I'm Soph - a Dynamic Senior Marketing Strategist with 12+ years of in-house and agency experience across globally recognised brands including Lululemon, Dove, Aldi and Magnum.
Commercially minded storyteller with a proven ability to launch or turn around underperforming brands and products. I uncover the USP or root cause—whether it's positioning, pricing, or perception—and craft sharp, insight-driven narratives that cut through across earned and owned channels. The result? Creative that converts and performance that exceeds expectations.
I offer discovery calls to understand your business needs and to provide you with the information to make an informed investment decision.
Key services:
- Brand Strategy
- Paid Media Creative Strategist
- Project Management
Brand Strategy
Digital Marketing Strategy
Paid Social
Brand Consulting
Branding & Marketing
Brand Identity
Branding
Marketing
Brand Development
Influencer Marketing
Social Media Strategy
Paid Media
Sara M.
Sydney, Australia
$28/hr
5.0
7 jobs
Hi, I'm Sara.
I'm a marketing strategist and web designer who helps brands build a strong digital presence that wins clients and drives growth. Whether you need to reposition your brand, create an engaging content strategy, a new website, or enhance your presence with impactful videos and designs, I can help.
Officially, my background and bachelor degree is in business; unofficially, I'm the creative engine behind the scenes making content, design, video, and strategy happen. As a professional who relocated from Spain to Australia, I'm driven by effort and results, not just titles.
I specialize in:
1. Brand & Marketing Strategy: I direct the entire marketing strategy for a portfolio of six businesses.
2. Web Design & Development: I transform Framer templates into custom websites, building new digital platforms from the ground up.
3. Content Production: I manage the complete content creation lifecycle, from creative direction for photography and video, to editing and AI tool integration.
4. Corporate Rebranding: I lead end-to-end brand transformations, modernizing a company's identity and market position.
Brand Development
Brand Identity
Marketing
Digital Marketing
Branding
Website Redesign
Website Customization
Video Editing
Content Marketing
AI Content Creation
Content Strategy
AI Text-to-Image
Rebranding
Visual Identity
Videography
David G.
Sydney, Australia
$220/hr
5.0
267 jobs
Hi there,
I am a highly skilled branding professional with over 25 years experience. I help clients build better brands. Expert in brand & business strategy, copy, visual identity & logo design. Experienced with blue chip international brands and agencies across multiple markets & industries including SC Johnson, Mars Foods, Cat, Allied Domecq, BAT, Bates Dorland, GPY&R, Fitch and more.
"David combines freelancer flexibility with quality strategic thinking rooted in years of corporate experience” - US Fortune 100 Client.
I specialise in brand strategy, brand development, re-branding & ongoing brand guidance. I have held senior roles both client and agency side responsible for large teams and budgets globally.
A seasoned professional experienced working with enterprise businesses worldwide, I also have significant experience with start-ups and new business development. I love working with founders and entrepreneurs in the critical early stages of business & brand development. My experience is built from both supporting start-up clients as well as having set-up, run and sold a number of business myself.
"David guided us in the right direction even when we weren't quite sure on how to move forward" - Tech Start-up Client.
Please take the time to read my reviews. I have been identified and selected by Upwork as an Expert Vetted Pro (top 1%), an interview based accreditation offered to top performers only. I also sit on multiple Private Upwork Talent Clouds.
I have a special love for helping businesses and brands become environmentally sustainable. To help and guide the rapid transformation of businesses into sustainable environmental leaders from the inside out.
I am supported in my work by my partner Susie, a highly skilled and internationally experienced graphic designer in her own right. Susie and I work as a team as part of our own consulting firm Blue Swimmer Group Pty Ltd, a business we have owned and operated for many years. We bring both strategic and creative expertise to all our projects.
We are committed to ensuring all our clients, both large and small, benefit from our skills and experience and are 100% satisfied with our services. We are trustworthy, professional, reliable & efficient.
Credentials
Former senior marketing and brand manager at blue chip multinationals and international design & advertising agencies. Hands on experience launching, developing and managing brands and businesses. Board level strategy through to in-field implementation.
Current Positions
Owner & Director, Blue Swimmer Group Marketing Agency, Australia
Owner & Director, Name Shakers Naming & Identity Agency
Direct Industry Experience
- FMCG (food, household, alcohol, tobacco, confectionary, beauty, cosmetics, haircare, healthcare, supplements, more)
- Fashion & Textiles, Eyewear, Watches, Jewellery & Accessories, Swimwear
- Retailing, Wholesaling and Agency.
- Real Estate, Development, Construction
- Investment & Funds Management
- Tech & Digital Disruption (products, services, apps, platforms, marketplaces, AI, IoT, 3D etc)
- Removals, Storage and Logistics
- Travel Retail, Airlines, Hotels & Tourism
- Building, Engineering, Hardware, Landscaping, Horticulture
- Education & Training
- Recruitment & Staff Development
- Consulting & Agency Services
- Crypto, Blockchain and non-fiat currencies
- Charity and NFP
- Medical, Dental, Healthcare, Allied Health
- Legal, Compliance and related
- Sports, Active Lifestyle, Health and Wellbeing
- High Net Worth Individuals
- Data
- Design & Creative Services
- Facilities Management, Cleaning, Painting and Commercial Trade Services
- Global Art Industry
- Innovation
- Sustainable Products and Services
- Security
- Risk & Insurance
- Mindfulness
- Fishing & Outdoors
- Short-term and holiday rentals and accommodation
Marketing & Sales Skills
- Brand Strategy & Management
- Business & Brand Naming, Descriptors, Tag-lines & Slogans
- Logos, Corporate Identity & Trademarks
- Graphic Design, Photography & Art Direction
- Copy Writing (Ad, Web, Print, Pitch)
- Advertising, PR & Media Strategy & Creative
- In-store & Field Communications Strategy & Creative
- Online, Web, eCommerce & mCommerce Strategy
- Print & Production
General Management
- Business Strategy
- Business & Product Development
- Vision & Mission Development
- IP Protection & Management (Design & Trademarks)
- Domestic & International Trade & Shipping
- Distribution & Warehousing
- Agents & Distributors
- Contract Manufacture
Market Experience
- Australia & New Zealand
- United Kingdom & Western Europe
- Russia & Nordics
- North America
- Canada
- UAE, Saudi and Middle East
- Israel
- India
- Hong Kong, Singapore, Myanmar & China
- PNG & Pacific Islands
Please reach out with any questions you have.
PS - Many are now engaging me for short, video based brand coaching and business soundboarding sessions. Please enquire if interested. They are often a great way to get started
Marketing Strategy
Graphic Design
Product Development
Advertising
Corporate Brand Identity
Product Management
Business Plan
Brand Management
Brand Marketing
Sales Promotion
Samrah K.
Sydney, Australia
$30/hr
5.0
30 jobs
A results-driven Digital Marketing Expert and Copywriter with over 6 years of experience helping brands grow and stand out across Meta (Facebook/Instagram), LinkedIn, TikTok, and Google. Whether you're a startup looking to build your online presence from scratch or an established brand ready to scale, I bring both strategy and execution to the table.
I’ve successfully worked with clients from various industries, from fashion and beauty to B2B and tech, delivering full-spectrum social media management, performance-optimised content, and digital strategies that actually move the needle.
What I Do Best:
✓ 360° Social Media Management (Strategy + Execution)
✓ Organic & Paid Growth Hacking
✓ Platform-specific Strategy for Meta, LinkedIn, TikTok, and Google
✓ Content Calendars, Hashtag Research, Competitor Benchmarking
✓ Performance Tracking and Data-Driven Optimisation
Copywriting That Converts:
✓ Social Media Copy (Engagement + CTAs)
✓ Web Development & Content (SEO-friendly)
✓ Email Newsletters & Campaigns
✓ Blogs & Articles
✓ Video Scripts & Captions
✓ Pitch Deck & Presentation Copy
I combine creativity with analytics and storytelling with strategy so every post, every word, and every campaign has a purpose and delivers value.
If you’re looking for a proactive, detail-oriented marketer who treats your brand like their own, let’s talk.
Marketing Strategy
Social Media Marketing
Search Engine Optimization
Content Marketing Strategy
Website Content
Copywriting
Content Marketing
Social Media Management
Facebook
Social Media Strategy
Twitter/X Marketing
Facebook Ads Manager
Digital Marketing
Instagram
Website Copywriting
Syed K.
Sydney, Australia
$15/hr
4.5
5 jobs
Whether you need a sleek React frontend, a powerful Node.js backend, a robust Laravel platform, or a fully customized WordPress site, I’ve got you covered.
💻 What I Can Do for You:
- Full-Stack Development: Build complete web applications using React.js, Node.js, and Express
- Custom WordPress Sites: Theme customization, plugin development, site optimization, and migrations
- PHP/Laravel Expert: Develop secure, high-performance backends with clean and maintainable code
- API Integrations: RESTful API development, third-party integrations (Stripe, Twilio, Mailchimp, etc.)
- Speed & SEO Optimization: Make your website faster, more visible, and mobile-friendly
- Bug Fixing & Maintenance: Troubleshoot issues and keep your site running smoothly
🧰 Tools & Technologies:
- React.js, Next.js, Node.js, Express.js
- PHP, Laravel, MySQL, PostgreSQL
- WordPress, WooCommerce, Elementor, WPBakery
- Git, GitHub, Bitbucket, Docker
- Figma, Adobe XD, Trello, Slack
✅ Why Clients Love Working With Me:
- Clear Communication and timely updates
- Clean, well-documented code that’s easy to maintain
- Flexible availability to meet your deadlines
- Pixel-perfect design implementation with responsive layouts
Whether you're starting from scratch, improving an existing site, or scaling a web application — I’m here to help make it happen.
📩 Let’s connect and bring your next digital project to life!
Ecommerce Website
Social Media Advertising Tracking
WordPress e-Commerce
WordPress Website
Creative Strategy
Node.js
MERN Stack
Laravel
PHP
Web API
ExpressJS
React
NodeJS Framework
Web Development
CodeIgniter
Nicolas P.
Sydney, Australia
$60/hr
4.6
18 jobs
Hi, I’m Nicolas, a digital marketing strategist based in Sydney. I’ve worked in digital marketing for over 15 years, encompassing SEO, paid campaigns, and marketing strategy.
I help with strategy — which means I take the information you already have, combine it with data and your business goals, and only then provide recommendations that make sense. From there, I can also support execution, either directly or with the help of my small team.
I strive to maintain a collaborative and straightforward approach, leveraging my experience across various industries. Over the years, I’ve worked with:
Education → UTS, WEA Sydney
Not-for-profit → Lost in Books, Australian Aluminium Council, Impact Studios
Services → Tyrrells Property Inspections, Safety Compliance Group
SaaS → Flatmate Finders, Bunny Studio
E-commerce → The Good Farm, VitaJuwel, Tumblong Hills Winery
Clients usually come to me when they want clarity on what to prioritise, a fresh perspective on their digital presence, or support to improve how SEO, ads and websites work together. My role is to understand the bigger picture, design an approach that fits, and help deliver results in a way that feels practical and achievable.
A testimonial from Scott Gooding (chef, My Kitchen Rules/founder of The Good Farm):
“Incredible depth of knowledge within the digital marketing space and the ability to think laterally and outside the box. Highly recommended.”
Marketing Strategy
B2C Marketing
Social Media Marketing
WordPress
Google Analytics
Facebook
Google Ads
Search Engine Marketing
Search Engine Optimization
Email Marketing
On-Page SEO
Internet Marketing
Content Strategy
Lead Generation
SEO Competitor Analysis
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