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I help companies make confident decisions through market research, competitive analysis, and pricing intelligence. With 3+ years on Upwork and hands-on experience as a Price Analyst at Hopper, I've delivered strategic insights across retail, hospitality, travel, and food industries. What I do best: ✅ Market & competitive analysis ✅ OTA & pricing competitiveness research ✅ LinkedIn lead generation & prospect research ✅ Data collection, structuring & visualization in Google Sheets / Excel 100% Job Success · Top Rated Plus · 64 projects · $80K+ earned In addition, I have experience working with social media, Canva, and influencer research on Instagram. I am reliable, fast, detail-oriented and confident that I can get any task done with speed and precision. Let's connect and make a great work together!

Making a high-stakes market or product decision? My goal is to make sure you don’t invest in the wrong direction. Top 1% Market Intelligence and Research Consultant (Expert Vetted), former Big-4, Insights250 Award Winner. I combine primary research and strategic analysis to help founders, product leaders, and executives make confident decisions around market entry, positioning, product direction, and investment. Over the last 5+ years, I’ve delivered 600+ strategic engagements and 1000+ research projects overall, maintaining a 100% client success score. My work is focused on delivering decision clarity. Most teams come to me when they are entering a new market, scaling a product, or committing significant budget, where the cost of getting it wrong is high. Where I Add the Most Value Should you enter this market and where to play • TAM, SAM, SOM sizing grounded in defensible methodology • Market attractiveness assessment and opportunity modeling • Segment prioritization based on revenue potential and adoption friction • Market entry and expansion strategy How to position and win against competitors • Deep competitor analysis including pricing, packaging, and go to market strategy • Positioning whitespace identification • Category mapping and differentiation strategy • Messaging and narrative validation Will this product or feature actually convert • Feature prioritization based on structured market signals • Customer drivers and barrier analysis • Concept, pricing, and positioning testing • Validation before scaling or fundraising Primary Research, Qualitative and Quantitative. I design and lead decision-grade research that directly informs business outcomes. Qualitative research • In-depth interviews with customers, users, and industry experts • Expert interviews including niche and licensed professionals • Focus groups across B2B and B2C audiences • Concept, messaging, and usability testing • Social listening and perception studies Quantitative research • Advanced survey design built to minimize bias • Identification of features, pricing, and positioning that drive conversion • Segmentation and clustering analysis • Feature prioritization models • Conjoint and trade-off analysis • Statistical analysis with clear business interpretation I work with both verified respondent panels and custom recruiting, including senior executives and hard-to-reach audiences. Investor and Executive-Level Outputs • Market models and evidence-backed narratives • Board-ready and investor-grade materials • Strategic decision frameworks and risk assessment • Clear recommendations on what to do next and why Selected Clients Indeed, Shopify, Johnson and Johnson, Sherpany, Velvet Suite, Nova Media, Apprize360, and multiple venture-backed SaaS companies. Selected Outcomes • Helped a US data platform reposition, resulting in +25% revenue growth after stagnation • Supported an edtech SaaS in securing $200K pre-seed through structured market validation • Drove 43,000+ customers in 3 months through positioning refinement • Research featured in Fortune and Forbes • Built and validated a US market entry strategy for a B2B SaaS company Tools and Analytical Stack SPSS, Excel, Power BI, Qualtrics, SurveyMonkey, Typeform, advanced statistical modeling and data visualization tools. How I Work Every project is structured around: • Clear business questions • Decision frameworks • Evidence-backed insights • Prioritized action plans Each engagement is designed to answer one core question: what should you do next, and why? Best Fit SaaS, tech, and growth-stage companies making product, market, or investment decisions. Please note that my minimum engagement is 10 hours or $650. I focus on high-impact, decision-critical work where research directly informs business outcomes. Keywords to help you find me: Market Research, Market Analysis, Market Sizing, TAM SAM SOM, Competitive Analysis, Business Analysis, Data Analysis, Business Intelligence, Quantitative Research, Qualitative Research, Quantitative Analysis, Data Science, Customer Discovery, Consumer Research, Customer Experience Research, Audience Segmentation & Targeting, Company Research, Research Methods, Topic Research, Online Research, Go To Market Strategy, Product Market Fit, Feasibility Study, Survey Design, Statistical Analysis, Research Papers, Marketing Strategy, Microsoft Excel, Brand Research, Research Papers, Content Writing, Internet Survey

Senior research consultant helping product, marketing, and CX teams turn customer behaviour into clear, defensible decisions. 15+ years across customer experience research, service design, and market intelligence — for clients including Nestlé, GSK, L'Oréal, Avon, AUTODOC, MM Group, Shamal Group, and many more well-known brands. Top-rated on Upwork, 5.0-star average across 45+ projects, with referrals from enterprise clients in FMCG, e-commerce, healthcare, and B2B. Where I add the most value: 🔹 CX & UX Research — customer journey mapping, touchpoint and friction analysis, NPS diagnostics, segmentation, persona development. Previously led a CX/UX research team at AUTODOC (4.2M active customers, 27 countries) where insight-driven changes lifted NPS and clarified behavioural segments used in product decisions. 🔹 Service Design — service blueprinting, frontstage/backstage mapping, journey-to-action workshops, evaluation frameworks for live services. Grounded in Lou Downe's Good Services principles, applied to both digital and physical/in-store experiences. 🔹 Market Intelligence & Strategy — competitor analysis, market sizing, brand health tracking, concept/pack/price testing (PSM), trend monitoring. Built a Power BI dashboard used group-wide at MM Group for C-level decision-making. 🔹 Quantitative & Qualitative Research, end-to-end — survey design, focus groups, in-depth interviews, diary studies, social network analysis, social media listening (Sprinklr), advertising and creative evaluations. Methodology that holds up to scrutiny. I'm equally strong in qual and quant and choose the method to fit the question, not the trend. Clients consistently flag the clarity of my briefing, the defensibility of methodology design, and how the final report actually gets used in decisions — not filed away. Tools: SPSS, Power BI, Looker Studio, Excel (Power Query, DAX), UCINET, Gephi, Sawtooth, Qualtrics, SurveyMonkey, Typeform, Miro, Notion. Sociology background (MA, Kyiv-Mohyla Academy) — I take research design seriously. 📅 Happy to discuss your project — share a brief, and I'll come back with a methodology sketch and a realistic plan within 24 hours.

📈10 years of professional expertise 📊200+ successful completed project & happy clients Hello, I’m a research and analytics specialist with 10 years of professional experience in delivering high-quality market insights, competitive analysis, and strategic recommendations. I’ve successfully conducted over 200 detailed investigations across different industries, including fintech, wellness & health, digital marketing, cryptocurrency, and connected TV. I specialize in helping startups, SMEs, enterprises, and non-profits make informed, data-driven decisions that drive growth, improve customer engagement, and outpace competitors. Whether you're exploring market entry, refining your product strategy, or analyzing customer behavior, I provide tailored solutions designed to meet your business needs. What I Offer: ▪️Market Research & Analysis: Identifying market trends, customer needs, and untapped opportunities. ▪️Industry & Competitor Analysis: Evaluating competitors’ strategies, strengths, and weaknesses for better positioning. ▪️SWOT & PESTEL Analysis: Сomprehensive evaluation of internal strengths, weaknesses, opportunities, threats, and external macro-environmental factors like political, economic, social, and technological influences to guide strategic decision-making. ▪️Distributor and Partner Evaluation: Finding the best distributors or partners that align with your business goals. ▪️Customer Profiles and Target Audience Analysis: Understanding your customers’ demographics, habits, and preferences to shape your marketing and product strategies better. ▪️Customer Development: Creating detailed customer profiles and analyzing target audiences to enhance marketing and product strategies. ▪️Custom Reports & Surveys: Designing surveys and presenting findings in tailored formats that suit your needs. ▪️Lead generation. Process of identifying and attracting potential customers to drive business growth and sales opportunities. Why Work With Me? ✅Proven track record of delivering actionable insights for over 20 teams and top management. ✅Expertise in various industries, including fintech, digital marketing, and connected TV. ✅Commitment to transparency and tailored solutions that align with your goals. ✅Flexible communication, including Zoom consultations to align on project expectations. Let’s discuss your project! Whether you need detailed research, strategic insights, or tailored recommendations, I’m here to help you turn data into actionable growth opportunities.

𝐘𝐨𝐮𝐫 𝐢𝐝𝐞𝐚 𝐝𝐞𝐬𝐞𝐫𝐯𝐞𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐚 𝐬𝐭𝐢𝐜𝐤𝐲 𝐧𝐨𝐭𝐞 𝐚𝐧𝐝 𝐚 𝐝𝐫𝐞𝐚𝐦. 𝐈 𝐡𝐞𝐥𝐩 𝐭𝐮𝐫𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐝𝐞𝐚𝐬 𝐢𝐧𝐭𝐨 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝, 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐞𝐝 𝐩𝐥𝐚𝐧𝐬 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞 𝐫𝐞𝐚𝐥 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. With a Bachelor's degree and strong expertise in business analysis and product ownership, I help businesses turn their ideas into well-defined, actionable development plans. My goal is to ensure that projects are delivered with clear requirements, realistic scope, and a roadmap for success. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼 𝗯𝗲𝘀𝘁: ▫️Translate product strategy into clear, detailed product requirements; ▫️Define key features that align with business goals; ▫️Create comprehensive documentation: SRS, BRD, FRD, user stories; ▫️Build project roadmaps and product backlogs; ▫️Align stakeholders and development teams with measurable expectations. 𝗖𝗼𝗺𝗺𝗼𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗜 𝘀𝗼𝗹𝘃𝗲: ▫️Unclear scope and shifting requirements; ▫️Unexpected project costs or overruns; ▫️Missed deadlines and delayed launches; ▫️Gaps between business goals and technical implementation. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀 𝗜 𝗽𝗿𝗼𝘃𝗶𝗱𝗲: ▫️Software Requirements Specification (SRS); ▫️Business and Functional Requirements Documents (BRD/FRD); ▫️Use Cases and Process Flows; ▫️Epics, Features, and User Stories. 𝗧𝗼𝗼𝗹𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵: Figma, Notion, Miro, Draw.io, Jira, Confluence, Whimsical, ClickUp, Lucidchart, MS Visio, Asana, Trello, XMind 𝗗𝗼𝗺𝗮𝗶𝗻𝘀 𝗜 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗶𝗻: E-Commerce, FinTech, Logistics, Transportation, Healthcare, EdTech, Wellness & Beauty, AdTech, Retail, Real Estate, CRM, SaaS, ERP 𝗖𝗼𝗿𝗲 𝘀𝗸𝗶𝗹𝗹𝘀: Requirements Gathering, Product Roadmap, Scope Management, Stakeholder Analysis, Change Management, Feature Definition, Competitor & Market Research, Agile Methodologies 📩 Contact me today — and let’s turn your ideas into a product your team can build and your users will love. KEYWORDS: Business Analyst, Product Owner, Product Manager, Technical Writer, Scrum Master, Agile Project Manager, Requirements Analyst, Process Analyst, Documentation Specialist, UX Researcher, Market Research Analyst, Project Coordinator, AI Product Manager, AI Solutions Architect, AI Requirements Specialist, AI Business Analyst, AI Strategy Consultant, AI Implementation Specialist, AI Documentation Expert, Machine Learning Product Manager, ChatGPT Integration Specialist, AI Platform Architecture, AI Product Strategy, AI Requirements Gathering, AI Use Case Development, AI Project Management, AI Transformation, AI Solution Design, AI Product Implementation, AI Consulting, AI Documentation Specialist, SaaS Product Manager, FinTech Product Manager, Startup Product Manager, Ecommerce Solutions, Retail Analytics, Real Estate Technology, Construction Software, Software Requirements, Technical Specifications, Software Documentation, API Documentation, System Documentation, Technical Documentation Writer, RFP Writer, Proposal Writer, Bid Writer, Business Requirements Writer, User Story Writer, Confluence Writer, Requirements Gathering, Requirements Analysis, Market Research, Market Analysis, Competitor Analysis, Competitor Intelligence, Market Entry Analysis, Product Market Fit, Feature Analysis, Product Strategy, Product Strategy Consultant, Product Lifecycle, Product Roadmap, JIRA Expert, JIRA Administrator, Confluence Expert, SDLC, SDLC Expert, Agile, Scrum, Sprint Planning, Backlog Management, Product Backlog, UX Research, Process Mapping, Workflow Optimization, System Integration, Technical Integration, Cross-functional Team Lead, Stakeholder Management

𝐘𝐨𝐮𝐫 𝐢𝐝𝐞𝐚 𝐝𝐞𝐬𝐞𝐫𝐯𝐞𝐬 𝐫𝐞𝐬𝐮𝐥𝐭𝐬, 𝐧𝐨𝐭 𝐝𝐞𝐥𝐚𝐲𝐬. I'm your 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐧𝐜𝐮𝐛𝐚𝐭𝐨𝐫, turning 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐢𝐧𝐭𝐨 𝐜𝐚𝐬𝐡-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 through proven systems that 𝐞𝐥𝐢𝐦𝐢𝐧𝐚𝐭𝐞 𝐫𝐢𝐬𝐤 𝐚𝐧𝐝 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐑𝐎𝐈. 🎓 Business Analysis Expert | Technical Writer | Product Manager | Product Owner | Bachelor of Systems Analysis 𝐇𝐨𝐰 𝐈 𝐢𝐧𝐜𝐮𝐛𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭: ◽ Strategic product architecture that eliminates expensive pivots ◽ Market-validated feature prioritization that users actually want ◽ Launch-ready documentation ecosystem (SRS, BRD, FRD, user stories) ◽ Risk-proof development roadmaps with built-in success metrics ◽ Continuous strategic guidance from concept to market domination 𝐖𝐡𝐚𝐭 𝐈 𝐩𝐫𝐞𝐯𝐞𝐧𝐭 𝐟𝐫𝐨𝐦 𝐤𝐢𝐥𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐭𝐬: ◽ Feature creep that bleeds budgets and confuses users ◽ Technical debt from poor initial planning decisions ◽ Market misalignment that wastes development resources ◽ Launch delays that let competitors steal your thunder ◽ Post-launch chaos that destroys user adoption 𝐘𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡 𝐬𝐲𝐬𝐭𝐞𝐦: ◽ Product Strategy Blueprint — Your path to market leadership ◽ Technical Requirements Bible — Developer-proof specifications ◽ User Experience Architecture — Conversion-optimized journeys ◽ Launch Timeline & Milestones — Accountability at every step ◽ ROI Measurement Framework — Track your guaranteed returns 𝗣𝗿𝗼𝘃𝗲𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝗵𝗶𝗴𝗵-𝗿𝗼𝗶 𝘀𝗲𝗰𝘁𝗼𝗿𝘀: Construction | Real Estate | Logistics | SaaS 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆-𝗴𝗿𝗮𝗱𝗲 𝘁𝗼𝗼𝗹𝘀: Figma | Notion | Miro | Jira | Confluence | ClickUp | Lucidchart | Whimsical Enjoy guaranteed returns. My systematic approach doesn't just launch products, it creates profitable, sustainable businesses that pay dividends long after launch. 📩 𝐒𝐭𝐚𝐫𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐧𝐜𝐮𝐛𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐝𝐚𝐲. 𝐘𝐨𝐮𝐫 𝐢𝐝𝐞𝐚 𝐡𝐚𝐬 𝐩𝐫𝐨𝐟𝐢𝐭 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥. 𝐋𝐞𝐭'𝐬 𝐮𝐧𝐥𝐨𝐜𝐤 𝐢𝐭 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. KEYWORDS: Business Analyst, Technical Writer, Product Manager, Product Owner, Scrum Master, Requirements Analyst, Process Analyst, AI Product Manager, AI Solutions Architect, AI Requirements Specialist, AI Business Analyst, Machine Learning Product Manager, AI Strategy Consultant, AI Implementation Specialist, AI Documentation Expert, SaaS Product Manager, Fin Tech Product Manager, Startup Product Manager, Ecommerce Solutions, Retail Analytics, Documentation Specialist, API Documentation, Software Documentation, Technical Documentation Writer, System Documentation, Software Requirements, Technical Specifications, RFP Writer, Proposal Writer, Bid Writer, Business Requirements Writer, User Story Writer, JIRA Expert, Confluence Writer, Process Mapping, Workflow Optimization, System Integration Specialist, Technical Integration, Agile Project Manager, Agile Expert, Scrum Master, Sprint Planning, Backlog Management, SDLC, Product Backlog, Market Research Analyst, UX Researcher, Requirements Gathering, Market Analysis, Competitor Analysis, Competitor Intelligence, Market Entry Analysis, Product Market Fit, Feature Analysis, Business Process Analyst, Real Estate Technology, Construction Software, AI Consulting, AI Product Strategy, AI Requirements Gathering, AI Use Case Development, AI Project Management, ChatGPT Integration Specialist, AI Platform Architecture, Cross-functional Team Lead, Stakeholder Management, Product Strategy Consultant, Product Strategy, Product Lifecycle, Product Roadmap, AI Transformation, AI Solution Design, AI Product Implementation, AI Documentation Specialist, Agile Project Manager, Scrum Master, JIRA Administrator, Confluence Expert, UX Research, Market Research, Market Analysis, Competitor Analysis, Requirements Gathering, Process Mapping, Project Coordinator, Sprint Planning, Backlog Management, Requirements Analysis, System Integration, Technical Integration, SDLC Expert, Cross-functional Team Lead, Stakeholder Management, Product Strategy Consultant,