Hire the Best Character Designers

Clients rate our Character Designers
Rating is 4.8 out of 5.
4.8/5
Based on 10,039 client reviews
Jon K.

Auckland, New Zealand

$15/hr
5.0
140 jobs

Hello there! Jon Kay, cartoonist-at-large, here - I have considerable experience in a wide range of design, illustration and cartooning, story telling and animation techniques; both as a freelancer and as a student of Yoobee School of Design in Auckland, New Zealand. At Yoobee, I have gained qualifications in both graphic design and film making; so I know my way around following client briefs, page design and layouts, pre-press, research and idea development; as well as developing a firm grasp on the importance of planning, attention to detail - and, in many cases, not backing down until a particularly frustrating design challenge has been overcome! In my time in Yoobee’s film-making courses, I have created stories and scripts(both serious and comedic), storyboards and concept designs for short films, music videos, animated TV intros and motion graphics assignments (both my own and working in a group); as well as developing both hand-drawn and vector art assets (characters, props, backgrounds and title screens) for several short animated films, and bringing them to animated life using Adobe AfterEffects and the brilliant little plug-in DUiK. My freelancing work and personal projects also rely heavily on my illustration and writing skills: among other things, I have created parody advertisements, comics and character art for the Fight Squad project; multiple comic strips and comic book stories for my pop-culture-savvy series Cosmos; gig posters for the Auckland-based ‘ukulele collective’ Four Dollars Thirty; and am one chapter away from completing my sci-fi / adventure / humour-drama novel Island of the Bargain-basement Dinosaurs! How’s that for diversity? I love coming up with and developing ideas, and finding creative ways to make a story, character or situation that little bit different - anything that fires my imagination, I’m all over it.....

  • Character Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Logo Design
  • Storyboarding
  • Storybook
  • Children's Book Illustration
  • Illustration
  • Graphic Design
  • Comics
  • Sketching
  • Comic Art
  • Concept Design
  • Cartoon Art
Vira P.

Malaga, Spain

$45/hr
5.0
136 jobs

Official Rive expert ⭐️ Looking for someone who knows their way around motion magic? I'm your person! I create unique vector characters (Sketch), Rive character animations, lip-sync, splash screens, logos, buttons, and icons - basically, all the eye candy your project needs. (Psst... wanna know a secret? Almost any UI element can be animated - and yes, I can do that too). I'm also diving into the latest Rive Data Binding features: super cool stuff. Oh, and if you need a full UI design for your mobile app or game, I'm all in (using Sketch, of course). Let’s make something awesome together! So, I am available to assist you by providing: ・Unique vector characters created from scratch ・2D animations for games, applications, and websites (Rive app) ・Interactive fully controlled mascot animation ・Talking characters with full lip-sync ・Interactive Icons and Buttons animation ・Customisable character's animation ・Logo creation, redesign, and animation ・Splash screen animation ・Onboarding animation ・Advertisement animation ・Short animated movies for YouTube ・UI/UX design for games and apps ・Redesign of existing UI, awarding it a modern look ・Control of UI design implementation and communication with developers Usually, I start my work with a paper sketch, and once approved, I create a vector picture of the character within the Sketch app. After that (if necessary), I create for my characters a set of facial expressions and body positions that helps a lot to animate them. The deliveries at this step will include original vector images (usually SVG) and, if necessary, any raster formats such as png or jpeg. Next, I import a vector image to the Rive app to animate it. I create animations of any complexity in Rive: from simple idle animations of icons and loaders to complex ones, including walking cycles and whole scene animation. In my work, I use the full range of features provided by Rive: bones, constraints, state machine, data binding. Also, I can make the animations fully interactive by using Rive listeners. The Rive app is something like SVG animation but more advanced and friendlier. It's easy to integrate Rive animations into Flutter mobile applications, iOS, Android, React Native, Web, React, Vue, and Angular. The Rive app native format is .riv, an animated vector image file, which can be integrated into the app or game using Rive's free runtimes. I can also export to animated gifs, .webM, .mov, .mp4, or other desired formats, so my animations can be used everywhere: websites, videos, games, and apps. It is also possible to animate your existing vector artwork if you have it. In case you have a raster image, I also offer a service of manual vectorisation and animation. I show some of my works in Upwork Portfolio, and here are just a few examples of mobile games I've created UI design, app icons, and promotional materials for: Solitaire Classic Klondike from IGC Mobile - 10,000,000+ (Google Play store statistics) FreeCell Solitaire from IGC Mobile - 1,000,000+ installs Hearts Deluxe from IGC Mobile - 100,000+ installs Spider Solitaire from IGC Mobile - 10,000+ installs I'm responsible for my work and try to achieve the best result. I follow modern design trends and also study the art of famous artists and animators from Disney and DreamWorks studios, draw sketches, and create watercolour and oil paintings.

  • Character Design
  • Cartoon Character
  • Animated Cartoon
  • Logo Animation
  • Sketch
  • UI Animation
  • Motion Graphics
  • 2D Animation
  • Vector Art
  • Game Art
  • Character Animation
  • Game Asset
  • Cartoon Style
  • Card Game
  • Game UI/UX Design
Daniyal J.

Franklin Square, New York

$20/hr
5.0
20 jobs

🚀 Why Founders, Agencies, and Business Owners Work With Me 🏆 2D & 3D Animator with 5+ Years of Experience 🏆 Explainer Videos, Motion Graphics, and Character Animation Specialist 🏆 High-Impact Videos Designed to Engage, Explain, and Convert 🏆 Complete Production Support from Storyboard to Final Delivery 🏆 Clear Communication, Reliable Delivery, and Professional Collaboration Struggling to turn your idea, product, or service into a video that actually captures attention and delivers results? I help startups, agencies, brands, and business owners create professional 2D and 3D animations that explain ideas clearly, strengthen brand messaging, and keep viewers engaged. Whether you need a conversion-focused explainer video, SaaS product demo, character animation, motion graphics, or 3D product animation, I can manage the complete process from concept to final delivery. 🎬 What I Can Help You With ✔ 2D Explainer Videos Clean, engaging, and easy-to-understand animations that simplify complex ideas and communicate your message clearly. ✔ 3D Explainer and Product Videos High-quality 3D visuals for products, services, technical concepts, and marketing campaigns. ✔ SaaS and Product Demo Videos Professional videos that showcase your platform, features, workflows, and benefits in a simple and visually appealing way. ✔ 2D and 3D Character Animation Smooth, expressive, and storytelling-focused character animation designed to connect with your audience. ✔ Motion Graphics Modern motion graphics for websites, presentations, advertisements, product launches, and social media campaigns. ✔ Animated Ads and Social Media Videos Short-form videos designed to stop the scroll, capture attention, and improve engagement. ✔ Storyboarding and Animatics Detailed visual planning for scenes, transitions, camera movement, timing, and overall direction before full production begins. ✔ Rigging, Compositing, and VFX Professional character rigging, visual effects, lighting, rendering, compositing, and final polish. 🚀 My Production Process I follow a clear and organized workflow to keep every project efficient, transparent, and easy to manage: • Creative brief and project planning • Script review and visual direction • Storyboard and style frames • Animatic and timing approval • Animation and motion design • Voice-over, music, and sound effects • Revisions and final delivery This process helps avoid unnecessary revisions and ensures that the final animation matches your brand, message, and business goals. 💡 Types of Projects I Can Handle • 2D and 3D Explainer Videos • SaaS Product Videos • Product Demo Videos • Character Animation • Corporate Animation • Educational and Training Videos • Social Media Ads • YouTube Animation • Product Animation • App and Software Explainers • Promotional Videos • Storyboards and Animatics • Logo and Typography Animation • UI and Website Animation 🏆 Why Clients Choose Me ✔ Business-focused animation solutions ✔ Strong understanding of storytelling and visual communication ✔ Complete ownership from planning to final delivery ✔ Clear communication and regular progress updates ✔ Reliable delivery and organized workflow ✔ Attention to detail in every scene ✔ Flexible support for agencies, startups, and growing businesses ✔ Long-term collaboration mindset About Me I’m a 2D and 3D animator specializing in explainer videos, product animations, motion graphics, and character animation. I help businesses turn scripts, ideas, and complex concepts into visually powerful videos that are easy to understand and enjoyable to watch. My focus is not only on making the animation look good. I make sure every scene supports the message, keeps the viewer engaged, and helps the video achieve its purpose. 💬 Let’s Bring Your Idea to Life Have a script, storyboard, product, or even just a rough concept? Send me your project details, preferred style, video duration, and references. I’ll help you turn your idea into a professional animation that is clear, engaging, and built to deliver results. Keywords: 2D Animator, 3D Animator, 2D Animation, 3D Animation, Explainer Video, Animated Explainer Video, SaaS Explainer Video, Product Demo Video, Product Animation, Character Animation, 2D Character Animation, 3D Character Animation, Motion Graphics, Motion Designer, Corporate Animation, Promotional Video, Social Media Animation, Animated Ads, YouTube Animation, Educational Animation, Training Video, Storyboarding, Animatic, Character Rigging, 3D Rigging, Compositing, Visual Effects, VFX, Logo Animation, Typography Animation, UI Animation, App Explainer Video, Software Demo Video, Startup Video, Marketing Video, After Effects, Blender, Maya, Cinema 4D, Adobe Illustrator, Adobe Premiere Pro, Unreal Engine, Rendering, Lighting, Animation Production, and Video Editing.

  • Motion Graphics
  • 2D Animation
  • Explainer Video
  • Video Editing
  • Animated GIF
  • Video Animation
  • Animated Explainer
  • Animation for Kids
  • Character Animation
  • Whiteboard Animation
  • Video Production
  • Animation
  • Illustration
  • 2D Illustration
  • Adobe Illustrator
  • 3D Animation
  • 3D Model
  • 3D Lighting
  • 3D Texturing & Lighting
  • Live Action Explainer
Victor S.

Cancun, Mexico

$40/hr
4.9
829 jobs

Hi, I'm Victor, a Top Rated apparel graphic designer and branding specialist with 12+ years of experience helping global brands create designs people want to wear, share, and remember. I specialize in apparel design, merchandise graphics, brand identity, and Print-On-Demand workflows. From early-stage branding to full product execution, I bring a hands-on, holistic approach that blends creativity, strategy, and production-ready precision. Over the years, I’ve worked with startups, fast-growing companies, and global creative teams, and have designed for: • Microsoft • GameStop • FIFA World Cup • Six Flags • Flag & Anthem • Love City Shirts • NBL (Australia’s National Basketball League) • App teams like Clubhouse (10M+ downloads), CigarsNearMe and OrderForMe • Blockchain/Crypto teams like Avalanche (AVAX), Ark (ARK) and Chive Coin • YouTube creators like Carl & Jinger (3M+ subs), Ownage Pranks (5M+ subs) • Public figures like comedian Eric Schwartz and NFL legend Aaron Taylor Alongside my design career, I’ve also contributed to the development of creative AI by training and evaluating advanced models for companies like Scale AI and Adobe Systems. My work focused on helping AI generate higher-quality ad creatives, improving visual consistency, and refining image-creation tools to better understand composition, branding principles, and creative direction. With strong creative direction and collaborative leadership skills, I’ve managed designers and illustrators, led complex, deadline-driven projects, and maintained long-term partnerships with print shops and apparel manufacturers. This experience gives me deep expertise in: • Print production • Screen printing • DTG (Direct-to-Garment) and DTF printing • Embroidery • Color separations • Vector-ready design • Merch and apparel workflow optimization I also build and integrate eCommerce and Print-On-Demand stores using top platforms such as Printful, Printify, Teespring, Shopify, and Gelato, helping brands launch merch lines quickly and successfully. Doing what I love and turning it into a meaningful career is something I’m truly grateful for, and it drives my commitment to deliver high-quality, impactful design in every project. My ethos: deliver fresh, innovative design that brings real value, builds brand loyalty, and helps your business stand out.

  • Clothing & Merchandise Design
  • T-Shirt Design
  • Fashion & Apparel
  • Illustration
  • Brand Identity Design
  • Logo Design
  • Graphic Design
  • Print Design
  • Cartoon Art
  • Typography
  • Adobe Illustrator
  • Adobe Photoshop
  • Brand Guidelines
  • Packaging Design
  • Icon Design
Ahmed Q.

Sale, Morocco

$10/hr
5.0
11 jobs

Illustrator / Character designer / Since 2011 Hi, I’m Ahmed, an Expert Illustrator and Character Designer with + 8 years of experience. I specialize in fusing anime, cartoon, and realistic styles (Any style..) to build Iluustrations, characters, cover art.. that tell compelling stories. 🧰 What I Bring to Your Project: Collaborative Process: Step-by-step updates and milestones from the very first sketch to the final polish so we are always aligned. Versatile Expertise: Specialized in character design, high-impact cover art, and children's book illustrations. Professional Delivery: Clean, high-resolution, and print-ready files tailored to your exact needs. 📩 Let’s bring your vision to life. Send me a message to get started today!

  • Character Design
  • Adobe Photoshop
  • Drawing
  • Digital Illustration
  • Cartoon Style
  • Adobe Illustrator
  • Procreate
  • Graphic Design
  • Illustration
  • Album Cover Design
  • Concept Design
  • Book Design
  • Digital Art
  • Book Illustration
  • Sketching
Benny S.

Surabaya, Indonesia

$15/hr
4.8
149 jobs

Hi, I’m Benny — an AI-assisted illustrator, Spine animator, and pixel artist with 14+ years of experience creating art and animation for indie games, VTuber projects, and digital brands. I combine traditional art direction with modern tools like Stable Diffusion, Spine 2D, and CapCut to build efficient visual pipelines that turn ideas into ready-to-use assets and animations. 🎮 Game Art & Animation - Pixel art characters, environments, and UI elements - Spine 2D animation for characters, cutscenes, and effects - Isometric or stylised game visuals - Full asset packs for indie or mobile games - Workflow optimisation and art pipeline setup 🧠 AI-Assisted Illustration - Concept and mockup generation using AI tools - Manual refinement for production-ready quality - Style consistency and animation-ready output 📦 Project Management & Collaboration - Experience managing small art teams and timelines - Structured feedback, milestone tracking, and quality control - Clear communication and efficient delivery I focus on pixel-perfect visuals, smooth animation, and efficient delivery — helping developers and creators save time while keeping their projects visually consistent. Let’s build something engaging together. Send a message or invite me — I’ll help bring your next game or animation to life.

  • Character Design
  • Cartoon Character
  • CSS 3
  • PHP
  • Game Design Document
  • HTML5
  • Game Development
  • phpMyAdmin
  • Traditional Animation
  • Spine 2D
  • 2D Game Art
  • Game Art
  • AI Text-to-Image
  • Sprite Sheet Animation
  • Stable Diffusion
  • Game Design
  • Web Design
  • WordPress Theme
  • Android App Development
  • SQL
  • 2D Illustration
  • Clip Studio Paint
  • Adobe Illustrator
  • Character Animation

How it works

Post a job for freePost a job

Tell us what you need. Create your own job post or generate one with AI then filter talent matches.

Hire top talent fast

Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.

Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

Payment simplified

Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.

Don't just take our word for it

Character artist hiring guide

Character artists bring visual concepts to life across gaming, animation, comics, and branded content. From developing memorable protagonists for indie games to creating entire character rosters for animated series, skilled character artists combine artistic vision with technical expertise. Whether you need 2D illustration, 3D modeling, or full character development from concept to production-ready assets, finding the right artist can transform your creative vision into compelling visual storytelling.

What does a character artist do?

A character artist (also called a character designer) creates unique, visually compelling characters for video games, animations, comics, and other visual storytelling media. They combine artistic skills with technical knowledge to bring imaginary worlds and personas to life through expressive illustration and detailed visual development.

These are typical responsibilities for character artists:

  • Develop character concepts. Interpret briefs and concept art to design characters that align with the project’s vision
  • Create character sheets. Produce detailed illustrations showing multiple angles, poses, and expressions
  • Define personality through design. Translate traits like personality, backstory, and emotion into visual features
  • Design variations and assets. Create outfits, accessories, and alternate versions of characters
  • Produce 2D or 3D character assets. Build stylized illustrations for 2D or detailed models for 3D environments
  • Prepare characters for animation. Ensure designs work with animation requirements, including rigging and movement
  • Use industry-standard tools. Work with software like Photoshop, Blender, Maya, or ZBrush
  • Collaborate with creative teams. Partner with concept artists, animators, developers, and art directors to maintain consistency and quality

How to hire a character artist on Upwork

Upwork makes it easy to find and connect with character artists from around the world. Following a few simple steps helps narrow the field to the right candidate for your project.

Step 1: Craft a targeted job post

Your job post is the foundation of a successful hiring process, directly influencing the quality of applicants you receive. You can review this 3D modeler job description for ideas. In your job post:

  • Use a clear, keyword-rich title
  • Identify your preferred art style (anime, realistic, stylized, pixel art, cartoonish)
  • State whether you need 2D illustrations, 3D models, or both
  • Specify the number of characters needed and their complexity levels
  • List required deliverables (concept art, model sheets, turnarounds, expressions)
  • Give a range for budget and timeline

For a quick start, try the Job Post Generator powered by Uma™, Upwork's Mindful AI. Describe your needs in a few sentences and Uma will draft a character artist job post for your review and customization.

Step 2: Filter and evaluate candidates

A systematic approach to reviewing candidates helps ensure you identify artists whose style and abilities align with your creative vision.

  • Use Upwork's filters to narrow your search by rates, experience, and location
  • Review proposals to see how candidates suggest approaching your project
  • Examine portfolio pieces for stylistic consistency and technical quality
  • Look for examples similar to your project requirements
  • Review client feedback and Job Success Score on profiles
  • Use Best Match insights powered by Uma for shortlists with side-by-side comparisons

Step 3: Interview your top choices

Direct conversations reveal how well a character artist understands your project goals and whether their working style complements your preferences. Consider topics from these 3D artist interview questions. In your interviews:

  • Discuss their creative process and how they handle feedback
  • Ask about their process for edits and revisions
  • Ask about availability and typical turnaround times
  • Go into detail about character backstories to inform the artist's choices
  • Discuss usage rights and ownership
  • Define file formats needed based on your production pipeline

Upwork Messages allows you to schedule and conduct live video interviews on the platform, with call transcripts and summaries available after the calls.

Step 4: Agree on scope and begin work

Establishing a formal contract before work begins creates accountability and sets the stage for a productive partnership. Clear documentation minimizes misunderstandings and keeps your project on track.

  • Use Upwork's tools to formalize project terms, create the contract, and process payments
  • Choose a fixed-price contract for projects with clear deliverables and timelines
  • Use milestones to break large projects into manageable pieces
  • Choose an hourly contract for ongoing projects or those lacking clear deliverables
  • Rely on Upwork's messaging, contract workroom, identity verification, and payment protection throughout your engagement

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.

How much does hiring a character artist cost?

The cost of hiring a freelance character artist and other 3D artists ranges from $25 to $40 per hour. Rates vary based on the project's complexity, scope, and style, as well as the freelancer's skill and experience. 

Project-based pricing depends on factors such as detail and quality, usage rights, number of characters, and whether you need 2D or 3D work. These are typical cost ranges for character artist projects commonly found on Upwork:

Simple 2D character concept

$150-$400/project

Entry-level
  • Single character sketch with basic coloring
  • Front-facing view only
  • 1-2 revision rounds

Full 2D character design package

$400-$1,000/project

Mid-level
  • Full-color character with front and back views
  • Expression sheet with 4-6 emotions
  • Basic outfit variations

Character sheet with turnarounds

$800-$2,000/project

Mid- to expert-level
  • Complete model sheet (multiple angles)
  • Detailed expression and pose guides
  • Production-ready assets

3D character model

$1,500-$4,000/project

Expert-level
  • Fully textured 3D character model
  • Rigging for animation
  • Multiple file formats (FBX, OBJ)

Complete character suite

$3,000-$8,000/project

Expert-level
  • Multiple character designs (3-5 characters)
  • Full turnarounds and expression sheets
  • Style guide documentation

FAQs about character artists

Frequently asked questions

Is hiring a character artist worth it?

Hiring a professional character artist is often worth the investment for projects where visual quality directly impacts success. Original, well-designed characters can differentiate your game, animation, or brand in crowded markets. Players often cite memorable character design as a key factor in purchasing decisions.

Professional character artists bring technical expertise beyond drawing ability. They understand anatomy, color theory, silhouette design, and how characters function within production pipelines. For commercial projects, hiring an experienced artist typically pays for itself through higher-quality output and fewer revisions.

What should I do after hiring a character artist?

After hiring a character artist, start with a kickoff meeting to clarify your project vision, share reference materials, and establish communication preferences. Provide detailed creative briefs, including character backstories, personality traits, and technical requirements. Set up regular check-ins to review work-in-progress sketches and provide feedback early, which helps avoid costly revisions later.