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⭐𝗧𝗢𝗣 𝗥𝗔𝗧𝗘𝗗 𝗣𝗟𝗨𝗦 - 𝟭% 𝗕𝗘𝗦𝗧 𝗙𝗥𝗘𝗘𝗟𝗔𝗡𝗖𝗘𝗥𝗦⭐ With 9+ years of experience in e-commerce & social media and active on Upwork since 2018, I offer a blend of trust, resilience, and professionalism to every project. There are long-term partnerships with my Upwork clients that have been with me for over 6 years! 𝙒𝙝𝙖𝙩 𝙘𝙖𝙣 𝙄 𝙤𝙛𝙛𝙚𝙧 𝙮𝙤𝙪? Market Research: Benchmarking and strategy to successfully launch or scale your business. Social Media: Management and creation of high-quality content for Instagram, Facebook, TikTok, and LinkedIn. Email Marketing: Full CRM management and flow creation via Mailchimp, Gmail, or Klaviyo. Data Analysis: Custom dashboards for data-driven decisions and professional presentations for your company and clients. E-commerce Growth: SEO strategy, blog content, and Shopify store setup (design, user flow, and integrations). 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 & 𝗦𝗮𝗹𝗲𝘀 Brazil Specialist: Deep understanding of import/export regulations in Brazil. I negotiate favorable terms with suppliers, partners, and influencers. Sales Expertise: 10 years of B2B and B2C prospecting and sales experience. Languages: Portuguese, English, and Mandarin (HSK 2). Every business is unique. Finding a reliable professional is priceless for your peace of mind. I value long-term relationships and offer the versatility of a multitasking marketing professional who truly understands strategy. I am always available to share my portfolio and references from previous clients upon request.

Fractional Marketing Director | Strategy, Funnels & Paid Media That Scale Most businesses don't have a traffic problem. They have a strategy problem — campaigns run without a clear funnel behind them, ad spend goes out without knowing what's actually converting, and nobody's connecting the dots between positioning, audience, and revenue. That's the gap I fill. I'm a marketing strategist and director who builds the full picture before a single dollar goes to ads. The ICP research that tells you exactly who to target. The funnel architecture that turns clicks into customers. The campaign strategies across Google and Meta that are built to scale — not just spend. My work spans go-to-market strategy, paid media planning and execution (Google Ads, Meta Ads), funnel design, competitive analysis, and performance analytics (GA4, Power BI). I've led marketing strategy for SaaS companies, and DTC brands across the US, Brazil, and LATAM — in English, Spanish, and Portuguese. What makes me different: I think like an architect and execute like a media buyer. I don't just launch campaigns — I build the strategic framework that makes them work. Audience, positioning, funnel, offer, media plan. Every piece connected before anything goes live. I work best with founders, CEOs, and agency owners who need a strategic marketing partner — someone who can own the thinking *and* the execution. If your campaigns are running but growth has plateaued, that's exactly the problem I solve.

I help personal brands, founders, experts, and businesses grow across Instagram, TikTok, LinkedIn, and YouTube with strategic content, clear positioning, and AI-powered content systems. My work is focused on turning social media into a real growth channel, not just a place to post. I help brands clarify their message, create content that builds authority, improve how they are perceived online, and structure a content process that is consistent, intentional, and connected to business goals. Through my experience managing personal brands and social media strategies end-to-end, and as the co-founder of Alpine Reach, I bring both creative direction and operational structure to help brands increase visibility, build trust, and create more qualified opportunities online. What I do: - Marketing strategy for business growth - Social media positioning, audience targeting, and messaging clarity - Content strategy + editorial planning (pillars, series, weekly rhythm) - Conversion copywriting (hooks, captions, CTAs) - Short-form video scripting (Reels / TikTok / Shorts) - Lead generation systems + ManyChat automations - Workflow & content operations setup (ClickUp / Notion) - Performance tracking & data analysis (content analytics, engagement insights, competitive monitoring) How I help: - Turn random content into a consistent strategy with a clear direction - Diagnose what's blocking growth (message, offer, audience, content structure) - Build a content plan aligned with your funnel (visibility → trust → leads) - Deliver publish-ready assets: scripts, captions, CTAs, and funnel flows What you can expect: - More qualified leads coming from social media - Stronger positioning and a clearer brand presence - Content that builds authority (not just engagement) - Predictable output, consistency, and faster decision-making - Decisions backed by real data, not guesswork — I track what's working and adjust accordingly AI Tools I work with daily: Claude | Codex | ChatGPT | ElevenLabs | Higgsfield | GHL | ManyChat | CapCut | Canva | ClickUp | Notion If you want a partner to build your strategy and content engine with clarity, structure, and results, let's talk

[ I help brands scale with data-driven paid ads and high-converting UGC ] Are you struggling to turn followers into buyers or get consistent ROI from your ads? That’s where I come in. I’m Ronaldo — a marketing strategist and content creator who blends technology, psychology, and creativity to build high-performance campaigns that drive measurable growth. 💼 What I do: Paid Ads Management: Google, Meta (Facebook/Instagram), and TikTok Ads — focused on ROI and optimized funnels. UGC & Content Creation: Authentic, scroll-stopping videos tailored to your audience. Social Media Strategy: From creative planning to consistent growth systems. Copywriting: Persuasive copy that turns attention into action. 💡 My track record: Generated $600K in 2 months for a jewelry brand using strategic paid ads. Boosted ROAS by 3.5x for eCommerce brands through data optimization. Helped startups and small businesses scale with clear, consistent marketing frameworks. 🧠 Why choose me: With a background in Computer Engineering and years in digital marketing, I understand both data and storytelling — the perfect blend to grow modern brands. You’ll get more than ad management — you’ll get a partner committed to results. 💬 Ready to increase your sales and visibility? Send me a quick message with your business goal, and I’ll share a personalized strategy idea — free of charge.

I'm Kate. I transform marketing into a structured system that makes growth predictable, scalable, and self-sustaining. Taking a macro-level, holistic approach, I focus on the entire system rather than isolated components to ensure structured adaptation and long-term efficiency. My methodology is grounded in cybernetics (how systems regulate themselves) and neuroscience (how people make decisions), further reinforced by postgraduate research in Human-Computer Interaction, where I studied self-organizing online communities and behavioral decision-making. By applying research-driven and data-driven methodologies, I structure decision-making processes that eliminate reliance on intuition or trends. ⚡️ Validated product-market fit in one month from scratch with under $100 in ad spend. Resulted in a proven, scalable marketing model. ⚡️ Enabled a US FemTech startup to secure angel investments by structuring positioning and early traction strategy, ensuring market viability. ⚡️ Increased monthly average revenue by 2.3x and ARPU by 1.6x by restructuring positioning and website content. ⚡️ Prevented $3.5M in unprofitable marketing investment by conducting structured forecasting for a SaaS company, identifying an unsustainable business model before execution. ⚡️ Created a hiring framework based on the cybernetics methodology that allows asses candidates with online questionnaire. Applied it in over 5 companies. In every case, the first shortlisted candidate was successfully hired.
 ⚡️ Delivered lectures on critical thinking and decision-making in marketing for university management and medical students. ⚡️ Worked as a concert and backstage photographer for events with up to 10,000 spectators. My photos were published by The Cardigans, Jungle, and HEALTH. 🔺🔻🔺🔻🔺🔻🔺🔻 🔺🔻🔺🔻🔺🔻🔺🔻 No matter the job title I have, I am a cyberneticist. Two generations before me, on both sides of my family, everyone was a top manager: a chairman of a collective farm, a founder of a factory, a road construction manager, a head of a kindergarten, and a deputy commander of a regiment, etc. Cybernetics is the science of managing complex systems. It applies to any kind of system: whether it be a human, an organization, a society, or a computer. So, I am a manager. I absorbed skills of effective process organization literally with my mother’s milk, and she did so with her mother’s milk… well, you understand. The socks in my closet are organized systematically, not simply because "it should be so," but because I don’t know any other way. In every job I undertake, I rely on systems theory, system analysis, control theory, decision-making theory, and so on. There are many fascinating theories out there. I decided which country to live in using multi-objective optimization; this method is my absolute favorite. Furthermore, I am autistic. My brain cannot process social information subconsciously: it’s as if, to walk, you had to think about which muscle to tense and where to place each foot. So, I can explain any communication. I intellectually understand how communications happen and can explain, describe, and teach how to do it better. Therefore, my field of interest lies at the intersection of cybernetics and communication. I call myself a “communication engineer,” but not the kind who pulls wires. For me, a problem in communication is not merely an "oh, something went wrong." I precisely know where the failure occurred, what went wrong, and how to fix it. This is because in any communication, I perceive a transmitter, a receiver, and a channel through which information is conveyed. So, I can diagnose the communication (which is marketing) system. In an hour-long conversation, I can pinpoint the bottleneck in a client's marketing and explain what needs to be done differently and why. In a week, I can find the most effective way of promotion considering the available resources and external circumstances. Currently, I am building my startup. I want to create a service that will automatically craft marketing strategies. In the 1960s, following the Second World War, scientists were not attempting to replace humans with computers, but were trying to reduce the number of mistakes and the influence of the human factor. This led to the emergence of systems analysis. Similarly, in 2024, I don’t want to replace the marketer; rather, I aim to minimize errors and the impact of the human element on marketing strategies. In the same 1960s, Licklider supported Norbert Wiener's concept that the computer does not replace the human; rather, they complement each other—a “symbiosis of computer and human.” I feel my aspirations are similar to Licklider’s position: I also find it important and interesting to connect people, but I additionally want to enhance efficiency. I aim to create a sort of layer between person and person, which automates part of the routine and thereby speeds up the search for “one’s” people.

𝗜 𝗸𝗻𝗼𝘄 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱: someone to manage your digital presence while you focus on growing your business. That’s where I come in. ✨ I’m a Top Rated Digital Strategist and Social Media Manager on Upwork, with nearly 100% Job Success Score and a strong track record of happy clients. 🚀 Feel free to check out my reviews. 😉 I help businesses, professionals, and personal brands build a strong online presence through strategy, content, and consistent positioning. 📱 I prefer working with a small number of clients and long-term projects so I can get deeply involved, think ahead, and truly support brand growth over time. 🌱 If you need direction, consistency, and real results, I can help you! Let’s talk? ✨ 🔑 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿: • Social Media Management • Multi-platform Content Strategy • Content Planning & Editorial Calendars • Visual and Written Content aligned with your brand • Scripts for Reels, Videos, and Campaigns • Short-form Video Editing focused on engagement • Clear Reports with actionable insights 💡 𝗛𝗼𝘄 𝗜 𝘄𝗼𝗿𝗸: • Strategy with a business mindset • Full responsibility for your digital presence • Independent, proactive, and results-driven work • Clear communication and real partnership social media | social media manager | smm | digital marketing | instagram marketing | instagram growth | content creator | content strategy | reels editor | short form video editor | video editing | personal branding | brand strategy | content marketing | copywriting | lead generation | online growth | social media strategy | tiktok marketing | linkedin marketing | engagement growth | organic growth | marketing strategist | content manager | brand growth | travel | designer | design