Hire the Best Marketing Strategists
in Australia

Your Instagram is getting likes but not clients. I fix that. I build organic lead generation systems for coaches and personal brands. Not by posting more. By rebuilding the positioning, content architecture, and conversion logic that turns attention into booked calls. In the last 24 months my systems have generated $1.2M+ in tracked client revenue. One coaching client went from zero inbound to 60+ qualified DMs a day within 30 days. Another closed £20,000 in high-ticket sales starting from 546 followers. A single strategic post I built generated 2,400 inbound leads and reached 2.8M people organically. I've done this across 40+ high-ticket coaches and creators. The pattern is almost always the same: good content, broken conversion flow. The fix lives in your bio, your CTA structure, and how your content moves people from scroll to message. I work in whatever shape fits the problem. Focused Strategy Sprints when you want a fast diagnostic and a system installed. Ongoing strategic partnership when you want someone in the trenches with you on content, ads, and funnel optimization. Either way, you get the blueprint and the execution logic that turns Instagram into a client acquisition channel. If your content gets engagement but your DMs are quiet, message me. I'll tell you what's broken in the first 5 minutes.

I'm Tom, a senior marketing strategist with 10+ years across tech, music and media, now working independently through my strategic marketing consultancy: Wax Digital. My background covers the full scope of digital marketing. I have deep execution knowledge across individual digital channels, but where I add the most value is at the strategic level: building coherent marketing strategy and auditing how channels work together to drive a converting funnel. What I can help with: - Marketing strategy and audits - GTM planning and launch campaigns - Positioning and messaging - Funnel design and conversion architecture - Audience growth and channel strategy - Content and social strategy - Lifecycle and email marketing - Influencer and partnership strategy - B2B demand generation and lead gen - Music marketing - everything above, plus artist brand development, release strategy, DSP platform strategy, and label services I'm AI proficient and have embedded it into my day-to-day workflows. It significantly increases what I can deliver as a solo operator. If you need a senior marketing partner who can hit the ground running, let's talk.

Hi, I’m Sonja — a senior marketing strategist, agency founder, and fractional CMO with 12+ years of experience building brands, leading teams, and scaling companies across Australia, the US, and Europe. I founded and scaled two marketing agencies before selling into a healthcare corporate where I helped grow the organisation from 150 to 830 employees and from 6 to 11 hospitals. I specialise in turning complex businesses into clear, compelling brands with marketing systems that scale. What I Do Best I help businesses clarify their brand, strengthen their positioning, and build marketing engines that drive consistent, measurable growth. My work often includes: Brand strategy and architecture Go-to-market planning Marketing roadmaps and growth frameworks End-to-end launch strategy (FMCG, SaaS, DTC, healthcare, sustainability) Digital marketing systems and automation Messaging, content, and storytelling for conversion Pitch decks and investor communications What You Can Expect Working With Me I combine high-level strategic thinking with hands-on execution. I’ve worked with startups, global brands, and multi-site organisations — helping them grow, reposition, or enter new markets with confidence. Clients choose me because I’m: - A proactive problem-solver who simplifies complexity - Fast, reliable, and able to work independently - Strong at both strategy and creative execution - An exceptional communicator and collaborator Industries I Have Deep Expertise In - Healthcare and Hospitals - Not-for-Profit FMCG and Consumer Goods - Sustainability & Circular Economy - SaaS and Technology - Professional Services - Tourism and Hospitality If you’re looking for someone who can build a marketing strategy, elevate your brand, and deliver polished, thoughtful work quickly and independently, I’d love to help. Let’s build something exceptional.

Hi, I’m Jack, a senior brand and marketing strategist based in Australia. With over 13 years of experience helping B2B and B2C companies grow, I specialise in using evidence-based, strategically aligned brand and marketing frameworks to drive business growth. My work has helped generate over $40M in combined client and employer revenue, and I’m expert-vetted on Upwork, placing me in the top 1% of consultants on the platform. My approach is grounded in science (Bachelor of Pharmacy) and refined through commercial marketing strategy (Mini MBAs in Marketing and Brand Management). That mix allows me to bring a rare level of structure, logic, and precision to the work of Brand Building, and Go-To-Market Strategy. My Strategic Focus Areas Include: - Brand Strategy Development Positioning, architecture, and targeting aligned with your go-to-market and growth plans. - Brand Diagnostics Research-driven insights into your market, audience, and current brand associations. - Audience & Segmentation Strategy Prioritising customer groups based on profitability, need states, and long-term brand fit. - Vision, Mission, Philosophy & Promise Foundational brand components that guide both internal alignment and external expression. - Value Proposition Design Clarifying what sets you apart and crafting the narrative that supports it. - Distinctive Asset Creation Building the visual and verbal brand codes that drive memory and recognition. - Go-To-Market Strategy I develop go-to-market strategies that are clear, evidence-led, and commercially grounded (Market Sizing & Targeting, Positioning, Product-Market Fit, Sales Enablement and Alignment, Brand, Team Structure, KPIs) Brands I’ve Helped Grow Include: - Burrito Bar - GeoNadir - Sidekicker - Books to the Boardroom - Handl - Upwork - Fishburners - Transform Fitness - Brisca - Dazlab - Medibod - The Push, and more. Featured career highlight: As Head of Brand and Marketing for national retailer Burrito Bar, I helped grow the brand from 4 to 32 stores, leading a brand refresh and lifting brand awareness by 10% in the category, contributing to an 11x increase in network revenue. Check out my Brand Strategy and Marketing Strategy specialty profiles for more details on my 2 services. Qualifications: - Mini MBA in Marketing (Marketing Week) - Mini MBA in Brand Management (Marketing Week) - Bachelor of Pharmacy (Charles Sturt University) Senior Roles Held: - Head of Marketing and Brand - Marketing Manager - Head of Growth - Head of Business Development - General Manager If you’re looking for a sharp, systems-minded strategic partner to shape your brand, clarify your value, and grow your business, let’s talk. You can book a consultation through my profile.

Hi, I’m Mackenzie 👋 I help e-commerce brands build stronger Shopify stores, sharper marketing systems and more intentional customer journeys. As the Co-Founder and Head of Marketing behind a Shopify homewares brand, I understand e-commerce from the inside. I’ve worked across brand strategy, Shopify optimisation, Klaviyo, content planning, customer experience, fulfilment coordination and day-to-day growth, so I know what actually matters when building a product-based business online. I work best with boutique, lifestyle, fashion, beauty, homewares and wellness brands that want their online presence to feel more polished, strategic and commercially effective. 🛍️ Shopify store optimisation Clean, conversion-focused improvements across homepage structure, product pages, collections, navigation, SEO basics, app setup, email capture, trust-building sections and customer experience. 💌 Klaviyo email marketing Welcome flows, abandoned cart, browse abandonment, post-purchase, win-back, VIP flows, segmentation, campaign planning and practical email strategy that supports sales without feeling spammy. ✨ Brand strategy & messaging Clear positioning, tone of voice, product storytelling, website copy, launch messaging and customer-facing content that makes your brand feel elevated, consistent and memorable. 📱 Social media & content direction Instagram, Pinterest and organic content strategy, content calendars, UGC briefs, creator direction, campaign ideas and short-form content planning for product-based brands. 📦 E-commerce marketing coordination Launch planning, campaign calendars, promotional strategy, creative briefing, customer journey mapping and aligning your Shopify store, emails and content around one clear growth strategy. My style is strategic, practical and founder-minded. I care about clean branding, strong systems and marketing that actually supports sales, not just content for the sake of content. If you need someone who can think strategically, execute carefully and treat your brand with genuine care, I’d love to help.

If you’re looking for another “marketing freelancer,” I’m probably not the right fit. I work as a Fractional CMO and Growth Strategist, helping founders and leadership teams build marketing systems that drive real revenue, not just activity. Over the past 17+ years, I’ve partnered with startups, SaaS companies, professional services firms, and scaling brands to: ✔ Build go-to-market strategies that actually convert ✔ Turn scattered marketing into structured growth systems ✔ Fix broken funnels, messaging and positioning ✔ Drive demand generation, not just traffic Most clients come to me when: • Marketing feels busy but not effective • Growth has stalled • They need senior strategy, not junior execution My approach is direct, strategic, and hands-on. No templates. No fluff. No agency layers. I don’t just advise, I help build the roadmap and implement the system behind it. If you’re ready to move from marketing noise to measurable growth, let’s talk.