Digital Strategist job description template

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Digital Strategist Job Description Template

A digital strategist plays an important role when it comes to shaping and executing effective digital marketing strategies. Also referred to as a digital marketing strategist, their work uses digital tools to enhance brand awareness, drive customer engagement, and achieve business goals. This role is critical for organizations looking to leverage digital channels and tools to connect with their target audience.

Job Overview

A digital strategist leads the planning and execution of comprehensive digital marketing strategies, utilizing various digital channels such as social media, email marketing, SEO, and paid media. This role involves collaborating with cross-functional teams, analyzing metrics, and adapting campaigns to meet business objectives. The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns. By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand’s messaging and business goals.

 

Key Responsibilities

  • Developing strategies. Create data-driven digital marketing strategies tailored to the target audience and aligned with business goals. Strategic planning should incorporate SEO, paid media, and email marketing to maximize reach.
  • Analyzing metrics. Use analytics tools such as Google Analytics to track campaign performance, identify trends, and optimize strategies. This analysis also includes monitoring metrics like engagement rates, website traffic, and conversions.
  • Overseeing digital campaigns. Manage digital campaigns across various platforms, ensuring alignment with brand messaging and KPIs, including social media strategy and paid search efforts.
  • Collaborating. Work closely with the marketing team, social media manager, and other stakeholders to execute cohesive campaigns that reflect the company’s vision.
  • Implementing SEO. Optimize digital content for search engines to enhance visibility, improve organic traffic, and meet search engine optimization standards.
  • Managing social media. Oversee social media strategy, ensuring consistent messaging and engagement across social media platforms while leveraging analytics to refine campaigns.
  • Designing content. Collaborate with graphic design and content creation teams to produce high-quality digital content that aligns with user experience goals.
  • Monitoring market trends. Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape.
  • Executing email campaigns. Planning and managing email marketing initiatives to engage the audience and nurture leads, ensuring alignment with broader marketing strategies.

 

Qualifications and Skills

  • Education. A Bachelor’s degree in digital marketing, communication, computer science, or a related field is required. Advanced certifications in SEO, SEM, or analytics tools are advantageous.
  • Experience. At least 3-5 years of experience in digital marketing or a similar role, preferably within the digital media or e-commerce sectors.
  • Analytical skills. Proficiency in data analysis tools to assess campaign performance and derive actionable insights for optimization.
  • Technical skills. Familiarity with CRM platforms, content management systems, and marketing tools such as Google Analytics, Adobe Creative Suite, and marketing automation platforms.
  • Communication skills. Strong written and verbal communication skills to collaborate effectively with stakeholders, cross-functional teams, and external partners.
  • SEO expertise. In-depth knowledge of search engine optimization and SEM best practices to improve search engine rankings and drive organic traffic.
  • Project management. Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
  • Adaptability. Flexibility to adjust strategies based on analytics, industry trends, and evolving customer needs.
  • Creative mindset. Strong problem-solving skills and creativity to design impactful digital campaigns that resonate with target audiences.

 

About Our Company

We are a forward-thinking organization dedicated to driving digital innovation and achieving measurable results. Our team values collaboration, creativity, and data-driven decision-making to craft compelling digital experiences. We believe in the power of digital marketing to transform customer interactions and enhance brand loyalty. Join us to contribute to cutting-edge projects, work with a dynamic marketing team, and advance your career in digital strategy.

 

What does a digital strategist do?

A digital strategist designs and implements digital marketing strategies to enhance brand visibility and drive engagement. They typically report to the digital marketing manager and work closely with cross-functional team members to identify business needs, create digital campaigns, and measure performance metrics. Leveraging tools like Google Analytics, CRM platforms, and content management systems, digital strategists ensure that all marketing efforts are aligned with the organization’s goals and deliver measurable results. Their work encompasses a variety of mediums like SEO, social media, paid search, and email marketing to optimize the customer journey across various digital touchpoints.

 

Digital strategist duties and responsibilities

Digital strategists handle a variety of tasks that combine creativity and technical expertise. Key responsibilities include:

  • Developing marketing strategies. Craft comprehensive digital marketing strategies that integrate SEO, PPC, social media, and content marketing, ensuring alignment with business goals and target audience expectations.
  • Analyzing data. Monitor campaign performance using analytics tools, such as Google Analytics, and adjust strategies based on actionable insights to optimize ROI.
  • Coordinating teams. Collaborate with the marketing team, graphic designers, and content creators to deliver cohesive campaigns across multiple digital platforms.
  • Managing budgets. Allocate budgets effectively across digital channels to maximize ROI while ensuring all campaigns meet performance metrics and KPIs.
  • Optimizing content. Implement SEO and content strategy best practices to improve digital presence and enhance the overall user experience.
  • Engaging with stakeholders. Communicate with stakeholders to align digital initiatives with business objectives, ensuring all campaigns reflect the brand’s messaging.
  • Implementing paid media. Develop and manage paid search and paid media campaigns that target the right audience and drive conversions.

Tracking performance. Use KPIs and metrics such as NPS, CSAT, and engagement rates to measure the success of campaigns and provide actionable feedback for continuous improvement.

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  • $80 hourly
    Cole A.
    • 4.9
    • (26 jobs)
    Austin, TX
    Featured Skill Digital Strategy
    Photo Editing
    Brand Management
    Social Media Management
    Photography
    Automation
    CRM Automation
    Event Management
    Email Marketing
    MarTech
    Marketing Automation Strategy
    Marketing Automation
    HubSpot
    Implementation
    Project Management
    Brand Marketing
    Marketing Strategy
    Digital Media
    Social Media Marketing
    Howdy, My name's Cole. Based remotely in Austin, Texas. Where breakfast tacos are unmatched. ***Note - If you have HubSpot and are looking to renegotiate a contract expiring, or looking to upgrade your HubSpot package, contact me! I'm a Preferred Partner and can save you set-up costs and negotiate cheaper prices for you!*** WHO AM I? I’m a Marketing Ops & Marketing Strategist with over 8 years experience! I am a preferred partner with HubSpot. My experience ranges from: understanding growth & digital strategy, creating processes & SOPs, to developing personas, lead scoring and ABM's, to project management, as well as my favorite thing - implementing or managing software & platforms (Martech Stack), in order to simplify and make marketing & sales teams day-to-day easier. (Especially Hubspot.) Why have I done so much? I've worked in specific roles intentionally to learn a variety of marketing skill-sets in order to best understand strategy, then I worked in roles to understand the technical aspect. It's equally important to be able to technically implement all of the things needed to execute a strategy, otherwise, it's sort of all smoke and mirrors, right? WHAT CAN I OFFER PROFESSIONALLY - AS AN INDIVIDUAL CONTRIBUTOR? - Fractional CMO, Marketing Team/Ops Leader, Marketing Strategist. - Growth Marketing Strategy, Digital Strategy - Marketing Operations Consulting, Implementation, Management. - B2B GTM Roadmapping - B2B2C GTM Roadmapping - Pipeline, Sales Funnels, Lead Routing Roadmapping & Execution. - Discovery Process: Products & Processes - Marketing Project Management: Campaigns & Solutions. - Brand Consultation & Strategy - Email Marketing: Lifecycle Campaigns - HubSpot: System management, implementation, audit, campaigns, reporting, ect. - System Integrations: HubSpot, Monday, Salesforce, Draft Chatbot, Marketo, Splash, - Integrating and utilizing multiple CRM, CMS platforms and content calendars. - Process & Software Implementation & Automation. WHAT FOXOPS CONSULTING AGENCY CAN OFFER: I also have an agency on Upwork, where I am able to provide you solutions with a wider range of skill and speed. FoxOps serves as a fractional CMO office that was founded by 3 Marketing Pros. Services provided: - White Glove Agency: Strategy, Ads, Automation, Execution. - Account Management/Relationship Management/Vendor Management - Paid Ads - Management - Brand Consultation & Strategy - SEO Consulting & Strategy - SEM Consulting & Strategy - Website Consultation & Design: Wix & SquaresSpace, Wordpress (Elementor theme) - Light Design Work: Canva, Photoshop (*Event Posters, SM Content, Logo design, Photo Edits, etc.) - BizOps TechStack: Audit, Optimization, Implementation, Management. (Especially HubSpot). - MarTech: Audit, Optimization, Implementation, Management. (Especially HubSpot). WHAT YOUR HUBSPOT EXPERT CAN OFFER: I have a second agency that I'm a partner of. There are of 4 - all experienced in different aspects of HubSpot. We are specifically focused on implementing crm systems (especially hubspot), performing technical audits, and optimizing existing systems, and dev work. Those systems include: - HubSpot - Marketing Hub, Sales Hub, Service Hub, Ops Hub. (extremely heavy knowledge on the Marketing/Sales Hub) - SalesForce We work hourly, flat rate, or via monthly retainer with a fixed number of weekly hours committed to being available for your needs. We also have partnerships with creative agencies, allowing customers a full-service/white glove experience for those seeking an all-encompassing/on-stop solution. CERTIFICATIONS: HubSpot Marketing Certified HubSpot Product Marketing Certified HubSpot Content Marketing Certified Hubspot Digita Marketing Certified Google Analytics Certified Monday.com Product Marketing Certified Wrike Individual Certified Wrike Leader Certified Draft Chatbot Conversational Marketing Certified Draft Chatbot Conversational Sales Certified ***Willing to train and take a certification if you need a SME on a project! HOW DO I COMMUNICATE? I believe in empathetic communication, and practice a Yes+When or No+Why style of communication. I enjoy working and what I do, so my schedule is completely open to your needs and availability of which you are needing. I would also implore you to look me up on LinkedIn (hirecoleallen) and check out my recommendations from former colleagues and managers. BEING A FREELANCER: in 2023, I was impacted by the Silicon Valley Bank crash and was laid off. In an effort to pivot and become my own boss, I am utilizing my skillsets and looking to work for contract opportunities. I have created FoxOps Consulting to collaborate with beautiful minds formerly from Meta, SVB, Google and LinkedIn - all who were impacted by the SVB crash or recent tech-layoffs. Please contact me with any additional questions, references, resume requests, or suggestions. Thank you for checking me out! ~ Cole
  • $35 hourly
    Chelsea P.
    • 5.0
    • (5 jobs)
    Glorieta, NM
    Featured Skill Digital Strategy
    Microsoft Excel
    Social Media Strategy
    Campaign Reporting
    Instagram Marketing
    Facebook Marketing
    Pinterest Ads Manager
    Reddit Marketing
    TikTok Marketing
    Twitter/X Marketing
    Snapchat Marketing
    Pinterest
    As a Paid Social Strategy Director, I specialize in data analytics, content strategy and creation, and media planning, delivering impactful social media campaigns that boost engagement and maximize ROI. With a wealth of experience in execution and strategy-building, I bring a unique blend of expertise to drive your business forward. SKILLS & EXPERTISE - Data Analytics: Harnessing data to inform strategy and optimize campaign performance. - Creative Strategy: Crafting compelling content that resonates with target audiences. - Media Planning: Designing and executing high-impact media plans across platforms. - Content Creation: Producing engaging content that aligns with brand objectives. - Influencer Strategies: Developing and executing influencer campaigns that amplify brand reach. - ROI Optimization: Maximizing returns on investment through strategic insights and analysis. SERVICES AVAILABLE I am available up to 40 hours per week, offering a range of services designed to enhance your social media presence and drive business growth. Here are the key services I provide: Paid Social Media Campaigns: - Development and execution of high-impact paid social media strategies. - Optimization of campaign performance through data analysis and strategic adjustments. - Creation of comprehensive reports with actionable insights. Creative Strategy: - Strategic brainstorming sessions to generate innovative creative content. - Alignment of creative efforts with brand objectives to enhance campaign efficiency. - Crafting compelling social media copy to improve engagement and conversion rates. Influencer Campaigns: - Conceiving and implementing influencer strategies to boost brand engagement. - Managing content shoots and partnerships to expand brand reach. - Delivering reports on influencer campaign performance with strategic recommendations. Media Planning: - Designing media plans that ensure maximum visibility and impact. - Leading the execution of campaigns to meet strategic goals. - Monitoring and optimizing media buys for effectiveness. Content Creation and Copywriting: - Producing engaging and visually appealing content for various platforms. - Writing persuasive and impactful copy that drives audience engagement. - Collaborating with creative teams to ensure consistency in messaging and tone. EXPERIENCE HIGHLIGHTS - Spearheaded the development of automation solutions, significantly reducing operational costs and manual workload. - Successfully implemented social media strategies for various clients, enhancing engagement and conversions. - Collaborated with clients across diverse industries, including film, TV, and beauty, to deliver customized solutions. - Led high-performing teams to execute complex projects, consistently achieving outstanding results and client satisfaction. WHY CHOOSE ME - Proven Track Record: History of delivering innovative solutions that drive efficiency and streamline operations. - Client-Centric Approach: Prioritize client needs and work closely to ensure objectives are met. - Expertise in Strategy: Deep understanding of data analytics, creative strategy, and media planning. - Commitment to Excellence: Dedicated to achieving excellence in every project, ensuring high-quality outcomes. MY BACKGROUND I am an experienced Paid Social Strategy Director with a strong track record in data analytics and creative strategy. Throughout my career, I have led successful social media campaigns for top film and TV studios, beauty brands, and various local businesses. My expertise in optimizing social media tactics and enhancing influencer strategies has consistently delivered outstanding results, making me a valuable partner for organizations seeking to elevate their social media presence and achieve significant business growth.
  • $56 hourly
    Dakota A.
    • 5.0
    • (7 jobs)
    Portsmouth, VA
    Featured Skill Digital Strategy
    Sales Writing
    Creative Strategy
    Business Proposal
    Management Consulting
    GIS
    Strategic Plan
    Growth Strategy
    Digital Mapping
    Geolocation
    Automated Workflow
    Data Visualization
    Spatial Analysis
    Data Analysis
    ArcGIS
    Modern day Geographer & GIS Professional [10+ Years Experience & Minority Business] I help you find the spatial solution. Here is some past work: - Optimal property development for Solar Development - Underground Utilities Viewer for Digging Projects - Lessee/Rental Occupant Management Dashboard - Optimal location/distance for Fire Station - - - - Program Efficiencies - - - ESRI products, CAD - - - - - Colleague Reference - - Dakota has to be one of the most versatile analyst that I have ever had the opportunity to work with. Microstation, AutoCAD, ArcGIS, Revit. You name it a program, he has used it. Not only is he proficient with a multitude of geospatial software, he also is quite innovative in their application. While working with him, I witnessed his solid foundation in CAD and GIS bring geospatial solutions to multiple departments for a lot of different clients. It was truly a pleasure to learn and grow with him as an analyst. - -
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