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√ PPC campaigns, Google Ads / Adwords & Bing Ads (search, display, video, discovery and shopping) √ Paid social campaigns (Facebook / Instagram Ads, LinkedIn Ads) √ SEO (Technical & On-page) √ Marketing automation & lead management (Go High Level, Hubspot, Mautic, RD Station) √ WordPress developer (also WooCommerce) √ Tag management with Google Tag Manager √ Web Analytics (Google Analytics & Piwik) With over 5 years of experience in paid traffic, I have managed $1 million+ in ad spend across multiple niches and projects. I work with agencies, individual clients, and major companies worldwide, delivering data-driven strategies and high-performance campaigns to maximize ROI. I hold Google Ads and Meta Ads certifications from Pedro Sobral, the leading media buyer in Latin America, ensuring top-tier expertise in paid media. My work is based on efficiency, organization, and strong partnerships, always focused on scalable and sustainable growth.

I'm a Growth Marketing Strategist with 10+ years of experience helping businesses generate more leads, increase online sales, lower acquisition costs, and scale revenue through Google Ads, Meta Ads (Facebook & Instagram Ads), SEO, SEM, PPC Management, and Conversion Rate Optimization (CRO). I've successfully worked on 360+ marketing projects for startups, SMBs, agencies, SaaS companies, eCommerce brands, real estate, hospitality, legal firms, healthcare, finance, and international businesses, including Unilever, Thomson Reuters, Pipedrive, DeepL, and many others. Throughout my career, I've delivered measurable business growth through data-driven digital marketing strategies, including: ✅ Managed and optimized Google Ads (Search, Performance Max, Display, Shopping & YouTube Ads) and Meta Ads (Facebook & Instagram Advertising) campaigns, consistently improving ROAS, lowering CPA, increasing Conversion Rates, and maximizing ROI through advanced campaign optimization and audience segmentation. ✅ Increased organic traffic by 30%+ in 3-6-month periods through comprehensive SEO strategies, including Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Keyword Research, Competitor Analysis, SEO Audits, Link Building, Internal Linking, and Content Optimization. ✅ Built high-performing SEM and PPC campaigns focused on Lead Generation, E-commerce Sales, B2B Lead Acquisition, Appointment Booking, and Revenue Growth, continuously improving CTR, Quality Score, Impression Share, and Cost per Conversion. ✅ Developed complete Growth Marketing strategies combining Paid Media, SEO, Landing Page Optimization, Conversion Rate Optimization (CRO), Email Marketing, Marketing Automation, and Analytics to create scalable customer acquisition systems. ✅ Implemented advanced Conversion Tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), Google Search Console, HubSpot, and Looker Studio, providing accurate attribution and actionable performance insights. ✅ Managed multilingual campaigns in English, Spanish, and Portuguese, helping companies successfully expand across the United States, Canada, Latin America, Europe, and APAC markets. My Expertise ✔ Google Ads Management ✔ Google Search Ads ✔ Google Performance Max (PMax) ✔ Google Shopping Ads ✔ YouTube Ads ✔ Display Advertising ✔ PPC Campaign Management ✔ Meta Ads (Facebook Ads & Instagram Ads) ✔ Lead Generation Campaigns ✔ Conversion Tracking & Attribution ✔ Google Analytics 4 (GA4) ✔ Google Tag Manager (GTM) ✔ Meta Pixel & Conversion API (CAPI) ✔ SEO Strategy ✔ Technical SEO ✔ Local SEO ✔ On-Page SEO ✔ Off-Page SEO ✔ SEO Audits ✔ Keyword Research ✔ Competitor Analysis ✔ Link Building ✔ Landing Page Optimization ✔ Conversion Rate Optimization (CRO) ✔ Growth Marketing Strategy ✔ Digital Marketing Strategy ✔ Performance Marketing ✔ Marketing Analytics ✔ Looker Studio Dashboards ✔ HubSpot Marketing ✔ Shopify Marketing ✔ WordPress SEO Whether you need a Google Ads Expert, Meta Ads Specialist, SEO Consultant, PPC Manager, Growth Marketing Strategist, or a complete Digital Marketing Partner, I can help you build scalable acquisition strategies that drive qualified traffic, increase conversions, and sustain business growth. Let's discuss your project and create a data-driven marketing strategy that delivers measurable results and long-term growth.

Hello. I am a DIGITAL MARKETING SPECIALIST, focused on paid media strategies and branding. Platform management - FB Ads, Google Ads, Google Grants (Nonprofit sector), Linkedin Ads and Twitter Ads - Paid Media Strategy - Analysis and reports - Guidance for developing creatives for ads - Data Analysis - Google Tag Manager - Campaign Setup - Campaign Optimization - Campaign Reporting - Technical problem solving - Google Data Studio - Google Sheets - Advanced Paid Media Consulting - Google Ads, Google Ad Grants and META Ads - Requirements, strategy definition, metrics, optimizations and practical knowledge of the platform Plus: Area and Team management - Definition of area processes - Definition and monitoring of area indicators - Definition of consultancy materials and processes I just started on the platform and would love to find my first opportunities! Let's chat, I'm available!

9+ years in paid media. 100% Job Success Score on Upwork. Google Ads Specialist focused on B2B lead generation, eCommerce, local services and professional services. LATAM-based, working with clients across US, UK, Canada, Australia, Brazil and Costa Rica. ✅ Google Ads Certified ✅ Google Analytics 4 and Google Tag Manager implementation ✅ Full-funnel strategy: cold acquisition, remarketing, retention ✅ Conversion tracking audits and attribution diagnostics ⚙️ SERVICES - Google Ads account setup, audit and ongoing management - Campaign architecture for Search, Shopping, Performance Max, YouTube, Demand Gen - Keyword research, negative keyword strategy, match type discipline - Smart Bidding strategy and Ad Rank diagnostics - GA4 and GTM conversion tracking implementation - Google Merchant Center feed setup and Shopping optimization - Looker Studio dashboards and executive-level reporting - Landing page and CRO recommendations tied to campaign performance - Meta Ads support for multi-channel funnels 🛠️ TOOLS AND PLATFORMS Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio, Meta Ads Manager, Shopify, WordPress. 🎯 INDUSTRIES - B2B consulting and professional services - eCommerce (any vertical) - Local services (auto repair, fence installation, contractors, fitness studios) - Health and therapy clinics - Agency white-label support 🤖 AI-ASSISTED WORKFLOW I integrate AI into my day-to-day operation to move faster without losing rigor. Claude and Google Ads API automations support data collection, performance diagnostics, reporting and optimization documentation. Decisions stay with me, execution stays accountable, and clients get faster turnarounds without cutting corners on strategy. 📌 HOW I WORK You can expect organized and detailed work, clear communication without technical jargon, and consistent updates on what is being done and why. I treat ad budgets as if they were my own. Before touching bids, I verify conversion tracking, attribution integrity and the gap between platform-reported data and real business outcomes. I separate quick wins from structural fixes, document every change with clear rationale, and report in plain language tied to revenue, not vanity metrics. If a strategy will not scale profitably, I will tell you upfront. Keywords: Google Ads, Google AdWords, PPC, PPC Specialist, PPC Manager, Paid Search, Paid Search Specialist, Google Ads Manager, Google Ads Expert, Google Ads Strategist, SEM, Search Engine Marketing, Google Shopping, Performance Max, PMax, YouTube Ads, Demand Gen, Google Analytics 4, GA4, Google Tag Manager, GTM, Conversion Tracking, Google Merchant Center, Looker Studio, Performance Marketing, Paid Media, B2B Paid Media, B2B Lead Generation, Lead Generation, eCommerce PPC, Local Services PPC, LATAM Freelancer, Remote Paid Media Specialist.

🚀 $100M+ Ad Spend | 1B+ Revenue Generated | Top 0.1% Media Buyer on Upwork 🚀 If you're seeking a world-class Paid Traffic Expert to scale your business and crush your revenue goals, your search ends here. With 13+ years of expertise, I've turned $100M+ in ad spend into $1B+ in client revenue, earning hundreds of glowing reviews along the way. 🌟 Why I’m the Best Choice for Your Business: 1️⃣ Unmatched Expertise: I specialize in Meta Ads (Facebook & Instagram) and Google Ads, crafting high-performance campaigns that drive outstanding ROI. Certified in Google AdWords, Analytics, and Tag Manager, I ensure precision tracking and optimization. 2️⃣ Results That Speak for Themselves: My campaigns have scaled businesses across five continents, from startups to multi-million-dollar brands. As a Top-Rated Plus Freelancer, I deliver industry-leading performance that keeps clients coming back. 3️⃣ Tailored Strategies for Maximum Impact: Every business is unique. Leveraging my Marketing Degree and deep industry insights, I design strategies that boost conversion rates, reduce costs, and grow revenue. Cutting-edge tactics? Always. One-size-fits-all? Never. 4️⃣ Effortless Collaboration: Fluent in English and available across time zones, I ensure seamless communication throughout every project. From strategy to execution, I’m your partner in success. 5️⃣ Relentless Focus on Your Growth: Your success is my success. I’m passionate about delivering tangible results that move the needle for your business—whether that's scaling ad spend, improving ROAS, or launching a game-changing campaign. 📈 Ready to unlock your business’s full potential and achieve extraordinary results? I'm confident we can create something remarkable together. Contact me today, and let’s get started!

If your Google Ads are stuck below profitable scale, here’s what changes when you work with someone who’s lifted accounts from “okay” to reliably strong performance for the past 5 years. Recent Wins: - SaaS & Mobile App: 10.7M impressions, 139K clicks, €4.94K ad spend, €0.04 avg CPC — big visibility lift and highly efficient user acquisition that scaled downloads and in‑app purchases. - Travel: 1.46M impressions, 33.3K clicks, $19K ad spend, $104K revenue — strong demand generation that converted attention into bookings. - Hospitality: 76.2M impressions, 33.3K clicks, €273K ad spend, 3.17K conversions — wide reach and measurable booking growth for premium properties. Certified by Google (Search & Display). Managing budgets from $3K to $50K+/month across U.S., Canada, Europe and LATAM. My approach: - I start by getting your account tidy so every campaign has a job — one for finding new customers, one for re‑engaging people who checked you out, and one for protecting your brand so you don't waste money. Then I lock down tracking so installs, leads and purchases are counted correctly and we can actually tell what's working. - When it comes to bids, I focus on profit, not just spending more: I tweak automated bidding so it chases the right outcomes. I also make sure the ads and product listings actually match what people are searching for and give them a clear reason to click. - Finally, I fix the landing experience — fast pages, clearer messaging, and simpler forms — and run small tests that compound over time into noticeably better results. What you get working with me: You’ll get clear targets up front and a short weekly update that shows the numbers that matter — cost per lead/sale, return on ad spend, revenue and whether those leads are any good. I’ll lay out a simple testing plan so you always know what we’re trying next, when we’ll judge results, and what counts as a win. And I don’t set and forget — I monitor performance, pull the levers quickly, and keep you in the loop on every meaningful change. If you want your account to grow without sacrificing profitability, let’s talk.