Hire the Best Fractional Executives

Most mission-driven founders don't struggle with expertise. They struggle with what comes before the post: doubting whether their voice matters, second-guessing their angle, wondering if they're being too much or not enough. That's the real gap between knowing you have something to say and actually saying it consistently, confidently and with authority. I help founders, executives, coaches, and consultants turn conviction into visible authority on LinkedIn, content that sounds like them, builds real trust, and brings the right opportunities to their inbox. The credibility stack: • 800+ LinkedIn posts written for founders and executives • 20M+ impressions generated • 56K+ personal audience built organically over 6 years • Past clients include Noom, Hims & Hers, and Pendulum (ghostwriting for founders and executives), along with 6–7 figure operators building category-leading personal brands This isn't about posting more. It's about building a presence that compounds, one your right-fit clients recognize before you ever reach out. 📣 What this looks like in practice: • Your real thinking turned into consistent, high-quality LinkedIn content • Clear positioning that makes your expertise easy to recognize and remember • Content that drives inbound conversations (not just engagement metrics) • A brand that does the heavy lifting while you do the work ✍️ How we work together: Extract – We pull your ideas through calls, voice notes, or async prompts Refine – We shape your thinking into clear, strategic narratives Execute – I turn it into polished, high-performing LinkedIn content 💼 Who I work best with: • Mission-driven founders and entrepreneurs • Executives building a category-defining personal brand • Consultants and advisors with deep expertise • Coaches and operators with real depth If your work is high-level, your content should reflect it. ✍️ Services: • LinkedIn ghostwriting (done-for-you content) • Personal brand strategy & positioning • Thought leadership development • Content systems for consistent growth 🤝 Let's Connect If you're ready to make your conviction visible (without spending hours writing each week) send me a message with a quick note on what you're building and where you've been getting stuck on visibility. I'll respond within 24 hours.

Hello! I am a CFA Charterholder and highly experienced former investment banker with 14 years of track record in finance, specializing in financial modeling, financial management, project finance and debt capital markets. Throughout my career, I have advised C-suite executives on key issues, including equity and debt fundraising, deal structuring and loan underwriting, financial management and investor relationship, etc. My primary sector expertise includes Retail, Real Estate, Renewable Energy, SaaS, and Manufacturing. Prior to consulting on Upwork, I served as a VP at a top investment bank in my country and as an Associate Banker covering renewable energy project finance loan portfolio at the European Bank for Reconstruction and Development (EBRD). I started my career as a financial auditor at KPMG. Detailed breakdown of my services: ➡️ CFO Services: FP&A (budgeting, KPI dashboards, unit economics); Cash Flow Optimization (liquidity forecasting, burn rate management), and Financial Strategy (growth plans, capital allocation, and scenario testing). ➡️ Real Estate: Financial models for the acquisition, development, and construction of multifamily, commercial, and mixed-use projects. These models support both equity investment decisions and debt underwriting. ➡️ Project Finance: Complex modeling for the construction, financing, and operation of renewable energy projects (Solar, Wind, BESS, and Hydro). Models include multiple operating and financing scenarios to support fundraising. ➡️ Company Valuation: Accurate estimation of enterprise and equity values using various methods, including Discounted Cash Flow (DCF), publicly traded comparables, and precedent transactions. ➡️ Private Equity: Leveraged Buyout (LBO) models used by PE firms to evaluate acquisitions, or by sell-side management teams to estimate the maximum price a PE firm would be willing to pay. ➡️ M&A Analysis: Modeling for M&A transaction evaluation. This includes consolidating financial statements, analyzing capital structure scenarios, and performing accretion/dilution analysis. You can find examples of my work in the portfolio section below.

I help growing businesses improve cash flow, profitability, and financial visibility through structured CFO support, FP&A, financial modeling, and QuickBooks Online optimization. I am currently engaged as a Fractional CFO with multiple US-based companies, including ecommerce and CPG businesses operating through Shopify, Amazon, and QuickBooks Online. My work focuses on helping founders solve cash flow challenges, improve margins, optimize inventory investments, strengthen financial reporting, and build scalable financial processes. With 18+ years of experience as a CFO, Head of Finance, and Cost Controller, I bring both strategic finance leadership and hands-on execution. I work closely with founders and management teams to translate financial data into clear, actionable decisions that support sustainable growth. Clients value me for being hands-on, analytical, and practical—not theoretical. I don’t just prepare reports; I help leaders understand what the numbers mean and what to do next. Core Services: • Fractional CFO Support • Cash Flow Forecasting & Working Capital Management • Budgeting & FP&A • Financial Modeling & Projections • Ecommerce & DTC Finance • Shopify & Amazon Financial Analysis • Inventory & Margin Optimization • KPI Dashboards & Management Reporting • QuickBooks Online (QBO) Cleanup & Financial Review • Bookkeeping Review & Financial Accuracy Verification • Pricing & Contribution Margin Analysis • Scenario & Sensitivity Analysis • Investor-Ready Financial Reporting I also specialize in QuickBooks Online cleanup projects, including correcting historical accounting errors, restructuring chart of accounts, fixing reconciliation issues, cleaning inventory and COGS recognition problems, and ensuring the authenticity and reliability of financial statements for management and decision-making purposes. I have experience across diversified industries including Ecommerce, CPG, SaaS, Healthcare, Manufacturing, Power & Energy, and Renewable Energy projects. In addition to corporate leadership experience, I am also an Excel and financial modeling trainer and have trained more than 500 corporate executives in advanced Excel, reporting, and financial analysis. Clients value me for being analytical, practical, and highly dependable. I focus on building finance systems and reporting structures that are clear, scalable, and useful for real business decisions—not just accounting reports. Whether you need ongoing Fractional CFO support, QBO cleanup, cash flow management, budgeting, financial modeling, or operational finance improvement, I can help bring structure, clarity, and financial discipline to your business.

I'm a seasoned financial professional specializing in Controller Services and FP&A. My experience working with family offices, spearheading M&A due diligence, audit prep, and end-to-end business finance has laid the groundwork for my comprehensive work style driven by providing exceptional services. Key Highlights: - Expert in Quickbooks Online & Puzzle.io - Strong Project Management - Streamlined processes & workflows - Accuracy, Timeliness, Integrity, Communication & Technology are my priorities I founded Wrapped in 2023 when I saw the need for a proactive style of accounting service that anticipated the client's needs. At Wrapped, we set out to do just that by providing consolidated controller services for business entities & family offices. Our focus on tech integration utilizing modern accounting tools and hyper-personalized service style ensures that founders, investors and executives receive the critical financial insights they need to make informed decisions and drive growth.​

Scaling from $5M to $50M+ but this is also where many ecommerce founders start feeling cash pressure, margin confusion, and decision fatigue. Typical Struggles I see: 🔵 Cash flow stress – not knowing if you can confidently reorder inventory, scale ads, or hire. 🔵 Thin margins – sales are growing, but profits aren’t and your bank account shrinks.  🔵 No visibility – books tell you the past, but you need a forward-looking plan. 🔵 Data overwhelm – too many reports, not enough clarity on what drives cash & profit. That’s where I step in. I’m an Ecommerce Fractional CFO working with Amazon, Shopify, TikTok, and omni-channel brands. I help founders turn messy numbers into clear decisions around inventory, ads, and growth so you don't rely only on gut feel. Guiding you to 🔵 Cash Flow Clarity – know exactly when to reorder, hire, or scale ads. 🔵 True profitability – SKU/channel contribution breakdowns so you double down on what works. 🔵 Forward planning – rolling forecasts tied to reality, not static budgets I’ve helped 25+ ecommerce founders move from “we’re growing but it feels risky” to confident, profitable scaling by building financial systems that remove guesswork. If your goal is more profit and cash, not just more revenue, let’s connect.

Overview: Executive advisor, brand strategist, fractional CMO with 30+ years inside Fortune 500 companies, including Kraft Foods, ConAgra, and Danone. I've owned P&Ls, driven growth across functions, repositioned brands that weren't converting, and influenced highly matrixed organizations. Executives bring me in to be the experienced outside brain to help them solve their most challenging problems where they don't want to go it alone. The one who provides perspectives they can't see because they're in it. To help them pressure-test directions. To give them the truth that they can't see. I'm an extension of the leader, their confidante and consigliere. HOW CEOs, C-SUITE EXECUTIVES, AND FOUNDERS OPTIMIZE MY EXPERTISE As a strategic extension. A soundboard who has had hands-on experience from both working inside the organization, as well as outside being a consultant. I bring both perspectives. We strategize, evaluate directions, in real time. We focus on the business and the organization. Businesses stall for many reasons. Most immediately blame the marketing plan, or the design. The problem the majority of the time stems from the brand strategy. That's where I focus and ask the questions, pressure-testing your brand foundations. Maybe the marketing isn't right, but you can't fix it correctly until you know the delta between the consumer insights and your through-line. Either way the message isn't doing its job, and a prettier logo won't solve it. HOW I'M DIFFERENT My pedigree is diverse with deep expertise, and I'm a blend of right and left brain thinking, allowing me to be logical and rational while having the ability to empathize and understand what you're really going through. But that doesn't mean I'll avoid giving you what you need in addition to what you want. I'll push you... sometimes to your edge, but with kindness. That's one of my superpowers. WHAT I DO - Executive & Founder Advisory. A strategic extension of the CEO. Soundboard, scenario planning, and driving objectives forward across the business. - Brand & Marketing Strategy. Positioning, messaging, and the "why you" that makes you the obvious choice. - Brand Repositioning & Turnarounds. Diagnosing why growth stalled, then rebuilding the message that converts. - Messaging & Brand Voice. The words and narrative that make people choose you. - Go-to-Market & Launch Strategy. HOW I WORK Strategy first, always. Before we touch a campaign or a creative brief, we get clear on who you are, who you're for, and what makes you impossible to ignore. I ask the hard questions most people avoid. Then we build, so every decision is intentional, not guesswork. WHO I WORK WITH - CEOs, C-Suite Executives, and Founders who want an experienced strategic extension, not just a consultant - Start-ups and founder-led brands - Companies launching, rebranding, or scaling - Teams whose brand has outgrown its first identity If your brand or your direction is either building your business or quietly costing it, let's make sure it's doing the first. Send me a message and we'll start with a short conversation.