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As a bilingual (English/Mandarin) content writer, editor and content marketing strategist, I help businesses and entrepreneurs capture attention, build trust and convert readers into loyal customers through compelling storytelling and strategies that convert. My approach is simple: storytelling + strategy = growth. I combine sharp, audience-focused writing with data-backed social media/SEO tactics to make sure your brand stands out in crowded feeds. Every piece I create is backed by thorough research and tailored to your brand’s voice, so you get content that not only informs but also inspires action. With a background in sociology and marketing, I bring unique insights into human behaviour and market trends, making me especially effective at writing on: - Social and environmental/sustainability issues - Marketing and promotional materials - Entrepreneurship and business strategy - Education and career advice - Lifestyle, such as food, health & wellness and gardening tips What I can deliver: - Social media strategy, planning and copywriting - Website content that attracts and converts - Blog articles that showcase thought leadership - Email campaigns & newsletters that drive engagement - Press releases & company profiles with impact - Business proposals & reports that persuade - Personal statements that stand out in applications I also offer professional editing and proofreading, built on years of experience as a book editor at John Wiley & Sons, and trusted by publishers like HarperCollins. Most recently, I was invited to work as an AI trainer on a variety of projects for major AI clients like Scale AI and Populii on data annotation and rating work, improving AI responses in the simplified Chinese language and comparing different AI models to determine which is better in terms of fulfilment, factuality, helpfulness, safety and presentation. If you’re looking for a partner to help you: ✅ Build an authentic online voice ✅ Turn content into leads and sales ✅ Create a social media presence that actually drives business results and builds your network ✅ Finetune your content, web copy or manuscript ✅ Improve AI-generated responses Send me a message or invite, and we can discuss how to bring your brand’s story to life.

The success of any marketing effort hinges on the quality of your sales copy. I'm here to help you tell (and SELL!) your story, as a professional storyteller and copywriter. I'm a self-directed and driven content writer, editor, and proofreader with over 10 years of experience working in print, broadcast, digital, and other earned media. I have worked for a range of individual clients and organizations, and take pleasure in customizing my writing for each project I work on, collaborating with clients to provide dynamic, original material that meets their objectives and surpasses their expectations. My vast experience includes writing and editing articles, speeches, newsletters, research papers, and proposals for print and web publication; creating creative content for websites, blogs, and other direct response markets and promotional advertisements, public affairs, media relations, blogging, creative writing for brand recognition, proofreading, and editing for direct response markets. Hire me if you need a writer who can create high-quality, engaging material that is informative and authentic. I specialize in: - Copywriting . Creative ad copy, webpages, press releases, brand strategy and story, taglines, and slogans . Website content creation that aligns with your marketing goals and maximizes conversion rates . Content strategy with a focus on search engine optimization (SEO) and social media optimization (SMO) to ensure Google pays attention to your website and your target audience can find you . Digital content that can increase traffic to your company's website and boost search engine visibility - Proofreading and copyediting: I've worked as an editor for a variety of businesses and media, both digital and print. -------------------------------------------------------------------------------------------------- WHY CHOOSE ME OVER OTHER FREELANCERS - Responsiveness and availability: Being highly responsive to my clients and keeping all lines of communication open as much as I possibly can. - Fast deliverables: In addition to offering quality work, freelancers can often provide faster deliverables than full-time employees, and more quickly and accurately. - Meeting quickly approaching deadlines: Because of my diverse background, I can consistently provide high-quality work on tight deadlines. - Adding a new and fresh perspective to a project - Over-deliver: My focus and priority is on GIVING more than I intend receiving I go above and above for the client I'm working with, to make sure they're completely satisfied with the final outcome. -------------------------------------------------------------------------------------------------- 🏆Client Reviews🏆 The following are a few customer reviews that reflect the level of work and quality that you can expect from working with me. They can also be viewed in my reviews section along with countless others like it: "Fantastic quality on the content generated for this project. Mariam was very flexible even when we had delays and timeline changes from outside due to various reasons. I have already sent her an invite to take the next project I just posted in UpWork." "Amazing communication, fast and great service! I was stuck and had writer's block. I had already spent way too much time to write it myself and I said enough is enough. Mariam was one of the first people to respond to the job posted. She was super professional and finished the job within an hour. Highly recommend her and I will be using her again soon! Thank you, Mariam!" And one from an ongoing project: "Mariam has been outstanding on all the tasks we gave her. She goes above and beyond what is expected. She always beats our deadlines and it's more than what we can ask for. Can’t say enough positive things. We are definitely, keeping her on our payroll and future projects. I would highly recommend her!!!" -------------------------------------------------------------------------------------------------- If this sounds good, let's start with a brief chat to see how and what I can offer you. Best Regards, Mariam

YOUR META ACCOUNT MAY HAVE MORE ADS THAN IDEAS. If your last 20 ads all sell the same reason to buy, you may have created 20 executions of one idea. That gets EXPENSIVE. I help DTC supplement and wellness brands find stronger advertising angles, then turn them into Meta creative built around real buyer language, clear proof, and a reason to buy. I’ve been doing digital marketing since 2005. Paid ads. Websites. Email. SEO. Funnels. eCommerce. Conversion copy. Creative strategy. Twenty-one years gives you a fairly big pattern library. It also means I rarely look at a Meta ad by itself. I look at the whole path from scroll to sale and ask where the real leverage is hiding: the angle, the hook, the proof, the offer, the landing page or the handoff between them. 🔎 HOW I FIND THE NEXT ANGLE WORTH TESTING 1. LISTEN TO THE BUYER I dig through reviews, comments, communities, competitor ads and customer language. I’m looking for recurring desires, frustrations, objections, buying triggers and phrases customers use without a marketer standing over their shoulder. That usually gives us better raw material than another brainstorming session. 2. MAP WHAT YOUR ADS ALREADY SAY I break your current creative down by: ✅ Buyer ✅ Desire or pain ✅ Angle ✅ Format ✅ Proof Then I look for the pile-up. An account can have 30 ads running while most of them make the same two or three arguments in different clothes. That’s where I start looking sideways. 3. CHECK THE PATH TO SALE I also look at what happens after the click: ❓Does the landing page continue the argument the ad started? ❓Does the proof support the promise? ❓Is the ad attracting one buyer while the page talks to another? Catching that early can save a lot of money spent producing more creative around the wrong problem. 4. BUILD THE NEXT TEST I compare what buyers keep talking about with what your ads keep talking about. The strongest gaps become potential angles. Then I turn those angles into hooks, scripts, statics, creative briefs, advertorials and testing directions. Each test should teach us something useful. Otherwise we’re just making more stuff. 🏆 SOME RECEIPTS ✅ One change in angle and hook helped reduce a campaign’s cost per lead from about $14 to below $6. ✅ Before specialising in DTC creative strategy, I wrote email campaigns that each generated more than S$70,000 in confirmed client bookings. ✅ I developed 100+ direct-response ads and scripts while working inside a performance agency. ✅ Six figures of live ad spend have run behind creative I worked on. ✅ My agency work included supplement, wellness and other performance-led brands. Much of that work is protected by NDA, but I can share anonymised scripts, advertorials, static ads and strategy samples. 🧠 WHY 21 YEARS MATTERS I’ve watched platforms come and go. Traffic got more expensive. Funnels got more complicated. Creative formats kept changing. People stayed surprisingly human. They still need a reason to care, a reason to believe and a reason to buy. So when I look at an account, I’m asking questions such as: ✅ Are we actually testing a different buyer belief? ✅ Are customers talking about something the ads barely mention? ✅ Is the claim doing more work than the proof can support? ✅ Does the landing page pick up where the ad leaves off? ✅ Did the last test teach us anything useful for the next one? That wider view is especially useful when your team is shipping plenty of creative but keeps circling the same ideas. 🎭 ONE WEIRDLY USEFUL PART OF MY BACKGROUND I’ve also performed more than 5,000 comedy, magic and ventriloquism shows. A live audience is brutally useful feedback. If the opening falls flat, you know immediately. If the story drags, people start looking elsewhere. No one blames the algorithm. Twenty-plus years on stage taught me to earn attention quickly, make ideas easy to follow and change direction when the audience gives me a different answer than I expected. Those habits come with me into hooks, scripts and creative tests. WHAT I CAN HELP YOU WITH ✅ Meta advertising angles and campaign concepts ✅ UGC, founder, testimonial and VSL scripts ✅ Static ad concepts and finished statics ✅ Creative briefs and visual direction ✅ Advertorial and landing-page copy ✅ Creative audits and testing plans ✅ Next-round recommendations BEST FIT I tend to do my strongest work with brands that already have: ✅ A proven product or offer ✅ Active Meta spend or plans to scale ✅ Real customer reviews, sales data or past ad results ✅ An editor, media buyer or internal team ready to execute WANT ME TO TAKE A LOOK? Send me: → Your product page → Your best-performing Meta ad → The creative problem you’re trying to solve I’ll tell you the first angle or message gap I’d investigate.

With over 20 years of dedicated experience in marketing, copywriting, and content creation, I bring an unwavering passion for digital marketing across omni channels and multi-products, specializing in luxury, lifestyle, ecommerce, health, and wellness sectors. My journey in the realm of marketing has been a testament to my commitment to excellence and a relentless pursuit of innovative strategies to drive brand success. - website content - presentation slides - marketing plans - surveys and questionnaires - script/speech writing