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Hi, I'm Debbie, a 🏅Top Rated Plus Fractional CMO, Marketing Strategist, and outsourced marketing leader! I help CEOs and leadership teams overcome stalled growth, clarify messaging and positioning, align marketing and sales, optimize digital strategy, improve lead generation, and build scalable systems that drive sustainable revenue. I have corporate marketing leadership and digital marketing agency experience building and executing creative, integrated, omni-channel marketing strategies that build brand awareness and reputation, provide a steady flow of leads, and measure ROI. I have a strong track record of driving growth, optimizing marketing performance, operations, and aligning sales and marketing strategies. I'm passionate about partnering with businesses to help them reach their growth and revenue goals. I prefer to work with a small number of clients to be able to given their business the attention it deserves. ✅ HOW I WORK - Hire me to conduct an assessment and develop a marketing strategy for your team or agency to follow - Hire me to optimize your marketing strategy and build/manage the execution of the strategy and team ✅ INDUSTRY EXPERIENCE: B2B & DTC Healthcare, Health & Wellness, Med-Tech, SaaS, Professional Services (Finance, Law), CPG, e-Commerce, Oil & Gas, Media, Real Estate, Industrial Services, and Children's and Baby Products. ✅ RECENT CLIENT SUCCESSES: • Successfully orchestrated the rebranding, website redesign, and integrated GTM campaign of a reputable, long standing B2C/B2B business, modernizing their brand while keeping their well-known brand image intact and boosting their organic web traffic 110% within 6 months. • Effectively optimized an digital marketing agency operations by analyzing team productivity, developing more efficient SOPs, time tracking, and ensuring that monthly retainer proposals matched number of hours needs to deliver the work resulting in a revenue lift of 25%. • Increased a B2B services company’s monthly leads 100% by focusing and optimizing paid search efforts on their core service, including identifying their ideal customer audience, targeting main service regions, optimizing ad copy based on keyword research, and reallocating their existing budget. • Successfully managed a Hubspot CRM implementation of a B2B services company effectively integrating marketing, sales, service, and ERP systems resulting in streamlined operations, improved customer service response times, and improved marketing and sales ROI. • Spearheaded a comprehensive GTM integrated campaign to drive patient traffic to our newly opened micro-hospitals by utilizing a mix of digital and traditional media, effectively generating strong awareness and a significant increase in patient visits within the first two months of operation. • Successfully managed a company website re-design of a B2B services business increasing their online ranking for key search terms within 30 days. 👩🏻‍⚖️ MARKETING LEADERSHIP: - Assessment and audit of current marketing strategy and tactics - Branding, messaging, positioning & client/customer personas - Integrated, multi-channel marketing strategy development, management, and editorial calendars - Marketing campaign management and optimization - Marketing team leadership and project management of marketing execution (web, email, social, paid ads, SEO, analytics, copywriting, branding, sales collateral.) - Marketing tech stack assessment and recommendations - Monthly data analysis, ROI analysis, reporting - Marketing budget allocation - Content marketing strategies - Paid ads strategies - Social media strategies - Email marketing strategies 🏆 OPERATIONS LEADERSHIP: - Scale marketing operations with repeatable GTM workflows and cross-functional cadence. - Optimize MarTech and analytics to improve execution speed and reporting. - Build KPI dashboards and turn insights into conversion gains. - Improve CRM and lead management to strengthen marketing-to-sales alignment. - Lead and develop teams through hiring, coaching, and performance management. - Manage agencies and vendors to deliver on-time, on-brand campaigns. - Manage internal team projects to hit client deadlines, track time by deliverable, and improve engagement profitability. - Drive operational rigor in planning, resourcing, and QA to speed execution. 🖥️ TECHNICAL SKILLS • AI software (Chat GPT, Claude, and many others.) • Google Workspace and Office 365 (Word, PowerPoint, Excel) • CRM: HubSpot Marketing & Sales Hub, Salesforce, Zoho • CMS: WordPress, Big Commerce, Squarespace • Marketing Automation & Email Marketing: HubSpot, Klayvio, Pardot, Zoho • Social: Facebook, Instagram, X, LinkedIn, YouTube, Pinterest • SEO/Reputation Management: Google Search Console, Bright Local, SEMrush • Project Management: Asana, Monday, TeamWork, Basecamp, Slack, Click Up, Smartsheet • Analysis: Google Analytics GA4, Agency Analytics Contact me to discuss your marketing needs and business goals!

⚠️ Growth without operational structure eventually creates chaos. Revenue may increase, but delivery slows down, teams burn out, and client satisfaction begins to decline. Most scaling agencies and service businesses reach a point where marketing performance grows faster than their internal systems can handle. That’s where I step in. ⚙️ I work as a Fractional COO and Operations Manager helping agencies and service-based companies build the operational structure required for sustainable growth. My focus is aligning marketing performance, delivery teams, and operational systems so that revenue growth does not create internal bottlenecks. Instead of simply managing projects, I design and oversee the operational framework that allows businesses to scale efficiently while maintaining team productivity and client satisfaction. 👥 Over the years I have led 75+ professionals across multiple departments including Paid Advertising, SEO, Social Media, Development, CRM Automation, Creative Production, Sales, and Client Success. Managing 20+ client accounts simultaneously has given me extensive experience coordinating cross-functional teams, aligning delivery timelines with revenue targets, and maintaining operational stability in fast-paced agency environments. 📊 I work closely with founders and CEOs to strengthen internal operations by restructuring workflows, improving capacity planning, establishing SOP frameworks, and building communication systems that keep teams aligned. My role often sits between leadership, marketing teams, and delivery departments to ensure that strategic decisions translate into consistent execution. 🚀 My leadership style focuses on creating scalable systems rather than temporary fixes. This includes developing revenue-aligned operational processes, structuring cross-department collaboration, implementing performance tracking systems, and ensuring that marketing execution supports measurable business outcomes. The goal is always to build operational clarity so teams can perform at a high level without unnecessary friction. 🎓 As a PMP Certified professional and Meta Certified marketer, I operate across 50+ tools spanning project management platforms, CRM systems, marketing automation tools, analytics platforms, and collaboration environments. This allows me to integrate operational processes directly with marketing performance and client delivery. 🤝 If your business is scaling and you need someone who can manage operations, teams, systems, and execution at a leadership level rather than simply handling tasks, I would be glad to discuss how I can support your growth.

✔️ 70+ successful projects | 🌍 55+ clients worldwide | 🔝 Top 2% Upwork Talent | 💯 100% Job Success Are you looking for a Fractional COO (EOS Integrator) / CAO (AI) who can step in and streamline your operations, align your teams, and drive scalable growth? I help founders, CEOs, and executive teams regain control of their operations by implementing world-class business systems, process frameworks, and strategic execution plans—without the overhead of a full-time executive. AI-Driven. Human-Perfected. Unbeatable Operations. 🔧 What I Do: I specialize in business operations transformation, focusing on: ✅ Fractional COO/CAO Services – Executive-level support to align business strategy and daily execution (Vision to Traction) ✅ Operations Management – Process improvement, SOP creation, KPI tracking, and workflow automation (AI-driven Solutions) ✅ Strategic Planning & Execution – OKRs, Quarterly Rocks, roadmaps, and scalable operating models (Data-driven decision-making (DDM), based on Data Intelligence) ✅ Team Structuring & Leadership – Org design, role clarity, talent ops, and remote team management ✅ Digital Operations Hub Design – Combine automation, AI, and talent to run efficient, outsourced processes 🎯 Who I Work With: - Startups & Scaleups needing structure, systems, and strategic focus - SMBs & E-commerce companies preparing for growth, funding, or exit - Government Agencies looking to institutionalize business process management (BPM) - Founders overwhelmed by operations and ready to delegate and scale 📈 Recent Results: - 💡 Designed and implemented a Strategic Dashboard for the Ministry of Economy in Argentina to track 15 public entities - 🚢 Overhauled passenger onboarding for a top ferry services operator in South America, streamlining admin, ticketing, and check-in with digital tools - 💳 Led business process reengineering for a Fintech to optimize performance and compliance - 🛠 Built a Project Management Framework for a UAE-based product design firm, integrating Pipefy and KPI dashboards - 🐶 Launched end-to-end operations for a DTC (Amazon Seller) dog treat brand: from digital sales channels to fulfillment 🎓 Credentials & Background: - Ex-Accenture & Deloitte | Senior Consultant in transformation programs (Big 4) - Corporate experience at Microsoft, Avaya, and Telecom - Bachelor’s in Industrial & Business Engineering, UTN Argentina - Built and led international, remote teams with multi-million dollar budgets - Fluent in English and Spanish | Culturally adaptive across global markets - Endurance mindset: I’m also an ultramarathon runner 🏃‍♂️ 📂 Ready to See the Impact? - 📎 Explore my portfolio to see how I’ve helped startups and companies like yours gain clarity, control, and results. - 📅 Let’s connect to discuss how I can help scale your operations—without scaling your headaches.

Featured in The Wall Street Journal, Entrepreneur and Nutrition Business Journal. CFA Charterholder. Worked with companies such as Jefferies, Bank of America, Saputo, Hormel, Humble Brands, TestingMom, Ancient Harvest-Pamela's, Aerflo, Uncaged, Mondra & Bute Island Foods. Have executed $300M+ in deal value and capital raises, reviewed 1,000+ pitch decks, and deployed ~$20M in invested capital. Are you raising capital? Thinking about funding your next round of growth? Need to communicate your value clearly to your board or investors? My goal is to help you close your round faster, at better terms, with materials that move investors from "interested" to "yes." My name is Bakley, and as a CFA Charterholder and fractional CFO I help founders and operators raise capital, forecast their financials, and run sharper investor relations — combining traditional capital markets expertise with AI-powered workflows that make the whole process faster, more thorough, and more responsive than working with a traditional advisor. Here are the areas I cover: ✔️ Fundraising strategy & guidance to maximize your raise ✔️ High-converting pitch decks that move you into the next phase of diligence — and ultimately get you the money ✔️ Targeted investor & backer databases for outreach ✔️ Financial models, forecasts, and KPI dashboards that drive investor interest ✔️ AI Automation for Finance & IR Workflows I can help you with your raise — from positioning and narrative through model build, investor outreach strategy, diligence support, and post-close investor reporting. Here are a few things I've done for past clients: 1) Raised over $300M in client capital 2) Awarded best-in-class for financial modeling 3) Drove 50% revenue growth and 1,000 bp margin improvement at a TestingMom 4) Automated 90% of recurring financial reporting and IR processes Technologies & Tools - Claude & Anthropic API (AI / natural language processing) - n8n (workflow automation) - Airtable (investor CRM & data ops) - Microsoft Power BI (dashboards & investor reporting) - Microsoft Excel & Google Sheets (financial modeling) - QuickBooks (accounting & reporting integration) - Microsoft PowerPoint & Google Slides (pitch decks & investor materials) Send me a message and let's talk about your raise.

Executive Assistant | Remote VA | Chief of Staff Support | for High-Growth Founders, CEOs & Executives Remote Executive Assistant | Administrative Support for Founders, CEOs & C-Suite Executives. I provide inbox management, calendar management, scheduling, task management, and operational support — all without micromanagement. I've supported Founders, CEOs, and C-suite executives managing up to 100 emails a day and once cleared a 500+ email backlog in under a week without a single message missed. That means your inbox is under control, your calendar is protected, your follow-ups are handled, and your operations run smoothly, so you stay focused on the work only you can do. I'm Hope, an Executive Virtual Assistant who builds the operational infrastructure using tools such as Google Workspace, and task trackers that lets Founders, CEOs, Coaches, and Senior Executives lead, build, and grow without the operational drag. I handle administrative assistant tasks, stakeholder communication, data entry, and confidential information management, so executives stay focused on high-value decisions. As an Executive Assistant | Virtual Assistant, I work independently, handle confidential information with full discretion, and I don't need handholding. You tell me the outcome you need, and I figure out how to get there. Whether you need a senior remote Executive Assistant, a personal assistant, a scheduling assistant, or Chief of Staff-level operational support, send me a message or click Invite to Job." My Core Service As Your Executive Assistant & Virtual Assistant Executive Assistant & Operation Support: Calendar Management, Email & Inbox Management: ➜I protect your time and eliminate scheduling conflicts across Google and Outlook. ➜I organize your inbox, prioritize important emails, draft replies on your behalf, and ensure nothing important is missed. ➜Handle your inbox management and maintain Inbox Zero ➜Coordinate meetings, send reminders, and follow up with stakeholders ➜Daily task coordination and executive workflow support ➜Filter Spam & Remove Distractions ➜Organize files, documents, and communication channels ➜Handle day-to-day administrative support without constant supervision ➜Personal and business admin support to reduce executive overload Operation Management: ➜SOP development, operational documentation, and workflow improvement. ➜Managing day-to-day operational tasks and internal coordination ➜Organizing workflows to improve speed and accountability ➜Following up on tasks, deadlines, and deliverables ➜Supporting decision-making with structured information tracking ➜Keeping business operations moving without constant supervision Project Management & Task Coordination ➜Managing tasks & projects in Asana, Trello, Monday, Notion, and ClickUp. ➜Tracking deadlines and ensuring consistent execution ➜Maintaining visibility across priorities and progress ➜Coordinating across teams and stakeholders ➜File management, Google Drive organization, and internal documentation. Executive Logistic & Travel Support End-to-end travel planning and logistics management for busy executives. ➜ Travel planning, itinerary creation, and end-to-end trip coordination. ➜ Flight booking, accommodation arrangements, and logistics management. ➜Efficient travel management, planning, and real-time schedule adjustments. Tools I work with As An Executive Assistant: Google Workspace (Gmail, Calendar, Docs, Sheets, Drive, Meet) | Calendly | Zoom | Project Management (Asana, Trello, Monday, Notion) | Microsoft Office (Outlook, Word, Excel, Teams, OneDrive) | Slack | Dropbox | AI Productivity Tools. You need an Executive Assistant | Virtual Assistant, not a task-taker if you're a Founder, CEOs or C-suite executive who: ➜Are done being the bottleneck of their own business. ➜Drowning in inbox management and reactive email communication. ➜Needs real executive support, not someone who waits to be told what to do. ➜Manages multiple teams or high-stakes calendars requiring serious scheduling. ➜Handles confidential information and needs someone who treats it like it belongs in a vault. If you are scaling and need an Executive Assistant who keeps your operations organized, your inbox under control, your day running smoothly, I'm the person for the job Click "invite to job" or message me. Let's get your operations running like you're not the only one holding them together

Financial Clarity for Founders & Growing Businesses I help founders and CEOs understand their numbers, control cash flow, and make confident growth decisions through practical financial modelling, forecasting, and strategic finance support. If you’re asking questions like: -How long is our cash runway? -Can we afford to hire or scale? -Are we investor-ready? I help you get clear, reliable answers. Institutional Finance Experience, Applied to Growing Businesses I bring institutional-level financial discipline from my experience working with leading investment banks, including J.P. Morgan, Barclays Capital, and Morgan Stanley, adapted to the practical needs of startups and SMEs. My focus is not theory or spreadsheets for their own sake, but decision-ready financial insight that supports real business decisions. How I Can Help You: 🚀 Fractional CFO / Strategic Finance • Cash runway and burn-rate visibility • Budgeting, forecasting, and scenario planning • KPI dashboards for founders and investors • Fundraising support: financial models, metrics, and narratives 📊 Financial Modelling & FP&A • Clear, flexible 3-statement financial models • Cash-flow forecasting and stress testing • Unit economics and pricing analysis • Board- and investor-ready reporting Education & Credentials • MSc Quantitative Finance & Risk Management — Manchester Business School • BSc Financial & Management Engineering (5-year program) • FMVA® — Corporate Finance Institute (in progress) Let’s Talk If you want clarity around your finances and confidence in your decisions, let’s start with a short call to see if I’m a good fit for your business.