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Looking for an experienced, reliable partner to implement accurate website tracking, CRM integration and unlock data-driven growth? Let’s connect! I’m Felix, a Web Analytics Developer with 6+ years of experience helping businesses track user behavior, sync data across platforms, and automate workflows for smarter decisions and better ad performance. Whether it’s client-side or server-side GTM, I ensure accurate tracking across GA4, Google Ads, Meta, TikTok, and more. I also integrate and automate CRMs like Pipedrive, HubSpot, GoHighLevel, and ClickFunnels using APIs, webhooks, and tools like Zapier, Make, and n8n so your entire stack works seamlessly together. 🧰 Tools & platforms I work with: GA4, GTM (web & server-side), Google Ads, Meta, TikTok, Firebase, HasOffers, AdRoll, Stape io, Klaviyo, HubSpot, Pipedrive, GoHighLevel, ClickFunnels, CheckoutChamp, Make, Zapier, Cookiebot, and many more. ✅ Services I offer: 🔁 Conversion tracking (browser + server-side) for GA4, GAds, Meta, TikTok & others 🎯 Google Ads Enhanced Conversions (GAds & GA4) 📈 Google Looker Studio dashboards 📞 Google Call Forwarding tracking 🛒 Shopify + GA4 Ecommerce tracking 📱 Firebase Analytics setup 🔌 Meta Conversions API (CAPI) 🌐 Cross-domain & subdomain tracking 🌍 Cookie Consent Mode v2 (GDPR / CCPA compliance) ⏳ Offline conversion tracking 🧾 Custom event & report setup 🗂️ Filter logic, audience segmentation & content grouping 🧩 Funnel tracking 🖼️ Iframe tracking (HubSpot, Calendly, Zendesk, Messenger, YouTube, Vimeo, etc.) ⚙️ CRM automations, API/webhook integrations 🔄 Zapier, Make, and n8n automation setup Get in touch! Let’s chat about how we can improve your tracking, automate your workflows, and give your team clean, actionable data. Best, Felix Leyva

🚀 Want to scale your ads on Meta (Facebook/Instagram) and Google Ads—without the fluff? If you're running ads but still not seeing consistent ROI, it’s probably not your offer — it’s your structure, tracking, or funnel logic. Top-vetted performance strategist managing over $10M+ USD (R$50M+) in paid media. I work directly with business owners, SaaS founders, and marketing directors to build scalable, data-driven campaigns that deliver consistent results. My approach is simple: no guesswork, no buzzwords—just strategy, clean data, and measurable growth. I'm direct, transparent, and focused on your bottom line. 🧠 I personally manage every account—no outsourcing to junior assistants, no BS. If you’re serious about predictable growth, let’s talk. 📦 What’s Included in My Monthly Retainer: - Full campaign management & ongoing multi-channel optimization - Campaign structure setup + in-depth market/competitor research - Ad copywriting alignment utilizing your winning creative angles - Creative Testing Plans (I guide your team with data-backed angles, hooks & formats) - Conversion tracking health check (Meta CAPI, GA4, Enhanced Conversions) - 7-day availability + daily campaign monitoring 🚫 What’s NOT Included / Requires Client-Side Support: ❌ Creative Production: I don't shoot videos or design banners (I provide the creative briefs and frameworks). ❌ Landing Page Build: I provide strict CRO and copy suggestions, but your team handles development. ❌ Custom Dashboard Creation: Full custom Looker Studio builds are treated as a separate setup project (available for an additional fee). 📈 Proof of Results: - 10x ROAS for e-commerce utilizing Google Search + Shopping scaling strategies. - 60% lower CPL for local services with optimized hyper-targeted location logic. - Complete tracking recovery via GTM + Meta CAPI for a high-ticket, multi-million funnel. - Strategic lead gen campaigns with enhanced targeting + full-funnel logic. 🛠 Core Stack: Google Ads, Meta Ads Manager, Google Tag Manager (GTM), GA4, Looker Studio, Shopify, WordPress, GoHighLevel. ⭐️⭐️⭐️⭐️⭐️ 𝐂𝐥𝐢𝐞𝐧𝐭 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 "Poliana was a great colleague in two completely different professional settings. Despite the contrasting environments, her versatility and qualifications allowed her to thrive in both. Her delivery, experience, organization, and agility make her a top-tier professional across multiple areas of communication." — Arthur Salles "Poliana is a PROTAGONIST professional. A natural leader, highly focused, and incredibly responsible. She's fearless when it comes to learning new things and is always evolving. It's been a privilege to work alongside her creating content. I hope we collaborate again in the future!" — Mauricio Geronasso "Dynamic, fast, communicative, and creative. Excellent with writing. During her Journalism degree, she conducted research and published academic articles, while also gaining practical newsroom experience. She's an outstanding professional, always open to new challenges!" — Evandro Tosin Ready to turn your data into decisions and structure your ads for real scale? 👉 Click "Invite to Job" or "Book a Consultation" to map out your strategy.

Most campaigns don’t fail because of ads, they fail because of broken tracking and unreliable data. If your GA4 is not tracking conversions correctly, your Google Ads numbers don’t match, or your events are missing, duplicated, or firing incorrectly. I help identify exactly where the problem is and fix it. I specialize in diagnosing and fixing conversion tracking issues across the full stack, including: • Google Tag Manager (GTM) implementation and debugging • GA4 setup, event tracking, and validation • Google Ads conversion tracking and Enhanced Conversions • Meta Pixel & Conversions API (CAPI) setup and deduplication • Server-side tracking and data accuracy improvements With over 9 years of experience in paid media and more than $20M in ad spend managed across B2B and B2C companies, I combine performance strategy with strong tracking foundations ensuring your decisions are based on accurate data, not assumptions. Beyond tracking, I also work as a paid media specialist, which allows me to understand exactly how tracking impacts campaign performance, optimization, and scaling. Some of the results I’ve achieved: • ROAS of 27 in e-commerce through full-funnel restructuring • +300% increase in revenue from paid media • -70% reduction in CPC through campaign optimization If your tracking is unreliable or your data doesn’t make sense, I can quickly identify what’s wrong and fix it.

I’m a Performance Marketing & Measurement Consultant with 8+ years of experience helping SaaS, e-commerce, app, lead generation, and enterprise brands turn paid acquisition into measurable revenue growth. My core expertise sits at the intersection of paid media, analytics, attribution, and business performance. I specialize in Google Ads, Meta Ads, Microsoft Ads, GA4, GTM, Looker Studio, Power BI, conversion tracking, offline conversions, server-side tracking, and revenue-based optimization. I help companies move beyond platform-reported metrics and understand what is actually driving revenue, profitability, CAC efficiency, LTV growth, payback improvement, and scalable acquisition. Across my work, I’ve helped brands reduce wasted spend, improve media efficiency, scale profitable acquisition, and build cleaner measurement systems for better decision-making. Key results include: * Increased e-commerce revenue by 1,266% within three months of launch * Achieved 30+ ROAS across Google Ads and Meta Ads campaigns * Drove 322% revenue growth and 177% client acquisition growth through full-funnel paid media strategy * Improved media ROAS by 162% while reducing media investment by 62% * Increased e-commerce conversion rate by 102% through advanced data analysis and funnel optimization * Helped top accounts grow GMV by 104% on average through performance media and analytics * Reduced CAC and wasted spend by restructuring campaigns, improving tracking accuracy, and optimizing toward higher-quality revenue * Supported SaaS growth by optimizing acquisition around CPA, CAC, LTV, churn, payback, trial-to-paid conversion, and subscription revenue quality * Managed performance and measurement strategies for brands including Atacadão / Carrefour Group, 3 Day Blinds, Hunter Douglas, Undetectable AI, TruthScan, Germanicos Bespoke Tailors, and other international accounts My work goes beyond campaign management. I audit accounts, diagnose performance bottlenecks, identify wasted spend, fix tracking and attribution gaps, improve conversion data quality, and build reporting systems that connect marketing activity to real business outcomes. I’m a strong fit if you need help with: * Google Ads, Meta Ads, or Microsoft Ads strategy and optimization * SaaS, e-commerce, app, or lead generation acquisition strategy * Paid media audits and performance turnaround plans * GA4 and GTM implementation, cleanup, or audit * Conversion tracking, attribution, and data quality improvement * Meta CAPI, server-side tracking, and event deduplication * Offline conversions and revenue-based bidding optimization * CAC, LTV, ROAS, payback, churn, and retention-based media analysis * Looker Studio and Power BI dashboards for executive reporting * Full-funnel performance analysis from click to revenue I’m especially useful when campaigns are spending money but the data is unclear, platform numbers don’t match real revenue, CAC is rising, ROAS is unstable, tracking is unreliable, or the team needs a clearer view of what is actually profitable. My goal is to help you find what is broken, prioritize what matters, and build a cleaner, more scalable path to profitable growth.

Hi, I’m Heloisa, a Certified Google Ads & PPC Specialist with 10+ years of hands-on experience in managing high-performance digital media campaigns. My expertise spans across Google Ads, Meta Ads (Facebook Ads and Instagram Ads), and various PPC platforms, focusing on driving exceptional ROI for my clients. ✅ Extensive experience managing monthly ad budgets from $500 to $100,000+ ✅ Certified Professional with in-depth knowledge of Google Ads, Social Ads and Programmatic Advertising ✅ Main niches I have worked with: E-commerce, Finance, Technology, Education and Local Business. Services: - Google Ads: Search, Display, Youtube, Discovery, App, Shopping and Performance Max campaigns - Social Ads: Meta Ads (Facebook Ads/Instagram Ads), Pinterest Ads, TikTok Ads and Linkedin Ads campaigns - Google Analytics & Tag Manager: Accurate tracking and analysis to ensure every dollar spent is contributing to your bottom line - Programmatic Advertising: Expertise in managing programmatic campaigns on platforms like DV360 and Taboola Expertise: - PPC Campaign Audits: Review PPC campaigns to identify opportunities for improvement and ensure alignment with best practices - Custom PPC Strategies: Create PPC strategies that include campaign structure, audience targeting, keyword selection, ad messaging, and budget allocation - Conversion Tracking: Ensure accurate tracking - Data-Driven Insights: Regularly assess campaign performance metrics, making strategic adjustments to boost ROI and align with client objectives I value transparent communication highly. My approach is data-driven and focused on achieving the best possible outcomes for your business, whether it's increasing sales, leads, or brand visibility. Let’s connect and discuss how I can elevate your digital marketing efforts and deliver measurable results. I’m here to help you succeed. Thanks, Heloisa

🚀 I can make your revenue increase 30%, 50% or even more with creative strategy & the right approach to multiple ad platforms! 👩‍💻 Working with Paid Media for 5+ Years (Ecommerce, Leads, and App Campaigns) 🪙 $10M+ in additional revenue for my clients 🎖 2.5+ ROAS average for all ecommerce clients 🎖 30%+ average decrease in cost/acquisition "⭐️⭐️⭐️⭐️⭐️ Victor followed pre-hire instructions, documented his implementation plan and performed all required duties. His insights and recommendations have resulted in beneficial changes to our marketing strategy." I am an expert in the following areas: - Google Ads Management - Facebook/Meta Ads Management -Creative Strategy -Funnel Strategy Building (VSLs, Advertorials) -Native Ads Management (Taboola, Newsbreak, etc.) - Data Analysis & Dashboard Building - Meta Ads Catalog / Google Shopping Feed - Conversion Tracking & Analysis Tools/Stack: - Ads Management: Google Ads, Meta Ads, TikTok Ads, Bing Ads & more - Shopping Feeds (Ecommerce): Meta Ads Commerce Manager, Google Shopping Feed - App Campaigns: Firebase, AppsFlyer/Adjust, RevenueCat - Content Creation (for Ads): Collabstr - Analytics: Google Analytics, Google Search Console, Looker Studio (former Google Data Studio), SEMRush - Conversion Tracking: Google Tag Manager, Meta Ads Pixel, Google Ads Pixel -Attribution: Triple Whale, Knocommerce