Most SEO experts can rank you on Google. Almost none can get your brand cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. That's where buyers go now. That's the gap I close.
I'm Javier Moraes, an AI SEO and AEO Expert with 10+ years in search engine optimization and 5,675+ hours billed on Upwork (Top Rated Plus, 98% Job Success). I help SaaS companies, eCommerce brands, and ambitious businesses win the new search layer: AI-powered engines, generative search, and traditional Google rankings — all engineered together as one system.
A RECENT RESULT, NOT A PITCH
For one DTC brand in the food category, I built an AEO-first SEO system from scratch.
Six months later:
• 81,400 organic clicks delivered
• 1.75M impressions on Google Search
• 4.6% average CTR (vs. 1.9% category baseline)
• Average position: 14.6 from a cold start
• Brand began appearing in Google AI Overviews and Perplexity citations by month 4
That is what AI SEO done right looks like. No tricks. No volume play. Just engineered visibility across every search surface that matters.
WHAT I DO
AI SEO and Answer Engine Optimization (AEO)
• AEO strategy for SaaS, eCommerce, and high-intent verticals
• Google AI Overviews optimization
• ChatGPT, Gemini, Perplexity, and Claude visibility audits
• Citation-targeted content engineering
• Entity-based SEO and knowledge graph optimization
• Conversational query mapping
• Structured Q&A architecture for AI search engines
Generative Engine Optimization (GEO)
• Source authority strategy across AI training and retrieval data
• Brand mention engineering across PR, comparison sites, listicles, communities
• AI Overviews readiness audits
• Prompt-level testing and AI search share-of-voice tracking
Technical SEO (AI-Ready Foundation)
• Full technical SEO audits — crawlability, indexation, site architecture
• Core Web Vitals optimization (LCP, CLS, INP)
• Schema markup engineering — Product, Organization, FAQPage, Article, HowTo,
LocalBusiness, Service
• JavaScript SEO, hreflang, canonicalization, redirect mapping
• XML sitemap and robots.txt optimization
• Structured data validation built for AI extraction, not just rich snippets
• Migration support and recovery audits
eCommerce and SaaS SEO
• Shopify, WooCommerce, BigCommerce, Webflow, custom stacks
• Faceted navigation strategy and collection page architecture
• Product schema engineering
• Category-defining query domination
• SaaS programmatic SEO and feature page optimization
On-Page and Content SEO
• Entity-rich content rebuilds
• Topical authority architecture
• Internal linking engineering
• SXO (Search Experience Optimization) — UX and SEO alignment
WHO I WORK BEST WITH
• SaaS B2B companies (Series A to C) competing in saturated categories
• eCommerce DTC brands ($1M to $50M ARR) where category-defining queries decide
the buyer's shortlist
• Marketing agencies needing an embedded AEO and SEO strategist
HOW I WORK
I do not sell traffic. I sell category visibility — across Google and across LLMs. I report in business outcomes — citations, share of voice, qualified traffic, pipeline — not just rankings.
I bring a decade of SEO depth, but my work is built for how search behaves today: AIfirst, intent-driven, entity-grounded.
I am UC Davis-trained in advanced SEO, technically fluent (active GitHub and StackOverflow), and bilingual (English and Spanish, native level).
I have shipped SEO and AEO work across SaaS, eCommerce, law firms, insurance, AI startups, real estate, and contractors.
WHAT MY CLIENTS SAY
"Javier's SEO knowledge goes far beyond what you'd typically find on Upwork. He brings deep expertise, strategic thinking, and clarity."
"I had a 5-star experience working with Javier. Clear communicator, extremely knowledgeable, firm and confident in his recommendations."
"Wonderful to work with. Clear with communication, patient, flexible, with Deep knowledge of the subject."
HOW TO START
Send me a message with three things:
1. Your domain
2. Your top 3 competitors
3. The buyer query you most want to win in ChatGPT and Google AI Overviews
I will send you a 5-minute Loom audit before we even discuss pricing. That is how seriously I take fit. If you want classic SEO, there are 50,000 freelancers for that. If you want to win the AI search layer before your competitors figure out it exists — let's talk.
Hi, I'm Isa — a results-driven Strategic Communications & Corporate Reputation Manager with 10+ years advising senior leadership across high-sensitivity, high-visibility environments. I understand the full communications process end to end: strategic planning, message and narrative development, media relations, social media strategy, and crisis management under pressure.
I've led communications and reputation strategy for accounts including Claro, Homecenter, Serena del Mar, Hitachi Energy, Bain & Company, Hays, Nespresso, Alquería, Nestlé, Mastercard, and Alianza Team, managing up to 8 accounts simultaneously across sectors — retail, technology, telecom, food, energy, real estate, and consulting. Most recently, I served as Communications & Press Advisor to a high-profile Bogotá City Council member, securing 342 press mentions and interviews in 10 months.
Track record:
✅ 342 press mentions and interviews secured in 10 months for a political leader under high media scrutiny
✅ Managed up to 8 corporate accounts simultaneously across multiple regulated industries
✅ 95%+ employee engagement sustained across two years leading a multi-country employer branding strategy (Colombia, Argentina, Chile)
✅ Built and led a corporate volunteering alliance reaching 50% team participation
✅ Designed and implemented an internationally-funded human rights communications protocol (Embassy of the Netherlands)
How I can support your brand:
✅ Reputation audits & risk analysis
✅ Corporate messaging strategy & executive positioning
✅ Crisis communication planning & execution
✅ ESG & sustainability narrative design
✅ Executive ghostwriting (speeches, op-eds, position papers)
✅ Media relations strategy & spokesperson preparation
✅ Stakeholder engagement plans for complex, multi-market environments
Based in Colombia with deep, direct relationships across the country's corporate and political media landscape. I bring senior-level strategic thinking to crisis communications, executive ghostwriting, stakeholder engagement, and reputation risk management — always grounded in real, defensible results.
If your organization needs clear, credible, high-impact communication strategy, let's connect.
I help brands, founders, executives, and experts find the words, positioning, and strategy that make people pay attention, without losing what makes them human.
I’m a Brand Strategist and PR & Strategic Communications professional with 15+ years of experience working across brand positioning, personal branding, public relations, storytelling, content strategy, and strategic communications.
I’ve worked with companies, startups, founders, executives, experts, and personal brands across Latin America, the United States, and India.
What I do best is take something that feels scattered — a business, a personal brand, a story, an idea — and find the thread that connects everything.
I can help you with:
• Brand positioning & messaging
• Personal branding for founders, executives & experts
• PR strategy & brand visibility
• Strategic communications
• Brand storytelling & narrative development
• Thought leadership
• Executive communications
• Content & editorial strategy
• Brand communication
• Communication strategy
My approach is strategic, but deeply human.
I believe the strongest communication doesn’t come from trying to sound impressive. It comes from understanding who you are, what you have to say, why it matters, and finding the most authentic way to bring it to the world.
I also bring the perspective of a founder. I built and led my own brand from the ground up, so I understand what it means to make strategic decisions not only on paper, but in the real world — where positioning, communication, customers, products, reputation, and business all have to work together.
I’m bilingual in Spanish and English and have worked remotely with clients and teams across different markets and cultures.
If you need someone to simply execute a brief, I can do that.
But if you need someone who can listen, ask the right questions, see the bigger picture, find the story underneath it all, and turn it into a clear strategy, that’s where I’m at my best.
Maria Andrea B.
Digital Content Editor | Communications | Copywriting and PR
Bogota, Colombia
$20/hr$20 per hour5.0 (2) 2 jobs $20K+ total earnings
Passionate about building meaningful connections in dynamic environments, excelling in the planning and effective execution of objectives. My communication skills and proficiency in coordinating tasks, time management, and efficient communication set me apart. My autonomy and motivation drive me to seek a challenging professional path where I can learn, grow, and contribute to the positive impact of an organization.
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