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I have a history of high success in both the corporate and startup worlds: - Founded Hiperwall, grew it into a global multi-million-dollar business without investors - Managed Zetera global sales, marketing and manufacturing, helped raise over $20M - Part of the 4 person team that launched the Westinghouse line of LCD televisions - Oversaw a corporate turn-around at Premier mounts, restoring profitability and growth - Grew Canon computer sales by over 20% while increasing gross margin by 13% - Increased Compaq notebook sales by 50% to $500M annually in less than 1 year - Received a Silver Anvil from the Public Relations Society of America, their highest award I began my career as a software engineer, working for large enterprises like McDonnell Douglass and Xerox, as well as startup Dayflo, named software company of the year by PC Magazine. Over time, I transitioned to a technical marketing role, then through product management, brand management, strategic planning and eventually into general management. In 2000 I shifted my focus to the world of hi-tech startups. Since that time, I have worked exclusively for emerging companies as a consultant, employee, advisor, board member or founder. I am an adjunct college professor, teaching start-up skills to would-be entrepreneurs. I hold multiple granted patents, with additional patents pending, and am a published author whose work has appeared in preeminent publications such as PC Magazine, U.S. News & World Report, PC Computing and Digital Signage Magazine.

Fractional COO for founder-led businesses between £500k and £10m revenue. I build the operational infrastructure, decision governance, accountability structures, forecasting systems, that lets founders scale without being the bottleneck. I've done this across SaaS, e-commerce, financial services, digital agencies, and professional services. The presenting problems are always different. The structural ones rarely are: decisions bottleneck at the top, the team waits, delivery wobbles, and the founder is everywhere and nowhere. 𝗪𝗵𝗮𝘁 𝗧𝗵𝗮𝘁 𝗟𝗼𝗼𝗸𝘀 𝗟𝗶𝗸𝗲 𝗶𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 At a real estate SaaS company, I built a customer success function from scratch, redesigned onboarding, and installed upsell and reactivation workflows. Over 8 months: MRR grew from £42k to £71k, churn dropped from 4.8% to 2.7%, and NRR moved from 101% to 114%. At a 40-person financial education business, the founder was the operating system — every decision routed through him. I rebuilt decision rights and accountability structures so team leads owned their areas. Within 60 days, escalations dropped by more than half and he got his weekends back. At a US tax advisory firm, I built the sales operation from scratch, scripts, SDR structure, onboarding, CSM framework. Monthly sales went from $20k to $60k in six months. These aren't edge cases. This is what happens when operations catch up with ambition. 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 I bring two things most fractional operators don't. The first is 11 years of ex-military service — including special ops — where the job was to assess fast, identify the real problem, and execute under pressure with limited margin for error. That discipline transfers directly into business operations, change management, and building teams that perform without being managed. The second is technical implementation capability. I don't just redesign your operations and hand you a plan. I build the systems, accountability dashboards, CRM architecture, AI-assisted workflows, automated reporting. You get a working operational infrastructure, not a strategy deck. I've managed a £750m programme portfolio at a global technology corporation. Delivered £300m in operational savings at a UK managed services business. Run GTM strategy for companies expanding into Saudi Arabia and the UAE. Stood up operations in environments where there were no systems at all. I know what scales and what doesn't. 𝗪𝗵𝗮𝘁 𝗜 𝗛𝗲𝗹𝗽 𝗪𝗶𝘁𝗵 Fractional COO and Director of Operations engagements for businesses that need senior operational leadership without a full-time hire. Operational diagnostics for founders who know something's wrong but can't see where. Decision governance and accountability framework design. CRM build and sales pipeline architecture. Business process improvement and change management. Business mentoring for founders scaling from operator to leader. Chief of Staff and Head of Operations roles where senior judgment is needed, not just execution. 𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 Founders of businesses between £500k and £10m revenue, typically 10 to 50 people, where growth has outpaced the structure underneath it. Usually they're working harder than ever and getting less traction. The problem is almost never the market. It's the operating model. I'll tell you what's actually wrong — including if it's something uncomfortable. That's the job. 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 Send me three things: what your business does and how big the team is, where growth has stalled or operations are breaking down, and whether you need ongoing operational leadership, a specific build, or a diagnostic first. I'll respond within 24 hours and tell you directly whether I can help and how I'd approach it.

With over a decade of progressive experience in marketing, sales, and customer support, I specialize in building and leading high-performing teams, developing effective marketing strategies, and driving measurable business growth. My career highlights include: ~Spearheading the creation and optimization of sales and marketing campaigns, including successful paid ads and email strategies that consistently exceeded performance metrics. ~Recruiting and mentoring key team members to establish fully operational marketing and sales teams that deliver on ambitious targets. ~Driving operational efficiency by streamlining processes, implementing automation, and reducing costs while maintaining high-quality service standards. ~Leading large-scale customer support and contract renewal teams, ensuring seamless service delivery and exceptional client satisfaction. ~Recognized for achieving top performance in roles spanning quality assurance, project management, and sales, with a proven ability to translate goals into actionable strategies. ~Lead company-wide implementation of AI Technology to further streamline process, increase department productivity and reduce business cost. My goal is to leverage this expertise to help businesses scale their marketing, sales, and customer support efforts, delivering results that align with organizational objectives.

Are you overburdened with admin tasks and scheduling conflicts? Are endless client emails slowing you down? Let me take the chaos off your plate and restore balance, so you can focus on growing your business and maximizing profit! I have 3 years of professional experience working with U.S.-based organizations such as Ascensus, Glass Lewis, and H&R Block, where I supported business executives and managers with high-level administrative support, client communication, and data management. During this time, I successfully managed client accounts, streamlined communication channels, supported HR functions, and maintained accurate data systems. These experiences have equipped me to adapt quickly to diverse industries and confidently handle both client-facing and behind-the-scenes tasks. Here's how I can support your business ✅ Inbox, Email & Calendar Management - organizing inboxes, manage scheduling, prevent conflicts, and ensure executives stay on top of priorities. ✅ CRM & Database Management - utilizing tools such as Salesforce and HubSpot to streamline customer tracking and engagement. ✅ Project Coordination & Workflow Management - task tracking, process documentation and reporting using tools such as Asana, Trello, ClickUp and Notion. ✅ Customer Support & Client Relations - multi-channel customer support via phone, email, and chat, delivered with professionalism and empathy ✅ Data Entry, Web Research & Documentation - accurate database management, detailed online research and well-structured documentation to reduce errors and save you time. ✅ Reports Preparation & Compliance Support - preparing reports and ensuring compliance with company processes. ✅ HR Administrative Support - payroll and benefits inquiries, onboarding assistance, and employee communication. Tools/Platforms I work with: Communication & Collaboration: Zoom, LiveChat, Slack, Skype, RingCentral, Outlook Project & Task Management: Notion, Asana, Trello, ClickUp, Google Calendar Airtable CRM & Data Management: Salesforce, HubSpot, PeopleSoft Productivity & Documentation: Google Suite, Microsoft Office, SharePoint, Adobe Acrobat Design: Canva Why Work With Me? - Streamlined Operations: Organized inbox and calendar management that reduced scheduling conflicts by up to 30%, allowing executives to stay focused on priorities instead of logistics. - Reliable Client Support: Handled 50+ client communications weekly, across chat, phone and email, ensuring timely and accurate resolutions. - Data Precision: Delivered 95% data integrity in records and compliance tasks, reducing errors and rework. - Platform Versatility: Experienced in 10+ tools across CRM, project management, and productivity, ensuring quick workflow integration. - Dependable & Confidential: Managed sensitive HR and client data with discretion, safeguarding trust and compliance. - Independent & Collaborative: Experienced in working independently in remote settings and within cross-functional teams. Let's Work Together My goal isn't to just manage tasks, I integrate into your workflow, providing reliable support so you can concentrate on strategy and growth. Let's connect and explore how I can best support you in simplifying your day-to-day.

If you're a SaaS founder or agency owner spending too much time managing client relationships instead of growing your business — I can take that off your plate. I step in as your Fractional Account Manager, managing your key client accounts so you and your team can focus on product, delivery, and growth. Over the past 8 years, I've managed enterprise accounts including L'Oréal, Kiehl's, HP, Klook, and HelloFresh across APAC. I've led teams of up to 7 account managers, delivered 30%+ revenue growth from existing accounts, and secured multi-million dollar marketing investments through Joint Business Planning. Here's how I can help you: - Own client relationships so you don't have to - Conduct Quarterly Business Reviews (QBRs) that actually drive decisions - Build renewal strategies that reduce churn and increase revenue - Coordinate cross-functionally between your clients and internal teams I offer monthly retainers for 3-10 client accounts, starting at $1,000/month. Book a 30-min Discovery Session (available on my profile) — we'll assess your needs and see if we're a match before committing to anything.

Hi there!My name is Carolina and based in Texas. I’m a resourceful and adaptable Marketing Assistant and Executive Admin with a background spanning government, hospitality, green energy, wholesale, and bakery sectors. I bring a blend of creativity, task management, and precision to every project I have! I enjoy both working behind the scenes and supporting client-facing projects. My favorite tools are Canva, Trello, Click-Up, and Buffer! 🖥 Marketing Support: I’ve helped launch and manage email marketing campaigns (using tools like Constant Contact and Salesforce Marketing Cloud), updated Google Business profiles, maintained websites via WordPress, and interacted with social media communities through comments and DMs. I’ve also researched target audiences to better understand their tone, preferences, and messaging styles making sure every campaign hits the mark. 🧠 Admin & Project Coordination: From managing high-level executive calendars (including for government officials) to creating reports, drafting documents, and arranging complex travel, I handle details with discretion and care. I’ve processed expense reports in Concur (up to $50K), built presentations in PowerPoint under tight deadlines, and even led logistics for trade show setups. In addition, I've coordinated the City of Houston Budget and Fiscal Affairs meetings as an EA for Mayor Pro Tem. 🧩 Cross-functional & Tech-savvy: I'm confident with tools like Salesforce, RingCentral, Buffer, Canva, Miro, Trello, ClickUp, Asana, Shopify, Cin7, and more. I’ve integrated systems (like connecting RingCentral with Salesforce), managed inboxes and supply orders, supported customer service channels, and collaborated with vendors and stakeholders. My approach is all about adaptability, clear communication, and ensuring a respectable envrionment. Let's work together to make your life easier and build a long lasting partnership!