Hire the Best Copywriters in Melbourne, VIC

I'm a seasoned native English freelance copywriter and branding strategist who has helped countless global brands strengthen and execute their branding and communication goals to meet their business objectives. I have extensive advertising agency experience and have worked with governmental, non-profits and private enterprise clients. Branding Services: - Brand Identity Development - Clarifiying Unique Value Propositions & Brand Differentiation - Brand Messaging Pillars - Tone of voice guidelines across communication platforms, target audience segments and touchpoints - Communication & Messaging Stratgies Copywriting Services: -Digital (web/social media) -Google/Meta Ads, Sales Funnels -Pre-landing & Landing pages -Brand guidelines -Marketing decks -Press Releases -Blogs -Advertising materials/campaigns -Product names and descriptions -App Copy development - Scripts for TV and digital video commercials and promotions - Brand Identity development - Proof-reading - Basic and heavy copy editing - SEO Optimization - Annual Reports

Your buyer has already seen a hundred ads today. They've been pitched, retargeted, and followed across every single tab they open. After enough of that, skepticism isn't just a reaction. It's the default setting. What cuts through to them isn't another "better" claim. It's a message that sounds just like their own thoughts. Most writers don't know what that is because they never went looking for it (in the right places that is). I do that before anything else. I find the words your buyers use when they're venting, when they're hopeful, when they're almost convinced but not quite there. Then the hook, the angle, the objection handling. All of it built from what your buyers actually say. Not from another guru's 'next best' AI prompt. And not from guesswork. That's the standard my work is built to. If you've got this far, we're probably a good fit. Shoot me a message (i promise i dont bite)

I am a professional digital marketer and website development project lead having worked on hundreds of websites generating meaningful ROI in a variety of industries. My diverse skill set allows me to manage anything related to website development (specialise in Wordpress & Shopify) and digital marketing projects. My expertise spans multiple industry sectors including finance, real estate, fashion, entertainment, beauty, sports, IT & technology, travel and food to name a few. WEBSITE DEVELOPMENT I have over 15 years managing IT and website development teams across multiple projects, however, recently have specialised in Wordpress and Shopify websites including Woocommerce, blogging, publishers, customer website builds, marketplaces, and ecommerce platforms. I have experience in a plethora of plug-ins that can maximise the growth potential for companies. My expertise includes the following: - Responsive Design - WooCommerce - Building a new website from scratch. - Custom wordpress theme development. - Custom wordpress plugin development. - Membership Website Development - Database Management - Website Migration - PHP/ HTML DIGITAL MARKETING: A chartered marketer with 18 years’ experience delivering data-driven marketing strategies incorporating innovation, automation, and operational management. With a strong commercial-led focus, I am looking for opportunities that utilises my skills. I have 18 years experience in marketing and communications and have worked with over 100 businesses spanning multinationals, start-ups, not for profits, and local businesses. I possess experience across the full spectrum of marketing, ranging from B2C, B2B, client-side, and agency side, which has undoubtedly brought a wealth of knowledge, expertise, and results to a wide range of businesses. Charles Darwin once said "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. "In today’s competitive digital marketplace, this is so true. GENERAL PROFILE: Whether it's search engine algorithms, A/B testing marketing creatives, website development, social media engagement, user metrics, WordPress, or customer experience, the best companies continue to learn and thrive on innovation, flexibility, and data to succeed. Throughout my career, I have always brought strategy and hands-on experience to the party; this is the only way I believe you can get the holistic perspective to digital marketing and website development. So, how can I help you? Good question, over the last 15 years I have worked on diverse projects consisting of SEO, Wordpress, PPC, SMM, affiliate marketing, content marketing, Google analytics, local search marketing, lead generation, inbound marketing, website development (Wordpress), social media, CRM systems (MailChimp, Hubspot, Infusionsoft) and conversions. Whatever your digital marketing and website development needs, I can help. From a client-side, I was Head of Marketing for a company called VideoJug back in 2006. I successfully drove marketing and website development results for this start-up to in excess of 14 million monthly unique users and over 300,000 daily search visits. At its peak, Videojug was in the top 1,000 websites in the world. After Videojug, I started an agency called Bough Digital. Bough Digital is a professional full-service digital marketing company based in the UK, which aims to deliver a first-class, full-scale service to a variety of clients. With this, I have worked with some of the largest names in the UK and across the globe, including eBay, Antler, Reader's Digest, NHS, NASUWT, VMWare, and Alamy, to name a few. During this work, I have worked across multiple verticals and a multitude of digital marketing tactics. MY KNOWLEDGE AND SKILL SET  Digital Marketing Strategy  Wordpress Development  Shopify Development  Data-Driven Insights & Actions  Search Engine Optimisation  Content Optimisation & Strategy  UX & UI  Google AdWords  CRM (Infusionsoft)  Competitor & Industry Analysis  Pricing Strategies  Customer Profiling  Campaign Management  Budgeting & Reporting  Social Media  Inbound Marketing  Omni-channel Communication  Analytics & Reporting  Data Visualisation  Lead Nurturing  Marketing Automation PROFESSIONAL DEVELOPMENT & EDUCATION Professional Postgraduate Diploma in Marketing Msc in Business Management Ba (hons) in Leisure & Sport Management INTERESTS  Tennis  Squash  Soccer  Golf  Sports  Digital Photography (beginner)  Forex Market

I build Klaviyo email flows and conversion-focused copy that increase ecommerce revenue. Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Winback — strategy, copy, build, and optimisation. What I do: • Build and optimise Klaviyo email flows • Write conversion-focused email copy aligned to brand voice • Set up segmentation, timing logic, and A/B testing • Design clean, mobile-first email templates Results: • BreckiD (Ecommerce) — welcome, abandoned cart, and popup flows • Events with Amie (Events & Styling) — event-based Klaviyo automation; increased engagement and enquiry activity • FastCover Travel Insurance — Klaviyo welcome flow; +25% lift in trial sign-ups • Lead Blast Agency — ongoing email and campaign messaging support Tools: Klaviyo, Mailchimp, ConvertKit, Outgrow How I work: Clear scope, fast turnaround, and practical execution. I focus on systems that are easy to manage, scale, and convert.

Howdy 👋 I’m Kristina. I've been a Senior Copywriter, Brand + Marketing Strategist & Journalist for 16 years with a Masters Degree in Communications & Journalism. My secret sauce? I help eCommerce brands and forward-thinking businesses make BANK with clear-as-day messaging and custom-fit sales strategy. Translation: I'll help take your copy from plain (read: boring) vanilla to cookies 'n' cream (with a cherry on top). But not just any ol’ “let’s throw it at a wall and see what sticks” type of copy… …Human-generated copy that WORKS. Because it… + Speaks your customers’ language (uses the words and phrases that THEY use) + Responds to your prospects’ deepest fears, hesitations and desires + Relies on persuasion techniques and sales psychology to get people to take ACTION ...Zero-guesswork, zero-fluff copy that CONVERTS! No AI robots required (except for some pretty polishing and proofing). I have been trained by Copyhackers (the company that coined the term "conversion copywriter") and I’ve worked with more than 300+ brands in the DTC and B2B space on copywriting and marketing campaigns. We’re talking 8-figure heavy hitters to scaleable startups. In short? I love turning big, audacious ideas into real, money-making strategies. So if you're ready to get your most skeptical prospects LEAPING over the fence and sprinting to checkout? Send me a message and let's talk. ⭐In a nutshell... here's what I do ⭐ 📣 Specialising in Conversion Copywriting, Sales Messaging, Tone of Voice Development and Marketing + Brand Strategy. 📣 Psychology-backed sales strategies that help you connect with your customers. ✅ 16+ years writing for 6, 7 & 8 figure eCommerce and B2B brands Capabilities: ■ website copy ■ social media copy ■ SEO optimised website copy ■ blog copy ■ product page copy ■ sales funnel copy ■ landing page copy ■ course landing page copy ■ email copy ■ press release copy ■ VSL and script copy ■ brochure copy ■ webinar copy (including landing pages, email scripts and follow up email scripts) ■ podcast copy ■ strategic partnership outreach email scripts ■ tone of voice development ■ packaging copy & product naming ■ brand naming ... and more! INDUSTRIES I LOVE Beauty, Wellness, Health, Nutrition, Travel, Food, Real Estate, Tech, Interiors, Fashion, Fitness, Spirituality, Sustainability, Real Estate, Architecture, Property, Numerology, Energy Healing, Bioenergetics, Yoga, Spirituality, Dating, Relationships, Tarot, Organic Food, Gardening, Online Courses, Marketing, Eco Living, Personal Care, Crypto, Finance, Tech. ⚡Don't just take my word for it! Here's what a few of my clients have had to say about my work ⚡ 🏆 A few recent client reviews on Upwork describing the quality of output and value that you can expect from working with me: "Kristina really over-delivered on the project and was by far the most enthusiastic and proactive copywriter I've worked with so far. Which makes a huge difference in collaborations. Her work was also really on brand." "Kristina was phenomenal with this project. The copy she helped create was punchy, powerful and went above and beyond our expectations. We were seriously impressed with the quality of work and loved collaborating creatively with Kristina as an individual. Would definitely recommend you work with Kristina if searching for an experienced, talented copywriter. " "In the beginning I wasn’t sure if I actually needed a copywriter or of the value one could add, but boy am I happy that during my search I found Kristina! From the very beginning I felt like I had a partner who was equally excited and keen about my new business and website. Kristina’s communication and professionalism made working with her a pleasure, the end result was web copy and tone of voice that I’m so happy with and couldn’t have gotten it anywhere near that level myself. I will continue to work with Kristina for marketing and SEO services and I would highly recommend working with Kristina to anyone." ⭐ Reviews from past long-term clients: “Kristina single-handedly transformed our business. Before working with her, our brand lacked the tone and personality needed to reach a very niche audience. Kristina helped give the brand an actual personality and helped develop our strategic messaging and marketing, which led to high growth in our oral care sector. People still comment on how clever our website copy is.” - Sabrina, Founder, Keeko Oral Care "Because of Kristina’s blog posts, we experienced a 30%+ increase in blog traffic to the website month to month.” - Hayden, Founder, Zea Organic "Our email open rates and website click-through numbers have increased exponentially since working with Kristina. She writes with lots of personality and goes the extra mile to nail our brand voice through sales psychology and getting to know our customer intimately." - Louise, Marketing Manager, Vitality Brands

Fractional CMO | CRO Expert | Meta Ads | Email Marketing 🚀 10+ Years of Experience, 50M+ in Revenue, Global Clients, Diverse Niches - I'm your guy. Hey, I'm Daniel Delaway, a seasoned professional with a proven track record of helping companies across diverse niches skyrocket their revenue into the millions. 🤝 I work closely with Founders and teams to scale their brand and achieve sustainable growth 🏃‍♂️ Since working with the founder of SLS3(dot)com I've helped them scale their Shopify revenue from 15k to over half a million in a few short years. I'm in charge of all their marketing operations. 🔥 My most exciting success was assisting the founder of Moonrunners, a Web3 brand hit 16 Million revenue within their first week of launch and go on to hit 40 Million in 6 months. 🥃 The largest brand I've ad the pleasure of working with is Jägermeister, which generated over half a billion in annual revenue. ⏱️ Most recently I was the Consultant, Copywriter, and CRO expert for Klik Camera, a D2C e-commerce brand which has generated over 1M in gross revenue within its first 6 months of launch. To summarize, because we all like nice neat lists, here are some skills of mine to help grow your brand or project: - Fractional CMO & Marketing Leadership - Conversion Rate Optimization (CRO) - Facebook & Meta Ads Strategy - Email Marketing, Automations & Campaigns - Copywriting & Content Strategy - Social Media Strategy - Landing Page, Homepage & Web Design - Growth Strategy & Execution - Marketing Analytics & Performance Optimization - Product Launches & Go-to-Market Strategy If I sound like somebody you want in your team to build your brand, don't hesitate to get in touch either through Upwork or the contact form on my website delawaydigital(dot)com 🤝 If you're still not convinced I'll leave you with some testimonials from previous clients that you can find on my profile: "Absolutely fantastic experience working with Daniel, he's truly an expert in the field of CRO and was able to give insights that I would have never been able to think of myself. He also is a very talented copywriter which when combined with his other actionable suggestions makes a very sginifcant impact. Very grateful he was able to help me with my website prior to launching my brand! Will definitely be using his services again and again!" "Daniel is one of the best freelancers I have ever worked with in *any category*. I would recommend him to anyone that needs help improving their website. Unlike many other conversion rate optimization specialist he will give you the answers right away for what you should be implementing - instead of just diagnosing the problems. I honestly cannot recommend Daniel enough. He’s a 10 star freelancer and I look forward to working with him for a long time." "We have had the pleasure to start working with Dan and honestly, it is a dream, he is not only fast and always meets deadlines, but he also does it while delivering very high-quality work. He understood exactly the angle we wanted to go for and he is always available and ready to give his two cents to improve any sort of project, give more insights on the local market we are working on, and is always willing to go the extra steps to make sure projects come alive as best as they can. Highly appreciate and recommend his work to anyone looking for freelancer copywriters, and on our side, we keep on looking forward to working with him further down the line." If you'd like to hop on a call and get acquainted please shoot me a message, even if we don't put together a contract, I can point you in the right direction or share my insights. Also my contracts can be flexible, whether you're already established or just starting out, I'm always happy to work with new clients. So shoot me a message, let's talk shop!