How to hire business card designers
You’ve just met a potential client or business partner at a conference or networking event. How can you increase the odds of making a genuine connection? Between all the emails, LinkedIn requests, social media posts, and business contact forms, a solid business card is a great way to help you cut through the noise and seal the deal on a new connection.
So how do you hire business card designers? What follows are some tips for finding top business card designers on Upwork.
What is business card design?
Logos, information, layout, and shape are just some of the variables one has to consider when designing a business card. Business card designers are graphic designers who know how to make the most of the limited real estate available to grab attention and encourage recipients to follow up after a meeting.
Here’s a quick overview of the skills you should look for in business card design freelancers:
- Business card design
- Graphic design tools such as Adobe InDesign
- Logos, color themes, typography, and layout
How to shortlist business card design freelancers
As you’re browsing available business card design consultants, it can be helpful to develop a shortlist of the freelancers you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a business card designer who understands your industry so they can design a card that will resonate with your target audience.
- Project experience. You can screen designer portfolios for past business card designs that jump out at you and make you want to work with a designer.
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular business card designer.
Why do you want to hire business card designers?
The trick to finding top business card designers is to identify your needs. Will you be porting your logo and branding to a standard 3.5” x 2” rectangle? Or is your goal to design something outside the box with a wild-format business card? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How to write an effective business card design job post
With a clear picture of your ideal business card designer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a freelancer to know if they’re the right fit for the project.
An effective business card design job post should include:
- Scope of work: From classic business cards to wild-format cards, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries or design tools, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to design a business card your contacts will remember? Log in and post your business card design job on Upwork today.