Hire the Best Creative Strategists
in Kenya

Most ad accounts don't have a traffic problem. They have a money problem- spend going in, not enough coming out. I've managed over $100k in Meta ad spend across local service, DTC wellness, retail, and fitness brands. My job isn't to run ads. It's to make sure every dollar you put in works harder than it did yesterday. I currently run active accounts across four verticals- home services lead gen, wellness, retail, and fitness/lifestyle. That means I'm not theorizing about what works in your industry. I'm in accounts like yours every day, making real decisions with real budgets. Here's what's different about how I work: I don't optimize for CPL or CTR or any metric that doesn't connect to your revenue. I optimize for the number that actually matters to your business- booked appointments, cost per acquisition, purchase ROAS, revenue per campaign. If a metric doesn't trace back to money in your pocket, I don't chase it. I diagnose fast. I can open an account and within minutes tell you what's broken, what's being wasted, and what's worth scaling. No lengthy onboarding. No "let me study the account for two weeks." Just clear thinking and fast execution. I work independently. You won't be approving every decision or sitting in daily check-ins. You'll get honest reporting, clear communication, and a media buyer who treats your budget like it's their own. If your ads are running but your revenue isn't moving- that's the problem I fix. Verticals: Local service · DTC · Retail · Wellness · Fitness Platforms: Meta

I help brands turn attention into revenue, not just traffic, not just engagement, but actual pipeline. Most businesses have a conversion problem. People are watching… but not buying. That’s where I come in. Recently, I worked with an AI SaaS startup where I: Tested 80+ content pieces to find what actually drives engagement Increased reactions by 81% and comments by 200% Helped grow visibility by 160% in one week Created content that supported onboarding and feature adoption But here’s the difference: I don’t just write emails or post content. I look at: Where your funnel is leaking Why people aren’t converting And how to move them from attention → trust → decision If you need someone who thinks in revenue, not just deliverables, we’ll get along.

Tired of “professional” copy that sounds like it was written by a robot with a marketing degree? I help bold tech and productivity brands sound human again — with witty, personality-packed copy that gets people to stop scrolling, start laughing, and then click Install. Hi, I’m Kabi, a creative strategist and copywriter who blends humor, psychology, and brand clarity to help founders build talked-about products. My writing isn’t just clever — it converts. Whether it’s a Chrome extension that ends meetings on time (thank God), or a productivity app that gives people their focus back, I turn features into stories people actually care about. What I Bring to the Table 💡 Voice-Driven Copywriting From landing pages to app descriptions, I help brands find their signature tone — sharp, relatable, and memorable. ⚡ Conversion Psychology Every line is designed to build desire, connection, and trust — with strategic humor that humanizes your brand. 🎯 Brand Messaging Frameworks I develop voice guides and tone systems so your brand sounds cohesive across site, socials, and store listings. 📈 Storytelling That Sells I use emotion, tension, and wit to make your brand feel alive. Think taglines, hero copy, and microcopy with personality. A Few Wins Turned a dry SaaS product concept into a witty, viral-ready brand tone (pitch deck & copy strategy). Helped a personal development brand 5× their engagement with personality-driven posts and landing copy. Rewrote a homepage for a wellness brand that saw a 43% boost in conversions after launch. My Voice Style (aka why brands keep coming back) Smart. Playful. A little rebellious. Always strategic. The kind of copy that makes readers laugh and nod because it hits truth. Let’s Make Your Brand the One Everyone Remembers. If your product makes life easier, I’ll make it sound irresistible.