How to hire content creators
Content marketing is a critical component of any digital marketing strategy. If you’re looking for a freelancer who can help you create your own content for the web, a content creator can help.
So how do you hire content creators? What follows are some tips for finding top content creators on Upwork.
How to shortlist content creation professionals
As you’re browsing available content creation consultants, it can be helpful to develop a shortlist of the freelancers you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a content creator who understands your industry so they can help you figure out how best to reach your target market.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., copywriting skills for creating lead magnets).
- Feedback Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular content creator.
How to write an effective content creation job post
With a clear picture of your ideal content creator in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective content creation job post should include:
- Scope of work: From blog posts to instructional videos, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to fuel your marketing campaign with quality content? Log in and post your content creation job on Upwork today.
CONTENT CREATORS FAQ
What is a content creator?
Blog posts, podcasts, photos, videos—everything you consume on the internet had to be created by someone. While marketing certainly isn’t the only reason to produce content, it’s no secret that quality content can help your website rank higher in search engines, boost engagement with your subscribers, and help set you up as a voice of authority in your industry.
Here’s a quick overview of the skills you should look for in content creation professionals:
- Content creation
- Content marketing strategy
- SEO
- Social media
- Type of content creation (e.g., article writing, podcasts, videography)
Why hire content creators?
The trick to finding top content creators is to identify your needs. Are you looking for a content creator to be a regular contributor to your company blog? Do you need content creators for an e-learning service or project? Do you require specific skills such as creating video content? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a content creator?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced content creator may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their content creation services more competitively.
Which one is right for you will depend on the specifics of your project.