Hire the Best Copywriters
in Singapore

My work involves strategising, planning and executing content for different businesses and their social media platforms - this ranges from local restaurants to charity organisations. Apart from creating social media content, I am also able to proof read and do copywriting projects. I have come to realise that it is quite fun. And lastly, if you ever need someone to breathe new life into your brand through voice overs or script/speech writing - I'm your gal.

Hello! I’m an Expert Data Scientist with a strong background in Mathematics (MSc) and hands-on experience building 10+ deployed data science projects across finance, e-commerce, and technology. I help businesses transform raw data into actionable insights by designing and deploying scalable AI/ML solutions. Whether it’s predicting customer behavior, detecting fraud, forecasting demand, or building intelligent dashboards, I ensure every project delivers measurable business impact. ✅ What I can do for you: • Machine Learning & AI Models → Classification, Regression, Clustering, NLP, Computer Vision • Financial & Business Analytics → Credit scorecards, portfolio optimization, churn prediction, AML alert prioritization • Data Engineering → Data cleaning, preprocessing, feature engineering, pipeline automation • Deep Learning → Neural networks, autoencoders, TensorFlow & PyTorch solutions • Visualization & Insights → Power BI, Tableau, Python dashboards (Matplotlib, Seaborn, Plotly) 💡 My focus: Fast delivery, high accuracy, and clear communication so your project brings results—not just code. I’ve successfully worked with clients ranging from startups to financial institutions, helping them scale AI-driven decision-making. If you’re looking for a results-driven data scientist who speaks both business and tech, let’s work together. 🚀 Core Skills • Programming: Python, SQL, R • ML/AI: Scikit-Learn, TensorFlow, PyTorch, XGBoost, LightGBM • Data: Pandas, NumPy, Spark, AWS/GCP, APIs • Visualization: Power BI, Tableau, Plotly, Matplotlib, Seaborn • Specialized Areas: o Finance & Banking → AML, Credit Risk, Fraud Detection, Forecasting o E-commerce → Customer Segmentation, Recommendation Systems o General ML/AI → NLP, Predictive Modeling, Deep Learning

As a bilingual (English/Mandarin) content writer, editor and content marketing strategist, I help businesses and entrepreneurs capture attention, build trust and convert readers into loyal customers through compelling storytelling and strategies that convert. My approach is simple: storytelling + strategy = growth. I combine sharp, audience-focused writing with data-backed social media/SEO tactics to make sure your brand stands out in crowded feeds. Every piece I create is backed by thorough research and tailored to your brand’s voice, so you get content that not only informs but also inspires action. With a background in sociology and marketing, I bring unique insights into human behaviour and market trends, making me especially effective at writing on: - Social and environmental/sustainability issues - Marketing and promotional materials - Entrepreneurship and business strategy - Education and career advice - Lifestyle, such as food, health & wellness and gardening tips What I can deliver: - Social media strategy, planning and copywriting - Website content that attracts and converts - Blog articles that showcase thought leadership - Email campaigns & newsletters that drive engagement - Press releases & company profiles with impact - Business proposals & reports that persuade - Personal statements that stand out in applications I also offer professional editing and proofreading, built on years of experience as a book editor at John Wiley & Sons, and trusted by publishers like HarperCollins. Most recently, I was invited to work as an AI trainer on a variety of projects for major AI clients like Scale AI and Populii on data annotation and rating work, improving AI responses in the simplified Chinese language and comparing different AI models to determine which is better in terms of fulfilment, factuality, helpfulness, safety and presentation. If you’re looking for a partner to help you: ✅ Build an authentic online voice ✅ Turn content into leads and sales ✅ Create a social media presence that actually drives business results and builds your network ✅ Finetune your content, web copy or manuscript ✅ Improve AI-generated responses Send me a message or invite, and we can discuss how to bring your brand’s story to life.

WHAT.IS.HAPPENING? 😵‍💫 Your CustomerIO flows are set up, but why are they showing zero conversions? A few possible reasons: 1 Your email copy isn't doing enough 2 There's a mismatch in your offers 3 There are holes in your setup (possible, even though CustomerIO makes it dead simple) These are what I call the "Big 3" every time I approach an email marketing audit. So while others are micro-optimising the small stuff like banner colours, send times, long vs. short copy...I help you focus on those levers so you get BIG results almost every time. In other words: ✔️ I write on-brand, relevant, and often entertaining emails to keep your subscribers loyal to you ✔️I propose the right offers to the right audience, or recommend new ones (without you having to spend time creating new products) ✔️I optimise your flows so you target the right person with near spy-level personalisation For the past 5 years, I've helped 6 and 7-figure brands set up automated email systems and write high-converting emails. • Set up automated email funnels inside CustomerIO • Write and launch sales emails using the Broadcast feature • Trigger SMS or WhatsApp messages via webhook • Audit and streamline messy or overcomplicated setups • Track and improve your open, click, and conversion rates Who I've worked with: ⭐ An online eLearning platform used by more than 50% of schools in Singapore, generating more than SGD $2 million in revenue and counting ⭐ A popular health supplement company that sells through major retail chains. I wrote their email copy and optimised their Klaviyo setup (yes, I work across platforms), generating five figures without ad spend ⭐ One of Singapore's biggest stock advisory companies (think Motley Fool) writing their emails, launches, ads, and landing pages If that sounds like a fit, send me a message about your current setup and what you're trying to fix. I'll tell you honestly if I can help, and if I can, I'll send you a quick 1-min Loom on what you could implement in the next 24 hours to see results.

For the first time on Upwork, I am offering direct access to the revenue-focused copywriting and full-funnel strategies that have generated millions of dollars for my private clients. While my on-platform history is new, my track record in scaling 7 and 8-figure brands is extensive and proven. Most businesses believe that "pretty" copy is what drives sales. They are mistaken. Revenue doesn't come from clever words; it comes from a meticulously engineered conversion system. While others focus on aesthetics, I focus on the only metric that matters: ROI. Before we proceed, let's ensure we are a strategic fit. I partner with businesses that are: 1. Generating a minimum of $1M in annual revenue. 2. Offering a product/service that genuinely transforms customers' lives. 3. Ready to invest in and aggressively scale with a proven direct response system. Focused on measurable results, not just "engaging content." My approach is not theoretical. Here are samples of concrete results delivered for clients: - Klaviyo-Attributed Revenue increased from 12% to 25% within 1 month. - Creative scripts that Scaled to $50k in ad spend. - $20,684 Generated from a single dental product launch email. - $19,001 in New Revenue from a 6-day email rebuy campaign for a heart health supplement. - $11,600 in High-Ticket Sales from ONE email for a $1,997 financial newsletter (outperforming 18 other emails in the funnel). - 42% Open Rates & 0.8% CTR on soft-sell emails for a high-ticket marketing service, demonstrating engagement even with sophisticated audiences. You can see the work behind these numbers and explore more case studies in my portfolio below. I am a full-stack conversion strategist. I don't just write copy. I architect and implement the Full-Stack Funnel Architecture Method — a system for engineering predictable growth. - Full-Funnel Strategy & Copy: VSLs, TSLs, Webinars, and complete sales funnel copy. - Email Marketing & Automation: High-converting launch sequences, promotional campaigns, and evergreen nurture funnels. - Paid Media Copy: Meta ad copy designed for direct conversion. - Niche Expertise: Deep experience across 30+ offers in Financial Publishing, Health Supplements, E-commerce, and Business Opportunity (BizOpp). My systems are built upon the frameworks of the world's most successful direct response marketers. I invest over 5-figures annually in my education, including direct mentorship and training from: - Aaron Winter (Mentor to Dan Ferrari, creator of multiple 8-figure promos for US financial publishers) - Colin Chung (Over $200M generated as a marketing consultant and copywriter) - Luke Iha & Mario Castelli (9-figure copywriters who channeled their copy skills into proven processes and frameworks for generating results) - Roy Furr (A-List copywriter behind the legendary Titans of Direct Response promotion) - Chris Wright (Generated over $20M with a single VSL) - Matthew Volkwyn (Dan Lok's Ex-Main Copywriter, and now Head Coach, The Copy Dojo) So if your business is ready to move beyond guesswork and implement a proven system for revenue growth, then let's schedule a call to discuss your objectives.

Your email list is made up of all the people (in the world!) who are most likely to purchase from you. So... What are you doing to extract the most value from them? ☑️ Are you consistently giving them value? ☑️ Are you speaking to their needs, wants, challenges, and desired end states? ☑️ Are you positioning yourself as a brand they know, like and trust? ☑️ Are you building a compelling relationship with them that no other brand can replace? ☑️ Are you becoming a key staple in their lives? ...or are you leaving money on the table? I've had over 9 years of experience working in email marketing, and in the past 2 years alone, I've generated over $17.2 million in sales for my clients on Upwork - via email marketing alone. Unlike what most people tell you, email marketing really isn't a hit-or-miss, try-your-luck-and-see-what-sticks tool. There ARE formulas you can use. There ARE tactics you can employ. There ARE strategies you can put in place. Especially those that have worked across industries, over and over again. I'd love to help you figure out what will work for YOUR business. Talk to me and let's see how you can extract the highest value from your email list.