Digital Strategist job description template

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Digital Strategist Job Description

A Digital Strategist is an essential role within modern organizations, pivotal in developing and implementing strategies that enhance a company's online presence and digital marketing efforts. This role involves a deep understanding of digital technologies and how they can be leveraged to achieve business goals.

What Does A Digital Strategist Do?

Digital Strategists create and execute online marketing plans to help businesses reach their targets. They build unified digital campaigns, analyze data, and refine results to spur growth and boost brand recognition. A Digital Strategist analyzes market trends, understands customer behavior online, and crafts strategies that integrate various digital platforms like social media, websites, email marketing, and online advertising. They work closely with marketing, sales, and content teams to ensure that digital campaigns are aligned with the company’s overall objectives, often employing data analytics to refine and optimize these strategies. 

Digital Strategist Job Outlook

The job outlook for Digital Strategists is highly positive, reflecting the increasing importance of digital marketing and online presence in today’s business landscape. As more companies recognize the need to bolster their digital footprint in a highly connected world, the demand for skilled Digital Strategists continues to grow. This growth is further fueled by the evolving nature of digital platforms and the continuous emergence of new technologies, requiring businesses to adapt and innovate constantly. Digital Strategists are thus in a unique position to not only contribute to current marketing efforts but also to shape the future direction of a company’s digital initiatives. A great job description can help you add the perfect Digital Strategist onto your team. 

Digital Strategist Day-To-Day Duties

The day-to-day duties of a Digital Strategist involve a dynamic mix of analytical and creative tasks, central to shaping a company's online presence and digital marketing strategies. A typical day may start with reviewing data analytics to assess the performance of ongoing digital campaigns, identifying trends, and making data-driven decisions to optimize these campaigns. This could include adjusting social media strategies, refining SEO tactics, or tweaking online advertising for better engagement. The strategist often collaborates with marketing, content, and design teams to develop and implement cohesive digital initiatives. They also engage in continuous market research to stay ahead of digital trends and consumer behaviors, ensuring that the company's digital strategies are innovative and effective. Additionally, a Digital Strategist may spend part of their day meeting with stakeholders or clients to report on progress, gather feedback, and discuss future digital endeavors. This role requires a balance of technical know-how, creative thinking, and strong communication skills, as the strategist is key in bridging the gap between a company's business goals and its digital execution.

What Businesses Value From Digital Strategists

Different clients value different sets of skills from digital strategists. Where some focus more on educational background, others give more importance to experience, especially if the candidate has a proven track record of success in digital strategies. Other key qualifications of a highly sought-after digital strategist include technical skills such as experience with SEO and SEM tools, social media platforms, and content management systems. Soft skills most clients look for in a Digital Strategist include creative thinking and innovation, communication skills, and project management. Continued learning is also something many clients look for in Digital Strategists. 

Use the job template in this guide to craft a great job description that will enable you to land the most talented Digital Strategist for your organization.  

Job Overview

We are seeking a skilled Digital Strategist to join our team and lead the crafting and execution of online marketing strategies with the overall goal of supercharging our growth and brand prominence. The best candidate for this role should have a deep comprehension of digital marketing avenues, data interpretation, and marketing automation instruments. In addition, he or she must have exceptional communication skills and project management capabilities. 


  • Come up with creative digital marketing strategies that span various platforms like social media, SEO, email marketing, content marketing, and paid advertising.
  • Collaborate with different teams to create campaigns that drive growth and enhance brand visibility
  • Monitor and analyze the performance of digital campaigns, using data to optimize results and achieve set targets
  • Stay current with industry trends, emerging technologies, and best practices in digital marketing
  • Work closely with team members to create marketing campaigns
  • Develop and maintain relationships with external partners and vendors to maximize digital marketing opportunities
  • Manage and maintain marketing automation tools and processes
  • Create detailed reports on campaign performance and present findings to stakeholders
  • {{Add any other responsibilities specific to your company or role}}

Skills and Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field
  • Substantial  experience in digital marketing, with a strong understanding of various marketing channels and strategies
  • Proficiency in marketing automation tools, such as HubSpot, Mailchimp, and Marketo
  • Experience with Google Analytics, Adobe Analytics, or other related analytics tools
  • Strong project management and organizational skills - experience and ability to manage multiple tasks simultaneously
  • Excellent communication and presentation skills, both written and verbal
  • Creative thinker and problem solver, with a data-driven mindset
  • Familiarity with web design and development is a plus
  • {{List any additional skills, qualifications, or certifications specific to your industry or role}}

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  • $80 hourly
    Cole A.
    Digital Strategist
    • 4.9
    • (12 jobs)
    Austin, TX
    vsuc_fltilesrefresh_TrophyIcon Digital Strategy
    Photo Editing
    Brand Management
    Social Media Management
    CRM Automation
    Event Management
    Email Marketing
    Marketing Automation Strategy
    Marketing Automation
    Project Management
    Brand Marketing
    Marketing Strategy
    Digital Media
    Social Media Marketing
    Howdy, My name's Cole. Based remotely in Austin, Texas. Where breakfast tacos are unmatched. WHO AM I? I’m a Marketing Ops & Marketing Strategist with over 8 years experience! My experience ranges from, understanding Growth Strategy and creating processes & SOPs, to developing persona, lead scoring and ABM's, to project management, as well as my favorite things of implementing or managing software & platforms that make everyone's day-to-day easier., creating SOPs, (Especially Hubspot & Monday.) Why have I done so much? I've worked in specific roles intentionally to learn a variety of marketing skill-sets in order to best understand strategy. It's equally important to be able to technically implement all of the things needed to execute a strategy, otherwise, it's sort of all smoke and mirrors, right? WHAT CAN I OFFER PROFESSIONALLY - AS AN INDIVIDUAL CONTRIBUTOR? - Fractional CMO, Marketing Team/Ops Leader, Marketing Strategist. - Growth Marketing Strategy, Digital Strategy - Marketing Operations Consulting, Implementation, Management. - B2B GTM Roadmapping - B2B2C GTM Roadmapping - Pipeline, Sales Funnels, Lead Routing Roadmapping & Execution. - Discovery Process: Products & Processes - Marketing Project Management: Campaigns & Solutions. - Brand Consultation & Strategy - Email Marketing: Lifecycle Campaigns - HubSpot: System management, implementation, audit, campaigns, reporting, ect. - System Integrations: HubSpot, Monday, Salesforce, Draft Chatbot, Marketo, Splash, - Integrating and utilizing multiple CRM, CMS platforms and content calendars. - Process & Software Implementation & Automation. WHAT FOXOPS CONSULTING AGENCY CAN OFFER: I also have an agency on Upwork, where I am able to provide you solutions with a wider range of skill and speed. Those being: - White Glove Agency: Strategy, Ads, Automation, Execution. - Account Management/Relationship Management/Vendor Management - Paid Ads - Management - Brand Consultation & Strategy - SEO Consulting & Strategy - SEM Consulting & Strategy - Website Consultation & Design: Wix & SquaresSpace, Wordpress (Elementor theme) - Light Design Work: Canva, Photoshop (*Event Posters, SM Content, Logo design, Photo Edits, etc.) - BizOps TechStack: Audit, Optimization, Implementation, Management. (Especially HubSpot). - MarTech: Audit, Optimization, Implementation, Management. (Especially HubSpot). CERTIFICATIONS: HubSpot Marketing Certified HubSpot Product Marketing Certified HubSpot Content Marketing Certified Hubspot Digita Marketing Certified Google Analytics Certified Product Marketing Certified Wrike Individual Certified Wrike Leader Certified Draft Chatbot Conversational Marketing Certified Draft Chatbot Conversational Sales Certified ***Willing to train and take a certification if you need a SME on a project! PORTFOLIO: Having spent most of my career in larger corporate settings and freelancing without use of this site, my portfolio is limited, but in the works. There are some examples within my Portfolio section. However, I've found it difficult to record and showcase my and hubspot experience due to current standing NDA's. But I am more than happy to provide references or showcase skills. I would also implore you to look me up on LinkedIn (hirecoleallen) and check out my recommendations from former colleagues and managers. HOW DO I COMMUNICATE? I believe in empathetic communication, and practice a Yes+When or No+Why style of communication. I enjoy working and what I do, so my schedule is completely open to your needs and availability of which you are needing. BEING A FREELANCER: Recently, I was impacted by the Silicon Valley Bank crash and was laid off. In an effort to pivot and become my own boss, I am utilizing my skillsets and looking to work for contract opportunities. I have created FoxOps Consulting to collaborate with beautiful minds formerly from Meta, SVB, Google and LinkedIn - all who were impacted by the SVB crash or recent tech-layoffs. Please contact me with any additional questions, references, resume requests, or suggestions. Thank you for checking me out! ~ Cole Ps. If I bid on your project - I am very specific with my bids. I would love any feedback if you're not interested in collaborating. Helping me continue to grow even if we don't together on a project is still incredibly valuable to me. I take nothing personal, everything objective.
  • $85 hourly
    Rashida P.
    Digital Strategist
    • 5.0
    • (147 jobs)
    Greenwich, CT
    vsuc_fltilesrefresh_TrophyIcon Digital Strategy
    B2C Marketing
    Search Engine Marketing
    Business Plan
    Brand Marketing
    Google Ads
    Business with 10-99 Employees
    Customer Acquisition Strategy
    Paid Social
    Brand Research
    Marketing Strategy
    Brand Consulting
    Brand Strategy
    Welcome! I specialize in building consumer brands including brand strategy/identity, digital and traditional marketing and strategic growth planning. As an Expert-Vetted Freelancer I am in the Top 1% in these fields. Deep understanding of the consumer, the competitive landscape and your business form the foundation of everything I do. Through insight, I sharpen the value proposition, clarify your target, help to differentiate and creatively translate your brand. Clarity, consistency, cohesiveness. More than hallmarks of great brands, this is the stuff that powers brands, providing focus and fuel to accelerate growth. If you are ready to re-think what is possible, let's set some time for a 1:1 consultation to learn more about your business and discuss how I can unlock your brand's potential. My Focus Areas Include: - Strategic Growth Planning - Business Plans for Consumer Businesses - Brand Management and Strategy - Content Creation - Social Media, Digital Marketing and Customer Acquisition - E-Commerce, Online Advertising - Branding, Creative Development
  • $99 hourly
    Emma C.
    Digital Strategist
    • 5.0
    • (2 jobs)
    Vancouver, BC
    vsuc_fltilesrefresh_TrophyIcon Digital Strategy
    Competitive Analysis
    Product Marketing
    Website Copywriting
    Website Optimization
    B2B Marketing
    SEO Strategy
    Content Strategy
    Marketing Strategy
    ⭐⭐⭐⭐⭐ "She's never out of ideas, and she turns them around FAST. A real pleasure to work with." I'm a former Head of Marketing for multiple B2B startups and have worked with Fortune 500 companies, including: ✅ Microsoft Canada ✅ Informa Exhibitions ✅ Routific ✅ Swept Technologies ✅ Koridor ✅ Walli HR Over the years I've found that I love working with startups and small business. I'm a Top 1% Mentor on, and have passion for helping teams grow. Quick things about me: 💰 Helped grow startups from 6 figures to multi millions 🚀 Successfully built multiple growth engines for scale 📈 Revenue leader helping drive performance across entire funnel from awareness to retention 🏆 Top 1% Marketing Mentor on ⭐ Top-tier fractional marketing leader from multiple early stage startups and publicly traded companies 🤓 Startup veteran with 12+ years experience 🌴 Passion for travel, pets, and electronic music I'm not an agency. What I mean by this is that I integrate into your existing team to deliver results that fit your workflows and culture. Working at startups for the past +6 years means I've learned how to straddle strategy and execution. And I'm no stranger to rolling up my sleeves to get the work done. What I love working on: • Product marketing • Content creation & SEO • Cross functional teamwork • Customer, competitor, and market research • Sales enablement HOW I WORK I begin by conducting a comprehensive audit of your existing marketing strategies and business objectives. Collaborating closely with your team, we set clear milestones and align strategies to propel your business forward. Consider me an extension of your team, dedicated to achieving tangible results. SATISFACTION GUARANTEED While the definition of success will vary based on each project, I prioritize tangible results. Whether it's boosting conversions, optimizing ROI, or enhancing lead generation, my focus remains on achieving measurable outcomes aligned with your business objectives. And if I don't think I'm the right person for the job, I'll connect you with someone who is. WHY YOU SHOULD CHOOSE ME OVER OTHER CONSULTANTS ✅ Over deliver: This is core to my work. I always try to leave my clients saying "wow". ✅ Responsiveness: While I set clear working hours, but during those times you can expect to get answers to your questions FAST. My goal is to unlock bottlenecks and keep things moving. ✅ Kindness: Treating everyone with respect, understanding, and genuinely wanting to improve my client's situation. ✅ Resilience: Whatever the problem, I attack it head on with a concrete action plan and common sense. If we run into a roadblock, I work hard to find another solution. I look forward to working together!
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