Hire the Best Salesforce Marketing Cloud Specialists
in Australia

I'm Tom, a senior marketing strategist with 10+ years across tech, music and media, now working independently through my strategic marketing consultancy: Wax Digital. My background covers the full scope of digital marketing. I have deep execution knowledge across individual digital channels, but where I add the most value is at the strategic level: building coherent marketing strategy and auditing how channels work together to drive a converting funnel. What I can help with: - Marketing strategy and audits - GTM planning and launch campaigns - Positioning and messaging - Funnel design and conversion architecture - Audience growth and channel strategy - Content and social strategy - Lifecycle and email marketing - Influencer and partnership strategy - B2B demand generation and lead gen - Music marketing - everything above, plus artist brand development, release strategy, DSP platform strategy, and label services I'm AI proficient and have embedded it into my day-to-day workflows. It significantly increases what I can deliver as a solo operator. If you need a senior marketing partner who can hit the ground running, let's talk.

Hi, I’m Steve, a Salesforce and Pardot professional with over 8 years of experience. I have deep knowledge of both Salesforce and Pardot/Account Engagement and I can help you make a better return on your investment in Salesforce. My clients have included medical, education, event management, finance, sales, service as well as lots of non-profits. I can provide assistance in all of these areas: • General assistance with Salesforce and/or Pardot (AE) • Marketing automation • Flow automation: new builds & debugging existing Flows • Import & migration of data • Data prep/cleansing & duplicate management • Integrations/connections to external data sources • Improvements to the user experience (layout changes) • Reports & dashboards • Lead to revenue pipeline management • Agentforce consultation - how do you want to utilise an agent? • On-going maintenance & improvements • NPSP: assistance for non-profit organisations • Training I will quickly digest your requirements and priorities I can often start promptly once a contract is active. My work is tidy, thorough and I'll communicate with you along the way. Many of my clients are long-term, but it's OK if you only need a few tasks done. Let me know if I can help you!

I help businesses fix, integrate, and extend Salesforce without overcomplication. From quick fixes to full CRM integrations, I focus on clean, reliable solutions that scale with your business. I’m a Salesforce Developer and Integration Specialist with 7+ years of experience working across Sales, Service, and custom CRM implementations. My work focuses on: • Salesforce automation (Flows, validations, approvals) • Salesforce API integrations (REST, webhooks, middleware) • Bug fixes, enhancements, and system cleanup • Data migration, sync, and performance optimization I’ve worked with startups, agencies, and enterprises to: ✔ Fix broken Salesforce implementations ✔ Integrate Salesforce with external systems and websites ✔ Improve reliability, performance, and reporting Why work with me: • Clear communication • Practical, solution-first approach • Clean and maintainable implementations • Fast turnaround for fixes and enhancements Available for: • Hourly support • Fixed-price projects • Ongoing Salesforce support & retainers Let’s discuss your Salesforce challenge and get it solved efficiently.

I am a CRM and Marketing Automation Architect with over 20+ years of experience delivering enterprise-grade Salesforce solutions across marketing automation, customer lifecycle management, data architecture, and system integrations. I hold 8x Certifications and help organizations transform fragmented data and underperforming campaigns into scalable, revenue-driving customer journeys. I have led large-scale Salesforce implementations, including larger Salesforce Marketing Cloud rollout, and have worked as a trusted consultant for Salesforce Platinum Partners, enterprise organizations, and high-growth brands. Core Expertise 1) Salesforce Marketing Cloud (Journey Builder, Automation Studio, Architecture) 2) Salesforce Sales Cloud, Service Cloud, CPQ, and Community Cloud integrations 3) Data Cloud, customer data modeling, and Customer 360 solutions 4) MuleSoft, API, and ETL integrations (Oracle, Informatica, data warehouses) 5) Marketo and Klaviyo (Certified Partner and Expert) 6) Tableau reporting and advanced analytics 7) Agile delivery, stakeholder management, and team enablement My Certifications 1) Salesforce Data Cloud Consultant Certification 2) Salesforce Marketing Cloud Consultant Certification 3) Salesforce Administrator Certification 4) Salesforce Marketing Cloud Email Specialist Certification 5) Salesforce Marketing Cloud Administrator Certification 6) Salesforce Marketing Cloud Consultant Certification 7) Klaviyo Certified Partner 8) Klaviyo Certified Expert How I Help Clients a) Design and implement end-to-end customer lifecycle journeys across Email, SMS, and digital channels b) Architect Salesforce Marketing Cloud solutions that scale without rework c) Build single customer views across CRM, ERP, POS, data warehouses, and third-party platforms d) Fix inefficient or broken Salesforce Marketing Cloud implementations e) Lead complex SFMC migrations, integrations, and platform optimizations f) Improve attribution, analytics, and executive-level reporting g) Reduce contact duplication, platform costs, and operational inefficiencies If you are planning a Salesforce Marketing Cloud implementation, optimization, integration, or cleanup, I am happy to start with a short discovery call to assess your current setup and define a clear path forward.

15+ years digital marketing experience across B2B and B2C, delivering strategies and campaigns that drive revenue, ROI, and long-term customer loyalty. Fractional Digital Marketer (2020–Present, The Digital Folks) supporting Australian businesses with HubSpot, email marketing, and growth strategy. • Conduct HubSpot CRM audits, implement tailored fixes, and build email nurture workflows for clients including Building Tools, Arkhaus, The Point Dental, and Dental One. • Deliver HubSpot onboarding and Sales Hub setup (BTC Health), designing streamlined sales processes and lifecycle foundations that support automation and reporting. • Build lead generation strategy + email nurture strategy (SoldOnline), including campaign planning and event support frameworks. • Relaunched a nurture email marketing campaign by resolving setup issues in Salesforce Marketing Cloud for Rawson Group. • Provide marketing strategy and HubSpot/email execution support to agencies (Sparrow Co, ScaleStation, Solbusiness) across multiple industries. Marketing Manager (Feb 2022–Dec 2023, Chidiac Realty) full-funnel strategy and lead generation with nurture focus. • Developed and executed a full-funnel digital marketing strategy and customer nurture journey, generating 1,500 new property-owner leads in 12 months and contributing to a record-breaking sales year. • Improved customer experience and conversion by refining lead nurture processes, internal workflows, and marketing communications. • Implemented sales and marketing process automations and ongoing optimisation, supported by performance analysis and budget management. Digital Marketing Manager (May 2019–Mar 2021, Rawson Group) HubSpot-led automation and email nurture optimisation across three brands. • Implemented customer care and nurture systems, increasing lead capture and qualified lead rate from 20–25% to 65–70%. • Integrated HubSpot EDM nurture, external call system, and internal sales CRM to improve follow-up and lead quality. • Directed EDM content creation and audience segmentation, lifting email open rates from 20% to 60% and CTR from 2% to 18%. • Delivered 100+ self-qualified leads per month and reduced cost per lead by $16 AUD through nurture optimisation. Digital Marketing Manager (May 2018–May 2019, Advangen International) multi-channel campaigns with email and performance focus. • Built and executed digital strategies across EDM, social, and web, launching targeted email campaigns to strengthen client relationships and drive recurring sales. • Supported global marketing execution (AU, US, Japan) and reduced Facebook ad costs from $120 to $11.24 per sale (as reported in role outcomes). • Provided performance tracking and optimisation across leads, campaigns, and websites to continuously refine growth. Marketing Manager (2016–2018, Woohoo Group) digital + email marketing foundation across multiple clients. • Managed digital marketing initiatives including email marketing, social, and website projects designed to improve conversions and bookings. What Clients Hire Me For • HubSpot audits and rebuilds, onboarding, design and set up: CRM architecture, pipelines, lifecycle stages, custom properties, data hygiene • Email marketing + automation: EDM nurture workflows, segmentation, content direction, ongoing optimisation • Lead generation strategy: full-funnel planning that translates into pipeline outcomes • Marketing operations: integrations, process improvement, reporting foundations that support scale

I’m a marketing professional with a strong background in content, messaging, and campaign strategy — and I love helping businesses turn ideas into clear, effective communication. I specialise in reviewing and refining marketing content to make sure it actually connects with the right audience. Whether it’s campaign messaging, website copy, emails, social content, or internal communications, I provide practical, actionable feedback that improves clarity, tone, and impact. With hands-on experience working across fast-moving environments, I understand the balance between strategy and execution. My approach is collaborative, detail-focused, and grounded in real business outcomes — not just theory. Clients come to me when they need a fresh perspective, sharper messaging, or a second set of expert eyes before hitting publish. If you’re looking for thoughtful insights, clear edits, and marketing support that’s both strategic and practical, I’d love to work together.