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I help businesses turn Google Ads into a predictable lead generation channel. With 5+ years of hands-on experience in PPC / Search Engine Marketing (SEM), I specialize in Google Ads campaign audits, keyword research, account strategy, conversion tracking, and performance optimization across Search, Performance Max, and Video/Display/Demand Gen campaigns. One of my strongest advantages is that I don’t treat ads and tracking as separate systems. I optimize the entire conversion journey from search intent and campaign structure to conversion signal quality. My core expertise includes: • Google Ads account audits & campaign optimization • Lead generation strategy & funnel analysis • Conversion tracking setup (GA4 / Google Analytics 4 / Google Tag Manager / GTM) • Search campaigns, Performance Max, Video/Display/Demand Gen, and remarketing • CPL, CPA, ROAS optimization & reporting Some recent results: • Helped a jewelry store generate 374+ local leads (calls, appointments, visits) at $9.66 CPA • Increased eCommerce ROAS from 472% to 788% • Grew registrations for an educational platform by 20× • Reduced wasted spend and improved lead quality for multiple service-based businesses across Europe 📩 Schedule a strategy call with me to discuss your Google Ads account and growth opportunities. Google Ads Pay Per Click Advertising Search Engine Marketing Google Ads Account Management Google Ads Account Setup

I am a full-fledged digital marketing Specialist with 8+ years of experience managing digital growth campaigns across different channels. My clients include some of the biggest brands in the DACH region as well as international brands

𝗜'𝘃𝗲 𝘀𝗽𝗲𝗻𝘁 𝗺𝘆 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺𝘀 𝘄𝗵𝗲𝗿𝗲 𝗯𝗮𝗱 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗴𝗲𝘁 𝗰𝗮𝘂𝗴𝗵𝘁: 𝗯𝗮𝗻𝗸𝘀, 𝗨𝗡 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀, 𝗮𝘂𝗱𝗶𝘁 𝗳𝗶𝗿𝗺𝘀. 𝗡𝗼𝘄 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗲𝘃𝗲𝗿 𝗿𝗲𝗮𝗰𝗵 𝘆𝗼𝘂. Most reporting problems don't start with the dashboard. They start upstream, in data that hasn't been reconciled, validated, or properly modeled. Because my background is in environments where auditors and regulators pick numbers apart, I build reporting the same way: verify first, visualize second. Recent work includes: - Segmented 83.7K digital banking users at Erste Group and identified a high-engagement cohort converting at nearly 3x baseline CTR, with Power BI dashboards the digital sales team now tracks on an ongoing basis - Built the IAEA's Chief Data Office an interactive Power BI data inventory dashboard, consolidating cross-departmental survey data to support governance decisions - Rebuilt "Plan vs. Fact" and Year-over-Year financial dashboards in Power BI and Looker Studio, pulling Google Ads, Analytics, and Facebook Ads data through BigQuery to sharpen leadership's KPI visibility - Structured and queried payroll, receivables/payables, and general ledger data in SQL to support EY audit teams across multiple client engagements What I work on: Dashboarding & reporting: Power BI, Looker Studio, executive KPI views Data preparation: SQL, PostgreSQL, BigQuery, Python (pandas, scikit-learn), Excel/Power Query, Google Apps Script Analysis & modeling: trend analysis, forecasting, statistical modeling (STATA, SmartPLS, SPSS, R) I hold a Master's in Social Data Science from Central European University and a Bachelor's in Engineering from Nazarbayev University, and I've published peer-reviewed research applying structural equation modeling to real-world decision problems. "Ainur completed the job quickly and professionally. From a flexible meeting time to going over project details to completion, the job was successfully submitted as expected. I plan on re-hiring for similar projects in the future." — Jais A. Send me your data sources and what you're trying to decide, and I'll tell you honestly what it'll take to get you a number you can trust!