Digital Strategist Job Description Template

An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.

Trusted by


Digital Strategist Job Description Template

A digital strategist plays an important role when it comes to shaping and executing effective digital marketing strategies. Also referred to as a digital marketing strategist, their work uses digital tools to enhance brand awareness, drive customer engagement, and achieve business goals. This role is critical for organizations looking to leverage digital channels and tools to connect with their target audience.

Job Overview

A digital strategist leads the planning and execution of comprehensive digital marketing strategies, utilizing various digital channels such as social media, email marketing, SEO, and paid media. This role involves collaborating with cross-functional teams, analyzing metrics, and adapting campaigns to meet business objectives. The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns. By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand’s messaging and business goals.

 

Key Responsibilities

  • Developing strategies. Create data-driven digital marketing strategies tailored to the target audience and aligned with business goals. Strategic planning should incorporate SEO, paid media, and email marketing to maximize reach.
  • Analyzing metrics. Use analytics tools such as Google Analytics to track campaign performance, identify trends, and optimize strategies. This analysis also includes monitoring metrics like engagement rates, website traffic, and conversions.
  • Overseeing digital campaigns. Manage digital campaigns across various platforms, ensuring alignment with brand messaging and KPIs, including social media strategy and paid search efforts.
  • Collaborating. Work closely with the marketing team, social media manager, and other stakeholders to execute cohesive campaigns that reflect the company’s vision.
  • Implementing SEO. Optimize digital content for search engines to enhance visibility, improve organic traffic, and meet search engine optimization standards.
  • Managing social media. Oversee social media strategy, ensuring consistent messaging and engagement across social media platforms while leveraging analytics to refine campaigns.
  • Designing content. Collaborate with graphic design and content creation teams to produce high-quality digital content that aligns with user experience goals.
  • Monitoring market trends. Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape.
  • Executing email campaigns. Planning and managing email marketing initiatives to engage the audience and nurture leads, ensuring alignment with broader marketing strategies.

 

Qualifications and Skills

  • Education. A Bachelor’s degree in digital marketing, communication, computer science, or a related field is required. Advanced certifications in SEO, SEM, or analytics tools are advantageous.
  • Experience. At least 3-5 years of experience in digital marketing or a similar role, preferably within the digital media or e-commerce sectors.
  • Analytical skills. Proficiency in data analysis tools to assess campaign performance and derive actionable insights for optimization.
  • Technical skills. Familiarity with CRM platforms, content management systems, and marketing tools such as Google Analytics, Adobe Creative Suite, and marketing automation platforms.
  • Communication skills. Strong written and verbal communication skills to collaborate effectively with stakeholders, cross-functional teams, and external partners.
  • SEO expertise. In-depth knowledge of search engine optimization and SEM best practices to improve search engine rankings and drive organic traffic.
  • Project management. Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
  • Adaptability. Flexibility to adjust strategies based on analytics, industry trends, and evolving customer needs.
  • Creative mindset. Strong problem-solving skills and creativity to design impactful digital campaigns that resonate with target audiences.

 

About Our Company

We are a forward-thinking organization dedicated to driving digital innovation and achieving measurable results. Our team values collaboration, creativity, and data-driven decision-making to craft compelling digital experiences. We believe in the power of digital marketing to transform customer interactions and enhance brand loyalty. Join us to contribute to cutting-edge projects, work with a dynamic marketing team, and advance your career in digital strategy.

 

What does a digital strategist do?

A digital strategist designs and implements digital marketing strategies to enhance brand visibility and drive engagement. They typically report to the digital marketing manager and work closely with cross-functional team members to identify business needs, create digital campaigns, and measure performance metrics. Leveraging tools like Google Analytics, CRM platforms, and content management systems, digital strategists ensure that all marketing efforts are aligned with the organization’s goals and deliver measurable results. Their work encompasses a variety of mediums like SEO, social media, paid search, and email marketing to optimize the customer journey across various digital touchpoints.

 

Digital strategist duties and responsibilities

Digital strategists handle a variety of tasks that combine creativity and technical expertise. Key responsibilities include:

  • Developing marketing strategies. Craft comprehensive digital marketing strategies that integrate SEO, PPC, social media, and content marketing, ensuring alignment with business goals and target audience expectations.
  • Analyzing data. Monitor campaign performance using analytics tools, such as Google Analytics, and adjust strategies based on actionable insights to optimize ROI.
  • Coordinating teams. Collaborate with the marketing team, graphic designers, and content creators to deliver cohesive campaigns across multiple digital platforms.
  • Managing budgets. Allocate budgets effectively across digital channels to maximize ROI while ensuring all campaigns meet performance metrics and KPIs.
  • Optimizing content. Implement SEO and content strategy best practices to improve digital presence and enhance the overall user experience.
  • Engaging with stakeholders. Communicate with stakeholders to align digital initiatives with business objectives, ensuring all campaigns reflect the brand’s messaging.
  • Implementing paid media. Develop and manage paid search and paid media campaigns that target the right audience and drive conversions.

Tracking performance. Use KPIs and metrics such as NPS, CSAT, and engagement rates to measure the success of campaigns and provide actionable feedback for continuous improvement.

Digital Strategist Hiring Resources

Explore talent to hire
Learn about cost factors

Digital Strategists you can meet on Upwork

  • $80 hourly
    Cole A.
    • 4.9
    • (31 jobs)
    Austin, TX
    Featured Skill Digital Strategy
    Photo Editing
    Brand Management
    Social Media Management
    Photography
    Automation
    CRM Automation
    Event Management
    Email Marketing
    MarTech
    Marketing Automation Strategy
    Marketing Automation
    HubSpot
    Implementation
    Project Management
    Brand Marketing
    Marketing Strategy
    Digital Media
    Social Media Marketing
    Howdy, I’m Cole. Based remotely in Austin, Texas (home of the best breakfast tacos). 🤠 💡 Note: If you’re using HubSpot and need help renegotiating an expiring contract or upgrading your package, reach out. As a HubSpot Preferred Partner, I can save you set-up costs and negotiate better pricing. WHO AM I? I’m a Marketing Ops & Strategy professional with 8+ years of experience and deep expertise in HubSpot. My career path was intentional: I’ve held roles across strategy, execution, and technical implementation—because a strategy is only as strong as its execution. All with the goal of becoming the best Fractional CMO. I love building systems that make marketing and sales teams’ day-to-day easier, with a focus on simplifying complexity and aligning people, process, and platforms. WHAT I OFFER: (as an Individual Contributor) - Fractional CMO / Marketing Ops Leader - Growth Marketing & Digital Strategy - B2B & B2B2C GTM Roadmapping - Pipeline, Sales Funnel, and Lead Routing Design & Execution - Personas/ICP/ABM Development, Lead Scoring & Lifecycle Marketing principles. - System Architecture, Process Design, SOPs, and Discovery Workshops - Marketing Project Management (Campaigns & Solutions) - HubSpot Implementation, Audits, Campaigns, Reporting - CRM & Martech Integrations (HubSpot, Salesforce, Monday, Marketo, etc.) - Automation, Tech Stack Audits, & Software Optimization - Hubspot is my love language. MY AGENCIES (2 boutique agencies) 🦊 FoxOps Consulting 🦊 A Fractional CMO office founded by three marketing pros. We deliver: - Marketing & Brand Strategy, Ads, SEO/SEM Consulting, Automation, & Execution. - Hourly, flat-rate, or retainer models. - Everyone is based in USA 👋 Your HubSpot Expert 👋 A specialized HubSpot agency with 4 colleagues, each covering different areas of CRM, HubSpot, and dev. We provide: - Full HubSpot suite (Marketing, Sales, Service, Ops), Salesforce support & integrations, Technical audits, optimizations, and system builds, Partnerships with creative agencies for white-glove, end-to-end solutions. - Hourly, flat-rate, or retainer models - Everyone is based in USA 📣 CERTIFICATIONS: - HubSpot Preferred Partner Status. - HubSpot Certs in: Marketing Hub, Sales Hub, Product Marketing, Content Marketing, Digital Marketing - Google Analytics Certified - Monday.com Product Marketing Certified - Wrike Certified (Individual & Leader) - Draft Chatbot (Conversational Marketing & Sales) 💬 MY COMMUNICATION STYLE: I value empathetic, transparent communication. I practice a Yes + When or No + Why style—so you’ll always know what’s possible, when, and why. My schedule is flexible, and I adapt to client needs. 📖 MY STORY AS A FREELANCER: In 2023, I was laid off during the Silicon Valley Bank crash. That experience pushed me to pivot, take control of my career, and launch my own ventures. Since then, I’ve built FoxOps Consulting alongside peers from Meta, Google, LinkedIn, and SVB—providing clients with high-level strategy and flawless technical execution. Later, Your HubSpot Expert was founded to diversity Strategy from Technical clients. 📩 Reach out for references, resumes, or to discuss your project needs. Thanks for stopping by! ~ Cole
  • $35 hourly
    Chelsea P.
    • 5.0
    • (5 jobs)
    Glorieta, NM
    Featured Skill Digital Strategy
    Microsoft Excel
    Social Media Strategy
    Campaign Reporting
    Instagram Marketing
    Facebook Marketing
    Pinterest Ads Manager
    Reddit Marketing
    TikTok Marketing
    Twitter/X Marketing
    Snapchat Marketing
    Pinterest
    As a Paid Social Strategy Director, I specialize in data analytics, content strategy and creation, and media planning, delivering impactful social media campaigns that boost engagement and maximize ROI. With a wealth of experience in execution and strategy-building, I bring a unique blend of expertise to drive your business forward. SKILLS & EXPERTISE - Data Analytics: Harnessing data to inform strategy and optimize campaign performance. - Creative Strategy: Crafting compelling content that resonates with target audiences. - Media Planning: Designing and executing high-impact media plans across platforms. - Content Creation: Producing engaging content that aligns with brand objectives. - Influencer Strategies: Developing and executing influencer campaigns that amplify brand reach. - ROI Optimization: Maximizing returns on investment through strategic insights and analysis. SERVICES AVAILABLE I am available up to 40 hours per week, offering a range of services designed to enhance your social media presence and drive business growth. Here are the key services I provide: Paid Social Media Campaigns: - Development and execution of high-impact paid social media strategies. - Optimization of campaign performance through data analysis and strategic adjustments. - Creation of comprehensive reports with actionable insights. Creative Strategy: - Strategic brainstorming sessions to generate innovative creative content. - Alignment of creative efforts with brand objectives to enhance campaign efficiency. - Crafting compelling social media copy to improve engagement and conversion rates. Influencer Campaigns: - Conceiving and implementing influencer strategies to boost brand engagement. - Managing content shoots and partnerships to expand brand reach. - Delivering reports on influencer campaign performance with strategic recommendations. Media Planning: - Designing media plans that ensure maximum visibility and impact. - Leading the execution of campaigns to meet strategic goals. - Monitoring and optimizing media buys for effectiveness. Content Creation and Copywriting: - Producing engaging and visually appealing content for various platforms. - Writing persuasive and impactful copy that drives audience engagement. - Collaborating with creative teams to ensure consistency in messaging and tone. EXPERIENCE HIGHLIGHTS - Spearheaded the development of automation solutions, significantly reducing operational costs and manual workload. - Successfully implemented social media strategies for various clients, enhancing engagement and conversions. - Collaborated with clients across diverse industries, including film, TV, and beauty, to deliver customized solutions. - Led high-performing teams to execute complex projects, consistently achieving outstanding results and client satisfaction. WHY CHOOSE ME - Proven Track Record: History of delivering innovative solutions that drive efficiency and streamline operations. - Client-Centric Approach: Prioritize client needs and work closely to ensure objectives are met. - Expertise in Strategy: Deep understanding of data analytics, creative strategy, and media planning. - Commitment to Excellence: Dedicated to achieving excellence in every project, ensuring high-quality outcomes. MY BACKGROUND I am an experienced Paid Social Strategy Director with a strong track record in data analytics and creative strategy. Throughout my career, I have led successful social media campaigns for top film and TV studios, beauty brands, and various local businesses. My expertise in optimizing social media tactics and enhancing influencer strategies has consistently delivered outstanding results, making me a valuable partner for organizations seeking to elevate their social media presence and achieve significant business growth.
  • $40 hourly
    Shiv K.
    • 5.0
    • (9 jobs)
    New Delhi, NCT
    Featured Skill Digital Strategy
    Search Engine Optimization
    On-Page SEO
    Bootstrap
    Digital Marketing
    Mobile App Development
    PSD to WordPress
    WordPress e-Commerce
    MySQL
    Laravel
    PHP
    Node.js
    React
    Ecommerce Website Development
    Web Development
    I am a full stack developer with 15 + years experienced associated with Approzo Tech Pvt Ltd. We are a one-stop digital agency based in India and offering services worldwide like website design & development, digital marketing, mobile app development, CRM development, business growth strategy, SEO, branding and ecommerce solution etc. We have team of 50+ expert developers and designers who are highly certified in their technologies. Also, delivered around 500+ projects for huge brands and SMEs. We work almost all latest technologies such WordPress, Joomla, OpenCart, Magento, ReactJS, NodeJS, Laravel, PHP, AngularJS, HTML5, Bootstrap, JQery, JavaScript and CSS3 many more. We have maximum clients from Australia, United States, Canada, Switzerland and Singapore. Also, we have a target to growing our services to most of the countries. Based on 100% delivered projects, we have 100% client satisfactions and have a long terms business relationship with our clients. We are highlighting our services below, please have a look and offer a chance to working with us. Our Services: ✅ Brand & Identity Design ✅ Product Design & Strategy ✅ Mobile & Web App Development ✅ Digital Marketing ✅ Hosting Tools and Technologies in which we work: ✅ Adobe XD ✅ Photoshop ✅ Illustrator ✅ Figma ✅ Git Repository ✅ AngularJs ✅ ReactJS ✅ NodeJs ✅ VueJs ✅ Web API`s ✅ HTML5/Bootstrap/CSS3 ✅ WordPress ✅ Adobe Experience Manager ✅ Magento 2 ✅ Opencart ✅ Codeigniter ✅ Laravel ✅ Joomla ✅ Many more. Need more reasons to hire us? ✅ Experienced Team ✅ Quality Is Our Priority ✅ Satisfaction Guaranteed ✅ Excellent Support Regards!
Want to browse more talent? Sign up

Join the world’s work marketplace

Find Talent

Post a job to interview and hire great talent.

Hire Talent
Find Work

Find work you love with like-minded clients.

Find Work