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CRM Automation & Paid Media Specialist helping businesses streamline customer journeys and maximize ROI. I build smart workflows, automate engagement, and manage high-converting ad campaigns across Meta, Google, and more—driving growth through data-backed strategies.

Hi, I'm Sid 👋🏽 I build AI systems and sales automations to help businesses scale. I've: → Built a Real Estate Quoting Engine projected to generate $76,300/yr. → Coached Founders and CTOs of 7 and 8-figure companies on building their first AI workflows. → Run masterclasses for leaders at Google.org, Visa & the Gates Foundation that led to a $2.4M grant. I am a philosopher by training with 1000+ hours of experience coaching leaders and professionals. Whether coaching a team or building an AI solution, I prioritise clarity, leverage, and impact. I'm passionate about using tech for human flourishing, so get in touch if you're seeking growth and impact. Let's talk about how you can leverage technology to make your business more profitable, purposeful and enjoyable.

Hello! I'm a finance professional (CPA candidate, est. 2026 completion) who builds the analytics behind the decisions; financial models, investor materials, and the dashboards your team actually uses. 🎯 Most fractional CFOs can't build the automated reporting. Most Power BI developers don't understand how to get the 3 statements to tie or how to derive a direct cashflow from the GL. I do both, which means you get one person from raw ledger data through to the board slide. 📈 My Services and Expertise ✅ Fractional CFO & FP&A Three-statement models and projections, budgets and forecasts, burn rate and runway tracking, unit economics, and board or investor reporting packs. Recent work includes refining the financial model and valuation narrative for a pre-seed AI startup ahead of its raise. ✅ Financial Dashboards — Microsoft Power BI & Fabric CFO-ready builds covering P&L, cash flow, budget vs. actuals, and financial consolidation. Multi-entity reporting with intercompany elimination is a specialty. ✅ Sales & Revenue Analytics Connecting your CRM to financial data for complete revenue visibility — pipeline tracking, sales performance, and revenue recognition that sales and finance can both work from. ✅ Multi-Entity & Consolidation Reporting Companies with multiple entities, trusts, or subsidiaries: standardised chart of accounts mapping, intercompany transaction handling, and consolidated views across the full structure. ✅ Data Integration & Automation Reporting connected directly to Xero, QuickBooks, NetSuite, SAP, Salesforce, HubSpot, Google Sheets, and BigQuery, so numbers refresh themselves instead of being rebuilt every month. ✨ Background Enterprise finance analytics for multinationals Visa, Grab, Epson, and Frasers Property Group. CPA accreditation in progress, Microsoft PL-300 and DP-600 certified. I've trained 300+ people on financial reporting and data storytelling, which is why my dashboards get read rather than ignored. Clients have cut month-end close from days to hours and reduced budgeting cycle time by more than half. 🛠️ Tools & Technologies Financial Modeling | Microsoft Power BI | Microsoft Fabric | DAX | Power Query | SQL | Python ETL | Xero | QuickBooks | NetSuite | SAP | BigQuery | Salesforce | HubSpot 🤝 How I Work I confirm scope in writing before starting, give you a regular update while work is live, and deliver against the date we agreed. If the output isn't what we scoped, you don't pay, no disputes. ⭐ Client Reviews "Timely delivery, excellent communication, and strong technical competency on transitioning our monthly financial reporting from Excel to Power BI." "Jay understood exactly what our finance team needed without us having to explain accounting concepts. The dashboard he built is now part of our monthly close process." 🌟 Ready to Get Your Numbers Working? Send me a short note on your stage, your data sources, and what decision you're trying to make. I'll tell you honestly whether I'm the right fit and what the solution looks like.

I build 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐒𝐚𝐚𝐒 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 and 𝐋𝐋𝐌 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 that ship to production — 𝐀𝐬𝐲𝐧𝐜 𝐑𝐀𝐆 pipelines, 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐀𝐠𝐞𝐧𝐭𝐬, and 𝐂𝐮𝐬𝐭𝐨𝐦 𝐌𝐨𝐝𝐞𝐥 integration. 𝟏𝟎+ 𝐲𝐞𝐚𝐫𝐬 full-stack development trusted by Fortune 500s, Growing business, and Startups. I provide strategic and technical consulting for businesses, startups, and enterprises looking to leverage AI/ML, Generative AI, Agentic AI, Full Stack Development, Cloud Architecture, and Product Engineering. 🏆 𝗣𝗿𝗼𝘃𝗲𝗻 𝗧𝗿𝗮𝗰𝗸 𝗥𝗲𝗰𝗼𝗿𝗱 ✅ 100% Job Success Score ✅ Consistent 5★ Client Feedback ✅ Full stack development with AI Integration ✅ Experts for Agent Observability, AI Search Optimisation and AI Automation ✅ Cross Platform AI Mobile Apps & Web Development 💡 What I Do Best ✅ Agentic AI | GenAI | LLM Routing | Orchestrate Multiple LLMs ✅ Local LLM Fine-Tuning with Llama, Mistral, Qwen, Ollama, LM Studio ✅ Agent Observability with Grafana , DataDog , Dynatrace ✅ LLM performance monitoring, Latency reduction, & Cost Optimisation ✅ Generative AI & LLM Application Architecture & Multi-Agent System Design ✅ MCP (Model Context Protocol) Architecture & Implementation ✅ Conversational AI with Wishper API, OpenAI, Langchain, LangGraph, CrewAI ✅ AI RAG Pipeline, AWS Vector Database, Voice AI solutions ✅ AI Workflow Automation with n8n, Make, Relevance AI & OpenClaw ✅ Prompt Engineering, MLOps, Datascience & Scalable Agentic AI Deployment What I deliver: 🔹 𝐀𝐈/𝐌𝐋 𝐭𝐡𝐚𝐭 𝐬𝐡𝐢𝐩𝐬 — LLM integrations, RAG, autonomous agents, OpenAI/Claude APIs, fine-tuning, NLP, computer vision 🔹 𝐀𝐈 𝐒𝐞𝐚𝐫𝐜𝐡 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 ( 𝐀𝐈 𝐒𝐄𝐎 ) — AEO , GEO , LLMO , AISEO , EEAT 🔹 𝐃𝐚𝐭𝐚 & 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 — Postgres, vector DBs (Pinecone, Chroma, Supabase), Docker, Kubernetes, AWS DevOps 🔹 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 — Workflow and CRM intelligence with n8n, Make, and custom pipelines 🔹 𝐅𝐮𝐥𝐥-𝐬𝐭𝐚𝐜𝐤 𝐰𝐞𝐛 & 𝐀𝐏𝐈𝐬 — MERN , PERN , MEAN , Full Stack , Etc. 🔹 𝗖𝗿𝗼𝘀𝘀-𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 — Experiences including Flutter ( Website & Mobile Application ) and Progressive Web Apps. Experience to Run Local LLM in Mobile App. I've taken several SaaS products from prototype to production, and my Upwork clients keep coming back because I focus on working software, clear communication, and hitting deadlines. Whether you need an AI feature added to an existing product or a full app built end-to-end — design, build, deploy — I can own it. Send me a message about what you're building and I'll tell you exactly how I'd approach it. Top Skills & Expertise 🤖 𝐀𝐈, 𝐀𝐠𝐞𝐧𝐭𝐢𝐜 𝐀𝐈 & 𝐋𝐋𝐌 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 • AI Agents & Multi-Agent Systems • MCP (Model Context Protocol) • OpenAI, Claude, Gemini, DeepSeek, Qwen, Llama • LangChain, LangGraph, CrewAI, AutoGen • RAG Pipelines & Knowledge Bases • Vector Databases (Pinecone, ChromaDB, Weaviate, S3 Vectors) • Prompt Engineering & Fine-Tuning • AI Workflow Automation • AI Chatbots & Virtual Assistants • Local LLM Deployment (Ollama, LM Studio) • Generative AI Applications • AI SaaS Platforms 🐍 𝐏𝐲𝐭𝐡𝐨𝐧 & 𝐁𝐚𝐜𝐤𝐞𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 • Python Development • Django REST Framework (DRF) • Odoo ERP Development • REST APIs • GraphQL APIs • Microservices Architecture • Celery & Redis • PostgreSQL • MongoDB • MySQL • Supabase • Docker • Kubernetes ⚛️ 𝐅𝐫𝐨𝐧𝐭𝐞𝐧𝐝 & 𝐅𝐮𝐥𝐥 𝐒𝐭𝐚𝐜𝐤 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 • React.js • Next.js • Angular • NestJS • Node.js • TypeScript • JavaScript • Redux • Zustand • Tailwind CSS • Material UI • Responsive Web Applications • SaaS Development • MERN Stack Development ☁️ 𝐂𝐥𝐨𝐮𝐝, 𝐃𝐞𝐯𝐎𝐩𝐬 & 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰 • AWS • Azure AI Foundry • CI/CD • Docker • Kubernetes • Terraform • DevOps • Power BI • Salesforce • HubSpot • ClickUp • n8n • Make • Relevance AI 🛠️ 𝗧𝗼𝗼𝗹𝘀 • GitHub • GitLab • Bitbucket • Jira • Trello • Asana 🔑 𝐊𝐄𝐘𝐖𝐎𝐑𝐃: AI Developer, AI Engineer, AI SaaS Developer, Generative AI Developer, AI Agent Developer, Gen AI, ChatGPT Developer, Claude AI Developer, MCP Developer, Cursor AI Developer, LangChain Developer, LLM Apps Developer, AI Automation Expert, AI Workflow Automation, Custom AI Platforms, AI Integrations, Python AI Developer, Node.js AI Developer, Next.js AI Developer, React AI Developer, AI Chatbot Developer, AI MVP Development, SaaS Developer, Full Stack AI Developer, AI in FinTech, AI in Healthcare, AI Consultant, Pinecone Developer, AI Prototyping Expert, n8n Automation Developer, OpenAI API Developer, Claude API Integrations, FastAPI AI Developer, Django AI Developer, AI Product Developer, Python Developer, Full Stack Developer # Agentic AI # MCP Server Development # Claude Code # AI Coding Agent # AI Automation # LangGraph # CrewAI # AutoGen # LlamaIndex # Vercel AI SDK # AI Voice Agent # AI Customer Support Agent # AI Sales Agent # AI Workflow Orchestration # Vector Search # Knowledge Graph # Multi-Agent Systems

🚀 Let Me Handle the Backend While You Scale the Frontline Hi, I’m a dedicated and resourceful Business Administrator with 6+ years of hands-on experience, blending administrative excellence with strategic B2B marketing expertise. Having worked in fast-paced industries like industrial automation and wellness, I know how to balance efficiency with empathy—whether I’m managing inboxes, coordinating logistics, or optimizing lead funnels. As a former marketing executive, I’ve also led content development, CRM campaigns, and exhibition planning, giving me a deeper understanding of what drives business growth and client trust. 🔧 Core Services I Offer: Email & Calendar Management Customer Service & Helpdesk Support Data Entry & Document Formatting Inventory & Purchase Order Coordination Market Research & Supplier Sourcing CRM & Lead Management (HubSpot, Zoho, Mailchimp, etc.) Social Media Scheduling (LinkedIn, Meta) Exhibition & Event Coordination Support 🎯 Why Clients Love Working With Me: Proactive and responsive communication Detail-oriented with a marketer’s eye Proven ability to manage multiple tools and platforms Adaptable to your workflows, tools, and tone of voice If you're looking for someone who can think like a marketer and operate like a seasoned admin—let’s connect! I’m here to make your backend operations run smoother so you can focus on scaling your business.

A Forward Deployed Engineer is an engineer who sits with the customer. The job is to build, customize, and connect complex systems. The engineer learns how things run, then build tools around. Some of it is engineering. A lot of it is consulting. He stays until the system runs without him. The term was coined by Palantir, and AI companies like OpenAI and Anthropic made it mainstream. The work is half technical and half business. It mixes new AI with traditional automation and digital transformation. An FDE needs more than code. They read a business fast. They turn a vague ask into a working spec. They connect messy systems that were never built to talk. They work in front of the client and decide as they go. Because the role is so new, no one has a clean way to measure it. No exam, no benchmark, no number proves one FDE is good. The only real signal is a track record. Someone who has done the work inside real businesses, over and over. That track record is what I bring. Across 15,000 hours, 120 projects, and 100 clients, I have been deployed into other people's operations. I started deep in Atlassian and enterprise systems. I learned how real companies actually run. Then came automation, with Zapier and n8n, inside the tools those teams already used. Then clients changed what they wanted. They stopped asking me to connect tools. They asked for tools that could decide. So I followed the work into AI agents. The habit never changed. Sit with the team, learn the workflow, build inside their stack. A few of the systems I have shipped: - A real-estate agency's lead engine: n8n and Claude on AWS Bedrock, RAG over past winning conversations, Twilio SMS, human-in-the-loop review. - A voice support agent: Twilio, OpenAI Realtime, and ElevenLabs, with live Google Calendar booking. - A finance pipeline: email to invoice, syncing QuickBooks Desktop to Online. Ten times the volume, 99% parsing accuracy. - A HubSpot support agent: refunds and tracking in several languages. Auto-send when confident, escalate when not. Every one ran in the client's real environment, tested and handed back to their team. The credentials line up with the work: Atlassian Certified Expert, Zapier Expert, HubSpot, QuickBooks, Salesforce, and Claude Certified Professional. I am also an n8n verified creator, Top Rated Plus, with 100% Job Success. I am based in Singapore and cover US mornings and Asia business hours. One client said it better than I can: 🗣️ "Bao Duy is a pleasure to work with! He is good at ensuring that the work is always done as expected and always delivers everything as expected!" Tell me the workflow you want to automate. Tell me the SaaS system you want to connect. I will tell you the fastest path to a working proof. 🕛 I'm in the UTC+7️⃣ time zone, but work in any time zone.