Hire the Best Go-to-Market Strategy Freelancers
in Germany

Your ads didn't get worse, Meta's system changed under them. With Andromeda, Meta rebuilt the retrieval layer that decides which ads even get a chance to compete. Audience targeting, lookalikes and detailed interest stacks lost most of their power. What decides performance now is creative: how much of it you have, how genuinely different each concept is, and how fast you can refresh it. My approach follows the same principle: instead of running a handful of ad variations that are really just one concept repeated, I build genuinely distinct creative directions. Different angles, hooks and formats, so Meta's system has real signal to learn from. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ META ADS & PERFORMANCE MARKETING - Andromeda-aligned account structure (simplified campaigns, Advantage+ where it earns its place, broad targeting done right) - Creative strategy built for concept diversity, different angles, personas and awareness stages. - Clean tracking setup: Pixel and server-side Conversions API running together, so the algorithm learns from reliable data - Systematic testing and scaling instead of guesswork ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ AI PRODUCT VISUALS & ANIMATION A standalone service, you don't need to book advertising to work with me on this. Traditional product shoots are slow and expensive, especially when you need multiple angles, scenes and formats. I create photorealistic product visuals and short animations from the product photos you already have. - Animated product images and short product videos, built from your real product photos (not generic AI renders) - Product stays accurate: I work from your actual product photography and build scene, lighting and motion around it - Visualizing invisible benefits (energy flow, absorption, airflow, cooling, filtration) - Lifestyle and in-use scenes without a photoshoot - Delivered in the formats you need: 1:1, 9:16, 16:9 Useful for product detail pages, Shopify hero sections, Amazon listings, social content, or ad creative, if that's what you need them for. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ BACKGROUND 3.5 years in Meta advertising, on top of a broader background in sales, brand positioning and operations, including an Interim COO role where I implemented a company's business plan from the ground up. That mix means I think about your ad account in the context of your business, not as an isolated dashboard. On the creative side, I produce AI-generated product visuals for brands that need high-quality imagery without the cost and lead time of a photo shoot. WHO I WORK WITH Ecommerce and DTC brands (direct-to-consumer), startups and small teams who want a straight answer about what's actually driving, or draining, their ad spend. Send me your account context or your product photos, and I'll tell you honestly whether I'm the right fit before you spend a cent.

22-02-1999 | LinkedIn A purpose-driven personality, enthusiastic about technology and Data Analysis, currently pursuing a Master of Arts in Strategic Marketing Management. After a cumulative 4+ years working experience I have developed interest in innovation, problem solving, quality data handling and strategic communication. I am convinced that I have the capabilty to leverage my skills in any marketing role, with data driven strategies from Day One!

I don't just run campaigns or manage tools, I help businesses design, launch, and scale revenue-generating systems that actually work. If you're a startup or growing company that needs clarity, structure, and execution across sales, marketing, and technology, this is exactly what I do. What I Bring to the Table: 🚀 Go-To-Market Strategy & Planning Market research, ICP (Ideal Customer Profile) definition, competitive positioning, product-market fit validation, and GTM launch frameworks built for speed and scale. 📈 Sales & Marketing System Design CRM pipeline architecture, sales funnel design, lead lifecycle alignment, messaging strategy, and demand generation systems that convert. 🧠 Growth Architecture & RevOps End-to-end Revenue Operations (RevOps) connecting marketing, sales, and customer success into one scalable, data-driven growth engine. 📊 Performance Analytics & KPI Design Defining the right metrics, building reporting frameworks, and turning data into decisions. From funnel analytics to revenue attribution and business intelligence planning. ☁️ Digital Transformation & Cloud Enablement Infrastructure strategy, SaaS stack optimization, AI-enabled workflows, and process automation planning that supports operational scale. 🔐 Security & Compliance Readiness Operational alignment with GDPR, HIPAA, and ISO frameworks critical for regulated industries and enterprise-ready startups. 🤝 Account & Stakeholder Management Cross-functional execution, delivery ownership, client communication, and technical resource coordination across teams. My Approach Clear strategy → structured systems → measurable growth. No fluff. No vanity metrics. Just repeatable, revenue-focused execution. Core Skills & High-Impact Specialties: ✅ Go-To-Market Engineering & Strategy ✅ Revenue Operations (RevOps) ✅ Sales Enablement & Pipeline Design ✅ B2B Marketing Strategy & Execution ✅ Growth Hacking & Customer Acquisition Strategy ✅ Business Process Design & Optimization ✅ Market Entry & Expansion Strategy ✅ Account-Based Marketing (ABM) ✅ Lead Generation & Conversion Optimization ✅ Funnel & Lifecycle Optimization ✅ SaaS Growth Strategy ✅ Digital Marketing Strategy ✅ Customer Retention & Churn Reduction ✅ KPI Framework Design & OKR Planning ✅ Marketing Automation Strategy ✅ CRM Strategy & Implementation Planning ✅ Product-Led Growth (PLG) Consulting ✅ AI-Enabled Business Workflows ✅ Startup Advisory & Scale-Up Strategy ✅ Cross-Functional Team Coordination Industries I Commonly Support: 🔹 B2B SaaS & Technology Startups 🔹 Professional Services & Consulting Firms 🔹 Healthcare & Regulated Industries 🔹 EdTech & Digital Learning Platforms 🔹 E-commerce & Digital-First Businesses 🔹 Cloud & Infrastructure Companies Technology & Tools Expertise HubSpot · Salesforce · ActiveCampaign · Notion · Airtable · Zapier · Google Analytics · Looker Studio · SEMrush · LinkedIn Sales Navigator · Slack · Jira · ClickUp · AWS Concepts · GDPR Compliance Frameworks · Marketing Automation Platforms Who I Work Best With: ✔ Founders and CEOs who need a strategic partner, not just a freelancer ✔ Growth teams that need systems, not just support ✔ Startups moving from traction to scale ✔ Companies preparing for fundraising, market expansion, or GTM repositioning If you're looking for someone who can own the account, engineer the strategy, and drive execution across teams, let's talk.

I'm a brand strategist who blends evidence-based methodology with behavioural psychology and sharp creative thinking. I work from two questions with real research behind them, how brands actually grow and how people actually remember, drawing on the Ehrenberg-Bass tradition, behavioural science, and cognitive and consumer neuroscience, and translating it into strategy that survives real markets. 🔬 My strategic foundation draws on Ehrenberg-Bass Institute principles: measuring where a brand sits, diagnosing growth barriers, and building distinctive assets that drive long-term recognition. I layer in behavioural profiling, audience psychology, and narrative architecture because how people perceive, decide, and remember is at the centre of everything I build. I've worked on every side of the table, agencies, consulting, and as a founder who built and sold a DTC brand. That range shaped how I think: strategy has to survive contact with real markets, real budgets, and real customers. 🌍 Today I work with founders and brand teams across the EU, US, Canada, and Asia, health-tech, FMCG, retail, kidswear, apparel, legal, and wellness. My scope covers brand strategy and positioning, distinctive asset development, CEP mapping, competitive analysis, messaging architecture, storytelling frameworks, and go-to-market planning. I collaborate with your existing design team or bring in trusted designers, keeping execution aligned with the strategic direction. My earlier career was in London agencies, working across CSR campaigns for clients like FICO, British Airways, and UNICEF, and running user acquisition for accounts including Deliveroo, UberEats, and Playtika across European markets. This thinking also drives my research. Publishing as Darya Lebedeva-Gule, I'm the author of the working paper 'The Prediction Engine: Predictive Brand Encoding and the Music-Cognition Model of Brand Memory' (SSRN, 2026), which extends Ehrenberg-Bass thinking into how brands are encoded in memory. I'd love to talk if you're looking for strategy with both analytical backbone and creative depth.

Entrepreneurial marketing strategist and brand-building professional with 19 years of successful experience in the B2C marketing (consumer packaged goods industry, sports retail and education) as brand-manager, category manager, head of the marketing department and marketing consultant for last 5 years. I am helping companies in defining and communicating their brand stories internally and externally and making them more remarkable and relevant to their customers. I am always in search for Surprising Insights, great in Innovative Idea Mixing and dare to create Smart and Elegant Solutions.

I help ambitious DTC and e-commerce brands scale profitably – through performance marketing, funnel strategy, and creative testing frameworks that convert. What I bring: 📈 Scaled brands like Huel and True Classics to €20M+ revenue 🧠 11+ years leading paid ads, CRO, email & analytics 💡 Built & led growth teams (10–15 people) across multiple brands 💰 Managed €1M+/mo ad budgets across Meta, Google, TikTok Where I create impact: New market entry & growth acceleration Building high-converting landing pages & funnels Creative testing pipelines & offer strategy Performance marketing (Meta, Google, YouTube, Pinterest, TikTok) Email & CRM revenue lifts (Klaviyo, Hubspot, etc.) Let’s talk if you’re looking for a strategic partner, not a task-taker. I deliver real business results – not just campaign reports.