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Google Shopping specialist and performance marketing expert with 10+ years running paid acquisition for eCommerce brands, automotive dealerships, and SaaS companies. I'm a PPC specialist covering the full Google Ads stack, Shopping, Performance Max, Search, Vehicle Ads, plus Meta, TikTok, and Pinterest. If you're searching for a Google Ads specialist, digital marketing expert, or user acquisition expert who does the work themselves (not a junior account manager), here's what I bring: I built a full-funnel paid acquisition system that reduced CAC by 40% I’m Top Rated Plus | 100% Job Success | 10+ years inside performance agencies. I've spent the last decade running paid media inside agencies doing Google Ads, Meta, TikTok, Pinterest, LinkedIn, lead generation funnels, and full tracking stacks for eCommerce, automotive, SaaS, and local service brands. WHY CLIENTS LEAVE AGENCIES FOR ME ❌ Agency: sold to the senior, managed by a junior. ✅ Me: you talk to the person doing the work. ❌ Agency: 24–72 hour response times. ✅ Me: from 1 min to max 20 min response time. ❌ Agency: your retainer pays for their office, sales team, and HR. ✅ Me: every $ goes to your account, not my overhead. ❌ Agency: template strategy applied to every client. ✅ Me: strategy built around your margins, AOV, and seasonality. ❌ Agency: pretty dashboards, weak revenue tie-back. ✅ Me: every report ties spend to revenue and margin, not impressions and clicks. ❌ Agency: 3–6 month contract lock-ins. ✅ Me: hourly, project, or flexible monthly. Stay because the work is good. I kept everything that worked about agency life structured audits, testing frameworks, tracking discipline, strategic depth and stripped out everything that didn't. WHAT I DO 🛒 eCommerce PPC (Shopify, WooCommerce) Google Shopping, Performance Max with category-split asset groups, Merchant Center feed engineering, margin-aware bidding, profitability-based scaling. 🔍 Google Ads Full Stack: Search, PMax, Shopping, VLA, YouTube, Demand Gen. Audits, restructures, scale plans. 📱 Paid Social (Meta, TikTok, Pinterest, LinkedIn) Full-funnel campaigns built for attributable conversion, not vanity metrics. CAPI/Pixel hardening, Advantage+, CBO/ABO testing. 🎯 Lead Generation — B2B SaaS, local service, automotive, home services. Meta lead forms + HighLevel/Zapier automation, instant WhatsApp/email alerts, call tracking. 📊 Tracking & Attribution — GA4, GTM web + server-side, Conversions API, Enhanced Conversions, Looker Studio dashboards built around revenue and margin. RECENT RESULTS 📈 Florida Auto Parts (Shopify): Rebuilt Merchant Center feed, restructured Performance Max into category asset groups. ROAS went from break-even to 4x+ in 60 days. 📈 Multi-Market Car Dealerships (IE/UK/US): Search + PMax + VLA across MG, SEAT, Opel, Volkswagen. $750 in test spend → $7,800 in qualified leads. 📈 Meta Lead Gen Funnel: Zapier-wired instant alerts dropped sales-team response time under 5 minutes, roughly tripling show-rate. 📈 Multi-Currency Shopify Brand: Full GA4 + GTM stack across store, blog, checkout. Cross-domain attribution finally made scaling decisions data-driven. WHAT MY CLIENTS SAY ⭐⭐⭐⭐⭐ "A true performance marketing expert with deep knowledge of Google Ads, Shopping Campaigns, VLA, Tag Manager, conversion tracking, and SEO." ⭐⭐⭐⭐⭐ "An absolute expert in Google Ads, GMB, GTM website tracking, and call tracking! He went the extra mile to ensure everything was perfect." ⭐⭐⭐⭐⭐ "Outstanding Meta walkthrough. Highly knowledgeable, clear explanations, easy to understand." HOW WE'LL WORK 1️⃣ Free 30-min Loom audit of your account. 2️⃣ Flat-fee or hourly proposal. No retainer lock-in. 3️⃣ Build, fix and scale every change logged, updates in your preferred channel. 4️⃣ Weekly + monthly reviews tied to your P&L, not just ad-platform metrics. WHO I'M A GREAT FIT FOR ✓ eCommerce stores doing $10K–$500K/mo wanting profitable scale ✓ Local service / lead gen businesses tired of unqualified leads ✓ B2B SaaS founders who need real attribution before scaling spend ✓ Agency owners needing a senior white-label specialist ✓ Anyone burned by an agency wanting the opposite experience 📩 Send me your account or website. I'll send back a free 30-minute audit Loom within 48 hours. No upsell, no obligation. Specialisations: Google Shopping campaigns · Performance Max (PMax) · Google Ads specialist · eCommerce PPC · user acquisition strategy · paid social advertising · Meta Ads · digital marketing expert · Google Merchant Center feed optimisation · conversion tracking · GA4 · performance marketing · PPC management · lead generation · Shopify marketing · B2B demand generation #GoogleAds #GoogleShopping #FacebookAds #TikTokAds #PPCSpecialist #PerformanceMarketing #UserAcquisition #ConversionOptimization #GoogleAnalytics #MarketingAnalytics #Shopify #SearchEngineMarketing #LeadGeneration #DigitalMarketing #eCommerceMarketing

EX GOOGLER * Certified Google Analytics Expert * Google Tag Manager expert * Google Data Studio * Google Ads * Conversion Rate Optimization specialist * Top Rated Plus * 18 yrs experience * Founder of madeofanalytics.com I worked 7.5 yrs for Google Ireland. I am a certified Google Analytics and Tag Manager expert, with a deep knowledge of Google Ads, Bing and Facebook Ads. WHAT I DO **Web Analytics audits, setup and implementations I help clients and agencies troubleshoot, setup and implement GA tracking and marketing pixels via Google Tag Manager for many different systems: - WordPress and Woocommerce - Shopify - Magento - PrestaShop - SamCart - Single page applications made on Angular or React, - AMP sites... Do you need to implement tracking for Google Ads, Facebooks Ads, Twitter, Linkedin, Pinterest, Snapchat, RetentionScience, Criteo...? I can help you. **Conversion Rate optimization Conversion Research: Research your users and competition User testing, clicks, scrolling and movement maps Interviews, surveys and web surveys AB and multivariate testing: VWO Roadmaps for continuous improvement MY EXPERIENCE After working for Google, I worked as Web Analytics and Conversion Manager for a large group of companies, managing the Google Analytics 360 (Premium) account and providing conversion insights to management. I consider myself a full-stack marketer who combines the marketing knowledge (SEO, PPC, Copy ...) with all the relevant technical skills (Google Analytics, Google Tag Manager, VWO, CRO, A/B Testing, Landing Page Optimization, HTML / CSS / Javascript). More than 15 years of experience in digital marketing. During my years at Google Ireland, I had the following roles: - Google Analytics and Tag Manager Specialist (3 years). I offered technical support and training for Google Analytics and Google Tag Manager. - AdWords Account Strategist and Optimizer (4.5 years); I optimized hundreds of AdWords accounts of medium and large companies (Dedicated Customer Support) in different sectors (e-commerce, health, education, entertainment ...)

I help businesses grow profitably using Google Ads, Meta Ads, and automation-driven PPC strategies. With over $1M in tracked revenue and 10+ years of hands-on experience, I turn ad spend into scalable results. 💬 Client Feedback 🇺🇲 ⭐⭐⭐⭐⭐ “𝘈𝘳𝘵𝘶𝘳𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘣𝘶𝘪𝘭𝘥 𝘔𝘦𝘵𝘢 𝘭𝘦𝘢𝘥 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯 𝘴𝘰 𝘦𝘷𝘦𝘳𝘺 𝘯𝘦𝘸 𝘭𝘦𝘢𝘥 𝘯𝘰𝘵𝘪𝘧𝘪𝘦𝘥 𝘮𝘦 𝘪𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘰𝘯 𝘞𝘩𝘢𝘵𝘴𝘈𝘱𝘱 𝘢𝘯𝘥 𝘦𝘮𝘢𝘪𝘭. 𝘛𝘩𝘪𝘴 𝘢𝘭𝘭𝘰𝘸𝘦𝘥 𝘮𝘦 𝘵𝘰 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘦𝘹𝘵𝘳𝘢 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘣𝘺 𝘤𝘰𝘯𝘵𝘢𝘤𝘵𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺. 𝘏𝘦 𝘥𝘪𝘥𝘯’𝘵 𝘴𝘵𝘰𝘱 𝘵𝘩𝘦𝘳𝘦, 𝘩𝘦 𝘢𝘭𝘴𝘰 𝘣𝘶𝘪𝘭𝘵 𝘢𝘯 𝘈𝘐 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯 𝘣𝘰𝘵 𝘵𝘩𝘢𝘵 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘮𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘩𝘪𝘭𝘦 𝘐 𝘱𝘳𝘦𝘱𝘢𝘳𝘦𝘥 𝘧𝘰𝘳 𝘤𝘢𝘭𝘭𝘴. 𝘈𝘣𝘴𝘰𝘭𝘶𝘵𝘦 𝘨𝘦𝘯𝘪𝘶𝘴!” ⭐ ⭐⭐⭐⭐ “𝙄 𝙘𝙝𝙤𝙨𝙚 𝙩𝙤 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 𝘼𝙧𝙩𝙪𝙧𝙨 𝙖𝙛𝙩𝙚𝙧 𝙞𝙣𝙩𝙚𝙧𝙫𝙞𝙚𝙬𝙞𝙣𝙜 𝟏𝟎+ 𝙘𝙖𝙣𝙙𝙞𝙙𝙖𝙩𝙚𝙨. 𝙃𝙚 𝙘𝙖𝙧𝙚𝙨 𝙖𝙗𝙤𝙪𝙩 𝙘𝙡𝙞𝙚𝙣𝙩𝙨, 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙫𝙤𝙡𝙪𝙢𝙚 𝙬𝙤𝙧𝙠. 𝙃𝙚 𝙝𝙚𝙡𝙥𝙚𝙙 𝙢𝙚 𝙜𝙚𝙩 𝙇𝙎𝘼 𝙖𝙥𝙥𝙧𝙤𝙫𝙚𝙙 𝙖𝙣𝙙 𝙨𝙚𝙩 𝙪𝙥 𝙝𝙞𝙜𝙝-𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙞𝙣𝙜 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨.” ⭐ ⭐⭐⭐⭐ “𝐻𝑖𝑔ℎ𝑙𝑦 𝑘𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒𝑎𝑏𝑙𝑒 𝑎𝑏𝑜𝑢𝑡 𝐺𝑜𝑜𝑔𝑙𝑒 𝐴𝑑𝑠, 𝑜𝑝𝑡𝑖𝑚𝑖𝑧𝑒𝑑 𝑜𝑢𝑟 𝑐𝑎𝑚𝑝𝑎𝑖𝑔𝑛𝑠 𝑒𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑡𝑙𝑦, 𝑎𝑛𝑑 𝑖𝑚𝑝𝑟𝑜𝑣𝑒𝑑 𝑝𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒. 𝐻𝑒 𝑒𝑣𝑒𝑛 𝑠𝑒𝑡 𝑢𝑝 𝑍𝑎𝑝𝑖𝑒𝑟 𝑎𝑢𝑡𝑜𝑚𝑎𝑡𝑖𝑜𝑛𝑠 𝑡ℎ𝑎𝑡 𝑠𝑡𝑟𝑒𝑎𝑚𝑙𝑖𝑛𝑒𝑑 𝑙𝑒𝑎𝑑 𝑛𝑜𝑡𝑖𝑓𝑖𝑐𝑎𝑡𝑖𝑜𝑛𝑠 𝑎𝑛𝑑 𝑟𝑒𝑝𝑜𝑟𝑡𝑖𝑛𝑔, 𝑠𝑎𝑣𝑖𝑛𝑔 𝑢𝑠 ℎ𝑜𝑢𝑟𝑠 𝑒𝑎𝑐ℎ 𝑤𝑒𝑒𝑘. 𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑤𝑎𝑠 𝑠𝑚𝑜𝑜𝑡ℎ, 𝑎𝑛𝑑 𝑟𝑒𝑠𝑢𝑙𝑡𝑠 𝑒𝑥𝑐𝑒𝑒𝑑𝑒𝑑 𝑒𝑥𝑝𝑒𝑐𝑡𝑎𝑡𝑖𝑜𝑛𝑠” Why Clients Hire Me 👉 Ex-Googler with 50+ ★★★★★ reviews in the last 12 months 👉 $1M+ in client revenue generated 👉 Transparent, solo freelancer, not an agency juggling accounts 👉 Focused on long-term partnerships & full-time opportunities Core Services ✔ Google Ads PPC Management (Search, YouTube, Display, PMax) ✔ Google Shopping & Merchant Center Optimization ✔ Conversion Tracking, CRO, GA4 & Tag Manager ✔ Dynamic Remarketing & Retargeting ✔ Shopify & WordPress Paid Marketing ✔ Automated Reporting & Data Dashboards ✔ Local Services Ads (Google Guaranteed) ✔ Workflow Automation (Zapier, Make, n8n, AI Tools) My Specialties 🔹 Google Ads Mastery – Certified expert in campaign setup, optimization, and scaling. 🔹 PPC Strategy & Execution – Custom-built strategies tailored to B2B, SaaS, and eCommerce goals. 🔹 E-commerce Growth – Proven success driving Shopify & online retail sales. 🔹 Data-Driven Optimization – Analytics-first approach to improve CTRs, ROAS, and lower CPCs. 🔹 Automation-First Mindset – Integrating AI and no-code tools for smarter marketing ops. I’m not just a Paid Ads expert, I’m fluent in 𝗖𝗼𝗻𝘃𝗲𝗿𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 combined with 𝗭𝗮𝗽𝗶𝗲𝗿, 𝗠𝗮𝗸𝗲 (Integromat), 🄽8🄽, 𝗥𝗲𝗽𝗹𝗶𝘁 as well as 𝗠𝗼𝗻𝗱𝗮𝘆 and 𝗔𝘀𝗮𝗻𝗮 CRM systems. These tools allow me to build workflows, streamline reporting, and integrate AI solutions that save time and boost campaign performance and Conversion Rate Optimisation. 🏆 Ex-Googler and Expert-Vetted Upwork Freelancer for Google Ads (Top 1% on Upwork) 🏆 Certified for Google Ads - Adwords Search, Google Display, YouTube, and Google Shopping 🏆 $500k Monthly Google Ad Spend Management 🏆 Managing Google Ads Budgets from $3000 - $250.000 per Month 🏆 9+ Years of Experience Managing Google Ads Accounts 🏆 $1+ Billion Lifetime Spending on Google Ads 🏆 100+ Hours Worked on Upwork 🏆 60+ 5* Reviews 🏆 60+ Projects Completed on Upwork 🎓 Expertise: ✅ Google Search ✅ Google Display ✅ Google Shopping ✅ Google Video Network - YouTube Ads ✅ Google Remarketing ✅ Performance Max - PMax ✅ Mobile Apps ✅ Facebook Ads ✅ Instagram Ads ✅ LinkedIn Ads 🛠️ Services Include: ✅ Strategy Creation ✅ Conversion Tracking ✅ Keyword Research ✅ Competition Research ✅ Bid Management ✅ Ad Copy & Ad Extensions ✅ Location, Topics & Audience Targeting ✅ Landing Page Build & Design SEO: Google, Google Ads, Google Ads Expert, Google Merchant Center, PPC Specialist, Google Ads Manager, Paid Search Consultant, Google Ads Strategist, PPC Campaign Manager, SEM Specialist, Google Ads Woocommerce, Google Ads E-commerce, Google Ads Shopify, Digital Marketing Expert, Google AdWords Professional, Google Ads Specialist, Search Engine Advertising (SEA), Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), Google Display Ads, YouTube Ads Specialist, Google Shopping Ads, Remarketing Ads, eCommerce Google Ads, Local Google Ads, Lead Generation PPC, Internet Marketing, Performance Marketing, Google Ads Optimization, eCommerce PPC Expert, B2B Google Ads Specialist, Healthcare Google Ads, Black Friday Paid Ads Manager, Google Ads for Startups, High-Ticket Paid Ads Manager, Retargeting Ads Expert, Google Ads Audit, Google Performance Max, Google Ads for Germany, Google Ads for Switzerland, Google Ads for DACH, B2C Google Ads, B2B Google Ads

💬 Most PPC specialists 𝗵𝗮𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝘀𝗽𝗲𝗻𝘁 𝗮 𝗱𝗼𝗹𝗹𝗮𝗿 💵 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝗮𝗱𝘀. 𝗜 𝗵𝗮𝘃𝗲 - 𝗜 𝗿𝗮𝗻 𝗺𝘆 𝗼𝘄𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿 𝟓+ 𝘆𝗲𝗮𝗿𝘀 and managed advertising budgets where every dollar had to justify itself. That experience changed how I think about paid ads forever. I don't just set up campaigns - I think like a business owner 👨‍💻. Because I was one. I specialize in Google Ads and Paid Media (Meta, TikTok, LinkedIn) 📈, building end-to-end advertising systems focused on one thing: measurable growth. Not traffic. Not impressions. Revenue. What I bring to your campaigns ✍️: ✅ Google Ads - Search, Display, Performance Max, Google Shopping ✅ Meta Ads - Facebook and Instagram (creative strategy + funnel setup) ✅ TikTok and LinkedIn Ads ✅ Conversion Tracking - GA4, Google Tag Manager, server - side setup ✅ Semantic core - keyword research, match types, negative keywords ✅ Audience segmentation - targeting users across the full sales funnel ✅ Campaign structure, A/B testing, and ongoing optimization ✅ Ad creative development and copy Here's what I've delivered 🚀: • Analyzed 10,000+ products to identify profitable opportunities for eCommerce campaigns • Increased listing CTR by 25% through structured optimization • Consistently achieved 20-30% ROI across advertising campaigns 🌍 I've worked with eCommerce brands and online businesses, managing everything from account setup from scratch to advanced tracking infrastructure and scaling profitable campaigns. 🤬 Unlike most freelancers, I understand what it feels like to watch your ad spend and wonder if it's actually working. That frustration drove me to become obsessive about tracking, attribution, and real performance metrics - not vanity numbers. 🔍 My process is transparent: you'll always know what's running, why it's running, and what results it's generating. I believe in reporting that actually makes sense to a business owner - because I've been on your side of the table. I work with: • eCommerce and online stores • Service businesses and lead generation • B2B companies looking to scale Whether you need a full campaign build from zero, an audit of existing campaigns, or an ongoing management partner - let's figure out the best way to grow your business together 💰. Ready to stop guessing and start scaling? Message me and let's talk about your goals 📩.

First and foremost, I’m always online, even if my status appears offline. Message me anytime and I’ll be notified immediately, so you can expect a fast reply. You’re probably reading this right now wondering who you can actually trust. Who’s experienced, who’s just a kid pretending to know what they’re doing, and who’s genuinely capable of helping your business grow. You’re also probably worried that if you invest money into a freelancer and advertising, and it doesn’t work out, your budget disappears and your business suffers because of it. I get it. I’m a business owner too, and I’ve personally experienced what it’s like to waste time and money on the wrong people. That’s exactly why I approach things differently. I’m a Top Rated, Certified Google Ads (Search Engine Marketing) and SEO (Search Engine Optimization) Specialist on Upwork , with a 100% Job Success Score, over 140 ★★★★★ reviews on completed jobs, and more than 53 case studies from happy clients in my Upwork portfolio section. I’m a native English speaker from Ireland. This removes 99% of the frustrations people experience when hiring freelancers. You can rest assured that your business is being marketed online professionally and correctly. I’m also 43 years old. Take a look at the video on my profile (on the left) called “How To Not Hire The Wrong Freelancer On Upwork.” That video will help you in the following ways: ✅ It will ensure you don’t make the mistake of talking to a fake profile or, worse, hiring the wrong person, saving you from wasting months of your life and blowing your budget. ✅ If I’m not a good fit for your job, I’ll introduce you to someone trustworthy who can help. You can’t lose. I know who’s good and who’s not on Upwork. ✅ You’ll get a free audit or market analysis to see whether your current Google Ads can be improved, OR whether you should even be using Google Ads in the first place. ✅ I’ll also review your website and highlight areas that need improvement. ★★★★★ Daniel D | Immogrowth | “I knew Darren was the right choice because he responded to my post with a personal message offering advice, not a cookie cutter response. The level of expertise and service is worth far more than his rate.” Do you want this part of your business finally handled properly so you can focus on other things, like my client above? ✅ Successfully managed Google Ads campaigns for more than 75 unique industries ✅ Client Reviews: I focus on providing VALUE to all of my clients ✅ Over Delivering: I take pride in leaving all of my clients saying “WOW” ✅ Responsiveness: I’m extremely responsive and communicative ✅ Kindness: I treat everyone with respect, understand all situations, and genuinely want to improve my clients’ businesses Are you tired of working with unreliable freelancers who make big promises but never really deliver? You’ve probably noticed that most freelancers and agencies promise they can do everything you want, all designed to take your money for as long as they can get away with it: 💸 Facebook Ads 💸 Email Marketing 💸 Copywriting 💸 Walking your dog 🐕 The list is endless and so are the excuses when they fail to deliver quality results. This is what’s known in the industry as “running a client through the mill.” Don’t fall for it. I DO NOT take on clients unless I’m confident I can generate leads for their business. Working with me means no more fluff, no more empty promises, and no more missed deadlines. A lot of businesses come to me asking for help with Google Ads, but I don’t take on everybody as clients because Google Ads and SEO are NOT suitable for every business. Most freelancers won’t tell you that, though. They’ll take your money for as long as they can while promising the results you want are “just around the corner” or that “next month your ads will finally become profitable.” Sound familiar? I’ve been there myself and lost a lot of time and money 😔 I take the time to truly learn about your business. Save yourself years of stress and wasted money, and let’s have a chat to see whether Google Ads could actually make money for your business. Invite me to your job or send me a message, and I’ll point you in the right direction if Google Ads aren’t what you need. If we establish that Google Ads could potentially work for your business, then and only then can we discuss working together to create a campaign that puts your ads far ahead of your competitors and taps into their profits. Unless you hire a dedicated Google Ads expert who truly knows what they’re doing with your money, you’re going to continue losing it. So, what now? If you’ve read this far, and I appreciate that, I’d love to hear exactly what you need help with. Send me a message with your website and I'll take it from there. #googleads #googlepartner #ppc #googleadsexpert #leadgeneration #seo #searchengineoptimization #technicalseo #localseo #organictraffic #metaads #facebookads #instagramads #paidsocial #socialmediamarketing

I build client-acquisition systems for B2B SaaS, IT, and tech companies. Not ad campaigns in isolation. The full engine that actually brings in pipeline. Most agencies know one channel. They run your ads and hope. I build the whole stack that turns spend into booked revenue: Google Ads and paid acquisition across Search, LinkedIn, Demand Gen, and retargeting, built around CAC and tied back to real pipeline, not vanity clicks. Cold email infrastructure that actually lands. Domain warm-up, deliverability, ICP segmentation, multi-inbox sending. Reply rates, not spam folders. AI workflows and automation for lead enrichment, qualification, CRM sync, no-show recovery, and lost-deal reactivation. The unglamorous systems that quietly recover revenue most companies leave on the table. Custom AI tools when you need them. Chatbots, AI receptionists, SDR agents, and ops automations built on OpenAI, Claude, and n8n. Conversion infrastructure to tie it together. Landing pages, demo booking flows, and attribution dashboards so you actually know what is working. My background is a bit different from most people you will find here. I trained as a software engineer at Trinity College Dublin and started out building software inside large enterprises and tech companies. Then I moved into growth, because I wanted to connect how engineers think to how revenue actually gets made. That combination is rare. Most marketers cannot build, and most engineers cannot sell. I do both, and it shows in the systems I put together. I have worked with global brands like Universal Studios and The Wiggles Australia, and with dozens of B2B SaaS, IT, and healthcare companies across the US, UK, EU, and Australia. Healthcare in particular has taught me how to grow in markets that are competitive, regulated, and unforgiving of sloppy work, which makes everything else feel straightforward. I also run my own software products, so when I build an acquisition system for a client, I am building from the same playbook I use on my own businesses. I know what works because I live with the results, not just report on them. What clients hire me for: Google Ads strategy and management for B2B SaaS, IT, and tech Compliant, deliverable, scalable cold email infrastructure AI workflows and automation with n8n, Make, Zapier, or custom builds Custom AI agents, receptionists, and SDR bots End-to-end outbound lead-gen systems LinkedIn outbound and demand-gen campaigns Landing pages, funnels, and CRM/HubSpot integration Attribution dashboards so you can see what is actually driving pipeline Industries I focus on: B2B SaaS, IT services, cybersecurity, DevOps, cloud platforms, fintech, healthtech, and AI/ML companies. How I work is simple. I do not sell you a campaign and disappear. I build acquisition infrastructure that keeps producing qualified pipeline without betting everything on one channel. If you are a B2B SaaS or IT company spending 3K to 50K a month on growth and you are tired of agencies who only know one trick, send me your business model, your ICP, and what your acquisition stack looks like right now. I will tell you straight whether I can help. And if I cannot, I will point you to someone who can.