated categories
• eCommerce DTC brands ($1M to $50M ARR) where category-defining queries decide
the buyer's shortlist
• Marketing agencies needing an embedded AEO and SEO strategist
HOW I WORK
I do not sell traffic. I sell category visibility — across Google and across LLMs. I report in business outcomes — citations, share of voice, qualified traffic, pipeline — not just rankings.
I bring a decade of SEO depth, but my work is built for how search behaves today: AIfirst, intent-driven, entity-grounded.
I am UC Davis-trained in advanced SEO, technically fluent (active GitHub and StackOverflow), and bilingual (English and Spanish, native level).
I have shipped SEO and AEO work across SaaS, eCommerce, law firms, insurance, AI startups, real estate, and contractors.
WHAT MY CLIENTS SAY
"Javier's SEO knowledge goes far beyond what you'd typically find on Upwork. He brings deep expertise, strategic thinking, and clarity."
"I had a 5-star experience working with Javier. Clear communicator, extremely knowledgeable, firm and confident in his recommendations."
"Wonderful to work with. Clear with communication, patient, flexible, with Deep knowledge of the subject."
HOW TO START
Send me a message with three things:
1. Your domain
2. Your top 3 competitors
3. The buyer query you most want to win in ChatGPT and Google AI Overviews
I will send you a 5-minute Loom audit before we even discuss pricing. That is how seriously I take fit. If you want classic SEO, there are 50,000 freelancers for that. If you want to win the AI search layer before your competitors figure out it exists — let's talk.
Search Engine Optimization
SEO Strategy
Technical SEO
SEO Audit
Ecommerce SEO
Schema Markup
SEO Keyword Research
On-Page SEO
SEO Competitor Analysis
SEO Content
SEO Localization
Local SEO
SEO Backlinking
Off-Page SEO
SEO Performance
SEO Writing
Video SEO
Content SEO
Search Engine Marketing
Search Engine Optimization Report
Sarah M.
Cali, Colombia
$10/hr
4.0
1 jobs
Career summary
Experienced Business Consultant with a rich background in sales and customer service,
alongside a proven track record in effectively managing multiple tasks. Acquired and honed
skills in financial products sales, business consultancy, and event planning. Recognized for
ability to lead, provide exceptional service, plan strategically, and work independently. Known
for being professional, punctual, passionate, and honest with a strong commitment to every
role.
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