I help founders and companies validate business ideas, identify the right market and customers, outperform competitors, and build practical Go-to-Market Strategies. With 500+ projects completed for international clients, a Top Rated track record on Fiverr, and years of consulting experience through TrendHills, I provide clear, structured and actionable recommendations based on deep, multi-dimensional analysis and expert judgment — not just data and generic market reports.
My strongest expertise is Market Validation and Strategy for technology startups, innovative products, and new business ideas. I challenge the assumptions behind an idea and help you determine whether the market, target audience, positioning, and business model are commercially viable.
What I can help you with
MARKET RESEARCH & VALIDATION
Market Research, Market Analysis & Market Assessment
Market Validation, Market Gap Analysis & Opportunity Assessment
TAM / SAM / SOM Analysis & Custom Market Size Modeling
Target Audience, Customer Segmentation & Market Segmentation
COMPETITIVE & STRATEGIC ANALYSIS
Competitive Analysis, Competitor Research & Benchmarking
Market & Competitor Gap Analysis
Brand Positioning & Product Positioning
Marketing Strategy & Go-to-Market Strategy
Market Entry & Expansion Strategy
STARTUP & INVESTOR STRATEGY
Startup Strategy & Business Model Analysis
Business Plan
Investor Pitch Deck & Investor Readiness
Strategic Repositioning
My approach
I don't simply validate what a founder wants to hear. I test the idea.
If the target market is too small, the competition is stronger than expected, the customer segment is wrong, or the product does not solve a sufficiently important problem, I will identify it — and help you find a stronger direction.
My background combines Economics & Marketing, financial analysis, market research, competitive intelligence and business strategy. I have worked across different industries and particularly specialize in analyzing technology startups and innovative business models.
Clients also come back to me for additional projects and recommend my work to others. My objective is always the same: give you the information and strategic clarity needed to make a better business decision.
If you are validating a startup idea, entering a new market, assessing competitors, refining your positioning, developing a Go-to-Market Strategy, preparing a Business Plan, or getting ready for investors, I am glad to help.
Market Research → Market Validation → Competitive Analysis → Positioning → Go-to-Market Strategy → Growth.
I am looking forward to hearing from you. Please feel free to contact me.
Kind regards,
Inga
The last update:
24.08.2026
Startup Consulting
Business Planning & Strategy
Management Consulting
Market Analysis
Marketing Strategy Report
Go-to-Market Strategy
Tech & IT
Market Validation
Audience Segmentation & Targeting
Competitive Analysis
Brand Strategy
Pitch Deck
Buyer Persona
Financial Analysis
Risk Management
Brand Positioning
Emerging Tech Consultation
Market Research
Financial Modeling
Feasibility Study
Alona D.
Kyiv, Ukraine
$70/hr
4.9
30 jobs
✅ I have been diving deep into the world of startups and VC fundraising for the last 6 years, helping lots of amazing projects make decisions, develop strategies, and prepare for their next investment round:
▶️ $250m+ (from Seed to Series C) raised with my assistance
▶️ 100+ projects spanning 45+ verticals
▶️ Geographical expertise: Europe, US, Canada, LATAM, Australia, Middle East, partially Asia & Africa
▶️ Waveup The Best Finance Ninja 2022: $192M in funding
▶️ Waveup Top Performer 2021: $53M in funding
✅ My expertise:
● Financial data analysis
● Pricing/cost analysis
● Customized Excel/Google Sheets dashboards
● Financial forecasting
● Pitch decks
● VC fundraising
● Company valuation
● Market research
● Competitor analysis
● Business strategy
● Due diligence & M&A scouting assistance
● Investor outreach assistance
● Copywriting
✅ My approach:
▶️ Happy to sign NDA & have an intro call ASAP
▶️ Ready to review materials for free & return with the feedback & potential next steps in 12-24h
▶️ Strive to be a reliable long-term partner bringing extra value to my clients
▶️ Always geared up to constantly learn and dive into new industries
✈️ My mission is to empower businesses worldwide by providing them with the knowledge and expert assistance they need to thrive
Business Plan
Strategy
Venture Capital Consulting
Venture Capital
Microsoft Excel
Microsoft PowerPoint
Presentations
Pitch Deck
Financial Modeling
Valuation
Market Research
Competitive Analysis
Due Diligence
Dashboard
Competitor Research
Andrii K.
Kyiv, Ukraine
$60/hr
5.0
27 jobs
I help founders stop guessing and start building the right product.
My discovery process has saved clients $100K+ in wasted development — repeatedly. Over 14 years, I’ve taken 50+ products from “we have an idea” to validated, shippable MVPs across AI, SaaS, HealthTech, and marketplace verticals.
RECENT RESULTS
✔️ Validated and designed a B2B SaaS MVP that launched in 8 weeks — early activation jumped from 11% to 16%
✔️ Led discovery for an AI-powered assistant platform — identified 3 features to cut, preventing $100K+ in wasted dev spend
✔️ Reworked onboarding for a two-sided marketplace — seller signup conversion improved by 33%
✔️ Created product strategy and investor-ready roadmap for a HealthTech startup — helped close a $500K seed round
✔️ Mentored 20+ PMs into senior roles at companies including
HOW I WORK
I run structured discovery sprints (1–3 weeks) that take you from "we have an idea" to "here's exactly what to build and why." No fluff, no endless research loops — just clarity and a validated path to your MVP.
MY SERVICES
▸ Discovery Sprints — customer interviews, JTBD analysis, prototyping, user testing, MVP definition
▸ Product Strategy & Roadmapping — vision, prioritisation (RICE, MoSCoW), go-to-market, KPI setup
▸ MVP Design & Delivery — PRDs, user stories, wireframes, backlog management, sprint planning
▸ Product Audits — UX review, onboarding/activation optimisation, monetisation, funnel analysis
▸ PM Coaching — 1:1 coaching for founders and PMs, career development, senior-PM skill training
Creator of the Product Discovery Blueprint course. Expert-Vetted on Upwork. 100% Job Success across 22+ contracts.
Let's talk about your product → message me or book a consultation.
Startup Consulting
Strategy
Product Design
Project Management
Usability Testing
Product Management
Customer Development
Lean Startup
Product Strategy
Product Discovery
SaaS
Product Roadmap
Vladyslav T.
Kyiv, Ukraine
$30/hr
4.8
72 jobs
Vladyslav is an internationally recognized expert in business planning and corporate presentations. He studied business administration at major Western business schools. Over the course of his experience Vladyslav has prepared more than 500 business plans that attracted over $100m in investments, designed over 240 business models and about 200 corporate presentations. His consulting services received 25 awards for creative and innovative business solutions.
Startup Consulting
Business Analysis
Business Coaching
Business Plan
Strategic Plan
Venture Capital Consulting
Marketing Strategy
Presentation Design
Presentations
Market Research
Kate T.
Irpin, Ukraine
$125/hr
5.0
32 jobs
I’m a Fractional CMO, Growth Marketing Strategist, and Go-to-Market Strategist with 15+ years of experience, 80+ clients worldwide, and 20+ marketing teams and functions built from scratch for startups and SMEs.
🔹 Results I’ve delivered as a Fractional CMO / Marketing Director:
• Built GTM strategy, marketing strategy, and marketing department from scratch, led a team of 17, and acquired first 1,000 active cardholders at ~$5.5 CAC for a FinTech startup
• Delivered 10× Black Friday sales growth on the same ad budget, 7× email-attributed sales & 65% lower CAC for a UK Home Décor eCommerce brand
• Grew organic traffic by 150%, doubled qualified leads & reduced CPA to $83 per direct booking for a luxury beachfront resort
• Achieved 2x email-driven revenue & 34% reduction in cart abandonment through automation and CRO for an international Beauty DTC brand
• Optimized cost per trial signup to €5.86 through targeted paid campaigns for a Print-on-Demand SaaS startup
• Successfully launched a Kickstarter campaign with 135 backers in 30 days for a wearable tech startup
• Earned media placements in Fox News, NYT & CNET for my clients
• Managed ad campaigns exceeding $100K/month per channel
As a Fractional CMO, I’ve worked with eCommerce brands, DTC companies, hotels, event businesses, educational platforms, and tech products — including apps and SaaS companies in MarTech, FinTech, HealthTech, IoT, RetailTech, and Robotics. My experience spans launch and growth stages, from market research and early SaaS marketing strategy to scaling existing growth marketing systems
I’ve also supported Kickstarter campaigns, mentored founders in accelerators, and built my own businesses and startup projects. Alongside broad cross-industry experience, this gives me an inside view of what founders are really dealing with — limited budgets, competing priorities, and pressure to make smart decisions quickly
I obtained a Master's degree in Marketing, 25+ marketing certifications across Google, Apple Ads, Microsoft, HubSpot, and others, and keep learning. I actively use AI tools in marketing, run AI-based projects, and build automations with Make, n8n, Zapier to streamline campaigns, reporting, and workflows
Over the years, I’ve been hands-on across nearly every major area of digital marketing — from Google Ads, Facebook Ads, email marketing, and email marketing automation to social media marketing, content, SEO, CRO, analytics, and marketing operations. That practical experience helps me quickly identify what’s holding a business back, where growth marketing opportunities are being missed, and which marketing strategy gaps need to be addressed first
Today, I work primarily as a Fractional CMO, Marketing Consultant, Marketing Director, and Digital Marketing Strategist — helping businesses make better decisions, lead marketing more effectively, and build systems that support sustainable growth
🔹 Who I work best with
▸ SaaS & B2B tech founders, from pre-launch to Series B, who need a Fractional CMO, SaaS CMO, or interim Marketing Director to architect a Go to Market Strategy and turn product-market signal into a scalable growth marketing engine
▸ eCommerce & DTC brands where Shopify sales have plateaued, paid CAC keeps creeping up, or marketing feels like disconnected tasks instead of a system — often requiring eCommerce growth marketing, better CRO, and stronger retention
▸ Founder-led teams needing marketing closely aligned with sales, operations, and finance — working with the CEO, COO, Fractional CFO, Sales Strategist, or internal sales team
🔹 Common engagements
▸ Fractional CMO retainer — interim or ongoing marketing leadership. I step in as your senior marketing lead, interim Marketing Director, or Growth Marketing Director, run weekly strategy and execution rhythms, manage in-house teams or external partners, and own KPIs end-to-end
▸ Go to Market Strategy for SaaS launches and new-market entry. ICP and segmentation work, market research, positioning, pricing and packaging, channel mix, launch sequencing, and a 90-day execution plan that actually ships
▸ Building a marketing department from zero. Hiring plan and roles, vendor selection, tool stack, analytics infrastructure, SOPs, and reporting cadence — so what I build keeps running without me in the room
▸ Growth marketing across paid, email marketing, SEO / GEO, content marketing, and CRO. End-to-end performance system where channels compound instead of cannibalize, with full-funnel attribution so budget decisions are driven by data, not opinion
As a Fractional CMO, Growth Marketing Strategist, and Marketing Director, I own marketing strategy end-to-end: positioning, go to market strategy, customer acquisition strategy across Google Ads, Facebook Ads, and Microsoft Ads, LinkedIn marketing strategy, SEO / GEO, CRO, full-funnel analytics, and AI-driven automation - all aligned with your sales strategy and business goals
Need a Fractional CMO? Let’s talk
Startup Consulting
Business Coaching
Market Analysis
Search Engine Optimization
Marketing Strategy
Email Marketing
Lead Generation
Social Media Marketing
Marketing Automation
Go-to-Market Strategy
Brand Strategy
Digital Marketing
B2B Marketing
Internet Marketing
Advertising Strategy
Digital Marketing Strategy
Marketing Management
Customer Acquisition Strategy
Google Ads
Project Management
Valerii K.
Lviv, Ukraine
$75/hr
5.0
1 jobs
I am an experienced and seasoned former founder and CEO in the field of technology and software engineering with over 14 years of executive-level and consulting experience.
I hold a Master of Science (M.Sc.) degree in Technology Management, which I obtained with Highest Distinction from Lviv Business School of UCU in 2020.
My expertise lies in addressing the growth challenges faced by B2B tech companies, specializing in business strategy, client success, operations, organizational transformation, and holistic management for both service- and product-oriented organizations. Additionally, I possess a strong engineering background.
I practice Client-Centric Approach in Consulting. There's no 'one-size-fits-all' solution in consultancy. Every project gets its own tailored approach, shaped by your organization's unique vibe and the height of your aspirations.
Throughout my career, I have had the privilege of working with prominent clients in the hi-tech industry, including Fortune 100, Fortune 500, and Deloitte Technology Fast 500 companies.
Business Development
Business Operations
Strategic Planning
Product Strategy
Computer Network
Design Thinking
Management Skills
Business Strategy
Fundraising
Customer Discovery
Team Management
Lean Startup
Business Management
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