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Hi, I’m Valerie! I’m a full-time freelance marketer, content creator, and designer, specializing in helping businesses connect with their ideal audience. My journey into the world of social media started at just 14 when I launched my own fashion blog, which quickly evolved into an influencer career. That early passion led me to earn a BA in Media Management, where I discovered my love for combining creativity with strategy to help businesses thrive online. Over the years, I’ve worked with clients across various industries - including finance, tech, tourism, and real estate - to enhance their digital presence. My focus is always on understanding the audience and crafting content strategies that truly connect. From tailored social media campaigns to user-friendly web designs, I ensure that every piece of work resonates with the right people and builds trust with your target market. Whether you need social media management, content strategy, or web design, I’m here to take the creative stress off your plate so you can focus on running your business. Key Achievements: -> Increased reach for HubSpot's social channels by 464% YoY and content interaction by 352% YoY through a strategic Reels campaign. -> Boosted average views on luxury real estate Reels for Engel & Völkers by 2,260% and engagement by 2,054%, helping the client showcase listings to a broader audience. Core Expertise: ✅ Website & Landing Page Design ✅ Social Media & Community Management ✅ Content Design & Brand Refresh ✅ Content Writing (Newsletters & Blogs) ✅ TikTok/Reels Video Editing & UGC Content ✅ Creative Strategy & Consulting Proficient in: Canva |Adobe Creative Suite | Squarespace | WordPress | Wix | Hootsuite | Meta | LinkedIn | Pinterest | YouTube | TikTok | MailChimp | CapCut | HubSpot | Asana | Notion

I work as an SEO marketer, and I offer services, such as: Content Marketing & SEO Strategy, Site Audits, Keyword Research & Mapping, Manual SERP Crawls & Featured Snippet Analysis, On-Page Optimization, Internal Linking Structure & PageRank Analysis, Duplicate Content Analysis, Internationalization & Localization, Competitor Research, Link Building, Structured Data, A/B Testing. If needed, I can also advise you on how to structure your SEO efforts in an efficient manner, depending on your specific needs and setup of your team. This often entails the communication between different stakeholders, such copywriters, designers, and web developers. For my day-to-day work, I use tools like Screaming Frog, Semrush & Ahrefs, as well as the different Google tools (Search Console, Analytics, Ads, Tag Manager, PageSpeed Insights, Google Business, Trends, Rich Results Test). I also like to keep an eye on other Search Engines, such as Bing, DuckDuckGo, Ecosia, Yahoo, Yandex, or Swisscows. In the past, I have worked as a translator for about ten years, mainly within medical, marketing, software, and website translations. I am a native speaker of German and Danish and have lived in both Germany and Denmark for over a decade. I hold a bachelor’s degree in International Business Communication from the University of Southern Denmark, and a master’s degree in Innovation and Entrepreneurship from the Copenhagen Business School. Both study programs were conducted in English, which helped me establish a full professional proficiency in English. Additionally, I maintain a broad network of professionals and specialists within varying disciplines, such as: any type of Paid Ads (Google, Amazon), Social Media (Facebook, Twitter, LinkedIn, TikTok), as well as Web Development (WordPress, Custom-coding, and others)

A content writer and academic with experience in all things content-related - from email campaign design and automation, to long-form blog writing, ad copy writing, and SEO strategy planning and implementation.

𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 I write long-form content on topics that require more than surface-level research: economics, finance, policy, politics, and Latin American markets. Articles, white papers, reports, and thought leadership for clients who need substance, not fluff. 𝐖𝐡𝐲 𝐌e I research from primary sources—official data, policy documents, academic literature—not recycled summaries. My background in economics and policy means I can interpret what I find without oversimplifying or getting it wrong. Plus, I write clean, structured prose that makes complex topics accessible. And I've been doing this on Upwork since 2013, so deadlines and client communication are second nature. 𝐖𝐡𝐚𝐭 𝐈 𝐖𝐫𝐢𝐭𝐞 ✔ Personal Finance and investment content ✔ Political and policy commentary ✔ Economic policy analysis and explainers ✔ Latin American market intelligence and regional analysis ✔ Business thought leadership and executive communications 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 I work in English, German (research & writing) and Spanish (research) 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 ✔ Thorough research from primary sources, not recycled blog posts ✔ Clean, clear prose that respects the reader's intelligence ✔ Reliable delivery with attention to detail 𝐋𝐞𝐭'𝐬 𝐓𝐚𝐥𝐤 If you need a writer who can handle complex material without dumbing it down or getting it wrong, click the "Message" button on the top right and tell me about your project. Thanks. — Frank 𝐖𝐨𝐫𝐤 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝘍𝘳𝘦𝘦𝘭𝘢𝘯𝘤𝘦 𝘞𝘳𝘪𝘵𝘦𝘳 | Economics, Policy & Business Content | 2013 – Present Long-form articles, reports, and thought leadership for clients in finance, policy, and international business. 10+ years on Upwork. 𝘙𝘦𝘥 𝘛𝘦𝘢𝘮𝘪𝘯𝘨 𝘚𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵 | Innodata Germany GmbH | 2024 – Present Evaluating AI systems for accuracy and safety 𝘏𝘦𝘢𝘥 𝘰𝘧 𝘏𝘙 & 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 | Hyder Germany GmbH | 2008 – 2013 Led a six-person team managing HR and internal communications for 400 employees across Germany. 𝘛𝘳𝘢𝘥𝘦 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 | Self-Employed Market entry studies and Voice of the Customer research for manufacturers expanding into European and Latin American markets. 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 | Food and Agriculture Organization (FAO), Santiago, Chile Regional strategy development and institutional reform project management. 𝘌𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘈𝘧𝘧𝘢𝘪𝘳𝘴 𝘖𝘧𝘧𝘪𝘤𝘦𝘳 | UN Economic Commission for Latin America (ECLAC) Policy advisor on rural development and land reform. Published extensively on regional economic policy.

💥 Content Strategist & Growth Marketer | SEO & Copywriting 💥 I help B2B SaaS and B2C brands build content engines that drive demand and measurable revenue. With 5+ years of experience, I specialize in end-to-end content initiatives - from copywriting to on-page SEO, visual assets, and email lifecycle automation. I don’t just write; I build funnels that work. What you can expect when working with me: ✔ Strategic Alignment: I ensure every piece of content meets your specific business goals and KPIs. ✔ Quality & Precision: Delivering high-impact, original content tailored to your brand voice. ✔ Proactive Communication: You’ll always be up-to-date with project timelines and milestones. ✔ Reliability: High-quality results, delivered on time, every time. Ready to scale your content performance? Let’s hop on a call to discuss your goals. Bilingual in English and German.

I'm a social media & content marketer. I have worked on the global communication & marketing strategies for agencies, mature companies and tech start-ups. I'm passionate about helping sustainable companies get the attention of their key audience in order to succeed!