Hire the Best Content Marketers
in Germany

I'm an SEO consultant working across content, technical, and AI search (GEO/AEO) — helping businesses get found in classic search and, increasingly, in AI-driven answer engines like ChatGPT, Perplexity, and Google's AI overviews. I've worked both independently and in-house, on new sites and mature ones, across DACH and international markets. What I do: Content Marketing & SEO Strategy · Technical Audits · Keyword Research & Mapping · Manual SERP Crawls & Featured-Snippet Analysis · On-Page Optimization · Internal Linking & Site Structure · Internationalization & Localization · Competitor & Market Research · Link Building · Structured Data · A/B Testing. Beyond execution, I advise on how to structure SEO efficiently around your team and setup — often orchestrating the handoffs between copywriters, designers, and developers so nothing falls through the cracks. My toolkit: Screaming Frog, Semrush, Ahrefs, SEO SpyGlass & Rank Tracker for audits, research, and tracking; the full Google suite (Search Console, Analytics, Ads, Tag Manager, PageSpeed Insights, Google Business, Trends, Rich Results Test), plus Microsoft Clarity, Bing Webmaster Tools, Lighthouse, and Schema. I also keep an eye on alternative engines — Bing, DuckDuckGo, Ecosia — and on how AI assistants surface and cite content. CMS & build: I work hands-on across most major CMS and e-commerce platforms — WordPress, Webflow, Shopify, Wix, Magento, and HubSpot CMS among them — as well as custom-coded sites. Using tools like Claude Code, I design, build, and ship websites and the functionality behind them — not just the SEO layer on top. Background: Before SEO, I spent roughly ten years as a translator, focused on medical, marketing, software, and website content (with tools like Trados and WPML) — which is where my eye for localization and clean, conversion-ready copy comes from. I'm a native German and Danish speaker and have lived in both countries for over a decade. I hold a BA in International Business Communication (University of Southern Denmark) and an MSc in Innovation & Entrepreneurship (Copenhagen Business School) — both taught entirely in English, giving me full professional proficiency. I also bring a trusted network of specialists I can pull in when a project calls for it: paid ads (Google, Amazon), social media (Facebook, X, LinkedIn, TikTok), and web development (WordPress, custom-coded builds, and more).

Hi, I’m Valerie! I’m a full-time freelance marketer, content creator, and designer, specializing in helping businesses connect with their ideal audience. My journey into the world of social media started at just 14 when I launched my own fashion blog, which quickly evolved into an influencer career. That early passion led me to earn a BA in Media Management, where I discovered my love for combining creativity with strategy to help businesses thrive online. Over the years, I’ve worked with clients across various industries - including finance, tech, tourism, and real estate - to enhance their digital presence. My focus is always on understanding the audience and crafting content strategies that truly connect. From tailored social media campaigns to user-friendly web designs, I ensure that every piece of work resonates with the right people and builds trust with your target market. Whether you need social media management, content strategy, or web design, I’m here to take the creative stress off your plate so you can focus on running your business. Key Achievements: -> Increased reach for HubSpot's social channels by 464% YoY and content interaction by 352% YoY through a strategic Reels campaign. -> Boosted average views on luxury real estate Reels for Engel & Völkers by 2,260% and engagement by 2,054%, helping the client showcase listings to a broader audience. Core Expertise: ✅ Website & Landing Page Design ✅ Social Media & Community Management ✅ Content Design & Brand Refresh ✅ Content Writing (Newsletters & Blogs) ✅ TikTok/Reels Video Editing & UGC Content ✅ Creative Strategy & Consulting Proficient in: Canva |Adobe Creative Suite | Squarespace | WordPress | Wix | Hootsuite | Meta | LinkedIn | Pinterest | YouTube | TikTok | MailChimp | CapCut | HubSpot | Asana | Notion

𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 I write long-form content on topics that require more than surface-level research: economics, finance, policy, politics, and Latin American markets. Articles, white papers, reports, and thought leadership for clients who need substance, not fluff. 𝐖𝐡𝐲 𝐌e I research from primary sources—official data, policy documents, academic literature—not recycled summaries. My background in economics and policy means I can interpret what I find without oversimplifying or getting it wrong. Plus, I write clean, structured prose that makes complex topics accessible. And I've been doing this on Upwork since 2013, so deadlines and client communication are second nature. 𝐖𝐡𝐚𝐭 𝐈 𝐖𝐫𝐢𝐭𝐞 ✔ Personal Finance and investment content ✔ Political and policy commentary ✔ Economic policy analysis and explainers ✔ Latin American market intelligence and regional analysis ✔ Business thought leadership and executive communications 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 I work in English, German (research & writing) and Spanish (research) 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 ✔ Thorough research from primary sources, not recycled blog posts ✔ Clean, clear prose that respects the reader's intelligence ✔ Reliable delivery with attention to detail 𝐋𝐞𝐭'𝐬 𝐓𝐚𝐥𝐤 If you need a writer who can handle complex material without dumbing it down or getting it wrong, click the "Message" button on the top right and tell me about your project. Thanks. — Frank 𝐖𝐨𝐫𝐤 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝘍𝘳𝘦𝘦𝘭𝘢𝘯𝘤𝘦 𝘞𝘳𝘪𝘵𝘦𝘳 | Economics, Policy & Business Content | 2013 – Present Long-form articles, reports, and thought leadership for clients in finance, policy, and international business. 10+ years on Upwork. 𝘙𝘦𝘥 𝘛𝘦𝘢𝘮𝘪𝘯𝘨 𝘚𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵 | Innodata Germany GmbH | 2024 – Present Evaluating AI systems for accuracy and safety 𝘏𝘦𝘢𝘥 𝘰𝘧 𝘏𝘙 & 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 | Hyder Germany GmbH | 2008 – 2013 Led a six-person team managing HR and internal communications for 400 employees across Germany. 𝘛𝘳𝘢𝘥𝘦 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 | Self-Employed Market entry studies and Voice of the Customer research for manufacturers expanding into European and Latin American markets. 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 | Food and Agriculture Organization (FAO), Santiago, Chile Regional strategy development and institutional reform project management. 𝘌𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘈𝘧𝘧𝘢𝘪𝘳𝘴 𝘖𝘧𝘧𝘪𝘤𝘦𝘳 | UN Economic Commission for Latin America (ECLAC) Policy advisor on rural development and land reform. Published extensively on regional economic policy.

A content writer and academic with experience in all things content-related - from email campaign design and automation, to long-form blog writing, ad copy writing, and SEO strategy planning and implementation.

I'm a social media & content marketer. I have worked on the global communication & marketing strategies for agencies, mature companies and tech start-ups. I'm passionate about helping sustainable companies get the attention of their key audience in order to succeed!

👋 Hallo, ich bin Steffen! ✨ Marketingstratege mit Fokus auf Content-Erstellung & kreative Lösungen Mit umfassender Erfahrung im Marketing und in der Content-Erstellung unterstütze ich Unternehmen und Selbstständige dabei, ihre Marke zu stärken und sichtbar zu werden. Mein Ansatz ist sowohl strategisch als auch kreativ – ich denke um die Ecke und entwickle Inhalte, die echten Mehrwert bieten und klaren Zielen folgen. 📊 Strukturierte Herangehensweise für messbare Erfolge Mein Hintergrund im Projektmanagement hilft mir, auch komplexe Projekte zielgerichtet umzusetzen. Ich verfüge über die notwendigen Kompetenzen, um deine Marketingprojekte effizient zu gestalten und zu optimieren, um deine Marketingprojekte effizient zu gestalten und zu optimieren. 🎯 Erfahrung & Highlights Content Creation & Ghostwriting: Von LinkedIn-Beiträgen bis hin zu Blogartikeln – ich verfasse zielgerichtete und überzeugende Texte, die deine Expertise unterstreichen. Social Media & Video-Content: Erstellung von Short-Form-Videos für Plattformen wie TikTok und Instagram sowie redaktionelle Betreuung von Podcasts (über 100 Episoden bearbeitet). Marketingstrategie & Beratung: Entwicklung maßgeschneiderter Strategien, die genau auf die Bedürfnisse und Zielgruppen meiner Kunden abgestimmt sind. E-Mail-Marketing & Automatisierung: Planung und Umsetzung automatisierter Kampagnen, die Leads anziehen und Kunden binden. 💼 Flexible Zusammenarbeit & nachhaltiger Erfolg Ich arbeite zuverlässig, flexibel und strukturiert, um Projekte erfolgreich zum Abschluss zu bringen. Meine Kunden profitieren von maßgeschneiderten Lösungen und meinem klaren Fokus auf Qualität. Gemeinsam entwickeln wir Strategien (und Content), die langfristig wirken und dein Wachstum fördern. 📬 Bereit für den nächsten Schritt? Wenn du nach einem Partner suchst, der strategisch denkt, kreativ umsetzt und das Marketing im Griff hat, dann lass uns sprechen!  Sende mir einfach eine Einladung oder Nachricht, und wir besprechen deine Pläne und wie ich dich unterstützen kann.