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Hello! I’m Valentina, an architect turned creative strategist and art director. I work on the thinking behind brands and campaigns: developing ideas, shaping narratives and defining how concepts translate into visuals and content. My approach combines strategy, copywriting and art direction to create work that feels both intentional and emotionally resonant. I’m particularly interested in building concepts that can live across platforms, from social media to campaigns, always starting from a strong insight. What I can help you with: - Campaign concept development, - Creative strategy for brands & content, - Copywriting (campaigns, ads, storytelling), - Art direction for visual systems and content, - Messaging & tone of voice. I also use AI image generation as part of my process to explore visual directions, prototype ideas and bring concepts to life quickly. My background in architecture shapes how I think: structured, intentional and detail-oriented, but always driven by ideas first. If you're looking for someone to develop the concept behind your brand or campaign (not just execute it) I’d love to collaborate :) Portfolio below!

Scale revenue, not just clicks. I help SMBs and startups transform paid media from an expense into a predictable growth engine. With 8+ years in performance marketing, I specialize in managing and scaling budgets from setup to multiple-figure monthly investments. Why Work With a Senior Strategist? In the 2026 landscape of AI-driven automation, true ROI comes from Value-Based Bidding and Technical Accuracy. I provide senior-level strategy combined with day-to-day, hands-on account optimization. What Sets My Approach Apart: AI-Augmented Efficiency: I leverage LLMs (ChatGPT, Gemini) and custom Agents to 10x output for audience research, ad copy/video/image generation, and data analysis, retaining human-level precision with AI speed. Technical Mastery: Expert implementation of GA4, Google Tag Manager (GTM), and server-side tracking to ensure 100% data accuracy in a privacy-first world. P&L Focus: I optimize for ROAS, TACOS, and bottom-line profit, not vanity metrics. Core Specializations: Google Ads: Expert management of Performance Max (PMax), Search, Shopping, and YouTube scaling. Amazon Advertising: Full-funnel management including Sponsored Products, Brands, and advanced Amazon Marketing Cloud (AMC) insights. Growth Roadmaps: Deep-dive account audits and multichannel restructures designed for fast iteration. Technical Stack & Intelligence: Analytics: GA4, Looker Studio, Google Tag Manager (Web & Server-Side). Tools: SA360, Merchant Center, Feedonomics, Helium 10, Zonguru. AI Integration: Custom automated workflows for copy, research, and predictive bidding. Ready to scale? Invite me to your project or book a 15-minute consultation to discuss your specific growth goals. Industries & experience: I’ve worked with ecommerce brands, Amazon sellers, marketplaces, and lead-driven businesses, including fast-growing startups and established SMBs. My experience spans lead generation and customer acquisition for industries such as real estate, property management, fintech, SaaS, consumer services, education, healthcare & wellness, and B2C/B2B platforms, as well as retail, DTC, and subscription-based ecommerce. Tools & platforms: Google Ads, Amazon Ads, SA360, GA4, GTM, Merchant Center, Looker Studio, Hellium 10, Zonguru, Intentwise, Scale Insights, Meta Ads, LinkedIn Ads, SEMrush, SpyFu, Shopify, WordPress, Feedonomics, Excel (advanced), and AI-assisted workflows. AI and LLMs Integration: Extensive expertise in ChatGPT, Gemini, and Claude, utilizing both native platforms and APIs to build automated workflows. I leverage AI to accelerate audience research, ad copy generation, and data analysis, maximizing efficiency and output quality. How I work • Clear goals and KPIs from day one • Transparent communication and reporting • No black boxes as you’ll always know why something is done • Long-term thinking with short-term wins All services:
 Core PPC Management: Google Ads (Search, Display, YouTube, Shopping), Search Ads 360 (SA360), and Microsoft/Bing Ads. Expert management of Performance Max (PMax) and Demand Gen campaigns including signal optimization and asset-group engineering. Amazon Advertising & Retail Media: Full-funnel management for Seller & Vendor Central. Sponsored Products, Sponsored Brands (Video/Store), and Sponsored Display. Advanced Amazon Marketing Cloud (AMC) insights, and Organic Rank "Halo Effect" strategies. AI and LLMs Integration: ChatGPT, Gemini, Claude, LLMs API, plugins, automated workflows, audience research, ad copy generation, and data analysis to maximize efficiency and output quality. Strategic Development: Full-Funnel Marketing Strategy, Competitive Benchmarking, and Growth Roadmaps. Campaign Design, Setup, and Global Scaling. Market Intelligence using Semrush, SpyFu, and Helium 10. Creative & Conversion Testing: AI-Assisted Ad Copywriting, Generative AI Creative Testing (Image/Video), and Multivariate Split Testing. Landing Page Audits, CRO (Conversion Rate Optimization), and A/B Testing Frameworks. Technical Tracking & Analytics: End-to-end GA4 & GTM Implementation (Web & Server-Side). Custom Data Visualization and Automated Reporting via Looker Studio. Performance Optimization: Advanced Geo-Targeting, Algorithmic Bid Management (Rule-based & AI), and ROI/TACOS Optimization. Remarketing, Audience Signal Sculpting, and Advanced Ad Extension/Component Management. Social & Professional Networks: Meta (Facebook & Instagram) and LinkedIn. Advanced Audience Segmentation, Lead Generation Funnels, and Sponsored Update Strategies. Advanced Growth Tools: Feed Management (Merchant Center/Feedonomics), Project Management, BSCs (Balanced Scorecards), and Deep KPI Analysis to ensure every marketing dollar correlates to business profit.

✅ 10 years of hands-on experience in creative writing, SEO and content marketing, SEM and Social Media Ads. ✅ Copy and storytelling across countless industries and formats: from startups and local service providers to global brands and marketing agencies ✅ End-to-end project support: strategy, content creation, and implementation — all from one source. My name is Jeremy-James Peter, and I’m a senior online marketing strategist with over nine years of hands-on experience helping consumer brands, agencies, and SaaS companies grow through a balanced mix of SEO, SEM, and strategic content marketing. With an academic background in life sciences (two Master’s degrees completed with honors) and a deep passion for language and communication, I bring both analytical precision as well as creative storytelling to every project I take on. Over the past decade, I’ve worked with companies across Europe, the US, and Australia. From startups and local businesses to international organizations. My expertise covers the entire marketing funnel: + SEO & Organic Growth: Technical audits, content strategy, keyword research, on-page optimization or outreach for link building. + SEM & Paid Ads: Campaign planning, copywriting, A/B testing plus conversion-oriented landing pages. + Content Strategy: Developing cohesive editorial frameworks that support long-term brand authority and user engagement. + Localization & Multilingual Content: Native German, fluent in English and Spanish — experienced in authentic translation and localization for global markets. Results include increasing organic traffic from 0 to over 200,000 monthly visits for an international SaaS brand, and leading SEO localization for SafetyCulture’s global content presence. I'm also a vetted member of Croud's Croudie network — their technical assessment flagged my work as top-tier, particularly my ability to bridge traditional SEO with modern AI requirements. "Jeremy is a top-tier candidate. His technical knowledge is advanced, and his ability to bridge traditional SEO with modern AI requirements is exceptional. He thinks like a consultant, not just an auditor. Best Suited For: Advanced Technical Audits (specifically schema and site architecture), On-Page Recommendations at scale, AEO Strategy, and SEO Workflow Automation." I’m currently supporting Germany’s largest parasol manufacturer and one of the country’s leading forestry service providers with their digital growth strategies. What sets me apart is my ability to combine data-driven SEO analysis with clear, engaging communication. Every campaign I design is built on insight, empathy, and structure. Whether it’s a long-form blog article, a full content roadmap, or a technical site migration. If you’re looking for someone who can understand your brand, design a strategy around measurable results, and bring creative energy to your digital channels — then let’s talk, I am looking forward to your message. All the best, Jeremy James (JJ) Peter

Working with me = working with someone who is genuinely devoted to this craft, who’s intentional about every decision, detail-oriented, and a joy to collaborate with! ♡ I’m a brand strategist and graphic designer with a background in linguistics and senior content strategy, which makes me an excellent communicator, long-term creative partner and strategic collaborator. I spent years as a senior content strategist leading brand and content for high-growth companies, working directly with CEOs and CMOs. Before that, I built and exited my own online business. I understand conversions, sales, and what makes people buy, and I bring that lens to every brand I build! Oh, and also, let’s get this out of the way early… I don't use AI to generate final products. Ever. ꕤ WHO I WORK WITH I work best with small teams who have a strong product built for the long run and want their branding to match the quality of what they offer. Clients come to me either when they want to build their brands from scratch or with branding that feels pieced together, inconsistent, that simply doesn’t reflect the quality of what they’ve built. ꕤ WHAT I CAN DO FOR YOUR BUSINESS ✺ Brand Identity Systems that are cohesive and intentional: Logo, color palette, typography, graphic elements, textures, art direction (curated stock photography) and brand guidelines designed to work across every touchpoint. The result? A brand book with a unified visual system that scales with your business and feels yours, no matter the medium, no matter the platform. These guidelines include logo usage rules, spacing and clearance guidelines, color system, and typography hierarchy. Delivered as a full presentation, plus an optional hand-off call so your team knows exactly how to use everything from day one. ꕤ MY PROCESS 1️⃣ Discovery This is where you and I have a brand strategy session either by writing or on a call to discuss the core of your business! I’ll ask you about your audience, your market position, your vision, and what you want to communicate. The more I understand your business, the better the final result feels. 2️⃣ Brand Audit I research your competitors, identify what’s working in your space, and map out where you can differentiate yourself. 3️⃣ Strategy I define the possible visual directions and present 2–3 distinct moodboards grounded in your brand, whether that’s elegant, modern, playful, bold, minimal, or anything in between! I’ll walk you through the thinking behind each one, and gather your feedback until we find THE ONE. 4️⃣ Concept exploration The first ideas come to life! All grounded in everything we uncovered together. 5️⃣ Refinement We do revision rounds until it’s *chef’s kiss* 6️⃣ Delivery Everything neatly organized, labeled, and ready to use from day one!!! 🥂👏🍾 ꕤ DEPENDING ON THE PROJECT, HERE’S WHAT YOU MAY RECEIVE AT THE END — Source files in Adobe Illustrator (.AI) and Figma — Vector formats ready for any use: EPS, SVG, PDF — Print-ready and web-optimized exports — Full logo suite: primary, secondary, favicon, all size variations — Logo transparency files — 3D mockups showing your identity in real-world context — Complete brand guidelines: color system with hex codes, typography rules, logo usage guidelines, spacing and clearance rules — Social media kit — Everything named, organized, and ready to use! LET’S GOOOO 🪩🍸🫧 I work with a lot of passion and love for what I do and that radiates in every single project I work on! If you’re looking for someone who’s easy to work with, can understand your business AND make it look stunning, I’m the woman for the job :) Let’s talk 🖖🏻👽

Stop scrolling. That’s exactly what your audience needs to do when they see your video. Creating a high-performing thumbnail requires more than just Photoshop skills; it requires understanding the viewer's mind. I specialize in manipulating composition, lighting, and expressions to direct the eye exactly where we want it, turning impressions into views. WHY WORK WITH ME? • PROVEN VERSATILITY: 3+ years working across diverse niches (Gaming, Horror, Cash Cow, Vlogs), adapting winning strategies from one sector to another. • TECHNICAL EXCELLENCE: Advanced mastery of image manipulation, composite blending, and Gen-AI tools to achieve a polished, high-end finish. • TOP RATED PROFESSIONAL: As a Top Rated Upwork freelancer with 100% Job Success, my commitment to client satisfaction and quality is guaranteed. • PROFESSIONAL DISCIPLINE: Currently advancing in my Computer Engineering studies, I bring a level of technical proficiency and professional discipline that is rare in the creative field. Don't leave your views to chance. Invest in the first thing your audience sees. Ready to upgrade your CTR? Let's talk.

I'm a Global Talent Partner and RPO expert with a background in psychology, combining behavioral insights with data-driven hiring strategies to connect top talent with high-growth teams worldwide. With experience across RPO, contingent, retained, and in-house recruitment, I’ve led initiatives that reduced time-to-hire by 30% and improved quality-of-hire, boosting niche vertical contributions from 10% to 60% in just 12 months. 🚀 Key Expertise: 🔹 Scalable Talent Acquisition Strategies 🔹 Employer Branding & Candidate Experience 🔹 Recruitment Metrics & Analytics 🔹 Pipeline Development & Market Research 🔹 ATS & Technology Optimization Let’s connect and build world-class teams together! 🌎🔗