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Fractional Growth Lead for SaaS and startups. 15+ years turning content and SEO into pipeline, not vanity metrics. Most founders don't need another freelancer running isolated tasks. They need someone who owns the growth function end to end. That's the role I step into. What I run as your fractional lead: ✅ Content-led SEO: an editorial engine that ranks and converts, built on keyword data. ✅ Go-to-market: positioning, messaging, and the first 90 days of demand. ✅ Sales and marketing alignment: CRM and automation (Pipedrive, Mautic, Snov) wired to the funnel. ✅ Reporting: the analytics that show what's working, so budget follows results. Proof: - 100% Job Success and Top Rated on Upwork. 15+ years across SaaS, fintech, and professional services. - Clients: Skiplagged, SaaSholic, DBM Sistemas, Investidores, Airfree. - Built and ran SaaSholic's newsletter for 2,500+ founders and grew it into the US market. - Creator of the Growth Diaries podcast (40+ episodes) and a 2,500-subscriber YouTube channel. What clients say: "Highly skilled and reliable, with excellent communication and a strong work ethic. Great value for companies looking for localization in Brazil." Augusto S., Business Developer at Skiplagged "Consistently brings new ideas and ways to add value. Helpful, attentive, delivers results." Guilherme D., Operations Manager at DBM Sistemas The real deal is this: I take on select projects to go deep, not wide. If you want a growth partner who owns SEO and content like an in-house lead, send the invite and let's map your first 90 days.

Website development specialist, Expert Wix Platform Expert in all kinds of modern Digital Marketing and Growth Hacking, Google ads specialist SEO Search Engine Optimization Social Media. Instagram marketing, post development Approaches which are effective now days. Effectively provide customized and targeted results to clients. Experience in online marketing and strategy helps to boost business and traffic results. Senior level content, words SEO keys - Search Engine Optimization, Growth Hacking and digital marketing. Write articles in Portuguese Language (Brazil) to blog, website, catalog. Adapt text to a google search. Deeply committed to Partnership around the world. Graduated in Digital Marketing. Resident in Sao Paulo Brazil

Experienced across SMBs, VC-backed startups, and enterprise firms - having worked with teams across the Americas and Europe. I stay sharp with tech: every tool, every platform that makes execution faster or smarter, I learn it and use it. Whether it’s content, outreach, or growth, I move things forward. Here’s how I can help you: - Go-to-Market: I design and deploy GTM systems - connecting HubSpot, Apollo, Clay, Airtable, Notion, n8n, Zapier, or whatever stack you use - into automated flows for outreach, CRM sync, and pipeline tracking. I handle the logic, copy, and data layers so you can test offers, positioning, and channels without manual friction. - Social Media & Content: I use AI-powered tools like Higgsfield, Runway, Claude, and ChatGPT to automate production - idea generation, copy variation, scheduling, and visuals - so I can focus where humans still matter: creative direction, narrative, and voice. The result is consistent, fast, and on-brand content without the content-farm feel. - Growth Systems: I build data-driven growth engines that combine automation, Ads, lead-based messaging adaptation, and tracking loops. Whether it’s outbound, partnerships, or organic traction, I set up the stack to learn, adapt, and scale - so you grow with less noise and more signal. But above it all - I play with no ego. I’m highly coachable, a walking feedback loop, a sponge. I learn fast, I iterate, and I execute. You’ve read this far - means something in here clicked. Don’t overthink it. Message me!

My greatest professional quality is to be versatile. I am a specialist in Digital Marketing and a tech-savvy. I’m an easy learner and an independent problem solver. So, I end up gathering skills from different areas. I consider myself someone extremely creative, but I'm also good with numbers, spreadsheets and software. To prove it with data, I took a webmaster course and made college of Theater Direction. I have a degree in Journalism and I already played a financial role on a previous job. I've done ballet and soccer. Furthermore, I am very dedicated and proactive. I know that the above speech may seem presumptuous or that I can’t focus. But the truth is, I am interested in all these things, except ballet - my mother forced me. 😉

I bridge the gap between brand strategy and scalable revenue execution. I turn positioning into measurable growth — combining growth marketing, sales systems, and hands-on delivery. Proof of execution • Scaled a B2B wholesale brand from 0 → 147 active points of sale in 8 months • Since 2019, drove growth in Fintech (BaaS / Payments) and B2B Fashion • Strong blend of strategy + execution (I don’t stop at the slide deck) What I do (end-to-end Growth Marketing) • GTM & Growth Strategy • Market entry, positioning, offer architecture, pricing logic • Growth plan with KPIs/OKRs + execution roadmap • Performance & Ad Strategy • Google Ads + Meta Ads strategy (campaign structure, targeting logic, creative angles, optimization) • Reporting and ROI focus (CAC, conversion rates, payback, LTV signals) • Creative Strategy (Video + Copy) • Video strategy for paid + organic • Scripts, hooks, UGC-style concepts, ad angles, content planning • Direct-response copywriting: ads, VSL structure, headlines, CTAs • Landing Pages & Conversion • Landing page strategy, wireframe logic, copy structure, CRO priorities • Funnel pages: lead gen, sales pages, upsells, thank-you pages • Campaigns & Launch Execution • Build campaigns from zero: messaging → creatives → pages → tracking → launch • Product launches, seasonal campaigns, promos, and evergreen funnels • Sales Pipeline & Revenue Ops • Funnel build: lead → qualification → proposal → close → expansion • CRM setup, pipeline hygiene, forecasting, playbooks, SOPs Fintech & Payments (B2B) • Hands-on experience in the BaaS ecosystem, managing strategic accounts and complex solutions • Strong at translating technical offers into clear value props that sell Tools I use • CRM & Sales Ops: Salesforce, HubSpot, Pipedrive, Zoho CRM • Analytics & Tracking: GA4, Google Tag Manager, Looker Studio • Ads & Performance: Google Ads, Meta Ads • Project Management: Trello, ClickUp, Asana, Notion • Communication & Delivery: Microsoft Teams, Slack, Zoom, Google Meet, Loom • Docs & Ops: Google Workspace, Microsoft 365, Zapier/Make (when needed) How I work • Agile & execution-first (Harvard Business Publishing training in Agile & Scrum) • Weekly cadence, clear priorities, transparent reporting, fast iteration Best fit if you need • Launch a product / campaign from scratch • Scale leads and revenue with paid + content + conversion systems • Build a repeatable B2B growth engine (not random marketing) Let’s talk strategy. Click “Invite” and share your goal + current bottleneck.

I am an experienced media buyer with a strong background in data science (8+ years as a data scientist/data engineer). My expertise lies in harnessing the power of Facebook Ads/Google Ads to drive exceptional results for businesses. With a diverse range of experience spanning freelancing, corporate environments, startups, and academic research, I bring a unique perspective to every project. My proficiency in numerical and statistical analysis, combined with my skills in A/B testing and knowledge of both white hat and black hat marketing, positions me as a valuable asset to optimize your advertising campaigns. 💻 Work Overview ✅ Former Numerical and statistical analysis specialist; ✅ Diverse experience: freelancing, corporate, startups, academic research; ✅ Extensive knowledge of Paid Traffic/Campaign management; ✅ Skilled in A/B testing for campaign optimization; ✅ Proficient in white hat (Real Estate, E-commerce, SaaS) and black hat (Adult niches, Casino/Gambling, Dating) techniques; ✅ Ability to uncover root causes through correlation curves and use them to optimize campaigns ✅ Strong presentation skills: dashboards, dynamic PowerPoint presentations — Result from my experience as a data analyst, where I had to deal with the Executive Board of all companies. ✅ Award-winning mathematician and project builder — Which makes me different from any marketer ✅ Passionate about helping businesses grow and succeed 💡 Skills and Expertise: ✅ Sales Copywriting ✅ Funnel Optimization ✅ Google Ads (Search and Display) ✅ Facebook Ads ✅ Bing Ads ✅ Apple Search Ads ✅ E-mail Marketing ✅ CRM ✅ Landing Page Optimization ✅ Tracking/Attribution tools (Voluum, Redtrack, Branch, AppsFlyer) ✅ Numerical Data Analysis (Statistics, Numerical Methods, Interpolations, Forecasting) ✅ Analytics (Excel, Python, R, RShiny, VBA Programming, Power BI, etc) 📖 Education Advanced Paid Traffic — CXL Institute E-commerce optimization — CXL Institute Copyhackers 100% completion course Landing Page Optimization — CXL Institute Bachelor's in Engineering Senior Data Scientist (SDS™, DASCA)