Hire the Best Creative Strategists
in Germany

Most ad accounts hit a wall eventually. And when that happens, business owners start to blame the platform. Or that “black-box” algorithm. Or good old ad fatigue. But 9 times out of 10? It's not even any of those things. The reason that happens to them comes from something those business owners simply don't want to admit to: They follow a dead creative strategy that may have worked previously… But is doomed to fail in today´s “Andromeda” world. They run the same angles, slightly different copy, and near identical creatives. Over and over again until the account just dies – slowly. And that's the exact problem I fix. I always start with your market and your product. Not "women 25-44 interested in wellness." I hunt for real language that´s used. Real pain your market expresses. The stuff your customers actually say… when they think nobody's listening. I look into limiting beliefs they hold on to now and keep them from taking action… and then map the beliefs that need to be adopted to buy your product. I run a whole deep dive on your product: Uncovering crucial history… Specific, emotional and irresistible narratives… Surfacing compelling proof points you didn't even know existed. And I do all that because I know THAT'S where winning ads come from. From there, I build a creative ecosystem that covers your entire funnel. Not ten versions of the same concept with different thumbnails. More like a structured “matrix of CASH”: Concepts, angles, styles and Hooks that give your account depth AND staying power. Here's what happens when you do it right: One winning ad reveals the pattern behind it. We work that pattern, now we have five. Then 10, 20… and it compounds and compounds. The account stops plateauing and starts doing something way more interesting – it accelerates. What I actually deliver: → Deep market research in REAL customer language – so every ad speaks directly to what your buyers already feel (not what YOU think they feel) → Strategic concept development – testing new ads, run winners, iterate, kill losers → Full-funnel creative coverage and diversity – goal is to reach every relevant audience segment plus every stage of awareness, and using the andromeda algo to our advantage → Winner pattern extraction – your next big ad is often hiding in your current data. I find it. Then I systematize it so you can keep doing what works at scale. So if your creative is the ceiling on your growth... That's exactly the problem I solve. Excited to talk to you about what that looks like for your business!

Your competitors aren’t necessarily winning because they have a better product. They’re winning because they test more angles, produce faster and learn from every test. I help DTC brands build Meta creative systems that turn research and performance data into a high volume of strategically diverse, production-ready ads. Quality without volume limits how quickly you learn. Volume without strategy produces more expensive guesses. You need both. Most brands don’t have an idea shortage. They have a creative system problem. Production moves too slowly. Ads launch without clear hypotheses. Five variations communicate the same idea. By the time the next batch is ready, existing winners are already fatiguing. I build the strategic system behind the creative: • Which audiences and micro-segments should we target? • Which pains, desires and beliefs remain unexplored? • Which angles deserve to be tested first? • How can one winning idea become multiple executions? • What is each ad testing? • How do we turn results into the next batch—fast? Before moving into creative strategy, I worked in media buying. That means I evaluate every ad in three ways: Does it persuade? Does it add real creative diversity? Does it hold up when real spend hits it? A concept becomes valuable when it reaches the right audience, communicates the right message and produces a result we can learn from. MY PROCESS 1. CUSTOMER RESEARCH I analyze your product, positioning, landing pages, reviews, ad comments and customer feedback. The goal is to understand why customers buy, what stops them and which pains, desires and segments your advertising overlooks. 2. PERFORMANCE ANALYSIS I break down your ads to identify which messages, angles, hooks, formats and audiences have performed—and which have been pushed too far. This separates an idea that failed from an execution that failed, a promising angle that needs another format and a winner that deserves further iteration. We don’t discard a valuable idea because one execution underperformed or keep producing cosmetic variations of an exhausted idea. 3. MARKET RESEARCH I study competitors, category leaders and relevant brands outside your market—not to copy their ads, but to find where everyone sounds the same and which audiences, messages and formats remain underexplored. 4. STRATEGY AND TESTING ROADMAP Research and performance data become: • Audience and micro-segment opportunities • Messaging and angle architecture • Testable creative hypotheses • Testing priorities • Recommended formats and executions • A structured creative roadmap 5. HIGH-VELOCITY CREATIVE DEVELOPMENT Once the strategy is clear, I translate it into strategically diverse concepts your production team can execute quickly: • Meta ad concepts • UGC and direct-response scripts • Static and video creative briefs • Hooks, headlines and CTAs • Visual and production direction • Modular variations for faster testing The objective isn’t ten ads that look different but communicate the same message. It’s meaningful volume across audiences, awareness levels, angles, formats, hooks, visual styles and use cases. That gives Meta more diverse signals and your team more useful information from each testing cycle. 6. PERFORMANCE-LED ITERATION When an ad performs, we identify why and expand the idea across new hooks, formats, personas, awareness levels, visual styles and contexts. One winning idea becomes multiple meaningful executions without rebuilding every concept from zero. The result is a faster creative loop: Research. Strategize. Produce. Test. Learn. Iterate. More quality ads launched. More meaningful angles tested. More winners found before existing ones fatigue. Less budget wasted on ideas with no strategic reason behind them. WHAT I CAN HELP YOU WITH • Creative account and performance audits • Customer, competitor and market research • Audience and messaging strategy • Creative testing roadmaps • High-volume Meta ad concepts • UGC and direct-response scripts • Static and video creative briefs • Weekly creative sprints • Ongoing creative strategy and analysis If you only need a few isolated ads, I’m probably not the right fit. But if you have a strong product, an active Meta account and a production team—and need a system that keeps your team supplied with quality, testable ideas—we should talk. Send me your website and Meta Ad Library link. I’ll tell you what deserves to scale, what has been overtested and which audiences and angles you haven’t reached yet. Even if we never work together, I’ll still tell you what I see. It costs you a link.

I am a Creative Director & Brand Strategist specializing in building modern, minimal, and high-impact brands through clear strategy and refined design. My work spans brand identity, brand architecture, graphic design, and full digital and print marketing systems—ensuring every touchpoint feels intentional, aligned, and crafted for the right audience. With experience collaborating alongside top photographers, production teams, stylists, and creatives globally, I bring a sharp eye for detail and a deep understanding of visual storytelling. My approach blends strategic thinking with clean, elevated aesthetics to create brands that feel both timeless and distinctly current. I’ve worked across a wide range of industries—energy, fashion, gastronomy, healthcare, property, art, tech, and more—which allows me to adapt quickly and design solutions that feel uniquely tailored to each client. While I’ve partnered with large international brands, I’m equally passionate about guiding entrepreneurs, founders, and start-ups as they shape and scale their vision. I believe that clarity is the foundation of every project, and that strong communication, thoughtful strategy, and considered design are what transforms a brand from simply looking good to truly resonating. You’re invited to explore my recent work and creative process at bbdstudios.com. I look forward to connecting, Meg

Tired of copywriters who send you robotic AI garbage, miss deadlines or can't match your brand voice at all? I get it. So how do I make sure you don't get burned again? When I write ads, emails, social posts, landing pages, VSLs, or YouTube scripts for coaches, agencies, and course creators, I follow what I call the RIWA process: ⭐ Research: Most copywriters throw your website into ChatGPT and call it a day. I actually dig in. I'll walk you through 20 questions that help me understand your customers better than they probably understand themselves. Their pain points, their objections, what makes them finally pull out their credit card. ⭐ Investigate: I look at what's actually working in your niche. I find the patterns that are converting and adapt them so they sound like you, not like I copied someone else's playbook. ⭐ Write: This is where all that research pays off. I write copy that speaks directly to the pain points and objections we found. ⭐ Audit: Before you see anything, I run it through a custom AI I've trained to critique my work. It catches weak hooks, confusing parts, anything that doesn't land right. This approach has worked for: Gosto Agency (generated over 1 billion views with reels and YouTube scripts) Sam Gaudet (creative director for Dan Martell (YouTube scripts) Cassie Schoonover (content coach with 500k+ followers (landing page) 4D Community (a network of marketers who've worked with Jason Capital, Chris Do, and Iman Gadzhi (ads, emails, landing pages, YouTube scripts) So why not hit me up and let's chat about your project? P.S. Yeah, this is for the Upwork algorithm, but here's what I write: email copywriter, funnel copywriter, sales page copywriter, direct response copy, VSL copywriter, ad copywriter, copywriter for coaches, digital product funnels, info product copy, course launch emails, landing page copywriting, conversion copywriting, cold email copy, Youtube scripts, mid-ticket funnel copy, sales funnel copywriter, content to sales funnel strategy, lead magnet copywriter, video sales letter scriptwriter, paid community copywriting

Hi there, my name is Jonas and I'm a Creative Strategist, Performance Marketing Manager & CRO Specialist from Germany. Nice to meet you! 🤗 My background extends from Deep Market- and Competitor Research, across Copywriting, UGC-/Influencer-Campaigns all the way to UX-Design & CRO. ✅ 6+ Years in Creative Strategy & Paid Media Management ✅️ Scaling E-Commerce Brands since 2019 ✅ 12+ Years as a Content Creator & Video Editor ✅ Expert on Meta, TikTok & Google Ads ✅ Managing 5-6 figure ad spends for clients in Fitness, Bodycare, Jewelry & Tourism ✅ Bachelor of Science in Interactive Media (3.6 unweighted GPA) Shoot me a message with your project details, and let's have a chat! :)

$12K → $72K in 20 days. Not by making more ads, by finding the right angles first. Creative strategist with 8 years in marketing, 50+ projects, $12M+ managed Meta spend, and 96% Job Success on Upwork. 🔹 Research-first creative strategy, 80 pages of research before a single script 🔹 The Creative Angle Engine: angles ranked by evidence, not gut instinct 🔹 Contribution margin grows while ad spend stays flat You're spending $30K–$300K/month on Meta. Your ROAS looks acceptable, maybe a 2.1. But your contribution margin is shrinking. Every month you're producing more creative, briefing more UGC creators, running more tests, and nothing moves the needle. Here's what's actually happening: you're stuck in the Production-First Trap. Your agency makes ads. Tests them. Most fail. You pay for all of it. Then they make more. Nobody asks the question that actually matters: why would a cold stranger pick your brand over three competitors in the 1.7 seconds before they scroll past? That's not a production problem. That's an angle problem, and solving it is exactly what a research-first creative strategist does differently. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗻𝗴𝗹𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗪𝗼𝗿𝗸𝘀: As a creative strategist, I built a 3-phase research protocol that identifies your highest-probability creative angles before a single dollar goes into production: Phase 1: Research: Competitor creative audit, audience psychology mapping, platform trend analysis. 80-page deep dive. Phase 2: Angle Generation: 6–8 hypotheses ranked by probability of resonance. Evidence-based, not gut instinct. Phase 3: Brief Production: Full production-ready briefs, hook, script, visual direction, CTA. Zero additional work from you. The result: higher creative hit rate, less wasted production budget, faster path to your control ad, and contribution margin that grows while ad spend stays flat. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗥𝗲𝗰𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - DTC Health Brand: 6X ROAS, -80% CAC using creative strategist-led angle identification - DTC Nutrition Brand: CPA down 32% in 60 days, ad revenue up 72% - Coaching Brand: 41% revenue increase through landing page + angle alignment - DTC Pet Brand: $4.7 ROAS with systematic UGC angle testing - SaaS Launch: $22K → $100K in 30 days, 239 trial starts from 4 winning angles "Martin's creative strategist approach eliminated our creative lottery completely." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁: 🔹 80-page research document, competitors, audience psychology, platform trends 🔹 6–8 ranked angle hypotheses with evidence and rationale 🔹 Production-ready briefs, hook, script, visual direction, CTA 🔹 UGC scripts and creator briefs with scroll-stopping openers 🔹 Angle scoring matrix, so you know exactly what to test first 🔹 Landing page alignment, your pages match the winning angles ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁: 1. Quick Audit ($497), I pull up your ad account, show you what's working, what's broken, and give you 3 specific angle recommendations you can test this week. Loom walkthrough + written report. 48 hours. Credits 100% toward the Full Research. 2. Full Creative Intelligence Research ($1,300), Creative strategist-led teardown: ad account, competitors, audience psychology, awareness mapping. 80-page research doc + 3–5 production-ready briefs. Credits 100% toward any retainer. Every dollar you spend on the way in reduces the cost of the next step. No wasted investment. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I don't do free strategy samples. Not because I'm guarding secrets, because any creative strategist worth hiring requires deep research into your specific audience, competitors, and cost structure. The Quick Audit is how you see the real thing. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Tools / Skills : Meta Ads Manager, TikTok Ads Manager, Triple Whale, Foreplay, Figma, Frame, Creative Strategy, Creative Direction, Creative Brief, Creative Direction Deliverables, Content Strategy, Video Strategy, Design Thinking, Digital Strategy, Creative Direction Skills, Art Direction Focus Perfect for: DTC e-commerce brands spending $30K–$300K/mo on Meta, ready to stop guessing and start finding angles that convert cold traffic. Industries: Health & Wellness, Supplements, Beauty & Skincare, Fitness & Nutrition, DTC E-commerce Serving brands in the US, NL, and DACH markets. Martin Lostak 🙂