Hire the Best Consultants
in Brazil

Hi, I'm Yasmine, and I help companies build the operating engine their strategy deserves. With 20+ years of experience (ex-Deloitte) across startups, scale-ups, small business and global enterprises, I've supported a USD 700M infrastructure program, helped a SaaS company raise BRL 20M in Series B funding, and partnered with leadership teams across technology, education, government, and professional services to turn complexity into clarity and strategy into execution. I work across industries and company sizes because the real skill has never been only sector knowledge, it's identifying what's actually blocking growth and building the right structure to move past it. I've been working remotely for over 10 years, collaborating with distributed teams across multiple time zones and cultures. That experience means I know how to build alignment and drive results without being in the room. WHERE I HELP MOST Companies usually come to me when one of these sounds familiar: · "We have a strategy, but execution keeps breaking down" · "I'm the bottleneck for every decision in my company" · "We're growing fast, but our operations can't keep up" · "We have data, but no clarity on what actually matters" · "We're preparing for investment and need to professionalize the operation" · "We're implementing AI but not seeing real business results from it" WHAT I BRING TO EVERY ENGAGEMENT Clarity in complex environments. I walk into messy situations, competing priorities, misaligned teams, too much data and too little direction, and create a path forward that the whole organization can follow. This includes AI readiness. Most companies approaching AI adoption focus on the technology. I focus on the organization, making sure the strategy, processes, data infrastructure, and people are ready to make AI actually deliver results, not just add complexity. HOW I WORK I use proprietary methodologies for both business diagnostics and data strategy, so every engagement starts with a structured, evidence-based understanding of the real situation before any solution is designed. My process follows five stages: 1. Diagnostic — mapping the current state of strategy, operations, data, and governance 2. Bottlenecks — identifying what's actually blocking execution and growth 3. Priority map — aligning leadership around what needs to move first 4. Roadmap — building a clear, actionable plan with ownership and timelines 5. Monitoring — tracking progress and adjusting as the organization evolves I work as a true partner throughout, not a vendor who delivers a report and disappears. BACKGROUND · Former Deloitte consultant (Innovation & Ventures) · MBA in Digital Business & Competitive Strategy · Master's in Strategic Foresight & Futures Design · Speaker at NASA Space Apps Challenge, Women in Data Science, and 50+ Techstars Startup Weekend events globally · Fluent in English and Portuguese · 10+ years of remote work experience with global, distributed teams SERVICES · Operating model design and organizational transformation · Governance and decision architecture · OKRs, KPIs, and performance management systems · Executive alignment and cross-functional leadership · Strategic planning and execution management · Data strategy and data-driven operations · AI readiness advisory, strategy, organizational structure, and process design for companies adopting AI · Change management · Business reviews and operational cadences (WBR, MBR, QBR) I'd love to learn about your business and explore how we can work together. Let's talk about where you're headed, and what it will take to get there.

Mariana Petek is a digital strategist with over 15 years of experience in marketing and advertising. She holds a degree in Advertising from ESPM SUL and a postgraduate degree in Digital Marketing. She is the owner of Plin Digital and Total Ads, companies specializing in digital strategy and media. In 2020, she managed Amazon Ads campaigns in the USA, Canada, and England, and served as a Sebrae consultant for five years, driving digital growth and online sales for over 300 companies in RS and SC. Currently, she helps businesses and entrepreneurs develop successful online sales strategies. Throughout her career, Mariana has worked with renowned companies such as Cassol, Tintas Renner, Oston, Senac, Sesc RS, Claro, CNA, and Grupo Brocker. Her extensive experience with these distinguished brands underscores her reputation as a reliable professional and a reference in the field of digital marketing. With her knowledge and analytical skills, she continues to support and transform brands and businesses, delivering effective strategies to boost sales in the digital environment.

I'm an Environmental Engineer with more then 10 years of professional experience across renewable energy, construction, and industrial projects in Brazil and Portugal. My core work has always combined two things: technical rigor and structured communication, managing regulatory documentation, coordinating with multiple stakeholders (regulators, contractors, clients), tracking deadlines and compliance requirements, and producing clear, accurate reports under pressure. That combination translates directly into strong administrative, analytical, and organizational support. Day to day, my engineering work has meant: managing complex documentation and approval workflows, tracking permits and deadlines across multiple projects at once, coordinating between teams and external parties, and maintaining meticulous, audit-ready records, the same skill set that makes for excellent virtual assistance, data organization, research, and process support in any industry. At Riportico Applus+ Europe and CJR Renewables, I managed environmental licensing and compliance documentation for renewable energy and construction projects, liaising directly with regulatory bodies and keeping every submission, deadline, and stakeholder update on track. At Siemens, as Responsible Technical Engineer for three thermoelectric plants, I coordinated audits, certifications, and cross-team compliance reporting. I hold ISO 9001, 14001, and 45001 certifications, and I'm fluent in English and Portuguese (native), with working Spanish, comfortable communicating and documenting across languages and cultures. Whether the work is technical compliance, administrative coordination, research, documentation, or general virtual assistance, I bring the same discipline: organized, detail-oriented, deadline-driven, and comfortable working independently.

Although I was Trained by McKinsey and Monitor Group Consultants, I reject the notion of delivering pompous slide decks filled with impractical ideas. My mission? Delivering real, actionable value to your business, aligned with the DNA of innovation and practicality. 🎯 I deliver actionable insight, aligned with your organization's possibilities, desires, and goals. I will work with you on expanding options, making decisions, and strategy implementation. I am an Expert-Vetted Talent (Top 1% on Upwork) Experience & Impact: ✅ As a business consultant, I engage with employees, clients, and leverage data to provide actionable and pragmatic solutions. In my career, I have: 🚀 Worked with Asian and North American brands to launch new products in Latin America 💰 Created Multi-million dollar digital marketing strategies for traditional industries 🌐 Developed GTM plans for startups, small businesses, and agencies 🧠 Trained and coached CEOs and executives on strategy, innovation, marketing, sales, and growth 📈 Created models for decision-making and helped executives make the right decisions based on data 📊 Developed B.I. dashboards and data pipelines for monthly business evaluations 📝 Conducted strategic planning workshops for large companies in Brazil Trusted by Global Leaders: 🌍 My work has earned the trust of large companies across several countries, including: - North America: Revlon, J&J, SST Wireless, Solix, Celltheon - Brazil: Santa Luzia, Promob, CCE - India: Tata Group, TVS, Royal Enfield, Kalpataru, Sutherland, Indian Government - China: Huawei, during my MBA Current Focus: 🎓 Since my MBA, I have been working at my consulting company - PilarX, specializing in innovation strategies and executive training. I am also a CFA level 1 candidate and graduating in Data Science. My services Include: 📌 Strategy & Planning: 🧩 - Strategic Planning - Marketing Strategy - Business Transformation Strategy - Internationalization Strategy (competitive analysis, pricing, partner and distributor search, consumer analysis, macroeconomics) - Technology Strategy (A.I., I.O.T, Big Data, etc.) - Growth Strategy - Product Development Strategy - Brand Strategy Innovation and Organizational Development: 💡 - Corporate Strategy - Innovation Strategy - Innovation Execution Support - Startup Investment Strategy and creation of startup evaluation processes - Innovation Contests - Strategy, Innovation, and Culture Audits - Open Innovation Strategy - Strategic Support on Culture and Management Practices - Digital Transformation Strategy -Culture Change Management Startup Consulting: 🚀 - Funding Strategy - Pitch Deck Creation and Review - Mentorship and Founder Coaching - Product-Market Fit Analysis - Market Entry Strategy - Growth Hacking and Scalability Strategy - Talent Acquisition and Team Building - Financial Planning and Budgeting - Exit Strategy and Acquisition Planning Data & Analytics: 📊 - Data Analysis - Machine Learning and Data Strategy - Predictive Analytics - Market Reports (Tech Companies, Physical Goods, Services. Priority focus on The Americas) - Business Intelligence Reports using Power B.I, Tableau, Looker, Etc (With automated update procedures) - KPI Development and Monitoring - Data Scraping with Python - Conjoint Analysis - Cluster Analysis - International Trade Analysis - Financial Projections - VBA, Power Pivot, and Power Query dataflows Content & Presentation: 📝 - Pitch Decks - PowerPoint Presentations (For investors or clients. I provide PowerPoint Presentation in a consulting style, using Storytelling techniques) - Positioning Statements - Content Strategy - Business Writing - Resumé Writing Research & Decision Support: 🔍 - Competitor Research and Profiles - Decision-Making Support - Risk Analysis - Strategic Alignment for Decision Making - M&A Target Identification - Creation of Infomemos and teasers for M&A - Market Segmentation - Qualitative and Quantitative Market Research - Survey Design - Focus Group Moderation Human Resources & Talent Management: 🧑‍💼 - Talent Acquisition Strategy - Employee Development Programs - Organizational Culture Assessment - Performance Management Systems Leadership & Coaching: 🚀 - Leadership and Innovation Training - CEO and Executive Coaching - Career Counseling - Employee Engagement Workshops - Talent Optimization Strategy - Mission, Vision, and Values Workshops - Roadblock Elimination Workshops Operations & Management: ⚙️ - Strategy Execution - Account Management (I can manage accounts for consulting companies and marketing agencies) - Process Mapping - Project Management - Fractional COO - Entrepreneurial Operating System Implementation (EOS) - OKR Implementation - Predictive Index Consulting - Change Management - Sales Incentive Design - Fundraising Strategy Let's transform your business together with practical solutions and innovative strategies tailored to your unique needs. Reach out now to start the conversation. 📞