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BETTER META CREATIVE STARTS WITH AN ANGLE WORTH TESTING Most Meta accounts already have plenty of ads. Twenty variations of a tired idea still behave like one tired idea. I help DTC supplement and personal wellness brands uncover stronger advertising angles, then turn them into Meta creatives that give customers a clear reason to stop, care, click, and buy. Before I write a hook or design a static ad, I study: • The words customers use in reviews • The desires and objections competitors overlook • Where your current creative may be losing attention • Which angles have enough substance for a proper test • How the message should carry from the ad to the landing page Then I turn those findings into: • Advertising angles and campaign concepts • Meta video hooks and scripts • UGC, founder, testimonial, and VSL concepts • Finished static image ads • Creative briefs and visual direction • Advertorial and landing-page copy • Testing plans and next-round recommendations One change in angle and hook helped reduce a campaign’s cost per lead from about $14 to below $6. I have worked in digital marketing since 2005 across paid advertising, websites, funnels, email, SEO, conversion copy, and creative strategy. That range helps me see the whole conversion path, from the first scroll to the landing-page handoff. I also spent one year as a creative strategist inside a seven-figure agency, working across supplement, wellness, and consumer brands. Much of that work is protected by NDA. I can share anonymised scripts, advertorials, static ads, and strategy samples. **I do my best work with brands that:** • Have a proven product or offer • Run Meta ads or are preparing to scale • Have customer reviews, sales data, or past ad results • Need stronger angles, scripts, statics, or testing direction • Have an editor, media buyer, or internal team ready to execute **Common ways to work with me:** **7-Day Creative Test Sprint** Three research-backed Meta ad concepts with angles, hooks, copy, visual direction, and a testing plan. **Ongoing Creative Strategy** Regular research, new concepts, scripts, static ads, creative reviews, and recommendations for each testing round. **20-Ad Static Creative Pack** Twenty finished static ads built around five distinct advertising angles. Send me your product page and your best-performing Meta ad. I’ll tell you where I would start looking for the next angle worth testing.

The 2-second version: I'm a performance marketing media buyer with experience running ads from $1k USD to $1M USD per month. I've ran online ads for Pfizer, AMD, SK-II (P&G), Subway (Paid Media), Subway (Data Analytics), Pocky (Glico), Pretz (Glico), Circles.Life, AHC (Unilever), Nando's, Prudential, Invisalign, OPPO, Alipay, Ant International, Lenskart, Circles.Life, Unilever (Lifebuoy), Worldfirst, Sendhelper, Spenmo and CardUp ✅ Google Analytics, Tag Manager & Ads Specialist ✅ Facebook and Instagram Advertising ✅ Google Search, YouTube and Display Advertising ✅ TikTok Advertising + Pixel & Event Installation ✅ Outbrain, Teads & LinkedIn Advertising ✅ Building Custom Data Dashboards via Google Data Studio / Looker Studio I actively manage $1k - $1M USD per month on online ad spends across all types of online advertising channels (SEM, Facebook, Instagram, YouTube, TikTok, Outbrain, Teads, Performance Max, Google Display etc). I love creating and automating dashboards via Data Studio and GA4. If you’re in need of help from a paid media or video-content perspective, feel free to shoot me message via upwork! Client Experience from Kaliber Performance Marketing: - Lenskart, AMD, Pfizer, Circles.Life, Unilever (Lifebuoy), Worldfirst, Sendhelper, Spenmo, CardUp, Saxo Brokers, Ant International, Alipay+, Antom, XCL World Academy, Zyla, Aurum Land, Core Collective, Absolute Boutique Fitness, Absolute Academy Client Experience from VaynerMedia: - SK-II (P&G), Subway (Paid Media), Subway (Data Analytics), Pocky (Glico), Pretz (Glico), Circles.Life, AHC (Unilever), Nando's, Prudential, Invisalign, OPPO P.S - if you work with a niche or subject area that I didn't directly list above, I would still encourage you to reach out. I enjoy immersing myself in new subject areas and improving my knowledge; more than willing to be flexible, given that it’s an investment that makes sense for the both of us.

🤔 Ever heard of a Fractional CMO? It's like having a marketing ace, but without the whole full-time, in-house commitment jazz. They do the CMO thing, just not on a 9-to-5 basis. Pretty cool, huh? 💼✨ 🚀 I'm Sanj, the brains behind campaigns that have raked in a whopping $300m+ in revenue since 2012. Yep, that's more zeros than most people can count! 💪 With 12 years of battle scars from running marketing campaigns, I've been the secret sauce behind major success stories. From crushing Kickstarter records to turning Shopify brands into cash cows, and even boosting a self-help guru's online presence to 10 million followers – I've been around the block. 💰 Return On Ad Spend (ROAS): Clients are seeing returns from 3X to 10X, and profits are sky-rocketing by at least 30%. Cha-ching! 🔍 Is This A Match? Yes, if you're nodding to statements like: "My marketing sucks. I need more sales!" "I need to showcase more products to more potential customers." "I'm done with low ROI; I need to up my game." "Running ads isn't in my wheelhouse; I want to focus on product launches and talking to customers." "Not a paid media expert; I don't have the time to mess about with ads." "I've wasted $1000s on the wrong marketing campaigns; I can't afford it again." "Lack confidence in my marketing skills; I need a pro." 👉 When You Work With Me: ✅ Forget the paid marketing struggle; I've got it covered with battle tested strategies using Facebook, Instagram or TikTok ads. ✅ Deliver a top-notch experience to your audience. ✅ Optimize your sales funnel for max conversions. ✅ Optimize content and jazz up that SEO. ✅ Generate inbound leads like a boss. ✅ Showcase your best products to have customers throwing cash at you! 🌟 What Clients Said: ⭐ "Sanj is a marketing genius! 100 stars!" - 8-figure consumer brand. ⭐ "A 5-star marketing pro!" - 7-figure fashion e-comm brand. ⭐ "Amazing job, as usual. Highly recommend!" - Successful NFT games founder. ❌ We're Not A Fit If: ❌ You're struggling to pay salaries. Money talks, and no money means no bueno. ❌ You sell misleading products or services. Integrity is the key to my success. 👉 Who Am I? ✅ $300m+ in revenue for global brands – from brands that sell hair extensions to protein shakes. ✅ Over 100,000 marketing campaigns crafted in 12+ years. ✅ Handles big marketing budgets like a boss ($1m/month, anyone?). ✅ Someone who can rebuild your ENTIRE sales & marketing strategy from the ground up. Ready to dive in? Check out my portfolio, read the rave reviews, and hit that green 'Invite to Job' button in the corner. Let's make some marketing magic happen!