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I help businesses turn Google Ads into a predictable lead generation channel. With 5+ years of hands-on experience in PPC / Search Engine Marketing (SEM), I specialize in Google Ads campaign audits, keyword research, account strategy, conversion tracking, and performance optimization across Search, Performance Max, and Video/Display/Demand Gen campaigns. One of my strongest advantages is that I don’t treat ads and tracking as separate systems. I optimize the entire conversion journey from search intent and campaign structure to conversion signal quality. My core expertise includes: • Google Ads account audits & campaign optimization • Lead generation strategy & funnel analysis • Conversion tracking setup (GA4 / Google Analytics 4 / Google Tag Manager / GTM) • Search campaigns, Performance Max, Video/Display/Demand Gen, and remarketing • CPL, CPA, ROAS optimization & reporting Some recent results: • Helped a jewelry store generate 374+ local leads (calls, appointments, visits) at $9.66 CPA • Increased eCommerce ROAS from 472% to 788% • Grew registrations for an educational platform by 20× • Reduced wasted spend and improved lead quality for multiple service-based businesses across Europe 📩 Schedule a strategy call with me to discuss your Google Ads account and growth opportunities. Google Ads Pay Per Click Advertising Search Engine Marketing Google Ads Account Management Google Ads Account Setup

I've managed $110M+ in Google Ads spend across my career, currently $1M+/month across active DTC accounts. Brands like Swim Outlet, Lola Blankets, and Tupperware trust me to scale their paid search profitably, not just spend more. What I do: -Google Ads account audits, restructuring, and waste elimination -Performance Max setup, scaling, and feed-level optimization -Google Shopping & Merchant Center: Titles, segmentation, bid strategy -Full-funnel Search, Demand Gen, and YouTube campaign management Who I work with best: I work best with DTC and e-commerce brands spending anywhere between $5K–$500K+/month on Google Ads who want a senior specialist, not an account manager passing work downstream. No junior handoffs. You get me. What clients say: "Actually implemented the findings. Excellent job from start to finish and beyond. Highly recommended and would hire again." Ready to grow? Send me a message with your current monthly ad spend and your biggest Google Ads frustration. I'll tell you honestly whether I can move the needle.

🟢Unlock the full potential of your 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 and 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 with my expert guidance ✅✅✅ Let's maximize your ROI! 👋 𝗛𝗶 𝘁𝗵𝗲𝗿𝗲! 𝗢𝘃𝗲𝗿 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝟰 𝘆𝗲𝗮𝗿𝘀, 𝗜'𝘃𝗲 𝗯𝗲𝗲𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗲𝘅𝗽𝗲𝗿𝘁, 𝗱𝗲𝗮𝗹𝗶𝗻𝗴 𝗱𝗮𝗶𝗹𝘆 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼. In my role as an account manager, I've gained diverse insights across various industries and continuously expanded my knowledge of Google Ads campaigns and web analytics. 💡I specialize in optimizing Google Ads and Google Analytics to drive exceptional results. Working with these tools every day, I know all the tips and tricks to optimize your campaigns. I will maximize your ROAS and ensure no budget goes to waste. Leveraging Google Analytics and Google Tag Manager, I can set up and visualize comprehensive reporting tailored to your needs. ✨𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲?✨ In today's fast-paced digital landscape, having a dedicated specialist who works daily with Google Ads, GA4 and Tag Manager is crucial. With my unwavering commitment to staying updated and optimizing these powerful tools, I ensure that your campaigns are always ahead of the curve. 🎯𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: 🟢𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Initial setup and ongoing optimization for all campaign types 🟢𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗔𝘂𝗱𝗶𝘁: In-depth analysis and optimization of existing campaigns 🟢𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴: Strategy and advisory services for your Google Ads campaigns 🟢𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Full management and continuous improvement of your campaigns 🎯𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝟰 𝗮𝗻𝗱 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: 🟢𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝟰 𝗦𝗲𝘁𝘂𝗽: Initial setup and configuration 🟢𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Setting up conversion tracking via GTM (Google Ads, meta, LinkedIn, etc.) 🟢𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝘂𝗱𝗶𝘁: Analyzing and optimizing your analytics implementation 🟢𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴: Advising and strategizing for effective data analysis 🟢𝗖𝘂𝘀𝘁𝗼𝗺 𝗥𝗲𝗽𝗼𝗿𝘁𝘀: Creating tailored reports to meet your needs 🟢𝗗𝗮𝘁𝗮 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼: Visualizing data for better decision-making 🟢𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Setting up compliant tracking with a cookie banner 📩 Ready to unlock the full potential of your Google Ads and Analytics? Let's start maximizing your ROI today! Feel free to reach out to me anytime, and let's schedule a personal call to discuss your goals further. 📅🚀

Skills: - Certified Google Ads professional with 23 years of fulltime experience, including Search, Display, Shopping, YouTube, and PerformanceMax campaigns. - In-depth knowledge of Google Analytics 4, Google Merchant Center, and Google Tag Manager. - I've also worked with content management systems like WordPress (WooCommerce), Shopify, ShopWare, SquareSpace and Magento. About myself: I've handled various sized clients, ranging from a $1,000 - $200,000 monthly budget, spent over $100k privately as an affiliate, and managed more than $13.5M in advertising budgets for clients. Additionally, I also have a background as a PHP/MySQL, JavaScript, C++ Developer, and Linux web server admin. I have knowledge in HTML, CSS, Joomla!, Drupal, eCommerce, xCart, osCommerce, Shopify, Wordpress (Woocommerce), Shopware, SquareSpace, etc., which comes in handy for solving any unforeseen problems with your website/web server. I'm a perfectionist and team player. I've managed medium-sized teams of 30+ people and I always strive to deliver PERFECT results, because in my honest opinion, only 100% perfect work makes the difference that sets us apart from the "average" competition. Feel free to contact me if you have any further questions. Hope to hear from you soon! :)

🚀💲Want a >25% Revenue boost for your Ecom Store? Over $𝟏𝟎𝐌 Client ROI achieved with my Conversion Rate Optimization. 𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨: Getting you a 30% MINIMUM Revenue-per-Visitor Increase with my custom CRO process. You won’t need another developer to handle the resulting development after A/B testing on e.g. your Shopify Store - I handle your optimization A-Z. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: ⭐⭐⭐⭐⭐ Jameson D., 7-figure client, over 35% Revenue Boost achieved: "Our project turned into a multi week engagement that has enabled us to set all time records for AOV increases across our shopify stores. We have slated Michael for work on our other storefronts in the near future" ⭐⭐⭐⭐⭐ Michael T., 8-figure client, over $1M CRO Boost achieved: “Our relationship is invaluable. I look forward to more CRO work.” ⭐⭐⭐⭐⭐ Krish, Upwork Client: “Michael is an excellent CRO & Development partner. I highly recommend Michael if you want a job well done. You can see the dedication & passion he puts in to deliver such quality work.” ...𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡: 🚀 Improving Drop-off and abandonments rates on Product page, Cart & Checkout 🚀 Maximizing Revenue to existing pages with A/B tests 🚀 More efficient Traffic, Speed Optimization and A/B Tests 𝐓𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬: 🔎 Data-backed CRO AUDIT: Unlocking the power of your Google Analytics GA4 + Heatmap Data and combining that with UX findings on your site. I find out WHERE the issues are and form hypotheses (WHY) to solve them. Result: An Action plan! What if you are currently optimizing landing pages when the real issue occurs at Checkout where half of people are leaving? 🚀 Ongoing A/B TESTING & Low hanging fruit: Testing these prioritized hypotheses with an A/B testing tool, a couple per month. This is where magic happens - my test success rate sits at >30%. This is more than double compared to industry standards and what you’d usually get on Upwork. We’ll also implement quick wins & fixes on your Site directly, like Speed Optimization! 📈 Ongoing Implementation of Winning Tests & Reiterating: Implementing the Winners & repeating our A/B testing cycle. Did you know that a +7% monthly Revenue gain means doubling your sales after less than 1 year? That’s the power of CRO, no extra ad spend. 𝐖𝐡𝐚𝐭 𝐰𝐞 𝐚𝐥𝐬𝐨 𝐭𝐨𝐮𝐜𝐡 𝐨𝐧: 🔥Custom-Tailored Approach: To stand out among competitors, I’m a Shopify partner with a few Stores under my belt. Unlike other CRO guys, I don’t stop at just running A/B tests only. I also code & implement the winning tests directly on your Site to drive real results! We can develop custom conversion boosters too, for example: Custom Bundle Pages, Product Subscription programs and Product Pages. 𝐖𝐡𝐲 𝐜𝐡𝐨𝐨𝐬𝐞 𝐦𝐞? 💲 Consistency: My 7 to 8-figure Shopify Plus clients are seeing a +30% MINIMUM Revenue increase because we utilize data to drive decisions and don’t take any short-cuts. Some see revenue doubling or more. 💲 The average success rate of my A/B tests sits at >30%, which equals 1 winner out of ~3 Tests and allows for accelerated growth for your business. This is more than double the industry standard and what you’d usually get on Upwork. 💲Data over pure luck: I don’t conduct blind implementations of best practices and focus on data-driven insights instead. This is why the biggest companies in the world earn a fortune through A/B testing without spending more on Ads - including Microsoft, Meta/Amazon and Walmart. 💡 Lastly, my CRO isn’t only about your Revenue Boost - but the deep user insights we get to incorporate in your advertising & backend. I'm a Shopify Partner and Store Owner as well - view me as your growth hacker. Let’s make your Site better, faster & more converting while implementing custom measures. If this sounds good - let’s discuss. We can always have a Call here on Upwork. I’ll be asking about your business, KPIs and your goals forward - if we’re a match then great results may await! 👉 Just click the green "Hire me now" or "Invite to Job" Button on top now to boost your ROI and Revenue. I usually respond within less than 1 business day. Best Regards, Michael Stoeckl

🚀 Meta Ads & Paid Media Specialist for Ecommerce & Shopify Brands I help ecommerce brands in jewelry, fashion, skincare, and supplements scale profitably through Meta Ads (Facebook & Instagram), Google Ads, and Shopify. Over the past years, I’ve managed $10M+ in ad spend, delivering an average ROAS of 430%, with top campaigns reaching 1900%. My focus is building scalable acquisition and retention systems that drive consistent revenue growth — not just running ads. Results 💰 $10M+ managed across Meta & Google 📈 430% average ROAS (up to 1900%) 🚀 Scaling brands into new markets through paid traffic 📊 Building predictable and profitable acquisition systems What I Do I go beyond basic campaign setup — I build full-funnel systems: ✔ Paid acquisition strategy (Meta, Google, TikTok) ✔ Creative testing & performance optimization ✔ Funnel and offer optimization ✔ Retention systems (email & SMS via Klaviyo) ✔ Advanced tracking (Meta Pixel, GA4, server-side tracking) How I Work Each project includes: • Full audit of ad accounts and funnel • Competitor and market analysis • Creative strategy with structured testing • Ongoing optimization and scaling The goal is simple: scale revenue while maintaining strong ROAS and efficient CPA. Experience & Stack 🏅 Official Meta, Google & Shopify Partner 🏅 TikTok Ads & Klaviyo Partner 🏅 Managing budgets up to $300K/month Tools I work with: Meta Ads Manager Google Ads Shopify TikTok Ads Klaviyo Google Analytics Conversion tracking & attribution systems If you're looking to scale your ecommerce brand through paid ads - let’s connect.