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Creative Strategist | Digital Marketing & UX Consultant | Paid Media Specialist My name is Gustavo, but feel free to call me Gus — most people do. I’m Brazilian, born in the country’s capital (and no, it’s not Rio or São Paulo). For the past few years, I’ve been living a bit of a nomadic lifestyle, travelling across Europe and South America. While it may sound chaotic, this way of living taught me how to manage my time exceptionally well and stay consistent with my work — no matter where I am. I have a Bachelor’s degree in Digital Design, and over the last few years, I’ve carved out a career that blends strategy, marketing, and design. I’ve worked in industries as diverse as education, publishing, transportation, financial consulting, tech, theatre, and security. In many of these roles, I was the sole designer on a team of developers — which pushed me to learn more about marketing strategy, client acquisition, and business thinking to fill the gaps. What I do: I work primarily as a Creative Strategist and Digital Marketing Consultant, helping businesses grow their online presence with thoughtful, data-backed, and user-centered strategies. Here’s how I can support your business: Paid Media Management: I manage Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads campaigns to improve ROI and reach the right people. - SEO Optimization: From keyword research to on-page strategies and long-term content planning, I help your site show up where and when it matters. - Website Design & UX: I make sure your website is not just pretty but purposeful. My UX approach focuses on aligning user needs with your business goals. - Branding & Visual Communication: I bring a designer’s eye to every piece of work I do, from ad creatives to full brand identities. - Creative & Strategic Direction: Whether you're launching a product, redesigning a website, or repositioning your brand, I can guide the process end to end. Tools I use: Google Ads, Google Analytics, Search Console, Meta Ads Manager, Google Trends, Ahrefs, Ubersuggest, Figma, Adobe Creative Suite, and more. How I work: I usually start my workdays early. I work from libraries or cafes from 8 am to 6 pm (GMT-3), which allows for a good amount of overlap with clients across time zones. I take my responsibilities seriously, and I always make sure my environment supports focused, high-quality work — even while travelling. My approach is detail-oriented, independent, and strategic. I like having clear goals and direction, but I also know how to figure things out when there’s ambiguity. I’m always curious, always learning, and I’m happy to adapt to your systems or even help you build or improve them. Why work with me? Because I don’t just “do tasks.” I think holistically — about your goals, your users, and how we can bring those together in a smart, creative, and efficient way. My mix of skills — design, marketing, writing, analytics — lets me look at problems from multiple angles and find the right solution, not just the obvious one. Thanks for reading, and if any of this resonates with what you're looking for, I’d love to chat. Gus

I'm a Growth Marketing Strategist with 10+ years of experience helping businesses generate more leads, increase online sales, lower acquisition costs, and scale revenue through Google Ads, Meta Ads (Facebook & Instagram Ads), SEO, SEM, PPC Management, and Conversion Rate Optimization (CRO). I've successfully worked on 360+ marketing projects for startups, SMBs, agencies, SaaS companies, eCommerce brands, real estate, hospitality, legal firms, healthcare, finance, and international businesses, including Unilever, Thomson Reuters, Pipedrive, DeepL, and many others. Throughout my career, I've delivered measurable business growth through data-driven digital marketing strategies, including: ✅ Managed and optimized Google Ads (Search, Performance Max, Display, Shopping & YouTube Ads) and Meta Ads (Facebook & Instagram Advertising) campaigns, consistently improving ROAS, lowering CPA, increasing Conversion Rates, and maximizing ROI through advanced campaign optimization and audience segmentation. ✅ Increased organic traffic by 30%+ in 3-6-month periods through comprehensive SEO strategies, including Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Keyword Research, Competitor Analysis, SEO Audits, Link Building, Internal Linking, and Content Optimization. ✅ Built high-performing SEM and PPC campaigns focused on Lead Generation, E-commerce Sales, B2B Lead Acquisition, Appointment Booking, and Revenue Growth, continuously improving CTR, Quality Score, Impression Share, and Cost per Conversion. ✅ Developed complete Growth Marketing strategies combining Paid Media, SEO, Landing Page Optimization, Conversion Rate Optimization (CRO), Email Marketing, Marketing Automation, and Analytics to create scalable customer acquisition systems. ✅ Implemented advanced Conversion Tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), Google Search Console, HubSpot, and Looker Studio, providing accurate attribution and actionable performance insights. ✅ Managed multilingual campaigns in English, Spanish, and Portuguese, helping companies successfully expand across the United States, Canada, Latin America, Europe, and APAC markets. My Expertise ✔ Google Ads Management ✔ Google Search Ads ✔ Google Performance Max (PMax) ✔ Google Shopping Ads ✔ YouTube Ads ✔ Display Advertising ✔ PPC Campaign Management ✔ Meta Ads (Facebook Ads & Instagram Ads) ✔ Lead Generation Campaigns ✔ Conversion Tracking & Attribution ✔ Google Analytics 4 (GA4) ✔ Google Tag Manager (GTM) ✔ Meta Pixel & Conversion API (CAPI) ✔ SEO Strategy ✔ Technical SEO ✔ Local SEO ✔ On-Page SEO ✔ Off-Page SEO ✔ SEO Audits ✔ Keyword Research ✔ Competitor Analysis ✔ Link Building ✔ Landing Page Optimization ✔ Conversion Rate Optimization (CRO) ✔ Growth Marketing Strategy ✔ Digital Marketing Strategy ✔ Performance Marketing ✔ Marketing Analytics ✔ Looker Studio Dashboards ✔ HubSpot Marketing ✔ Shopify Marketing ✔ WordPress SEO Whether you need a Google Ads Expert, Meta Ads Specialist, SEO Consultant, PPC Manager, Growth Marketing Strategist, or a complete Digital Marketing Partner, I can help you build scalable acquisition strategies that drive qualified traffic, increase conversions, and sustain business growth. Let's discuss your project and create a data-driven marketing strategy that delivers measurable results and long-term growth.

I’m a Performance Marketing & Measurement Consultant with 8+ years of experience helping SaaS, e-commerce, app, lead generation, and enterprise brands turn paid acquisition into measurable revenue growth. My core expertise sits at the intersection of paid media, analytics, attribution, and business performance. I specialize in Google Ads, Meta Ads, Microsoft Ads, GA4, GTM, Looker Studio, Power BI, conversion tracking, offline conversions, server-side tracking, and revenue-based optimization. I help companies move beyond platform-reported metrics and understand what is actually driving revenue, profitability, CAC efficiency, LTV growth, payback improvement, and scalable acquisition. Across my work, I’ve helped brands reduce wasted spend, improve media efficiency, scale profitable acquisition, and build cleaner measurement systems for better decision-making. Key results include: * Increased e-commerce revenue by 1,266% within three months of launch * Achieved 30+ ROAS across Google Ads and Meta Ads campaigns * Drove 322% revenue growth and 177% client acquisition growth through full-funnel paid media strategy * Improved media ROAS by 162% while reducing media investment by 62% * Increased e-commerce conversion rate by 102% through advanced data analysis and funnel optimization * Helped top accounts grow GMV by 104% on average through performance media and analytics * Reduced CAC and wasted spend by restructuring campaigns, improving tracking accuracy, and optimizing toward higher-quality revenue * Supported SaaS growth by optimizing acquisition around CPA, CAC, LTV, churn, payback, trial-to-paid conversion, and subscription revenue quality * Managed performance and measurement strategies for brands including Atacadão / Carrefour Group, 3 Day Blinds, Hunter Douglas, Undetectable AI, TruthScan, Germanicos Bespoke Tailors, and other international accounts My work goes beyond campaign management. I audit accounts, diagnose performance bottlenecks, identify wasted spend, fix tracking and attribution gaps, improve conversion data quality, and build reporting systems that connect marketing activity to real business outcomes. I’m a strong fit if you need help with: * Google Ads, Meta Ads, or Microsoft Ads strategy and optimization * SaaS, e-commerce, app, or lead generation acquisition strategy * Paid media audits and performance turnaround plans * GA4 and GTM implementation, cleanup, or audit * Conversion tracking, attribution, and data quality improvement * Meta CAPI, server-side tracking, and event deduplication * Offline conversions and revenue-based bidding optimization * CAC, LTV, ROAS, payback, churn, and retention-based media analysis * Looker Studio and Power BI dashboards for executive reporting * Full-funnel performance analysis from click to revenue I’m especially useful when campaigns are spending money but the data is unclear, platform numbers don’t match real revenue, CAC is rising, ROAS is unstable, tracking is unreliable, or the team needs a clearer view of what is actually profitable. My goal is to help you find what is broken, prioritize what matters, and build a cleaner, more scalable path to profitable growth.

9+ years in paid media. 100% Job Success Score on Upwork. Google Ads Specialist focused on B2B lead generation, eCommerce, local services and professional services. LATAM-based, working with clients across US, UK, Canada, Australia, Brazil and Costa Rica. ✅ Google Ads Certified ✅ Google Analytics 4 and Google Tag Manager implementation ✅ Full-funnel strategy: cold acquisition, remarketing, retention ✅ Conversion tracking audits and attribution diagnostics ⚙️ SERVICES - Google Ads account setup, audit and ongoing management - Campaign architecture for Search, Shopping, Performance Max, YouTube, Demand Gen - Keyword research, negative keyword strategy, match type discipline - Smart Bidding strategy and Ad Rank diagnostics - GA4 and GTM conversion tracking implementation - Google Merchant Center feed setup and Shopping optimization - Looker Studio dashboards and executive-level reporting - Landing page and CRO recommendations tied to campaign performance - Meta Ads support for multi-channel funnels 🛠️ TOOLS AND PLATFORMS Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio, Meta Ads Manager, Shopify, WordPress. 🎯 INDUSTRIES - B2B consulting and professional services - eCommerce (any vertical) - Local services (auto repair, fence installation, contractors, fitness studios) - Health and therapy clinics - Agency white-label support 🤖 AI-ASSISTED WORKFLOW I integrate AI into my day-to-day operation to move faster without losing rigor. Claude and Google Ads API automations support data collection, performance diagnostics, reporting and optimization documentation. Decisions stay with me, execution stays accountable, and clients get faster turnarounds without cutting corners on strategy. 📌 HOW I WORK You can expect organized and detailed work, clear communication without technical jargon, and consistent updates on what is being done and why. I treat ad budgets as if they were my own. Before touching bids, I verify conversion tracking, attribution integrity and the gap between platform-reported data and real business outcomes. I separate quick wins from structural fixes, document every change with clear rationale, and report in plain language tied to revenue, not vanity metrics. If a strategy will not scale profitably, I will tell you upfront. Keywords: Google Ads, Google AdWords, PPC, PPC Specialist, PPC Manager, Paid Search, Paid Search Specialist, Google Ads Manager, Google Ads Expert, Google Ads Strategist, SEM, Search Engine Marketing, Google Shopping, Performance Max, PMax, YouTube Ads, Demand Gen, Google Analytics 4, GA4, Google Tag Manager, GTM, Conversion Tracking, Google Merchant Center, Looker Studio, Performance Marketing, Paid Media, B2B Paid Media, B2B Lead Generation, Lead Generation, eCommerce PPC, Local Services PPC, LATAM Freelancer, Remote Paid Media Specialist.

✅ I have over +25 years experience with many successful cases, to increase online sales quickly, or develop a strategy to expand your ONLINE business. Google Setup (Adwords, Analytics, Tag manager, Search Console, My Business) Face Ads, SEO, Social Media Marketing, Affiliate Marketing and Market Research of Brazilian Market. 🛠️ I made consultant projects in Internet, e-Commerce and Web Mkt. 💼 In my career, I managed a portfolio of e-commerce revenue of more than U.S. $ 8 million / month and $ 345,000 / month budget in online media. I develop the scope of more than 350 sites with several success stories. 🧑‍🎓MBA in Global Administration from UDESC and Master Degree from University Lusófona - Portugal. 📈 I work with Web Marketing for over 20 years in areas such as: Strategic planning, market research, SEO / SEM, E-commerce, statistical analysis, goal conversion, database, CRM, loyalty, networks / social media, partnerships with blogs, affiliate marketing, sales channels, viral mkt, Adwords (GAP), Faceads, Linkedin Ads, PPC, Social Media, e-mail mkt, promotion, launch, diagnostic of information architecture (structure, design, content, navigation and interactivity.) Training and commercial web mkt., 🚀Cases 🎯 - Web mkt plan for e-commerce has increased the average sales month in 80% and 80.000 visits by month; - Web mkt plan t for e-commerce has increased the average sales month in 20%; - Plan web mkt for e-commerce has increased the average sales month in 15%; - Web mkt plan which increased 80.000 visits by month, increase of 70x referring sites and 600% in SEO; - Web mkt plan for e-commerce that increase sales in 5x, 56x page views, 20x opt in e-mail; - Web mkt plan to release a site getting over 250.000 page views in 3 months without spendings, through social media and viral mkt; - Web mkt plan representing an increase of 40.000 visits by month, 270% in SEO, 400% referring sites. Branding campaign with a result 71x better in opt in e-mail capture; - Online Media Plan PPC wich increased 9x the contacts of prospects via contact us; - Web mkt Plan for Blog which increased 30,000 visits/month in just 3 months; - Action of online branding with results 71x better than the previous period in the capture of mailing; - Developed over 550 online trading partners; - Among others.

WIXCRAFT AND WIZARDRY TO TAKE YOUR WEBSITE TO THE NEXT LEVEL 🏆 One of the Top Rated Freelancers on Upwork with a 100% Job Success Score 🚀 Trusted Wix Partner with Legend status. 100s of websites completed! ✅ Works with Wix, Wix Studio, Velo, Figma, Illustrator, Photoshop, Premiere I’m a Wix expert with over a decade of experience creating conversion-focused landing pages and custom designed websites. I’ve worked with a wide range of industries across the globe, including local businesses, real estate, finance, tech companies, SaaS, healthcare, and more. If you're a muggle in the world of Wix, then you’ve come to the right place! I'll work directly with you to make the website that you need, and show you how to keep the website up and running once you're ready to go it on your own. 👍 WHAT’S IT LIKE WORKING WITH ME? After a quick introductory chat to discuss your goals and requirements, I’ll get to work by analyzing your target audience, and competitors, and your current online presence. I’ll then present you with some initial designs that align with your brand and vision in order to determine the best path forward. During the project I’ll keep you up to date on my progress with regular updates, so you can be more involved in the design process and have multiple opportunities to share your feedback. I design all my websites to be responsive on mobile and tablets, with everything SEO optimized as well. Once the design is complete, I’ll help you get everything online and I’ll walk you through the editor and show you how to edit and manage content on your own. ❤️ WHY DO PEOPLE LOVE WORKING WITH ME? 1. I deliver high-quality websites that captivate customers and generate leads. 2. I’m a one-man band, meaning you get all the skills you need in one freelancer, saving you time and money. 3. I’m a good listener and communicator. I provide regular updates on my progress, and welcome feedback 🖥️ WHAT TYPES OF SERVICES DO I PROVIDE? ✳️ Create a new website from scratch Have an idea for a website but not sure where to begin? Let’s talk about your vision and together we can create a custom website design for your business. ↗️ Transfer an existing website to Wix Tired of your current hosting setup? With Wix, hosting doesn’t need to be a hassle. Say goodbye to endless updates and unnecessarily complicated interfaces. 🔄 Redesign an existing website Already have a Wix website but you’re not happy with how it looks? Let me work my magic and I’ll transform your website into a professional level website that will make an impression on your visitors. *️⃣ Custom features for an existing website Is your website missing something? Expand the capabilities of your site with some custom code or a third party integration. ⏫ Strategies to increase your traffic, improve SEO and speed up your website. Is your website underperforming or super slow? Let’s discuss strategies for enhancing your SEO and fixes we can make to improve overall performance. 🛠️ MY TOOLSET ✅ Wix / Wix Studio ✅ Velo ✅ HTML/CSS/Javascript ✅ Figma ✅ Adobe Suite - Illustrator, Premiere, After Effects, Photoshop ✅ Notion ✅ Lottie Files 💬 WHAT MY CLIENTS SAY? Will | San Francisco ⭐⭐⭐⭐⭐ "I literally could not say enough great things about Davog. He is THE BEST. Do whatever you can to work with him." Nasser | Saudi Arabia ⭐⭐⭐⭐⭐ "Working with Davog was a true delight! My website was completely transformed into a better and much more effective one due to the creativity and quality of Davog work. I cannot thank Davog enough and I truly appreciate his patience and customer service when accommodating the many adjustments I requested from the website." Nate | Lima ⭐⭐⭐⭐⭐ "The most skilled Wix specialist I have worked with. Since hiring I have worked exclusively with Davog on all client sites. Can't recommend more highly if you want a clear, super professional-looking site. I look forward our next opportunity to work together.” 😎 ABOUT ME: I'm Davog, the guy behind Wix Wizard. Originally from the north of Ireland, I traded in the cold and wet weather of the Irish countryside for the warm and wet rainforests of Brazil. I’m currently live in a small town on Brazil’s Costa Verde, just above the Tropic of Capricorn, with my partner, our 3 cats, and an array of monkeys, opossums, and snakes for company. When I'm not making websites, I can often be found paddling in the bay or camping on a deserted island. (Though if its raining you're just as likely to find me in front of a TV watching Netflix!)