Hire the Best IT Strategists in Buenos Aires, AR

Hi! I'm Juan, a Content Strategist and UX Content Designer based in Buenos Aires, Argentina. I started out as a journalist, writing financial and cultural stories for nearly 8 years at a major news agency. That background still shapes how I work: find the story inside the noise, then say it as clearly as possible. Most of my work moves between two main areas: content strategy for digital products, and UX writing. For the past several years I've worked inside the financial sector, building content systems and writing for banks and fintechs. I designed Banco Macro's Content Design System from scratch, standardizing voice and tone across product teams, and led B2B campaigns for Banco Galicia with conversion rates up to 392% above benchmark. I've written everything from onboarding flows and push notifications to pitch decks and long-form content for business audiences. Lately I've been focused on integrating AI into every stage of the process, research, drafting, editing, and iteration, not as a shortcut but as a real part of the workflow. I use Claude, ChatGPT, and Gemini daily. Whether I'm designing a content system, writing a landing page, or untangling a complex product into something a person can actually understand, I start from the same place: what does this need to do, and what's the simplest way to get there.

Most DTC brands don’t have a UGC problem — they have a creative strategy problem. Briefs are vague, hooks don’t connect, and content gets produced without thinking about what story the brand is telling or what result each piece is meant to drive. I solve that from the strategy side: I design the full creative direction — coming up with content ideas, writing briefs with hooks, angles, and CTAs built for each platform — recruit and manage creators through Billo, and post/coordinate deliverables through to final approval. Through agency work, I’ve done this across 20+ DTC brands simultaneously, including Wolf&Badger, Bloomchic, Bioma, DanceBit, Rhoback, Knix, Guardio, BetterMe, FitMe, ColonBroom, AppLovin, Immi Ramen, Akusoli, Paleo Valley, Primal Queen, What Not, and Surveys on the Go — spanning fashion, wellness, health tech, and consumer apps, with 295+ hours managed on Upwork and a 100% Job Success Score. I’m bilingual (Spanish/English), and I’m built for brands that need someone who thinks through the creative strategy — not just someone who executes what’s already been decided. If your content feels generic or your briefs aren’t generating the hooks you need, tell me your biggest creative bottleneck and I’ll tell you exactly how I’d solve it in the first two weeks.

Bilingual English/Spanish talent leader (tech recruiting and employer branding manager, talent engineer, social media manager, etc.) with 10+ years of international experience across tech, digital marketing, and blockchain/web3, plus a strong public presence with 110K+ followers on LinkedIn and 105K+ on Twitter/X, where I’m a recognized voice for insights on hiring, employability, AI, and the future of work. I’ve worked with clients across the US, Canada, EMEA, Latin America, and Australia, both remotely and onsite, helping startups and growth-stage companies hire top talent, improve recruiting systems, and grow their visibility. My background combines recruiting execution with systems thinking. I’ve led hiring and social media teams, managed client accounts, trained recruiters, and built strategies for employer branding, sourcing, and digital growth. More recently, I’ve expanded into talent engineering: building AI-assisted recruiting workflows, sourcing systems, candidate pipelines, automation processes, and hiring operations that help companies move faster and hire better. I also bring strong talent intelligence and competitive intelligence capabilities, including market mapping, compensation benchmarking, talent pool research, competitor hiring analysis, and identifying where high-performing candidates are moving across markets. I was nominated for a Martín Fierro Digital Award as most influential Twitter/X user, one of the most relevant digital media recognitions in Latin America. Feel free to contact me in English, Spanish, or Portuguese (I’m fluent in the first two and currently learning the third, plus some German).

I work with DTC brands in the $1M–$20M revenue range that have proven their product and are ready to scale paid acquisition — but need more than a channel manager. They need someone who can own the full picture. I'm Gabriel, a growth marketer and former CMO with 17+ years of experience building and scaling paid media programs across Google Ads and Meta. I've sat on both sides of the table — as an in-house marketing executive and as an external performance partner — which means I understand how decisions get made at the business level, not just the campaign level. What I bring to a scaling DTC engagement: 📐 Paid media strategy across Google and Meta — channel prioritization, budget allocation, and growth sequencing built around your margin structure and LTV 🚀 User acquisition architecture — funnel design, offer testing, and audience strategy aligned to your actual customer economics 📊 KPI framework — defining the north star metric, building the reporting infrastructure around it, and creating feedback loops between spend and business outcomes 🔁 Cross-channel coordination — ensuring Google and Meta work together rather than cannibalizing each other's attribution I work through my performance consultancy, which brings additional analytical depth to every engagement — think industrial engineering meets growth marketing. Clients get senior strategic thinking with hands-on execution accountability. My Upwork record across paid media engagements: 100% Job Success Score. I work on a project basis, which means defined scope, clear deliverables, and no open-ended retainer ambiguity. If you're a DTC brand ready to scale and want a senior growth partner who has done this before — let's talk.

No edito ni escribo por estética, trabajo por retención y conversión. Cada corte, cada gancho, cada línea de copy y cada paso de un funnel tiene una razón detrás: que la persona se quede viendo, o que dé el siguiente paso. Trabajo en la intersección de tres cosas que normalmente están separadas: estrategia de contenido, copywriting y automatización. Puedo escribirte el guion de un reel viral, armarte el VSL completo de tu funnel, o dejarte funcionando la automatización en GoHighLevel que conecta todo eso con tu embudo de ventas. En Upwork trabajas directo conmigo. Yo lidero tu proyecto de principio a fin, y si en algún momento hace falta escalar volumen, cuento con mi propio equipo de edición como respaldo. ✨ Qué hago: Guion y edición de video (en cámara o faceless/voiceover) Copywriting de respuesta directa: hooks, ad copy, guiones de VSL Construcción de funnels y automatizaciones en GoHighLevel Reels virales optimizados según tendencia y objetivo Planificación mensual de contenido Estrategia de marca personal o de negocio: tono, estilo y visuales 🎬 He trabajado con marcas, profesionales y proyectos digitales de distintos países y rubros, desde suplementos hasta salud, bienestar y arquitectura, con más de 7 años dedicándome a esto. 🤖 También produzco contenido con inteligencia artificial: genero clips con Google Veo 3, voces realistas con ElevenLabs en múltiples idiomas, y armo el resultado final con ritmo y subtítulos pensados para redes globales. Esto incluye videos faceless completos y piezas que combinan material real con IA. Si necesitas contenido constante sin depender de grabaciones semanales, esta es una opción real, sin importar en qué parte del mundo estés. Abierta a proyectos puntuales, estrategias completas de funnel, o colaboraciones de largo plazo, con clientes de cualquier país. Adaptamos formato y alcance según tus metas y presupuesto. ¿Hablamos? OVERVIEW EN INGLÉS: I don't write or edit for aesthetics, I work for retention and conversion. Every cut, every hook, every line of copy, and every step in a funnel has a reason behind it: keeping someone watching, or getting them to take the next step. I work at the intersection of three things that are usually kept separate: content strategy, copywriting, and automation. I can write your viral reel script, build your full VSL funnel copy, or set up the GoHighLevel automation connecting it all to your sales pipeline. On Upwork, you work directly with me. I lead your project from start to finish, and if we ever need to scale volume, I have my own editing team as backup. ✨ What I do: Video scripts and editing (on-camera or faceless/voiceover) Direct response copywriting: hooks, ad copy, VSL scripts Funnel building and automation in GoHighLevel Viral Reels optimized by trend and objective Monthly content planning Personal brand or business strategy: tone, style, and visuals 🎬 I've worked with brands, professionals, and digital projects across different countries and industries, from supplements to health, wellness, and architecture, with 7+ years dedicated to this. 🤖 I also produce AI video content: I generate clips with Google Veo 3, realistic voices with ElevenLabs in multiple languages, and put together the final result with trend-aware pacing and captions built for global audiences. This includes full faceless videos and pieces blending real footage with AI. If you need consistent content without weekly filming, this is a real option, no matter where you're based. Open to one-off projects, full funnel strategies, or long-term collaborations, with clients from any country. We adapt format and scope based on your goals and budget. Shall we talk?

I help premium brands in wellness, beauty, and premium end build a strong, consistent digital presence, with content that feels elevated, aligned, and rooted in strategy. From skincare and premium wellness to luxurious lifestyle brands, and high-end retail, I’ve helped brands turn their social presence into a true reflection of their values and product experience. Most clients come to me when they’re ready to stop posting reactively and start showing up with clarity, intention, and consistency. I design systems that blend creative direction with performance: so your content doesn’t just look beautiful, it works. I also integrate AI-generated visuals where it supports the brand aesthetic. Recent results: ✳️ Grew a premium wellness brand from 1.5K to 11K followers organically in 9 months. ✳️ Tripled engagement + positioned an aesthetic clinic as a niche leader. ✳️ Launched a dermocosmetic brand with a content system that drove measurable sales. Whether you're launching, refining, or scaling, I bring conversion-ready messaging, visual clarity, and strategic consistency: with plenty of creativity along the way. How we work together: ▸ Monthly content calendar mapped to your tone, pillars & goals. ▸ Captions, hashtags & scheduling optimized for reach + resonance. ▸ Visual direction & feed styling aligned with your brand identity. P.S: I'm Argentinian-Italian, lived in Huston-Texas, studied in New York, based in Barcelona since 2020 and currently travelling as a digital nomad. ✨ Message me if you’re ready to elevate your content presence with intention.