Hire the Best Media Buyers
in Kenya

I’m a seasoned digital marketer specializing in social media management, digital strategy, and digital advertising. With a proven track record of creating impactful campaigns that drive engagement and growth, I help businesses build strong online presences and achieve measurable results. From crafting tailored social media content and managing multi-channel campaigns to optimizing ad spend with data-driven insights, I deliver strategies that align with your brand goals and maximize ROI. Whether you’re looking to boost brand awareness, generate leads, or increase sales, I’m here to elevate your digital footprint and help you stand out in a crowded marketplace.

I build Meta ad campaigns that generate qualified leads not just clicks. If you're looking to lower your cost per lead while increasing conversions, I can help. I'm a Growth Marketing Strategist and Paid Ads Specialist with experience in social media management and content creation. I help businesses build, implement, and optimize Meta (Facebook & Instagram) ad campaigns that generate qualified leads, increase conversions, and maximize return on ad spend. By combining audience research, creative content, persuasive ad copy, and continuous performance optimization, I create campaigns that not only perform but also strengthen your overall brand presence. Creativity is at the heart of my approach. My background in social media management enables me to develop ad creatives and messaging that capture attention while aligning with your brand and business goals. I believe the best marketing combines compelling storytelling with data-driven decision-making to deliver measurable results. **Here are my services:** * Meta (Facebook & Instagram) Advertising Strategy * Lead Generation Campaigns * Campaign Creation & Management * Audience Research & Targeting * Creative Strategy & Ad Copywriting * Social Media Content Strategy & Content Creation * A/B Testing & Performance Optimization * Conversion Tracking & Reporting * Business Growth Marketing Strategy I believe successful advertising isn't just about getting clicks—it's about attracting the right customers, building brand trust, and creating sustainable business growth. Whether you're launching your first campaign, improving existing ads, or looking for a marketing partner who understands both paid advertising and content strategy, I'll work with you to develop a solution that aligns with your goals and budget. Let's discuss how we can grow your business with high-performing paid advertising and strategic content.

I help agencies and brands scale their paid ads without adding headcount, whether you're running DTC eCommerce campaigns or generating leads for service businesses. If you need someone who can jump into your ad accounts, execute daily optimisations, scale winning campaigns, and communicate performance clearly, without constant hand-holding... keep reading. Here's what I bring: I've worked inside a fast-moving DTC creative agency (eCOMHUB), managing campaigns for 11+ brands simultaneously, some doing $1M+/month in revenue. I operated in accounts spending up to $100K/day across Meta, Google, and TikTok. But that's only part of the story. Before (and during) that, I spent 9+ months running lead gen campaigns for service businesses: home improvement companies, solar installers, coaches, consultants, and B2B agencies. I've launched campaigns from scratch, built funnels, tested offers, and consistently maintained CPL under $30 and CPA under $70 across multiple verticals. What that means for you: Whether you're selling products or generating qualified leads, I know how to: ✅ Launch campaigns with proper structure (naming conventions, tracking, budget pacing) ✅ Optimise daily based on performance data. I make decisions fast, not "wait for more data" ✅ Scale winning campaigns without destroying ROAS or CPL ✅ Test new audiences, angles, and offers to break through plateaus ✅ Manage retargeting, new market launches, and UTM tracking ✅ Troubleshoot when performance dips, before you have to ask ✅ Communicate clearly, good news and bad news I'm also fluent in "agency operations", SOPs, tight deadlines, multiple accounts, and daily performance expectations. Here are some recent wins across both worlds: 1. DTC eCommerce: ✅ Launched a new market campaign: 13 ROAS in Week 1 ✅ Scaled Black Friday campaigns by 2x while maintaining profitability ✅ Relaunched winning Meta ads onto TikTok for cross-platform scaling 2. Service Business Lead Gen: ✅ Saved a painting business from churn by overhauling their campaign, slashing CPL and delivering consistent, qualified leads ✅ Generated 50+ qualified solar appointments in under 30 days (Added over $50k in pipeline value) ✅ Maintained CPL under $30 and CPA under $70 across home services, wellness, and B2B Tools I use daily: Meta Ads Manager | Google Ads | TikTok Ads Manager | Shopify Analytics | Google Sheets | ClickUp | Slack | Notion | Canva Who I work best with: ✅ DTC eCommerce brands that need daily execution, optimisation, and scaling support ✅ Service businesses (coaches, consultants, home services, agencies) that need consistent, qualified leads ✅ Marketing agencies managing multiple client accounts that need execution bandwidth ✅ Teams that value speed, clear communication, and accountability over excuses I'm probably NOT the right fit if: ❌ You need someone to invent your entire business strategy with zero input or direction (I can build and refine strategy WITH you, but I'm not a business consultant) ❌ You want a Media Buyer who also does graphic design, video editing, or full creative production ❌ You need weeks of "research" before launching anything (I believe in testing fast and optimising based on real data) Let's talk. Send me a message with: 1. What you're running now (or want to launch) 2. What's not working (or what you need help with) 3. What success looks like in 60-90 days I'll tell you straight up whether I can help, and if I can't, I'll point you toward someone who can. See you at work ;) - Ryan

Struggling with low ad performance? I’m a High-Performance Media Buyer who specializes in turning Meta & Google Ads into profitable growth. With years of experience running high-converting ad campaigns, I help businesses: Scale profitably without overspending Maximize ROI by optimizing every dollar spent Create engaging ads that drive action and sales Continuously optimize campaigns for sustained success From e-commerce to lead generation, I deliver results that speak for themselves. If you want your ads to perform at their best, I’m the expert you need. Let’s take your ads to the next level and scale your business.

I help businesses grow profitably using Google Ads, Meta Ads, TikTok Ads, Programmatics Ads, and SEO with a clear focus on ROAS, lead quality, and measurable results. With 8+ years of hands-on experience across iGaming, betting, fintech, real estate, and consumer brands, I’ve managed and optimized paid media campaigns delivering up to 3.5x ROAS while reducing CPC and CPL through data-driven testing and funnel optimization. What I Do Best ✔ Google Ads (Search, Display, YouTube, Apps) ✔ Meta & TikTok Ads (Scaling + Retargeting) ✔ SEO Strategy & On-Page Optimization ✔ GA4, Conversion Tracking & Reporting ✔ Landing Page & Funnel Optimization (CRO) ✔ Influencer Campaign Strategy & Execution Proven Results • Achieved average ROAS of 2.8x–3.5x across PPC campaigns • Reduced CPC by up to 18% through keyword and creative optimization • Improved lead quality and conversion rates via A/B-tested landing pages • Increased organic CTR by 22% using SEO-driven content strategies Industries I’ve Worked With • iGaming & Online Betting - Maybets, BetDonjo, & 9Ubet • Fintech & Financial Services - WaftPay, Madison Insurance, SanlamAllianz & Credit Bank • Real Estate - Halifax Estate Agency Limited • Gas & Oil - Shell Kenya • E-commerce & Startups How I Work I don’t run ads blindly. I start with audits, align campaigns with business goals, set up clean tracking, test creatives and audiences, then scale what actually converts. Clients get clear reports, honest insights, and consistent optimization. Certifications • Google Ads Certified (Search, Display, Video, Apps) • Meta Media Buying Professional • SEO & WordPress (Coursera) If you’re looking for a reliable media buyer or SEO partner who understands performance and ROI, let’s talk.

Most ad accounts don't have a traffic problem. They have a money problem- spend going in, not enough coming out. I've managed over $100k in Meta ad spend across local service, DTC wellness, retail, and fitness brands. My job isn't to run ads. It's to make sure every dollar you put in works harder than it did yesterday. I currently run active accounts across four verticals- home services lead gen, wellness, retail, and fitness/lifestyle. That means I'm not theorizing about what works in your industry. I'm in accounts like yours every day, making real decisions with real budgets. Here's what's different about how I work: I don't optimize for CPL or CTR or any metric that doesn't connect to your revenue. I optimize for the number that actually matters to your business- booked appointments, cost per acquisition, purchase ROAS, revenue per campaign. If a metric doesn't trace back to money in your pocket, I don't chase it. I diagnose fast. I can open an account and within minutes tell you what's broken, what's being wasted, and what's worth scaling. No lengthy onboarding. No "let me study the account for two weeks." Just clear thinking and fast execution. I work independently. You won't be approving every decision or sitting in daily check-ins. You'll get honest reporting, clear communication, and a media buyer who treats your budget like it's their own. If your ads are running but your revenue isn't moving- that's the problem I fix. Verticals: Local service · DTC · Retail · Wellness · Fitness Platforms: Meta