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I help businesses succeed in international markets by combining analytical insight with hands-on project management. My work focuses on: Market research & analysis – company/product research, customer and market surveys Operations & project management – planning, coordinating, and executing projects efficiently Procurement & sales support – B2B purchasing and sales strategy, especially for the DACH region International business consulting – guiding companies on market entry and trade opportunities I have a Bachelor’s in International Business & Trade with specializations in Finance and Business Operations, giving me a strong foundation to solve complex business challenges.

My experience spans a range of marketing and business development roles in startups, media agencies and coaching centers. Today, I mostly specialize in startup business coaching, climate mentorship and career coaching Circularity I Climate Innovations | edTech | Healthcare & Medicine | Data as a Service | GIS | FMCG | Social Innovations

If your pipeline is thin, your pitch takes 20 minutes, and your clients still can't explain what you do, your positioning is the problem. Not your product. ✅ Key figures: → €8.2M in documented business impact. → 700+ customers across 7 countries. → Fortune 500 deals closed. 100% Job Success Score on Upwork. ✅ What separates me from strategy consultants: ▸ I built a business from scratch (€8K → €100K+ revenue, 7 countries). I did not advise someone else to. ▸ I closed Fortune 500 pilot deals (BASF and others) in months, after a 3-year sales deadlock had stopped a global industrial company. ▸ I understand the founder's seat and the enterprise buyer's perspective. Most consultants only know one side. ▸ My background is M.Sc. Energy Technology + 7 industries of field experience. I bring analytical rigor to positioning, not marketing intuition. ✅ I work with two distinct client groups: ➡️ Solopreneurs, coaches, and freelancers: You're brilliant at what you do. You lose sales. Not because of your offer, but because clients can't quickly grasp why they should hire you over someone cheaper. We fix the message, sharpen the offer, and make the sales conversation shorter. ➡️ Startups and SMBs (€1M–€20M revenue range): Your product works. Your go-to-market doesn't. Whether it's a stalled sales cycle, a misaligned ICP, or a value proposition that needs rebuilding: I map the problem, build the strategy, and stay accountable for execution. ✅ RESULTS (no deliverables): Case Study 1: From €0 to €720K Revenue in 12 Months As Strategic Product Manager, I built a business model (Industrial IoT) from scratch within an established company. No existing customer base. No playbook. €720K in revenue generated within the first year through structured go-to-market execution. Case Study 2: Breaking a 3-Year Fortune 500 Sales Deadlock A global industrial company had been unable to close meaningful business with top-tier accounts for three years. I restructured their GTM approach, repositioned the offer for enterprise buyers, and personally supported closing €520K in pilot contracts with BASF and other Fortune 500 clients within months. Case Study 3: HY5.shop. Scaling a Product Business Across 7 Countries I founded HY5, a sustainable workwear brand, as a side project with €8K after year 1. Without external funding, it grew to €100K+ annual revenue with 800+ active customers across 7 countries. Every euro of that growth came from deliberate positioning, channel strategy, and operational discipline. ✅ LEADERSHIP (proof at scale) I serve as Chairman of Wirtschaftsjunioren Augsburg (JCI Germany) in 2026. The regional business leadership network. I'm responsible for "Augsburg 20x," one of the region's flagship startup pitch events: ▸ 2024: 150+ attendees, 20+ sponsors acquired (classic B2B enterprise sales), State Minister for Digitalization (Dr. Fabian Mehring) as official patron, Federal Award of JCI Germany received. ▸ 2026: 250–300 attendees projected, confirmed speakers include the Mayor of Augsburg and FIFA referee Deniz Aytekin. Convincing a government minister and a FIFA referee to participate in a regional event is not a hobby activity. It's a masterclass in stakeholder communication, credibility building, and high-level negotiation. The same skills I apply for clients. ✅ HOW WE WORK TOGETHER I structure engagements based on where you are and what you need. Most projects begin with a Strategy Session: 1️⃣ Strategy Session (60–90 min): Rapid diagnosis. Low barrier to entry, high value output. Ideal for founders who want clarity before committing. 2️⃣ Positioning Audit: Deep analysis of your offer, message, and market access. Delivered as a structured report with prioritized action points. 3️⃣ Go-to-Market Strategy: Full market entry strategy with roadmap, channel plan, and execution milestones. 4️⃣ Retainer / Strategic Advisory: Ongoing monthly engagement as a thinking partner and accountability system for founders and executives. All engagements are conducted in English or German (native). European clients benefit from full timezone and language alignment. ✅ READY TO GET STARTED? I work with a maximum of 3–5 clients at any given time to maintain quality and direct involvement. If you're seeing this profile, there may be capacity. But not for long. Send a brief message with your current challenge. No sales call theatrics. Just a direct conversation about whether and how I can help.

⮚ Successfully managed a Chinese-owned trading company for the solar and glass business ⮚ Achieved 10 Mio. EUR of sales volume in the solar business for B2B customers in Europe ⮚ Professional work experience for 6+ years at Linuo Group, a Chinese conglomerate in the glass, chemical, solar and pharmaceutical industry, headquartered in Jinan, China, but based in Frankfurt ⮚ >15 years of working experience and >1y of professional experience in China in in the following industries: telecommunication, medical technology, renewable energy, IT/Software, glass, chemical, pharmaceutical and electronic industry. ⮚ Expertise in business development, sales&marketing, innovation management, project management and M&A ⮚ Strategic and critical thinker with entrepreneurial spirit and curiosity ⮚ Networker and coordinator with great organizational and planning skills ⮚ Proofed perseverance and commitment with a strong sense of responsiblity ⮚ PhD (Dr.-Ing.) in Innovation Management, Masters (Dipl.-Wirt.-Ing.) in Economics and Industrial Engineering (Germany) ⮚ Fluent in English and Chinese, mother tongue is German, French as a third foreign language, and speaking Italian and Spanish

As a seasoned marketing strategist and business growth consultant, I specialize in crafting data-driven strategies that deliver measurable results. With over a decade of experience across industries such as eCommerce, manufacturing, IT, telecommunications, retail, and more, I have successfully guided businesses to achieve their goals through innovative marketing, advanced sales psychology, and scalable systems. Key Achievements: Revenue Growth: Scaled multiple businesses to achieve annual revenues of €7.6M, €12M, and beyond, with strategies tailored to specific industries. High ROI Advertising: Managed over €180M in Google Ads, €80M in Meta Ads, and €40M in TikTok Ads, consistently achieving exceptional ROI. Email Marketing Expertise: Transformed email marketing into a profit powerhouse, driving €1.3M annual revenue for one client and contributing 35% of total revenue in another project. eCommerce Success: Improved conversion rates to over 5% and optimized customer acquisition funnels to sustain profitable growth. Broad Industry Impact: Delivered impactful strategies for a variety of businesses, from revitalizing family-owned grocery chains to scaling startups in technology and manufacturing. Core Specializations: Marketing Architecture: Crafting bespoke frameworks for customer acquisition, retention, and revenue scaling. Sales Psychology & Copywriting: Creating compelling content that drives engagement and conversions. Digital Advertising: Expertise in Google Ads, Meta Ads, TikTok Ads, and LinkedIn campaigns tailored to B2B and B2C audiences. SEO & Content Strategy: Boosting organic traffic and visibility through targeted content and optimization. Leadership Development: Successfully mentoring teams and building organizational capacity for long-term growth. What I Offer: Comprehensive marketing strategies that are data-driven and results-oriented. Expertise in scaling operations for startups, SMEs, and established brands alike. Proven success in driving growth, optimizing performance, and fostering customer loyalty. Let’s Achieve Your Goals: Whether you’re looking to scale your eCommerce operations, optimize your digital marketing, or develop a comprehensive growth strategy, I’m here to turn your vision into reality. Let’s collaborate to achieve sustainable and profitable success.

I'm a Sales Operations & Marketing Manager and former Business Consultant with a strong background in Sales, Pricing, and Strategy. I specialize in helping companies scale through on-site SEO, conversion-optimized copywriting, and advanced email marketing (including automation workflows and segmentation). My strengths also include data analysis (Power BI & Excel), and product strategy planning and implementation. Whether it's boosting visibility, streamlining operations, or crafting high-impact marketing funnels—I’m here to support growth. Happy to connect and explore new opportunities!