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At a Glance: Business Development

Business development consultants have the research, financial, organizational, and writing skills to evaluate your business concept and then chart a course for success, helping you realize specific goals along the way. Because they have practical business knowledge as well as an outsider’s perspective, business development consultants can point out aspects of your concept that are problematic and help you refine them, improving your chances of success.
Business development entails a wide variety of tasks. Some of the consultants on Upwork specialize in helping startups hone their business plans to appeal to investors; others assist established businesses in reaching new audiences, entering new markets, or getting more value from existing customers and market segments. Once you’ve communicated your ideas and goals, consultants conduct the necessary market, industry, and competitive research to ensure the validity of your concept and, when necessary, suggest ways of improving it. They also lay out the tactics you’ll need to execute a specific strategy. Skilled consultants can help you specify resource requirements and project financial forecasts, as well. And they will present this information to you, complete with supporting data in a sales-pitch deck or a business plan. The result is an actionable roadmap to guide your business to greater success.

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