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7,7 Mio+ impressions from Google in one year and still generating 5,000 to 7,000 highly relevant visits every month, although AI is "killing clicks". That's the last project I designed around a strategic SEO approach - a hub site in the renewable energy sector, where the brand authority we established keeps paying off for my client today. On top of that? 330,000+ mentions in ChatGPT alone in just the last 90 days. While the system is still running and growing each month, I'm looking for new brands that want to take SEO and GEO seriously to build a sustainable lead channel rather than just applying quick fixes to face the same problems 3 months down the line. If your website isn't generating consistent, qualified organic traffic yet 👉🏼 we should talk. ___ My intro got you curious? Pleasure to meet you - I'm Richard, SEO & GEO strategist for brands that know sustainable marketing isn't built in a day, even with AI. With a track record of 160+ completed projects over 5 years, I've learned what really moves the needle - and my work has been recognized through expert contributions in OMR, t3n, and OMT, where my SEO approach was awarded "Best SEO Advice." And you know what? It's not more content, it's not reducing your meta title to 600px, and it's not implementing a llms.txt to grow your citations. It's understanding your customers and building a strategic approach around their needs, their goals and their pain points. Doesn't matter if you're operating in e-commerce, as a local player, or as a B2B service company. Building organic growth and converting that into actual sales comes down to understanding your market, building authority and combining it with technical SEO, trustworthy content and smart modern workflows to get ahead and become the most relevant player in your niche. Before a single word is written or a single fix is shipped, I start with a thorough analysis - your niche authority and competitive positioning, your site's technical health, keyword landscapes and clustering, content gaps, and how visible you already are in AI-generated answers across Google, ChatGPT, and Perplexity. No guesswork, no generic playbooks. What you'll get is a strategy tailored exactly to your site and situation to identify your biggest levers. Because writing blog posts and booking backlinks was never the goal. Building a scalable, compounding system that turns organic search into your most reliable growth channel - that is. ___ Ready to build something that lasts? The best first step: book a call and we'll talk through where you are, what you need, and what a realistic path forward looks like. Cheers, Richard ___ Need more input? Keep reading. Who I work with I work best with B2B companies and e-commerce brands that are serious about sustainable organic growth - businesses that understand SEO is a strategic investment, not a quick fix. Whether you're building from zero or ready to break through a plateau, I'll design the approach that fits your exact situation. Industries I've worked across: ▸ E-Commerce (Shopify & others) ▸ B2B Service Companies & SaaS ▸ Technology & Software ▸ Marketing & Sales ▸ Renewable Energy & Sustainability ▸ Healthcare & Medical ▸ Industry & Manufacturing ▸ Local Services What the system looks like My approach is holistic by design, because rankings are never just one thing and the right mix depends entirely on where you are. - Initial Audit & Analysis - technical SEO health, keyword landscape, competitive gaps, GEO visibility, - SEO & GEO Strategy - a clear, prioritized roadmap built around your market, your audience, and where search is heading - Content SEO - keyword-rich, naturally written content structured for traditional rankings and AI citations - Technical SEO - clean architecture, crawlability, site speed, schema markup, E-E-A-T signals - UX & User Guidance - intuitive page structures and information hierarchies that reduce bounce rates, increase dwell time, and send the engagement signals Google actually rewards - Backlink Building & Entity Optimization - authority signals that compound over time - AI-Ready Structures - content and markup optimized for Google AI Overviews, ChatGPT, Perplexity, and the search landscape of tomorrow How I work I combine an established SEO tool stack with modern AI workflows: The Classics: Ahrefs - SEMrush - SISTRIX - Screaming Frog - Google Search Console AI-augmented: Claude Code - DataForSEO - n8n Workflows AI makes my processes faster and more precise. The strategy, the judgment, and the evaluation of results are still made by a human (thats me). Ready to start? Book your call now. SEO Strategy · GEO · Generative Engine Optimization · AI Search Optimization · Keyword Research · Competitor Analysis · SEO Audit · Technical SEO · Content SEO · UX Optimization · On-Page SEO · Off-Page SEO · Backlink Building · E-Commerce SEO · Shopify SEO · B2B SEO · Local SEO · WordPress SEO · AI Overviews Optimization · ChatGPT SEO · n8n · DataForSEO

Quality and IT professional with 25+ years of experience in pharmaceutical, IT, and global process improvement roles. Proven expertise in leading data & digital projects, AI initiatives, and computerized system compliance in regulated pharma environments. Skilled in GxP compliance, digital transformation, stakeholder engagement, and global team leadership. Recognized for driving organizational upskilling, innovation, and operational excellence. Core Competencies: • GxP & Regulatory Compliance (FDA, EU, AGES) for computerized systems • Digitalization Initiatives in pharma • Project & Program Management – PMP, Agile, SAFe • Leading Global Cross-Functional Teams & Networks • Business Process Improvement & Lean Six Sigma Black Belt • IT Systems Architecture, ALM & LIMS / QMS • Change Control & GMP-compliant system implementation • Stakeholder Management & Senior Leadership Communication • Technical Documentation: SRS, SDS, SOPs, User Stories, Test Scenarios Technology Skills • ALM & SDLC Management: JIRA, Polarion, Confluence, Azure • Process Modelling : Camunda, Miro, Visio, Lucid, Smart Draw • Database Design & Modeling: MS Access, Oracle Designer • Statistical Analysis: MS Excel, Minitab • CRM Systems: Salesforce, Zoho, HubSpot, Vtiger • User Journey Design: Balsamiq, Visio, HotGloo, Smart Draw, Mockup, Miro • Microsoft: MS Office (Excel, Word, PowerPoint), Azure • Programming Language: Python, JavaScript, C/C++, HTML, Velocity & PL/SQL Awards & Recognitions: • Top 10 Best IT Systems Analyst Worldwide (ODesk/Upwork.com 2014 & 2015) • #1 Top Talent in Six Sigma Process Improvement, ITIL Expert & Business Process Architecture (Upwork.com 2016) • Novartis Digital Innovation Champion (Novartis GmbH- 2019) • Novartis Certified Investigator (Novartis GmbH- 2018) • Novartis AI Discoverer (Novartis GmbH- 2022)

Google Certified Expert with 10+ years managing performance-driven Google Ads campaigns, I turn underperforming accounts into predictable revenue engines. Over the past decade I've managed more than $10M in ad spend for B2B, B2C and ecommerce clients across Europe and North America, with a particular focus on German-speaking markets. My work centres on three things: tracking that's actually correct, budgets that go toward what converts, and campaigns built to scale rather than just launch. Recent results: +210% B2B leads for a job fair company targeting HR professionals +80% online sales for a German medicine manufacturer Rebuilt tracking and Performance Max structure for an ecommerce brand, cutting wasted spend within the first month Certifications: Google Ads Search Certification Google Ads Display Certification Google Ads Shopping Certification What I work on: Search, Shopping, Performance Max, YouTube and Display campaigns for B2B, B2C and ecommerce accounts, alongside Meta, LinkedIn, TikTok and Microsoft Advertising when a client's channel mix calls for it. Conversion tracking is non-negotiable, every engagement starts with an audit of Google Tag Manager, GA4 and (where relevant) HubSpot to make sure the numbers I'm optimising against are the numbers that actually happened. SEO work sits alongside paid media when a client needs both channels working together: technical audits, on-page optimisation, and keyword and backlink research using Google Search Console, SEMrush, Ahrefs and Moz. How I work: I start every account with an audit, not a rebuild, identifying what's already working before touching anything. From there it's a clear campaign strategy tied to your actual USPs, proper conversion tracking, and ongoing optimisation based on real performance data rather than guesswork. If your ad spend isn't translating into results you can point to, I'd like to have a look.

I am a native English speaker and experienced writer, editor and content reviewer specialising in educational, technical & business content, with a background as a former Fortune-100 business leader and top-tier management/strategy consultant. My work draws on 20 years of experience creating high-quality content for leading educational institutions and technology companies, including Duke University, British Council, Microsoft, Samsung Electronics, as well as providing expert reviews for Enterprise-level Upwork clients such as Berlitz Corporation and TestGorilla. I bring a practice-informed perspective to every project by combining content expertise with hands-on experience gained as a former business leader serving global education and technology markets. As a result, my work goes beyond generic content creation, leveraging industry best practice, real-world experience and cutting-edge research to produce content that is original, on point and audience focused. Projects successfully completed on Upwork include editing an advanced e-learning course for Berlitz Corporation, providing detailed expert reviews of sales assessments for TestGorilla and creating engaging workbooks for educational startups. Clients consistently leave reviews recognising quality, reliability, collaboration and communication. 🎯 Writing Specialisations • Educational & technical content: Courses, books & guides, skills assessments, training materials for students, professionals and leaders • Research & academic writing: White papers, research reports • Thought leadership content: CxO-level articles, vision documents, expertise-based POVs • Business documents: Corporate reports, strategic documents, proposals, operating manuals 📚Expertise Topics 1. Digital Learning: EdTech, digital pedagogy, blended learning, digital literacy 2. Education & Work: Education systems, skills & career development, future of work 3. Technology: Enterprise/B2B, mobile, SaaS, AI, data security & privacy, digital transformation 4. Business: Sales, strategy, growth & expansion, EU markets ⭐ Experience Highlights • Education: Duke University, British Council, Berlitz Corporation, Test Gorilla • Technology: Microsoft, Samsung Electronics • Media & Communications: MTV Networks, BBDO Worldwide, Young & Rubicam ⚙️ Skills & Tools • Reader-first SEO and search-intent optimised writing • Educational, technical and professional writing • German translation and content localisation • Editing and proofreading • Experience with diverse writing style guides (APA, Oxford, Chicago, brand/custom styles etc) • Advanced research, data analysis and presentation • Concept and storyline development • Word and data processing • Layout and content creation (Adobe InDesign, Canva) 🏆 Writing Awards & Highlights • (2025) Expert review of Business English course material for Berlitz Corporation • (2024) Series of study and career guides written for Immerse Education • (2019) Published writing in the leading management journal, the Dialogue Review • (2016) Presentations and training materials written for British Council academic leaders • (2015) Operations manual and sales training materials written for Samsung Electronics Europe • (2010) Academic paper written for Duke University; included in postgraduate course material • (2005) Recipient of Global WPP Group Atticus Award for marketing strategy paper

I believe in design that serves a purpose, not just aesthetics. I’m Karolina, a multidisciplinary designer with 6+ years of professional experience supporting brands, agencies, and startups across the globe. I combine creative execution with strategic thinking, ensuring design decisions align with business goals, timelines and performance needs. I’ve worked both independently and within international teams, delivering projects across multiple time zones and fast-paced environments - from one-off assets to long-term brand systems. What I bring: 🎯 Strategic design mindset - design as a tool, not decoration 🎨 Strong aesthetic judgment with a focus on clarity, hierarchy and consistency ⚡ Reliable & deadline-driven - speed without sacrificing quality 🧠 Brief-led approach - deep understanding before execution 🌍 International experience - clients across multiple markets and cultures Core experience: 🖥️ Brand identity & visual systems (from zero and scale-up) 📦 Large-scale print & environmental design (for 20+ events larhe scale events) 📊 Presentations & business proposals for high-value projects 📱 Digital marketing assets (social, paid ads, e-commerce visuals) 🛍️ Website design & development (Shopify, Wix, Weebly) Tools & workflow: 🧰 Adobe Creative Suite | Canva (fast, intentional execution) | Figma 🎞 CapCut & light motion 🤖 AI-supported workflows to improve speed, iteration and creative outcomes Background: 🎓 B.A. in Project Management | M.A. in Marketing & Design 🗣 Polish (native) | English (C2) | German (B2) I value clear communication, ownership and trust. If you’re looking for a designer who understands both craft and business context, let’s talk. 🔗 sparkstudio. org

Experienced fractional CFO and Corporate Finance professional specializing in investment management, private equity (PE), and venture capital (VC). With a strong background in financial strategy, he partners with businesses and family offices to drive capital efficiency, investment growth, and operational excellence. Expertise & Services: ✅ Fractional CFO Services: Financial planning & analysis (FP&A) Cash flow & liquidity management Financial reporting & compliance Budgeting & cost optimization ✅ Corporate Finance & Investment Management: Investment analysis & due diligence Capital structuring & fundraising (Seed to Series B) Value creation strategies for PE & VC-backed companies Risk assessment & portfolio management ✅ Family Office & HNWI Advisory: Structuring & managing Single/Multiple Family Offices Wealth preservation & capital allocation strategies Alternative investments & direct deal advisory Why Work with me? 🔹 Global Perspective: Experience across the Americas, Europe, and the Middle East 🔹 Proven Track Record: Board member & advisor to over 12 startups 🔹 Investor Network: Strong connections with private investors, HNWIs & boutique family offices My expertise empowers entrepreneurs, investors, and family offices to make data-driven financial decisions, optimize capital allocation, and achieve long-term financial success.