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I’m a Google Ads and paid media specialist with 10+ years of experience turning ad spend into real, measurable growth. I spent 8.5 years at Dentsu, working my way up to Head of PPC and leading campaigns for global brands. Along the way, I’ve helped deliver award-winning work and results that actually move the needle. Today, I work directly with ambitious businesses, from eCommerce stores to service-based companies, helping them scale profitably through smarter, data-driven advertising. Here’s what that looks like in practice: I’ve taken an eCommerce brand from €8k to €26.8k in revenue in a single peak period, increasing ROAS to 24x and lifting conversion rate by 476% I’ve helped a local service business double inbound calls while reducing cost per conversion by 30% in a highly competitive market I’ve scaled a B2B SaaS account from 458 to 1,546 leads while cutting cost per lead by over 25% and CPC by more than 50% My focus is simple. Efficiency, performance, and clean data you can actually trust. What I can help you with: Google Ads account builds, audits, and full-funnel scaling Fixing underperforming accounts and wasted spend Meta Ads and Apple Search Ads setup and optimisation GA4 and conversion tracking that gives you clear, reliable insights Landing page and funnel improvements to increase conversion rates Ongoing management focused on lowering CPL and driving revenue, not just clicks You’ll get agency-level strategy and execution without the layers, delays, or confusion. Just clear communication, fast action, and results you can see in your numbers. If you’re spending on ads and not seeing the return you expect, or you want to scale what’s already working, send me a message. I’ll take a look at your account and tell you exactly where the opportunities are.

EX GOOGLER * Certified Google Analytics Expert * Google Tag Manager expert * Google Data Studio * Google Ads * Conversion Rate Optimization specialist * Top Rated Plus * 18 yrs experience * Founder of madeofanalytics.com I worked 7.5 yrs for Google Ireland. I am a certified Google Analytics and Tag Manager expert, with a deep knowledge of Google Ads, Bing and Facebook Ads. WHAT I DO **Web Analytics audits, setup and implementations I help clients and agencies troubleshoot, setup and implement GA tracking and marketing pixels via Google Tag Manager for many different systems: - WordPress and Woocommerce - Shopify - Magento - PrestaShop - SamCart - Single page applications made on Angular or React, - AMP sites... Do you need to implement tracking for Google Ads, Facebooks Ads, Twitter, Linkedin, Pinterest, Snapchat, RetentionScience, Criteo...? I can help you. **Conversion Rate optimization Conversion Research: Research your users and competition User testing, clicks, scrolling and movement maps Interviews, surveys and web surveys AB and multivariate testing: VWO Roadmaps for continuous improvement MY EXPERIENCE After working for Google, I worked as Web Analytics and Conversion Manager for a large group of companies, managing the Google Analytics 360 (Premium) account and providing conversion insights to management. I consider myself a full-stack marketer who combines the marketing knowledge (SEO, PPC, Copy ...) with all the relevant technical skills (Google Analytics, Google Tag Manager, VWO, CRO, A/B Testing, Landing Page Optimization, HTML / CSS / Javascript). More than 15 years of experience in digital marketing. During my years at Google Ireland, I had the following roles: - Google Analytics and Tag Manager Specialist (3 years). I offered technical support and training for Google Analytics and Google Tag Manager. - AdWords Account Strategist and Optimizer (4.5 years); I optimized hundreds of AdWords accounts of medium and large companies (Dedicated Customer Support) in different sectors (e-commerce, health, education, entertainment ...)

💬 Most PPC specialists 𝗵𝗮𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝘀𝗽𝗲𝗻𝘁 𝗮 𝗱𝗼𝗹𝗹𝗮𝗿 💵 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝗮𝗱𝘀. 𝗜 𝗵𝗮𝘃𝗲 - 𝗜 𝗿𝗮𝗻 𝗺𝘆 𝗼𝘄𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿 𝟓+ 𝘆𝗲𝗮𝗿𝘀 and managed advertising budgets where every dollar had to justify itself. That experience changed how I think about paid ads forever. I don't just set up campaigns - I think like a business owner 👨‍💻. Because I was one. I specialize in Google Ads and Paid Media (Meta, TikTok, LinkedIn) 📈, building end-to-end advertising systems focused on one thing: measurable growth. Not traffic. Not impressions. Revenue. What I bring to your campaigns ✍️: ✅ Google Ads - Search, Display, Performance Max, Google Shopping ✅ Meta Ads - Facebook and Instagram (creative strategy + funnel setup) ✅ TikTok and LinkedIn Ads ✅ Conversion Tracking - GA4, Google Tag Manager, server - side setup ✅ Semantic core - keyword research, match types, negative keywords ✅ Audience segmentation - targeting users across the full sales funnel ✅ Campaign structure, A/B testing, and ongoing optimization ✅ Ad creative development and copy Here's what I've delivered 🚀: • Analyzed 10,000+ products to identify profitable opportunities for eCommerce campaigns • Increased listing CTR by 25% through structured optimization • Consistently achieved 20-30% ROI across advertising campaigns 🌍 I've worked with eCommerce brands and online businesses, managing everything from account setup from scratch to advanced tracking infrastructure and scaling profitable campaigns. 🤬 Unlike most freelancers, I understand what it feels like to watch your ad spend and wonder if it's actually working. That frustration drove me to become obsessive about tracking, attribution, and real performance metrics - not vanity numbers. 🔍 My process is transparent: you'll always know what's running, why it's running, and what results it's generating. I believe in reporting that actually makes sense to a business owner - because I've been on your side of the table. I work with: • eCommerce and online stores • Service businesses and lead generation • B2B companies looking to scale Whether you need a full campaign build from zero, an audit of existing campaigns, or an ongoing management partner - let's figure out the best way to grow your business together 💰. Ready to stop guessing and start scaling? Message me and let's talk about your goals 📩.

🏆 Upwork Expert-Vetted Talent ( Top 1% Data, Tracking and Analytics) 🏆 100% Job Success ⭐10+ Years Conversion Rate Optimization (CRO) , Attribution, GTM Tracking and Analytics Expert ⭐ (Top 1%) - Analytics & Business Growth ⭐ ⭐ From E-commerce to Performance Marketing Agencies: Scaling Analytics That Drives Growth ⭐ ⭐ GA4 Certified ⭐ ⭐⭐⭐⭐⭐ "[Marketing Agency Scale-up] "Alex was a pleasure to work with having expertise within the web analytics space and comes with a process-driven and agile mindset which aligned perfectly with the scope of work we onboarded him for. Over and above that he was professional and proactive in any challenges we threw his way. Thanks for the great work, Alex! It has been a pleasure.." 🎯 What Sets Me Apart: From broken tracking costing you conversions to unreliable data hindering growth decisions, I solve the complex analytics challenges that hurt your bottom line. As a successful tech founder who's built and scaled companies, I understand that you need more than just technical fixes – you need reliable data that drives business growth. By combining deep technical expertise with AI-enhanced solutions, I deliver analytics implementations that capture every conversion and unlock actionable insights. Backed by my status as a top Google Tag Manager (GTM) and Google Analytics 4 (GA4) instructor and analytics thought leader, you get solutions that are both cutting-edge and battle-tested. Solving Your Critical Challenges: - Missing conversions and revenue data - Unreliable tracking after iOS updates - Complex multi-channel attribution - GA4 Setup/Migration without data loss - Cross-domain tracking issues - Server-side implementation needs - CAPI (META) Implementation - Improving Attribution - GDPR / Consent V2 Recent Client Wins: Recovered 40% of missing conversions for a SaaS platform Reduced customer acquisition costs by 30% through accurate attribution Successfully migrated 50+ businesses to GA4 with zero data loss Automated complex setups saving clients 40+ hours of implementation time ⭐⭐⭐⭐⭐ "[Enterprise Upwork Client] "Alex is very knowledgeable, resourceful, and detail-oriented. It was an absolute pleasure working with him. I like to dig and ask a lot of questions when doing contract work, and Alex was able to answer everything I threw at him with ease. Alex gave regular updates throughout the project. Progress was well-documented and predictable. I plan on working with Alex long-term on many projects in the future. Thank you, Alex! You surpassed my expectations." Core Solutions: 📊 Fix Your Tracking Infrastructure Complete GA4 migration & setup Server-side tracking architecture Enhanced conversion capture Cross-domain tracking solutions Privacy-compliant frameworks Custom DataLayer implementation 🚀 Optimize Marketing Performance Meta CAPI implementation Google Ads enhanced conversions Multi-channel attribution Revenue tracking & optimization Advanced e-commerce tracking Full funnel visibility 💡 Transform Data into Growth Analytics architecture planning Data quality assurance Team training & enablement Growth strategy development Implementation roadmaps ROI optimization Technical Solutions: Analytics: GA4, GTM, BigQuery, TripleWhale Conversion: Google ads, Reddit Ads, Meta ADS, LinkedIn Ads, TikTok Ads Tracking: Server-side GTM, CAPI, Stape E-commerce: Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Salesforce Commerce Cloud Development: Full-stack capability Business Experience: Built & scaled tech companies Founded software development agency Led complex analytics projects and teams International business advisor Analytics thought leader Ready to Help With: End-to-end analytics implementation Performance tracking optimization Strategic growth consulting ⭐⭐⭐⭐⭐ "[Startup Founder] We were flying blind with our marketing until Alex fixed our tracking. Not only did he set up a scalable infrastructure, but he also showed us exactly how to use our data to make better decisions. The ROI was clear within days." PS: I work with ambitious businesses serious about solving their data challenges - from performance marketing agencies managing minimum 50k USD/Month Ad spend to established E-commerce (DTC too). If you're ready to transform unreliable tracking into a growth driver, let's discuss how proper analytics can accelerate your business. Available for: ✓ Complete GA4 tracking implementation & migration projects ✓ Advanced GTM & server-side tracking setups ✓ Enterprise analytics infrastructure & governance ✓ Monthly analytics optimization & maintenance retainers ✓ Agency partnerships for client analytics implementations Ready to fix your tracking challenges? Click the green "Hire" button above or send me a message describing your needs. Let's turn your data into your competitive advantage. 🚀

Get Results from a former GOOGLE EMPLOYEE and #1 ranked Google Ads expert on Upwork. Thank you for the opportunity to tell you what I do, why it’s better, and how I can help your business. My name is Frank, and I have extensive knowledge of online marketing: - I am a former GOOGLE employee - Google Ads specialist - 15+ years of Google Ads & Bing Ads & FB Ads experience - Google Ads & Bing Ads & Google Analytics Certification - Master's degree in Marketing - Results and ROI oriented - Business and analytical thinking - Outstanding rating and reviews My focus is real results, not marketing double-talk and promises. I’ve got the expertise and experience to do it right and get your business moving in the right direction. As a former Google employee, I have in-depth knowledge of how to develop and implement online marketing campaigns that deliver results for your business. I will: - Get to know your business - Understand your goals and needs - Set up campaigns for max ROI - Keep you updated about progress and results - Make sure we follow all policies - Be straight, honest, and reliable - Look after your business like it was my own - I run a business myself Let me know when you would like to schedule a call to discuss the details of your project. I look forward to working with you.

Google Shopping specialist and performance marketing expert with 10+ years running paid acquisition for eCommerce brands, automotive dealerships, and SaaS companies. I'm a PPC specialist covering the full Google Ads stack, Shopping, Performance Max, Search, Vehicle Ads, plus Meta, TikTok, and Pinterest. If you're searching for a Google Ads specialist, digital marketing expert, or user acquisition expert who does the work themselves (not a junior account manager), here's what I bring: I built a full-funnel paid acquisition system that reduced CAC by 40% I’m Top Rated Plus | 100% Job Success | 10+ years inside performance agencies. I've spent the last decade running paid media inside agencies doing Google Ads, Meta, TikTok, Pinterest, LinkedIn, lead generation funnels, and full tracking stacks for eCommerce, automotive, SaaS, and local service brands. WHY CLIENTS LEAVE AGENCIES FOR ME ❌ Agency: sold to the senior, managed by a junior. ✅ Me: you talk to the person doing the work. ❌ Agency: 24–72 hour response times. ✅ Me: from 1 min to max 20 min response time. ❌ Agency: your retainer pays for their office, sales team, and HR. ✅ Me: every $ goes to your account, not my overhead. ❌ Agency: template strategy applied to every client. ✅ Me: strategy built around your margins, AOV, and seasonality. ❌ Agency: pretty dashboards, weak revenue tie-back. ✅ Me: every report ties spend to revenue and margin, not impressions and clicks. ❌ Agency: 3–6 month contract lock-ins. ✅ Me: hourly, project, or flexible monthly. Stay because the work is good. I kept everything that worked about agency life structured audits, testing frameworks, tracking discipline, strategic depth and stripped out everything that didn't. WHAT I DO 🛒 eCommerce PPC (Shopify, WooCommerce) Google Shopping, Performance Max with category-split asset groups, Merchant Center feed engineering, margin-aware bidding, profitability-based scaling. 🔍 Google Ads Full Stack: Search, PMax, Shopping, VLA, YouTube, Demand Gen. Audits, restructures, scale plans. 📱 Paid Social (Meta, TikTok, Pinterest, LinkedIn) Full-funnel campaigns built for attributable conversion, not vanity metrics. CAPI/Pixel hardening, Advantage+, CBO/ABO testing. 🎯 Lead Generation — B2B SaaS, local service, automotive, home services. Meta lead forms + HighLevel/Zapier automation, instant WhatsApp/email alerts, call tracking. 📊 Tracking & Attribution — GA4, GTM web + server-side, Conversions API, Enhanced Conversions, Looker Studio dashboards built around revenue and margin. RECENT RESULTS 📈 Florida Auto Parts (Shopify): Rebuilt Merchant Center feed, restructured Performance Max into category asset groups. ROAS went from break-even to 4x+ in 60 days. 📈 Multi-Market Car Dealerships (IE/UK/US): Search + PMax + VLA across MG, SEAT, Opel, Volkswagen. $750 in test spend → $7,800 in qualified leads. 📈 Meta Lead Gen Funnel: Zapier-wired instant alerts dropped sales-team response time under 5 minutes, roughly tripling show-rate. 📈 Multi-Currency Shopify Brand: Full GA4 + GTM stack across store, blog, checkout. Cross-domain attribution finally made scaling decisions data-driven. WHAT MY CLIENTS SAY ⭐⭐⭐⭐⭐ "A true performance marketing expert with deep knowledge of Google Ads, Shopping Campaigns, VLA, Tag Manager, conversion tracking, and SEO." ⭐⭐⭐⭐⭐ "An absolute expert in Google Ads, GMB, GTM website tracking, and call tracking! He went the extra mile to ensure everything was perfect." ⭐⭐⭐⭐⭐ "Outstanding Meta walkthrough. Highly knowledgeable, clear explanations, easy to understand." HOW WE'LL WORK 1️⃣ Free 30-min Loom audit of your account. 2️⃣ Flat-fee or hourly proposal. No retainer lock-in. 3️⃣ Build, fix and scale every change logged, updates in your preferred channel. 4️⃣ Weekly + monthly reviews tied to your P&L, not just ad-platform metrics. WHO I'M A GREAT FIT FOR ✓ eCommerce stores doing $10K–$500K/mo wanting profitable scale ✓ Local service / lead gen businesses tired of unqualified leads ✓ B2B SaaS founders who need real attribution before scaling spend ✓ Agency owners needing a senior white-label specialist ✓ Anyone burned by an agency wanting the opposite experience 📩 Send me your account or website. I'll send back a free 30-minute audit Loom within 48 hours. No upsell, no obligation. Specialisations: Google Shopping campaigns · Performance Max (PMax) · Google Ads specialist · eCommerce PPC · user acquisition strategy · paid social advertising · Meta Ads · digital marketing expert · Google Merchant Center feed optimisation · conversion tracking · GA4 · performance marketing · PPC management · lead generation · Shopify marketing · B2B demand generation #GoogleAds #GoogleShopping #FacebookAds #TikTokAds #PPCSpecialist #PerformanceMarketing #UserAcquisition #ConversionOptimization #GoogleAnalytics #MarketingAnalytics #Shopify #SearchEngineMarketing #LeadGeneration #DigitalMarketing #eCommerceMarketing