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Social Media & Content Strategist I help businesses build stronger brands through strategic content, social media, and digital marketing. With over 10 years of experience in digital marketing, I've partnered with startups, small businesses, and international brands across technology, healthcare, beauty, insurance, tourism, and professional services. My experience also includes working with globally recognized companies such as Spotify, Tripadvisor, Chanel, and Nespresso. I believe great content starts with a clear strategy. Rather than simply creating posts, I help businesses define their positioning, develop content that reflects their brand, and build a consistent online presence that supports long-term growth. My services include: • Social media strategy and content planning • Content calendars and editorial planning • Reels and short-form video strategy • Content creation and copywriting • Brand positioning and profile optimization • Organic social media growth • Community engagement strategies My experience goes beyond social media. I also work with Meta Ads, Google Ads, SEO, email marketing, and marketing automation using platforms such as Mailchimp, ActiveCampaign, and HubSpot. This broader marketing background allows me to create content strategies that align with each client's overall business goals—not just their social media presence. Whether you're launching a new business, refreshing your brand, or looking for a long-term strategic partner to strengthen your digital presence, I'd be happy to help.

I am a Digital Marketing Strategist and Social Media Leader with over 8 years of progressive experience helping brands grow with purpose, consistency, and measurable impact. Throughout my career, I have held senior leadership roles — including Head of Social Media and Project Manager — across agencies, startups, and international companies in Brazil and the United Kingdom, working with teams and clients across diverse industries and markets. My work sits at the intersection of strategy, creativity, and data. I don't just create content or manage channels — I build integrated digital ecosystems that align with business objectives, connect with the right audiences, and deliver sustainable results. From developing brand positioning strategies to managing multi-platform campaigns, coordinating influencer partnerships, and leading crisis communications, I bring a 360° perspective to every project I take on. Over the years, I have led multidisciplinary social media and marketing teams, managed budgets, and delivered strategic results for brands across retail, sports, education, tech, and communications sectors. At NLR Marketing, I led a full social media department, overseeing content strategy, performance analysis, and team development. At V4 Company, I managed key digital marketing accounts with a growth-focused approach, supporting client expansion and ROI optimization. At Playing, based in London, I contributed to an international digital positioning project, integrating with global marketing and design teams and adapting strategies for distinct audiences across different markets — an experience that sharpened my cross-cultural communication skills and global marketing perspective. My academic background reinforces my strategic approach. I hold two MBAs — one in Strategic Marketing Management (FUNDACE, São Paulo) and one in Government Communication & Political Marketing (IDP, Brasília) — alongside a Bachelor's degree in Advertising & Propaganda and another in Law. This combination gives me a rare ability to think analytically, communicate persuasively, and navigate complex organizational environments with confidence. I also hold professional certifications in Content Marketing, Social Media Management, Traffic Management, E-commerce, and Copywriting — ensuring my practice stays current with the latest tools, platforms, and industry trends. I am fluent in English, Spanish, and German, which has allowed me to collaborate effectively with international teams, serve global clients, and adapt brand messaging across cultural contexts. Whether working with a local startup or a multinational organization, I bring the communication skills and cultural awareness to make collaboration seamless. I believe great marketing is not just about reach or engagement numbers — it is about building brands that people trust, teams that grow together, and strategies that stand the test of time. I am driven by long-term vision, data-informed decision-making, and the genuine desire to leave every brand stronger than I found it. If you are looking for a strategic, experienced, and multilingual marketing professional who delivers both big-picture thinking and hands-on execution — let's connect.

I help personal brands, founders, experts, and businesses grow across Instagram, TikTok, LinkedIn, and YouTube with strategic content, clear positioning, and AI-powered content systems. My work is focused on turning social media into a real growth channel, not just a place to post. I help brands clarify their message, create content that builds authority, improve how they are perceived online, and structure a content process that is consistent, intentional, and connected to business goals. Through my experience managing personal brands and social media strategies end-to-end, and as the co-founder of Alpine Reach, I bring both creative direction and operational structure to help brands increase visibility, build trust, and create more qualified opportunities online. What I do: - Marketing strategy for business growth - Social media positioning, audience targeting, and messaging clarity - Content strategy + editorial planning (pillars, series, weekly rhythm) - Conversion copywriting (hooks, captions, CTAs) - Short-form video scripting (Reels / TikTok / Shorts) - Lead generation systems + ManyChat automations - Workflow & content operations setup (ClickUp / Notion) - Performance tracking & data analysis (content analytics, engagement insights, competitive monitoring) How I help: - Turn random content into a consistent strategy with a clear direction - Diagnose what's blocking growth (message, offer, audience, content structure) - Build a content plan aligned with your funnel (visibility → trust → leads) - Deliver publish-ready assets: scripts, captions, CTAs, and funnel flows What you can expect: - More qualified leads coming from social media - Stronger positioning and a clearer brand presence - Content that builds authority (not just engagement) - Predictable output, consistency, and faster decision-making - Decisions backed by real data, not guesswork — I track what's working and adjust accordingly AI Tools I work with daily: Claude | Codex | ChatGPT | ElevenLabs | Higgsfield | GHL | ManyChat | CapCut | Canva | ClickUp | Notion If you want a partner to build your strategy and content engine with clarity, structure, and results, let's talk

⭐𝗧𝗢𝗣 𝗥𝗔𝗧𝗘𝗗 𝗣𝗟𝗨𝗦 - 𝟭% 𝗕𝗘𝗦𝗧 𝗙𝗥𝗘𝗘𝗟𝗔𝗡𝗖𝗘𝗥𝗦⭐ With 9+ years of experience in e-commerce & social media and active on Upwork since 2018, I offer a blend of trust, resilience, and professionalism to every project. There are long-term partnerships with my Upwork clients that have been with me for over 6 years! 𝙒𝙝𝙖𝙩 𝙘𝙖𝙣 𝙄 𝙤𝙛𝙛𝙚𝙧 𝙮𝙤𝙪? Market Research: Benchmarking and strategy to successfully launch or scale your business. Social Media: Management and creation of high-quality content for Instagram, Facebook, TikTok, and LinkedIn. Email Marketing: Full CRM management and flow creation via Mailchimp, Gmail, or Klaviyo. Data Analysis: Custom dashboards for data-driven decisions and professional presentations for your company and clients. E-commerce Growth: SEO strategy, blog content, and Shopify store setup (design, user flow, and integrations). 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 & 𝗦𝗮𝗹𝗲𝘀 Brazil Specialist: Deep understanding of import/export regulations in Brazil. I negotiate favorable terms with suppliers, partners, and influencers. Sales Expertise: 10 years of B2B and B2C prospecting and sales experience. Languages: Portuguese, English, and Mandarin (HSK 2). Every business is unique. Finding a reliable professional is priceless for your peace of mind. I value long-term relationships and offer the versatility of a multitasking marketing professional who truly understands strategy. I am always available to share my portfolio and references from previous clients upon request.

Are you looking for a results-driven digital marketing strategist who can help you grow your business and optimize your paid advertising efforts? With years of experience in lead generation, paid traffic, and sales process optimization, I specialize in scaling businesses through comprehensive marketing strategies tailored to each client’s unique needs. ➡️ I’ve helped multiple companies—from local businesses to large enterprises—achieve significant growth in monthly recurring revenue (MRR), improved customer acquisition, and enhanced sales funnel performance. Whether it's boosting online sales, lowering your cost per lead (CPL), or optimizing conversion rates, I am here to deliver measurable results. 🔥 What I Offer: ⭕️ Paid Traffic Campaigns: Facebook Ads, Instagram Ads, Google Ads—strategizing and managing ad campaigns that drive high-quality leads while maintaining competitive CPL and maximizing ROI. ⭕️ Lead Generation & Sales Funnels: Designing lead generation systems, implementing sales funnels, and refining customer acquisition processes to ensure consistent growth and revenue. ⭕️ CRM Implementation & Process Automation: Integration of CRM systems (HubSpot, Pipefy, Pipedrive) to streamline lead management and optimize the customer journey. ⭕️ Conversion Rate Optimization (CRO): Improving user experience across landing pages, email campaigns, and websites to maximize conversions and revenue. ⭕️ Strategic Planning: Crafting quarterly marketing strategies focused on new client acquisition, revenue growth, and expanding market presence. Experience Highlights: 🔴 Head of Growth – Grupo Plin (mar/2023 - now) Currently leading growth initiatives for Plin Condomínios, Condosin, and Garantiza, focusing on scalable marketing strategies and CRM implementation to drive revenue. 👉🏾 Grew Garantiza to R$2.9M in new contracts since September 2023. 👉🏾 Launched Plin Parceiro mentorship programs, generating over R$231K in revenue with a ROAS of 3.5 across multiple campaigns.. 👉🏾 Expanded Condosinplay to 44 paying users and built the CondoClass community with 1.6k members. 🔴 Head of Operations – V4 Company Franchise (jan/2022 - mar/2023) 👉🏾 Scaled a franchise from 0 to R$140K MRR in one year, managing a team of 22 and implementing 120+ operational processes for seamless growth. 🔴 Freelance Marketing Consultant (jan/2021 - jan/2022) 👉🏾 Doubled sales for local businesses through targeted paid traffic strategies, including Facebook and Google Ads. Why Choose Me❓ 🙋🏽‍♂️ I’m the one-stop solution your business needs to drive growth, optimize processes, and deliver measurable results. With a proven track record of scaling businesses and improving ROI, I combine strategic expertise with hands-on execution to ensure your goals are not only met but exceeded.

I help businesses grow through two high-leverage skills: paid traffic strategy and video content creation — both powered by data and built for results. On the marketing side, I plan and manage performance campaigns across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. My focus is on the full funnel: audience strategy, creative direction, budget allocation, and optimization based on real metrics. I've managed over $200K in ad spend across health, aesthetics, fitness, e-commerce, and B2B verticals. On the content side, I produce short-form videos that combine AI generation tools (Kling, Veo3, Seedream, Nano Banana) with professional editing in Adobe Premiere Pro and After Effects. I handle everything from concept to final cut — including cinematic/dark styles, motion graphics, and bulk production at consistent quality. What I bring to your project: Paid Traffic – Meta, Google, TikTok, and LinkedIn Ads strategy and management – Funnel design, audience research, and creative briefing – Performance reporting and continuous optimization – Experience in health, aesthetics, fitness, e-commerce, and B2B Video & Content – AI video generation: Kling, Veo3, Seedream, Nano Banana – Adobe Premiere Pro & After Effects editing – Short-form content for Reels, TikTok, YouTube Shorts – Dark, cinematic, and atmospheric visual styles – High-volume delivery with consistent quality Whether you need a strategist to scale your paid acquisition or a video creator to fuel your content pipeline — I'm ready to plug in and deliver.