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Professional Summary Creative Copywriter & Digital Marketing Specialist with 10+ years of experience in content creation, Certificate from 2025 in modern Marketing, online advertising, and marketing strategy. Proven track record of delivering over 100 successful projects with excellent client feedback. Award-winning copywriter, co-author of several books, and continuous learner in digital marketing, AI tools, and influence psychology. Core Competencies * Copywriting & Content Marketing * Digital Marketing Strategies (Meta Ads, Google Ads, Linkedin Ads, TikTok Ads) * Web & Landing Page Content Development * Competitor & Target Audience Analysis * USP Development & Brand Positioning * AI-Powered Marketing & Creative Campaigns

Hi there, my name is Jonas and I'm a Creative Strategist, Performance Marketing Manager & CRO Specialist from Germany. Nice to meet you! 🤗 My background extends from Deep Market- and Competitor Research, across Copywriting, UGC-/Influencer-Campaigns all the way to UX-Design & CRO. ✅ 6+ Years in Creative Strategy & Paid Media Management ✅️ Scaling E-Commerce Brands since 2019 ✅ 12+ Years as a Content Creator & Video Editor ✅ Expert on Meta, TikTok & Google Ads ✅ Managing 5-6 figure ad spends for clients in Fitness, Bodycare, Jewelry & Tourism ✅ Bachelor of Science in Interactive Media (3.6 unweighted GPA) Shoot me a message with your project details, and let's have a chat! :)

$12K → $72K in 20 days. Not by making more ads, by finding the right angles first. Creative strategist with 8 years in marketing, 50+ projects, $12M+ managed Meta spend, and 96% Job Success on Upwork. 🔹 Research-first creative strategy, 80 pages of research before a single script 🔹 The Creative Angle Engine: angles ranked by evidence, not gut instinct 🔹 Contribution margin grows while ad spend stays flat You're spending $30K–$300K/month on Meta. Your ROAS looks acceptable, maybe a 2.1. But your contribution margin is shrinking. Every month you're producing more creative, briefing more UGC creators, running more tests, and nothing moves the needle. Here's what's actually happening: you're stuck in the Production-First Trap. Your agency makes ads. Tests them. Most fail. You pay for all of it. Then they make more. Nobody asks the question that actually matters: why would a cold stranger pick your brand over three competitors in the 1.7 seconds before they scroll past? That's not a production problem. That's an angle problem, and solving it is exactly what a research-first creative strategist does differently. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗻𝗴𝗹𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗪𝗼𝗿𝗸𝘀: As a creative strategist, I built a 3-phase research protocol that identifies your highest-probability creative angles before a single dollar goes into production: Phase 1: Research: Competitor creative audit, audience psychology mapping, platform trend analysis. 80-page deep dive. Phase 2: Angle Generation: 6–8 hypotheses ranked by probability of resonance. Evidence-based, not gut instinct. Phase 3: Brief Production: Full production-ready briefs, hook, script, visual direction, CTA. Zero additional work from you. The result: higher creative hit rate, less wasted production budget, faster path to your control ad, and contribution margin that grows while ad spend stays flat. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗥𝗲𝗰𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - DTC Health Brand: 6X ROAS, -80% CAC using creative strategist-led angle identification - DTC Nutrition Brand: CPA down 32% in 60 days, ad revenue up 72% - Coaching Brand: 41% revenue increase through landing page + angle alignment - DTC Pet Brand: $4.7 ROAS with systematic UGC angle testing - SaaS Launch: $22K → $100K in 30 days, 239 trial starts from 4 winning angles "Martin's creative strategist approach eliminated our creative lottery completely." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁: 🔹 80-page research document, competitors, audience psychology, platform trends 🔹 6–8 ranked angle hypotheses with evidence and rationale 🔹 Production-ready briefs, hook, script, visual direction, CTA 🔹 UGC scripts and creator briefs with scroll-stopping openers 🔹 Angle scoring matrix, so you know exactly what to test first 🔹 Landing page alignment, your pages match the winning angles ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁: 1. Quick Audit ($497), I pull up your ad account, show you what's working, what's broken, and give you 3 specific angle recommendations you can test this week. Loom walkthrough + written report. 48 hours. Credits 100% toward the Full Research. 2. Full Creative Intelligence Research ($1,300), Creative strategist-led teardown: ad account, competitors, audience psychology, awareness mapping. 80-page research doc + 3–5 production-ready briefs. Credits 100% toward any retainer. Every dollar you spend on the way in reduces the cost of the next step. No wasted investment. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I don't do free strategy samples. Not because I'm guarding secrets, because any creative strategist worth hiring requires deep research into your specific audience, competitors, and cost structure. The Quick Audit is how you see the real thing. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Tools / Skills : Meta Ads Manager, TikTok Ads Manager, Triple Whale, Foreplay, Figma, Frame, Creative Strategy, Creative Direction, Creative Brief, Creative Direction Deliverables, Content Strategy, Video Strategy, Design Thinking, Digital Strategy, Creative Direction Skills, Art Direction Focus Perfect for: DTC e-commerce brands spending $30K–$300K/mo on Meta, ready to stop guessing and start finding angles that convert cold traffic. Industries: Health & Wellness, Supplements, Beauty & Skincare, Fitness & Nutrition, DTC E-commerce Serving brands in the US, NL, and DACH markets. Martin Lostak 🙂

Hello, I'm Lauretta, a seasoned Marketing and Corporate Communications Expert with over 25 years of experience. I've honed my skills in strategic marketing, corporate communications, and change management throughout my career. As a product marketing enthusiast, my proficiency extends to web and graphic design as well as UI/UX design, adding a creative touch to my skill set. I am experienced in email-marketing, and social media management including SEO content writing with diverse tools for various channels - case studies, press releases, blogs, posts, scripts, white papers, etc. I excel as a keynote speaker and business facilitator for groups ranging from 8 to an impressive 200 participants. Whether it's moderating events or discussions, I bring energy and insight to diverse forums. Over the years, I've overseen marketing budgets exceeding one million Euro, showcasing my ability to allocate resources effectively. What makes me stand out is my global and holistic perspective in planning, developing, and executing marketing communications activities. I navigate inbound and outbound strategies to meet strategic positioning goals, always ensuring alignment with brand and local standards. As a marketer, I bring a personalized touch to segmentation based on parameters crucial to strategic focus markets and customer buying decision process. My proficiency in event marketing and lead generation spans various platforms, including virtual trade shows, conferences, webinars, and online marketing activities. I thrive in collaborative environments. If you're looking for a dynamic professional to drive success through innovative marketing ideas, I'm ready to bring my unique blend of skills and experiences to your team.

Get 2X-5X more website visitors and grow your online presence across traditional and AI search. 1M+ monthly organic traffic on my own websites. 14+ years of digital marketing experience. Clients in US, Canada & Europe. I help businesses build and execute a mid to long-term growth strategy that grow search visibility and delivers measurable results. HOW I WORK Most engagements start with a deep audit or structure planning, and move into a monthly retainer once the strategy is defined. I work alongside your team or external contractors to make sure every recommendation gets implemented correctly. WHAT YOU GET ✅ Direct work with a solo senior consultant ✅ SEO support that plugs into your existing workflow ✅ Document-oriented approach – custom audits and reports ✅ Honest calls like "Stop doing this" or "Here's your biggest untapped opportunity" ✅ Clear answers to "Is my developer doing things right?" or "Why isn't our traffic growing?" MY CORE STRENGTH I specialize in identifying and fixing technical, structural, and content issues that hold your site back in search results on both traditional search (Google, Bing) and AI search (ChatGPT, Perplexity, Claude, Gemini). • Technical SEO (crawlability → indexability → accessibility/rendering, site speed & performance, page hierarchy) • On-page & content (keyword mapping, topic clusters, content briefs, E-E-A-T, schema) • AI search / GEO (content structured for retrieval and citations) • International SEO (multilingual targeting) • Recovery (algorithm updates, traffic drops, backlink cleanup) • Link building (strategy and management of outreach providers) SERVICES I OFFER 👉 Organic & AI Visibility Audit 👉 Traffic & Ranking Loss Audit 👉 Schema markup & E-E-A-T audits 👉 Technical & full SEO audits 👉 Content Strategy Sprint (briefs + QA) 👉 Link Building Sprint (backlink management) 👉 Revenue Pages Optimization & Revamp 👉 Site Migration & Redesign SEO Support 👉  Monthly SEO Management Good fit if you have: • Developers to implement my suggestions • Resources for content creation, refinement, and link building Not a good fit if you: • Hide the website until the onboarding • Expect an SEO consultant to handle development and writing CMS: WordPress, Webflow, Shopify, Drupal, Magento, headless/custom platforms. Tools: Screaming Frog, Ahrefs, Semrush, GSC, GA4, SEO extensions. Industries: SaaS, B2B, eCommerce, DTC, Manufacturing, Finance, Healthcare, Travel, Real Estate, Education, AI tools, Apps, Directories, Classifieds, Marketplaces. → If you're looking for long-term growth and real clarity on what's working (and what's not), let's talk. 🟢 Press '...' then 'Send Message' in the top right. 💬 Include your website and the SEO challenge you're facing. ---------- My services in details: • Specializations: B2B SEO · SaaS SEO · Enterprise SEO · eCommerce SEO · Shopify SEO · Editorial SEO · Multilingual SEO · Lead Generation SEO • SEO Strategy: SEO Consultation · Organic growth · SEO Roadmap · Monthly SEO Retainer · Ongoing SEO · SEO Maintenance · SEO Reporting • Technical SEO: Collaborate with developers · Site Structure · Internal Linking · Crawl Budget Optimization · Indexing Issues · Duplicate Content · Canonical Tags · XML Sitemap · Robots.txt · Hreflang · Schema Markup · Structured Data · Page Speed Optimization · Core Web Vitals · JavaScript SEO · React SEO · Next.js SEO • Migration & Architecture: Migration SEO · Website Redesign SEO · Site Architecture • Content & On-Page: Keyword Research · Competitor Analysis · Content gaps · Keyword Opportunities · Content Strategy · Content Planning · Editorial Calendar · Information Architecture · Topic Modeling · Semantic SEO · Topical Authority · Entity Signals · Search Intent · User Intent · High-Intent Keywords · Bottom-Funnel Content · Meta Tags · Title Tags · Meta Descriptions · Headings · Image Optimization · Alt Text · Product Page Optimization · Landing Page Optimization • AI Search Optimization (AEO/GEO): Generative Engine Optimization · AI Engine Optimization · Google AI Overviews · AI Mode · LLM Optimization · AI Citations • Authority & Off-Page: E-E-A-T · Authority Building · Link Building · Backlink Strategy • Analytics & Monitoring: Google Search Console (GSC) · Google Analytics 4 (GA4) · Conversion Tracking · Rank Tracking · Keyword Tracking · SERP Analysis · Competitive Analysis · Competitor Research • Traffic Recovery: Penalty Recovery · Algorithm Update Recovery · Manual Action Recovery · Negative SEO Protection · Disavow Files Last updated: 27.04.2026

I help brands and agency owners improve their marketing performance and increase revenue by optimizing funnels, paid traffic and conversion systems. My focus is on turning traffic into measurable results - higher conversion rates, more qualified leads, lower acquisition costs and more predictable, scalable growth. I support with Meta Ads, funnel optimization, email marketing and data-driven decision making, ensuring clear structures, efficient systems and performance improvements across the entire customer journey. If you’re looking for someone who can strengthen your marketing systems, improve performance and help you scale more efficiently with data-backed decisions, I can support both strategy and execution. ___________________________________________________ What I do best: Performance marketing & funnel systems • Meta ads (setup, testing, optimization & scaling) • Funnel strategy & optimization (lead → close journey) • Conversion rate optimization (CRO) • KPI-driven performance analysis (CPL, CAC, ROAS, show-up & close rates) • Identifying bottlenecks & scaling opportunities Email marketing & automation • Email marketing & nurture sequences • ActiveCampaign setup & optimization • Lead nurturing, segmentation & reactivation • Marketing automation & systemized follow-up processes Tracking, data & optimization • Meta pixel & conversion tracking • KPI dashboards & reporting (Google Sheets) • Funnel & campaign performance analysis • Data-based decision making & diagnostics Content, positioning & conversion psychology • Offer positioning & messaging refinement • Customer journey optimization • Ad copy, landing page & funnel messaging • Market & competitor research (ads, messaging, positioning) Amazon & performance copywriting (optional add-on) • Amazon SEO & listing optimization (Helium 10-based keyword research) • Product listings (title, bulletpoints, A+ content) • Amazon PPC campaign setup & optimization • Conversion-focused copywriting across platforms Execution & systems implementation • Funnel builds (ClickFunnels, Kajabi) • Connecting ActiveCampaign with funnels & Meta ads • Troubleshooting marketing setups & integrations • Bridging strategy, tech & execution across teams How I work: I don’t just optimize isolated parts like ads or copy, but rather focus on the entire revenue system: Traffic Funnel Messaging Conversion Retention And identify the highest leverage points that actually move revenue. About me: Over the past years, I’ve built hands-on experience across performance marketing, funnel optimization, paid ads, email marketing and conversion systems, working directly on campaigns, funnels and marketing processes in real business environments. I have worked on lead generation systems, Meta Ads campaigns, funnel optimization and customer journey improvements, always with a strong focus on measurable results, scalability and clear performance metrics. Additionally, I bring a background in eCommerce (Amazon) and conversion-focused copywriting, giving me a strong understanding of user behavior, buying psychology and how to turn traffic into revenue. I also have experience in the coaching & consulting space, where I supported clients in improving implementation, structure and performance. This allows me to combine marketing execution with a deep understanding of human psychology, decision-making and behavior, which directly improves conversion and messaging. 🎓 M.Sc. Double Degree in International Business Administration 💯 Let me help you maximize your profits - Let's work & learn together 💯