Hire the Best Facebook & Meta Ads Specialists
in Brazil

I help coaches and service-based businesses build scalable client acquisition systems using Meta Ads, Google Ads, funnel strategy and conversion optimization focused on one thing: Predictable, qualified leads at a cost that makes sense. Most businesses are not losing money because their ads are bad. They are losing money because there is no system behind them. I do not just run ads. I build the entire growth system behind them. From offer positioning and messaging, to campaign structure, audience research, ad copy direction and lead capture flows that turn clicks into real conversations. This is likely a strong fit if: ✔️ You are already investing in paid ads but your ROAS is not where it should be ✔️ You have worked with agencies before and did not get the results you expected ✔️ You want fewer, better-qualified leads, not just more traffic ✔️ You prefer clear reporting and performance-driven decisions over guesswork ✔️ You are ready to scale but do not have time to manage ads and funnels yourself Not a fit if: ✖️ You are looking for commission-only or test-without-budget setups ✖️ You expect immediate results without optimization and iteration What I can support you with: Campaign setup and optimization for Meta and Google Ads Funnel strategy and sales funnel optimization Lead generation systems combining organic and paid traffic High-ticket offer creation and positioning Audience keyword and competitor research Ad copy and creative direction aligned with conversion Campaign audits and performance reviews Call ads, lead forms and DM-based lead conversion flows How I work: Most projects start with a strategic build phase on a fixed fee, followed by performance-based optimization once the system is validated. I work selectively and focus on building reliable acquisition systems, not short-term hacks. Because the real cost is not hiring someone who knows what they are doing. It is staying stuck with offers and ads that keep draining your budget without results. If you are serious about scaling with a full strategy behind your ads, send me a message and tell me where you are right now.

Marketing Executive with over 18 years of experience in Growth, Branding, and Digital Innovation, leading global strategies for user acquisition, brand repositioning, and pipeline acceleration in technology, SaaS, edtech, and consumer companies. With experience in structuring data-driven marketing operations and performance metrics to support strategic decisions. Acts in the analysis and optimization of indicators such as CAC, LTV, ROI, and conversion, transforming data into measurable growth strategies. In recent years, led initiatives that resulted in a 60% increase in conversion rate and a 40% reduction in media costs, in addition to a 35% gain in campaign performance using AI and hyper-personalization. Also led acquisition expansion in over 10 countries, through digital campaigns on Google Ads, Meta, TikTok, programmatic media, and influencers, achieving consistent growth in engagement, conversion, and brand reach. Throughout my career, led multidisciplinary teams and accumulated experience in omnichannel campaigns, integrating online and offline actions aimed at strengthening the brand and generating demand.

Hi, I’m Heloisa, a Certified Google Ads & PPC Specialist with 10+ years of hands-on experience in managing high-performance digital media campaigns. My expertise spans across Google Ads, Meta Ads (Facebook Ads and Instagram Ads), and various PPC platforms, focusing on driving exceptional ROI for my clients. ✅ Extensive experience managing monthly ad budgets from $500 to $100,000+ ✅ Certified Professional with in-depth knowledge of Google Ads, Social Ads and Programmatic Advertising ✅ Main niches I have worked with: E-commerce, Finance, Technology, Education and Local Business. Services: - Google Ads: Search, Display, Youtube, Discovery, App, Shopping and Performance Max campaigns - Social Ads: Meta Ads (Facebook Ads/Instagram Ads), Pinterest Ads, TikTok Ads and Linkedin Ads campaigns - Google Analytics & Tag Manager: Accurate tracking and analysis to ensure every dollar spent is contributing to your bottom line - Programmatic Advertising: Expertise in managing programmatic campaigns on platforms like DV360 and Taboola Expertise: - PPC Campaign Audits: Review PPC campaigns to identify opportunities for improvement and ensure alignment with best practices - Custom PPC Strategies: Create PPC strategies that include campaign structure, audience targeting, keyword selection, ad messaging, and budget allocation - Conversion Tracking: Ensure accurate tracking - Data-Driven Insights: Regularly assess campaign performance metrics, making strategic adjustments to boost ROI and align with client objectives I value transparent communication highly. My approach is data-driven and focused on achieving the best possible outcomes for your business, whether it's increasing sales, leads, or brand visibility. Let’s connect and discuss how I can elevate your digital marketing efforts and deliver measurable results. I’m here to help you succeed. Thanks, Heloisa

I'm a graphic designer, specialist in static creatives for paid ads speacially DTC for Ecom Brands using AI and Figma, delivering high-converting visuals with clear messaging, strong visual hierarchy, and consistent branding. My work is focused on performance: CTR, CPA, and ROAS. I craft visuals that stop the scroll and drive results — fast, smart, and on-brand. Let's talk! :)

*I operate exclusively as a freelancer. I.e. I'm not interested in full or part-time positions. That being said, I do have arrangements with marketing agencies in which they deliver me clients and I manage the accounts. *My fee: -For ad budgets below US$5.6k/m: US$560/m (negotiable if you're an agency delivering me multiple clients). -For ad budgets above US$5.6k/m: 10% over ad spend (negotiable for very high ad budgets). Design is included, both images and videos (I work with a designer). Over a decade of experience working with trilingual (English, Portuguese and Spanish) paid digital advertising and social media management for international companies (USA, Europe, Canada, South Korea, China, Brazil, among others), heading teams of media buyers, managing budgets of over US$100k/month and accounts with over US$2 million in ad spend, with 250+ clients distributed in an ample variety of industries (e-commerce, finance, gaming, SaaS, B2B, etc.). Portfolio: Since UpWork doesn't allow links in the profile, please check out my profile portfolio. -Paid digital advertising: creating, launching, optimizing and providing periodic reports for campaigns run on Facebook/Instagram/Meta Ads (budgets: US$100k+/month, largest account: over US$2 million), Google Ads (Search, Display, Youtube), TikTok Ads, as well as analyzing data with Google Analytics and AdEspresso. I’m also familiar with LinkedIn and Twitter Ads. Sectors I've run ads for: e-commerce (over 150 clients, including, but not restricted to: electronics, gadgets, fashion, cosmetics, home decoration, jewelry, etc.), US insurance market (annuities and IULs, over 100 clients), SaaS, B2B, services and online games. -Email marketing and CRM: GoHighLevel, ActiveCampaign and MailChimp. -E-commerce: Shopify, WooCommerce and Wix. -Website and server management: intermediate knowledge of SEO, Wordpress, cPanel and WHM. -Project management: Asana, Trello and Wrike. -Social media management: Hootsuite and Buffer. -CRM/other tools: Intercom, Zendesk, Slack. -Design: responsible for creative direction when working under agencies. I work with my own designer as a consultant. -Training and supervising a team of media buyers. -Fluent English and Portuguese. Business level Spanish. -Bachelor's degree in biology (molecular specialization). 2+ years of work experience in genetics and biotechnology, giving me a solid knowledge of statistics and data analysis.

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