Hire the Best Marketing Strategists
in Australia

I'm Tom, a senior marketing strategist with 10+ years across tech, music and media, now working independently through my strategic marketing consultancy: Wax Digital. My background covers the full scope of digital marketing. I have deep execution knowledge across individual digital channels, but where I add the most value is at the strategic level: building coherent marketing strategy and auditing how channels work together to drive a converting funnel. What I can help with: - Marketing strategy and audits - GTM planning and launch campaigns - Positioning and messaging - Funnel design and conversion architecture - Audience growth and channel strategy - Content and social strategy - Lifecycle and email marketing - Influencer and partnership strategy - B2B demand generation and lead gen - Music marketing - everything above, plus artist brand development, release strategy, DSP platform strategy, and label services I'm AI proficient and have embedded it into my day-to-day workflows. It significantly increases what I can deliver as a solo operator. If you need a senior marketing partner who can hit the ground running, let's talk.

Hi, I’m Sonja — a senior marketing strategist, agency founder, and fractional CMO with 12+ years of experience building brands, leading teams, and scaling companies across Australia, the US, and Europe. I founded and scaled two marketing agencies before selling into a healthcare corporate where I helped grow the organisation from 150 to 830 employees and from 6 to 11 hospitals. I specialise in turning complex businesses into clear, compelling brands with marketing systems that scale. What I Do Best I help businesses clarify their brand, strengthen their positioning, and build marketing engines that drive consistent, measurable growth. My work often includes: Brand strategy and architecture Go-to-market planning Marketing roadmaps and growth frameworks End-to-end launch strategy (FMCG, SaaS, DTC, healthcare, sustainability) Digital marketing systems and automation Messaging, content, and storytelling for conversion Pitch decks and investor communications What You Can Expect Working With Me I combine high-level strategic thinking with hands-on execution. I’ve worked with startups, global brands, and multi-site organisations — helping them grow, reposition, or enter new markets with confidence. Clients choose me because I’m: - A proactive problem-solver who simplifies complexity - Fast, reliable, and able to work independently - Strong at both strategy and creative execution - An exceptional communicator and collaborator Industries I Have Deep Expertise In - Healthcare and Hospitals - Not-for-Profit FMCG and Consumer Goods - Sustainability & Circular Economy - SaaS and Technology - Professional Services - Tourism and Hospitality If you’re looking for someone who can build a marketing strategy, elevate your brand, and deliver polished, thoughtful work quickly and independently, I’d love to help. Let’s build something exceptional.

Your Instagram is getting likes but not clients. I fix that. I build organic lead generation systems for coaches and personal brands. Not by posting more. By rebuilding the positioning, content architecture, and conversion logic that turns attention into booked calls. In the last 24 months my systems have generated $1.2M+ in tracked client revenue. One coaching client went from zero inbound to 60+ qualified DMs a day within 30 days. Another closed £20,000 in high-ticket sales starting from 546 followers. A single strategic post I built generated 2,400 inbound leads and reached 2.8M people organically. I've done this across 40+ high-ticket coaches and creators. The pattern is almost always the same: good content, broken conversion flow. The fix lives in your bio, your CTA structure, and how your content moves people from scroll to message. I work in whatever shape fits the problem. Focused Strategy Sprints when you want a fast diagnostic and a system installed. Ongoing strategic partnership when you want someone in the trenches with you on content, ads, and funnel optimization. Either way, you get the blueprint and the execution logic that turns Instagram into a client acquisition channel. If your content gets engagement but your DMs are quiet, message me. I'll tell you what's broken in the first 5 minutes.

I run the acquisition, retention and backend systems layer for ecommerce brands, the parts that decide whether a store actually scales or just spends. Over four years I've managed and scaled paid media to $1.5M+ AUD in tracked revenue across Google and Meta, led international market entry into the UK and Australia for a North American retailer (new account structures, Merchant Center feeds and Shopify Markets configuration by region), and built the Klaviyo email/SMS systems and deliverability infrastructure behind that revenue. I also design and build the AI automation and product data pipelines that keep large catalogues clean and Shopping-eligible, work most agencies still do by hand. Clients bring me in for one of three reasons: the paid media isn't converting because the measurement layer underneath it is broken, the Shopify or Merchant Center backend is too messy to scale, or the brand has outgrown ad-hoc email sends and needs a properly built Klaviyo system. I work across all three because in ecommerce they're rarely separate problems. Recent work: Scaled Google and Meta to $1.5M+ AUD revenue for an Australian ecommerce brand, owning account architecture, Shopping/PMax structure and the full measurement layer. Led UK and Australia market entry for a North American fitness equipment retailer, building geo-specific Shopify Markets, Merchant Center and creative structures from zero. Built an AI-driven product data pipeline (Shopify to enrichment to Merchant Center) that replaced manual catalogue management for an agency client. Rebuilt broken conversion tracking (GA4, Google Ads, Klaviyo) from zero on multiple accounts with no functioning measurement, establishing baseline data before optimising spend. I'm not a generalist. I take on a small number of accounts I can actually go deep on, and I'm equally comfortable reporting straight to a founder or slotting into an existing agency workflow.

I am an enthusiastic Social Media Specialist, experienced to help small to medium sized Businesses in development & execution of Social media marketing strategies, to elevate the impact and maximize the reach. I possess expertise in social media marketing, strong consulting and communication skills, and knowledge of online marketing. I am customer-oriented, detail-oriented, and capable of multitasking effectively. I am here to help you with: 1- Development and Execution of social media strategies, 2- Generating and publishing daily content 3- Optimizing company pages on various platforms 4- Moderating user-generated content 5-Analyzing social data to collaborate and further plan the expand the reach

Hi, I’m Jack, a senior brand and marketing strategist based in Australia. With over 13 years of experience helping B2B and B2C companies grow, I specialise in using evidence-based, strategically aligned brand and marketing frameworks to drive business growth. My work has helped generate over $40M in combined client and employer revenue, and I’m expert-vetted on Upwork, placing me in the top 1% of consultants on the platform. My approach is grounded in science (Bachelor of Pharmacy) and refined through commercial marketing strategy (Mini MBAs in Marketing and Brand Management). That mix allows me to bring a rare level of structure, logic, and precision to the work of Brand Building, and Go-To-Market Strategy. My Strategic Focus Areas Include: - Brand Strategy Development Positioning, architecture, and targeting aligned with your go-to-market and growth plans. - Brand Diagnostics Research-driven insights into your market, audience, and current brand associations. - Audience & Segmentation Strategy Prioritising customer groups based on profitability, need states, and long-term brand fit. - Vision, Mission, Philosophy & Promise Foundational brand components that guide both internal alignment and external expression. - Value Proposition Design Clarifying what sets you apart and crafting the narrative that supports it. - Distinctive Asset Creation Building the visual and verbal brand codes that drive memory and recognition. - Go-To-Market Strategy I develop go-to-market strategies that are clear, evidence-led, and commercially grounded (Market Sizing & Targeting, Positioning, Product-Market Fit, Sales Enablement and Alignment, Brand, Team Structure, KPIs) Brands I’ve Helped Grow Include: - Burrito Bar - GeoNadir - Sidekicker - Books to the Boardroom - Handl - Upwork - Fishburners - Transform Fitness - Brisca - Dazlab - Medibod - The Push, and more. Featured career highlight: As Head of Brand and Marketing for national retailer Burrito Bar, I helped grow the brand from 4 to 32 stores, leading a brand refresh and lifting brand awareness by 10% in the category, contributing to an 11x increase in network revenue. Check out my Brand Strategy and Marketing Strategy specialty profiles for more details on my 2 services. Qualifications: - Mini MBA in Marketing (Marketing Week) - Mini MBA in Brand Management (Marketing Week) - Bachelor of Pharmacy (Charles Sturt University) Senior Roles Held: - Head of Marketing and Brand - Marketing Manager - Head of Growth - Head of Business Development - General Manager If you’re looking for a sharp, systems-minded strategic partner to shape your brand, clarify your value, and grow your business, let’s talk. You can book a consultation through my profile.