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At a Glance: Adobe After Effects

If you’re looking to take a video from acceptable to exceptional, a video editor skilled in Adobe After Effects can help. Part of Adobe’s comprehensive suite of creative tools, After Effects is an industry-standard video production tool. Designers use it to add special effects to live-action or animated videos, or even to animate characters created in Illustrator or Photoshop.
Video editors using After Effects import and essentially copy the videos, still images, or other media files to be enhanced, so that the original media remain unaffected. The editors then work their magic, using After Effects as the wand. Animating photos and illustrations gives them a 3D effect, which makes technical, mechanical, or architectural demos more engaging. Marketing and promotional materials are more likely to impress viewers when you incorporate informative captions, calls to action, and other special effects. After Effects makes it possible to correct or alter colors, enhance wipes between transitions, drop in backgrounds, and introduce myriad other special effects. Whether you want to animate a simple logo or enhance an entire presentation to impress a potential investor, the Adobe After Effects experts on Upwork can create a professional video that will wow your audience.

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