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Most ad accounts hit a wall eventually. And when that happens, business owners start to blame the platform. Or that “black-box” algorithm. Or good old ad fatigue. But 9 times out of 10? It's not even any of those things. The reason that happens to them comes from something those business owners simply don't want to admit to: They follow a dead creative strategy that may have worked previously… But is doomed to fail in today´s “Andromeda” world. They run the same angles, slightly different copy, and near identical creatives. Over and over again until the account just dies – slowly. And that's the exact problem I fix. I always start with your market and your product. Not "women 25-44 interested in wellness." I hunt for real language that´s used. Real pain your market expresses. The stuff your customers actually say… when they think nobody's listening. I look into limiting beliefs they hold on to now and keep them from taking action… and then map the beliefs that need to be adopted to buy your product. I run a whole deep dive on your product: Uncovering crucial history… Specific, emotional and irresistible narratives… Surfacing compelling proof points you didn't even know existed. And I do all that because I know THAT'S where winning ads come from. From there, I build a creative ecosystem that covers your entire funnel. Not ten versions of the same concept with different thumbnails. More like a structured “matrix of CASH”: Concepts, angles, styles and Hooks that give your account depth AND staying power. Here's what happens when you do it right: One winning ad reveals the pattern behind it. We work that pattern, now we have five. Then 10, 20… and it compounds and compounds. The account stops plateauing and starts doing something way more interesting – it accelerates. What I actually deliver: → Deep market research in REAL customer language – so every ad speaks directly to what your buyers already feel (not what YOU think they feel) → Strategic concept development – testing new ads, run winners, iterate, kill losers → Full-funnel creative coverage and diversity – goal is to reach every relevant audience segment plus every stage of awareness, and using the andromeda algo to our advantage → Winner pattern extraction – your next big ad is often hiding in your current data. I find it. Then I systematize it so you can keep doing what works at scale. So if your creative is the ceiling on your growth... That's exactly the problem I solve. Excited to talk to you about what that looks like for your business!

I help brands and agency owners improve their marketing performance and increase revenue by optimizing funnels, paid traffic and conversion systems. My focus is on turning traffic into measurable results - higher conversion rates, more qualified leads, lower acquisition costs and more predictable, scalable growth. I support with Meta Ads, funnel optimization, email marketing and data-driven decision making, ensuring clear structures, efficient systems and performance improvements across the entire customer journey. If you’re looking for someone who can strengthen your marketing systems, improve performance and help you scale more efficiently with data-backed decisions, I can support both strategy and execution. ___________________________________________________ What I do best: Performance marketing & funnel systems • Meta ads (setup, testing, optimization & scaling) • Funnel strategy & optimization (lead → close journey) • Conversion rate optimization (CRO) • KPI-driven performance analysis (CPL, CAC, ROAS, show-up & close rates) • Identifying bottlenecks & scaling opportunities Email marketing & automation • Email marketing & nurture sequences • ActiveCampaign setup & optimization • Lead nurturing, segmentation & reactivation • Marketing automation & systemized follow-up processes Tracking, data & optimization • Meta pixel & conversion tracking • KPI dashboards & reporting (Google Sheets) • Funnel & campaign performance analysis • Data-based decision making & diagnostics Content, positioning & conversion psychology • Offer positioning & messaging refinement • Customer journey optimization • Ad copy, landing page & funnel messaging • Market & competitor research (ads, messaging, positioning) Amazon & performance copywriting (optional add-on) • Amazon SEO & listing optimization (Helium 10-based keyword research) • Product listings (title, bulletpoints, A+ content) • Amazon PPC campaign setup & optimization • Conversion-focused copywriting across platforms Execution & systems implementation • Funnel builds (ClickFunnels, Kajabi) • Connecting ActiveCampaign with funnels & Meta ads • Troubleshooting marketing setups & integrations • Bridging strategy, tech & execution across teams How I work: I don’t just optimize isolated parts like ads or copy, but rather focus on the entire revenue system: Traffic Funnel Messaging Conversion Retention And identify the highest leverage points that actually move revenue. About me: Over the past years, I’ve built hands-on experience across performance marketing, funnel optimization, paid ads, email marketing and conversion systems, working directly on campaigns, funnels and marketing processes in real business environments. I have worked on lead generation systems, Meta Ads campaigns, funnel optimization and customer journey improvements, always with a strong focus on measurable results, scalability and clear performance metrics. Additionally, I bring a background in eCommerce (Amazon) and conversion-focused copywriting, giving me a strong understanding of user behavior, buying psychology and how to turn traffic into revenue. I also have experience in the coaching & consulting space, where I supported clients in improving implementation, structure and performance. This allows me to combine marketing execution with a deep understanding of human psychology, decision-making and behavior, which directly improves conversion and messaging. 🎓 M.Sc. Double Degree in International Business Administration 💯 Let me help you maximize your profits - Let's work & learn together 💯

- Freelancer on Up-Work since 2013. - Highly skilled in Marketing and campaigns. - Hard-worker, honest, reliable, and responsible. - White hat worker. I provide ethical SEO and Digital Marketing services, using innovative strategies to help startups achieve their goals. As an independent contractor, I collaborate with diverse clients to help them thrive in their respective industries. With over 8 years in the game, I've perfected the art of running marketing campaigns and collaborating with sales and marketing professionals. Here's what sets me apart: ___________________________ - I excel at project management and consistently meet deadlines with finesse. - With more than 7 years of online marketing experience, I've teamed up with SEO experts, PPC aficionados, and top-notch copywriters to deliver results. - My in-depth knowledge of internet marketing, SEO, SEM, and social media is backed by tangible results. - I'm a stellar communicator, available around the clock, regardless of your time zone. - I bring a dynamic, energetic approach to every project, embracing new ideas with gusto. Services Offered: ________________________ - SEO Services - Content Development - Paid Advertising (All platforms) - Web design, development, or Management (WordPress, Wix, Kajabi, Squarespace, web flow) - Guest Blogging - Content Marketing - Conversion Rate Optimization - Email Marketing - Landing Page Creation - Social Media Marketing - Hubspot, Zoho, GoHighLevel, or other CMS - Data Analytics and Reporting - Search Console Management - Targeted Marketing Planning - Go-to-market strategy - ABM Strategy - And Much More I'm confident that my unique blend of skills and project management prowess will position me as your go-to marketing guru.

$27,566 → $67,164 in one campaign. Not by making more ads, by finding the right angles first. Creative strategist with 9 years in marketing, 50+ projects, $12M+ managed Meta spend, and 100% Job Success on Upwork. • Research-first creative strategy, 80 pages of research before a single script • The Creative Angle Engine: angles ranked by evidence, not gut instinct • Contribution margin grows while ad spend stays flat You're spending $50K–$500K/month on Meta. Your ROAS looks acceptable, maybe a 2.1. But your contribution margin is shrinking. Every month you're producing more creative, briefing more UGC creators, running more tests, and nothing moves the needle. You're stuck in the Production-First Trap. Your agency makes ads. Tests them. Most fail. You pay for all of it. Then they make more. Nobody asks why a cold stranger would pick your brand over three competitors in the 1.7 seconds before they scroll past. It's an angle problem, and solving it is exactly what a research-first creative strategist does differently. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗻𝗴𝗹𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗪𝗼𝗿𝗸𝘀: As a creative strategist, I built a 3-phase research protocol that identifies your highest-probability creative angles before a single dollar goes into production: Phase 1: Research: Competitor creative audit, audience psychology mapping, awareness stages, market sophistication, platform trend analysis. 80-page deep dive. Phase 2: Angle Generation: 6–8 hypotheses ranked by probability of resonance. Phase 3: Brief Production: Full production-ready briefs, hook, script, visual direction, CTA. Zero additional work from you. I can't promise you a ROAS number. What the research changes is which angles get made at all, and how fast you find your control ad. The contribution margin follows from that. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗥𝗲𝗰𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - DTC Bath & Body Brand: ROAS 1.8 → 2.75 using creative strategist-led angle identification - DTC Personal Care Brand: hook rate 18% → 34%, CPC €0.70 → €0.36 - DTC Home Décor Brand: peak 6-7X ROAS from one research-backed script + angle alignment - DTC Insole Brand: CPA €18 → €12 contribution margin lift with systematic UGC angle testing - SaaS Launch: 239 trial starts and an account-record 0.7% CTR from 4 winning angles "Martin's creative strategist approach eliminated our creative lottery completely." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁: • 80-page research document, competitors, audience psychology, platform trends • 6–8 ranked angle hypotheses with evidence and rationale • Production-ready briefs, hook, script, visual direction, CTA • UGC scripts and creator briefs with scroll-stopping openers • Angle scoring matrix, so you know exactly what to test first and what goes in the next batch • Landing page alignment, your pages match the winning angles • A repeatable creative strategy process, not a one-off guess ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁: Start with the Quick Audit ($497): I pull up your ad account, show you what's working, what's broken, and give you 3 specific angle recommendations you can test this week. Loom walkthrough + written report. 48 hours. Want to go deeper right away? The Full Creative Intelligence Research ($1,300) adds a complete teardown: ad account, competitors, audience psychology, awareness mapping. 80-page research doc + 3–5 production-ready briefs. Every dollar you spend on the way in credits 100% toward the next step. No wasted investment. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I don't do free strategy samples. Not because I'm guarding secrets, because any creative strategist worth hiring requires deep research into your specific audience, competitors, and cost structure. The Quick Audit is how you see the real thing. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Tools / Skills : Meta Ads Manager, TikTok Ads Manager, Triple Whale, Foreplay, Figma, Frame, Creative Strategy, Creative Direction, Creative Brief, Creative Direction Deliverables, Content Strategy, Video Strategy, Design Thinking, Digital Strategy, Creative Direction Skills, Art Direction Focus Perfect for: DTC e-commerce brands spending $50K–$500K/mo on Meta, ready to stop guessing and start finding angles that convert cold traffic. Industries: Health & Wellness, Supplements, Beauty & Skincare, Fitness & Nutrition, DTC E-commerce Serving brands in the US, NL, and DACH markets. Martin Lostak 🙂