Hire the Best Media Buyers
in Bulgaria

10 years in paid ads, over $65M in ad spend on Facebook, Google and TikTok. I don't just run your ads, I create them too: I produce AI video and image creatives myself, so we can test more ideas, faster. All these years I've been the one writing the scripts and telling designers and editors exactly how every ad should look. Now I do the same with AI. The job didn't change, only who executes it: no waiting days on a production team, and nothing gets lost between "the ads guy" and "the creative guy." Track record: • 1,000+ e-commerce projects • 100+ info-business projects • 300+ lead generation projects over 10 years • 100+ consultations helping businesses find what's broken and how to fix it • Selling digital products for the last 4 years What I do: • Media buying on Facebook/Instagram and Google (10 years) and TikTok (5 years): strategy, setup, testing and scaling • AI creatives: video ads, UGC-style videos, image ads, hooks and scripts • Consultations and audits: I review your ads, landing page and offer, find where you're losing sales, and give you a clear plan to fix it Industries: e-commerce (clothing, toys, TV-shop and TikTok products), local businesses (including dental clinics), info products, coaching and education, and lead generation. Looking to get more clients, scale, or test a new product? Send me a message with what you sell and your current results, and I'll show you where the problem is and what I'd test first.

Core work: - eliminating wasted spend - lowering acquisition costs - improving ROAS - fixing campaign structure - scaling what works Recent results: - $420K+ managed across 3 accounts (Q4 2025 – Q1 2026) - Improved ROAS and reduced CPA across eCommerce and Lead Gen --- How I work: 1) Audit & Diagnosis - Deep audit using a custom-built monitoring system - Identify wasted spend and scaling opportunities - Provide a clear breakdown of performance insights - Clear actions: what to stop, fix, and scale 2) Strategy & Structure - Use audit findings to build the new strategy and account structure - Build scalable campaign architecture - Apply the right campaign structure based on the account plan: - Retargeting - Lookalikes - Broad targeting - Advantage+ / DPA 3) Optimization & Scaling - Continuous performance optimization - Systematic testing (audiences, structure, angles) - Scale based on validated data 4) Ongoing Management - Performance monitoring - Clear reporting with actionable insights - Strategy updates based on data --- I use a custom-built system to: - monitor performance efficiently - detect inefficiencies fast - identify scaling opportunities - support data-driven restructuring decisions --- Credentials: - 13+ years Meta Ads - 128 projects completed - Meta-Certified - $500K+ earned - Top 1% Expert-Vetted --- Agency-side experience: - Paragone - Rebel Marketing - Yellow Cake Media - Point2Web --- Experience across: - eCommerce (DTC, retail, and consumer brands) - Lead Generation (B2B and B2C service-based businesses) - SaaS & Apps (subscription products and user acquisition) --- If your campaigns are underperforming or stuck, I can identify why and outline the next steps. Message me and I’ll review your account and outline clear next steps.

My name is Borislav and I'm a paid media specialist with 3+ years of experience managing over $1.8M in ad spend across Meta and Google Ads, generating more than $15M in revenue for e-commerce brands in total. I've worked with brands spending anywhere from $1К to $100К+ per month in ad spend, across 20+ countries including the US, Canada, UK, Germany, and across Europe. I specialize in Meta Ads, Google Ads, and Klaviyo email marketing - handling everything from strategy and campaign setup to creative testing and optimization. I run Meta Ads end-to-end - from account structure and audience architecture to creative testing and scaling. Most account managers look at top-level numbers and optimize from there. I trace the full customer journey metric by metric, ratio by ratio, to pinpoint exactly where budget is being wasted and where the real scaling opportunity is. Managing accounts at this level every day means I'm also current on every Meta update, algorithm changes, and platform shifts as they happen - not weeks later. But what truly separates my work is what happens before a single ad goes live. I build a full strategic foundation for every client - starting with deep research into your winner product, your customer avatar, and your market. I study how your buyers think, what language they use, what they're afraid of, what they want to believe, and what needs to be true in their mind before they're ready to buy. From that research, I build a document base that covers your offer positioning, your customer's core beliefs, and the exact message architecture needed to move someone from scroll to purchase. That foundation then drives everything - ad creatives, ad copy, landing page copy. What you're getting when we work together: ✅ Campaign architecture focused on effective customer acquisition ✅ Deep avatar and market research - understanding your buyer's language, fears, desires, and purchasing beliefs ✅ Full offer positioning and message architecture built before any creative goes live ✅ Ad copywriting rooted in customer psychology, not generic hooks ✅ Landing page copy, advertorials, and listicles aligned with your ad messaging ✅ Content creation support - AI-assisted photo editing, video editing, and graphic design if needed ✅ Creative testing frameworks so you always know what's working and why ✅ Full customer journey analysis from impression to purchase ✅ Custom metric ratios that Meta doesn't surface by default - uncovering hidden inefficiencies and scaling opportunities standard reporting mis Over the last two years, some results across my client base include: a fast fashion brand sustained at 10.9x ROAS, a personal brand generating €1.89M in revenue from €107K in spend, and a books & publishing store at 18.8x ROAS. On Google Ads, I build and manage Performance Max, Search, Shopping, Demand Gen and DSA campaigns with the same revenue-first approach. I handle full account architecture - campaign segmentation, feed optimization, asset groups, audience signals, and brand vs. non-brand structuring - so your budget works where it performs best. What you're getting when we work together: ✅ Full account audit and structure - campaign segmentation, brand vs. non-brand, Shopping and PMax setup ✅ Feed optimization to maximize product visibility and relevance ✅ Audience signals and asset group builds tailored to your customer profile ✅ Metric-by-metric analysis across the funnel to find inefficiencies and scaling opportunities ✅ Optimization against revenue and ROAS - not impressions, clicks, or Google's automated recommendations For one of our clients, Google generated €110K in revenue from €17K in spend over three months. I connect Google performance directly to what matters for your business, not just what looks good inside the platform. Thanks for taking the time to read this. Feel free to send me a message, and we can discuss your project!

Your Google Ads account says it got conversions. Your business says it got leads. I find out why those numbers don't match, and I fix the tracking so they do. I set up and repair conversion tracking for businesses that sell through calls, bookings and forms: Google Ads, GA4, Google Tag Manager, CallRail and Looker Studio. Most of my recent work is for medical clinics. What I do: - Conversion tracking audit: what fires, what fires twice, what never arrives, and what it costs you. - Google Ads conversion tracking setup and fixes, GA4 key events, clean GTM containers. - Offline conversion import to Google Ads: from a booking system or CRM, with real revenue as the value. - Phone call tracking with CallRail, tied to bookings. - Reconciliation between Google Ads, GA4 and your booking or CRM data. - Looker Studio dashboards your team can actually read. Recent results for a multi-location US medical practice: - Built an offline conversion pipeline through the Google Ads Data Manager API. In a 90-day sample, 190 of 194 ad visits matched to real payments: $72,689 collected against $28,500 at the old flat estimate. - Found why analytics missed a third of site bookings, removed the cause, and coverage rose from 64% to 97%. - Found that phone call conversions had silently stopped reaching Google Ads while calls kept coming in. Why I work this way: I spent two years buying traffic on Google, Meta and TikTok before moving into tracking, and years building websites before that. I know what a media buyer needs from the data, and I can implement it myself. I can also build the landing page or fix the site when the tracking problem lives there. How I work: 1. Read-only audit first. Nothing gets published or changed in your accounts without your approval. 2. A written list of what is broken, in order of cost. 3. Fixes, then proof: Tag Assistant, GA4 and Google Ads data, screenshots. 4. Documentation so your team isn't dependent on me. I handle patient-related data carefully: aggregates only, and Google receives a click ID and a value, never patient details.