Hire the Best Content Creators
in Singapore

My work involves strategising, planning and executing content for different businesses and their social media platforms - this ranges from local restaurants to charity organisations. Apart from creating social media content, I am also able to proof read and do copywriting projects. I have come to realise that it is quite fun. And lastly, if you ever need someone to breathe new life into your brand through voice overs or script/speech writing - I'm your gal.

✨I CREATE SHORT-FORM VIDEOS THAT LOOK REAL, FEEL RELATABLE, AND HELP YOU SELL! I'm a professional UGC creator working with global brands to craft native-style content for TikTok, Instagram Reels, and YouTube Shorts. Whether you're promoting a product, mobile app, or digital service, I create videos that combine authenticity with strategy. My content is built to stop the scroll, build trust, and drive action. What you'll get: ✅Scroll-stopping hook tailored to your audience ✅Clear call-to-action that fits your goal ✅On-camera delivery or voiceover ✅High-quality B-roll and visuals ✅Clean, engaging edits in 9:16 or 16:9 formats ✅Subtitles included on request ✅3 to 5 day turnaround ✅Professional communication I've created content across beauty, wellness, lifestyle, and tech. Whether you need product demos, dropshipping ads, vlog-style content, or green screen explainers, I've got you covered! Let's make content your audience actually wants to watch and buy from. Message me to get started. Custom options are available based on your goals and content needs.

I'm a content creator / writer / translator proficient in English, Mandarin (simplified and traditional), and Japanese. As a curious soul, I'm open to new experiences and am always eager to learn. Tapping on my mix of creativity and analytical skills, I'm also a resourceful problem-solver who gets things done.

Specialized in the US market, with experiences across the UK, EU, and Singapore. I build marketing systems that convert — from positioning and messaging to content that moves buyers through your funnel. Worked 10+ years across agency and in-house roles (MBA, product marketing, growth strategy) with start-ups from seed → series B companies and multinational brands. Achievements include contributing to 9Fin’s Series A fundraising and helping lead Cliqe’s SaaS B2B2C growth strategy to a successful exit. I also built Utopia Club, a community of 300+ Seed to Series A founders, including bootstrapped companies, where we pressure test GTM and growth challenges with a focus on the US market. This often leads to B2B partnerships, co marketing initiatives, and shared distribution collaborations.

Heya! I currently offer editing and content-related services on freelance platforms while saving towards my postgraduate studies. Editing and filming are skills I genuinely enjoy and actively practise, including through personal creative projects such as my own YouTube channel (@joelleweeee). Fun Fact: I'm also a Biomedical Science graduate (WAM 83++) with experience working with health-, fitness- and science-based content, including video captions and subtitles, script/report editing and research summaries. I have a strong interest in gut health and evidence-based nutrition from a non-clinical, educational perspective (hopefully one day to give clinical advice) and I apply science-informed nutrition principles to my own gym and lifestyle routine :)

I'm a marketer, copywriter, marketing consultant and brand strategist. I write, build, and position, but before I do any of that, I look for what makes your business genuinely different from every other business doing what you do. Not different as in "we care more." Different as in: here's a specific reason a client should choose you over the person two suburbs away. That means I do my homework. I look at your competitors, your market, your tone, your strengths. Then I figure out where you stand out, and I build everything around that. From there, I handle the practical stuff: SEO, website copy, content strategy, brand messaging, digital campaigns, and course creation. Clear writing and straightforward marketing. The kind that's easy to read and actually makes people do something. If you're tired of sounding like everyone else, we'll probably get along well. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼 I help businesses get found, get clicks, and turn interest into action. Most businesses talk about themselves. They forget who they're talking to. That's where I come in. I find your key message first, then build everything around it. That means SEO writing, content strategy, and digital marketing, all working together with hands-on WordPress support. I don't just create content. I make sure it earns its place inside your website and your wider marketing. 𝗛𝗼𝘄 𝗜 𝗵𝗲𝗹𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 ☑️SEO content that drives traffic. ☑️Blog posts and articles built around real search intent. ☑️Keyword research and on-page optimisation. ☑️Content written for people, not robots. I also take AI written content and turn it into work that makes it sound human. ☑️Content refreshes to improve rankings and visibility. ☑️Brand Development/refreshes/support 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 ☑️Campaign messaging that is clear and customer-focused. ☑️Email marketing content that gets opened and clicked. ☑️Lead magnets and simple funnels to capture enquiries. ☑️Content calendars that support launches and promotions. ☑️Funnel creation. ☑️Performance-led thinking, not guesswork. 𝗖𝗼𝘂𝗿𝘀𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵 ☑️Course structure and curriculum planning. ☑️Module and lesson copywriting. ☑️Student-facing content that's clear and easy to follow. ☑️Sales pages and launch copy for course promotions. ☑️Email sequences to nurture leads and drive enrolments. ☑️End-to-end course marketing: from offer positioning to launch strategy. 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 ☑️Writing and publishing directly into WordPress. ☑️Page rewrites to improve clarity and user experience. ☑️Basic technical and on-page SEO checks. ☑️Clean formatting, internal linking and layout support. ☑️WordPress theme customisation and full website setup. ☑️Copy that converts. ☑️Website pages that explain what you do quickly. ☑️Landing pages designed to guide action. ☑️Email sequences that sound human and build trust. ☑️Long-form content that positions you as credible and experienced. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜’𝗺 𝗸𝗻𝗼𝘄𝗻 𝗳𝗼𝗿 ☑️Increasing response and click-through rates through clearer messaging. E.g. Up to 20% in some cases. ☑️Turning low-performing content into traffic drivers. ☑️Re-engaging inactive or cold audiences. ☑️Improving website engagement and time on page. ☑️Helping businesses finally say what they mean, simply. 𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝗯𝗲𝘀𝘁 𝘄𝗶𝘁𝗵 ☑️Small to mid-sized businesses. ☑️Service-based brands. ☑️Education, lifestyle, retail and professional services. ☑️Clients who want quality work done properly, without micromanaging. 𝗦𝗸𝗶𝗹𝗹𝘀 𝘀𝗻𝗮𝗽𝘀𝗵𝗼𝘁 ☑️SEO writing and optimisation. ☑️Keyword research. ☑️Digital marketing campaigns. ☑️Email marketing and funnels. ☑️Website copywriting. ☑️Content strategy and planning. ☑️WordPress publishing, theme customisation and website setup. ☑️Canva and design support. ☑️Strategic Marketing Plans 𝗛𝗼𝘄 𝗜 𝘄𝗼𝗿𝗸 ☑️Clear communication. ☑️Reliable turnaround. ☑️Honest timelines. ☑️Minimal back and forth. ☑️Comfortable working from a brief or helping shape one. ☑️Independently with little direction - I see what needs to be done, clear it with you and then start. I give clear, honest input and work with you to shape the right direction, not just deliver the brief. I’d love to help with your next project. Drop me a line, and we can get started. Cheers, Fiona