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I help brands and businesses turn complex ideas into clear visual communication through branding, logotype, pitch decks, presentations, and marketing design. My work combines design execution with marketing strategy — creating visuals that not only look strong but also support real business goals: attracting investors, launching products, and building a recognizable brand. 💡 What I help clients with: • Brand identity & logo systems • Brand strategy & positioning • Pitch decks & investor presentations • Marketing presentations & sales decks • Infographics & visual storytelling • Social media visual systems & content templates 📊 Marketing & Strategy: • Brand strategy development • Marketing strategy for all communication channels • Social media marketing (SMM) strategy + compehencive implementation • Campaign concept development • Creative direction for marketing materials Many of my clients are startups, SaaS companies, agencies, and founders who need design that supports real business goals — from investor presentations and marketing campaigns to full brand identity systems. My approach combines brand strategy, marketing thinking, and visual design — helping businesses communicate clearly and grow faster. If you’re looking for someone who combines design, branding, and marketing thinking, I’d be happy to help create visuals that make your brand clear, professional, and ready to grow.

I’m a Fractional CMO, Marketing Strategist, and Go-to-Market Strategist with 15+ years of experience, 80+ clients worldwide, and 20+ marketing teams and functions built from scratch for startups and SMEs. I obtained a Master's degree in Marketing, 25+ marketing certifications across Google, Apple Ads, Microsoft, HubSpot, and others, and keep learning. 🔹 Results I’ve delivered as a Fractional CMO: • Built GTM strategy, marketing strategy, and marketing department from scratch, led a team of 17, and acquired first 1,000 active cardholders at ~$5.5 CAC for a FinTech startup • Delivered 10× Black Friday sales growth on the same ad budget, 7× email-attributed sales & 65% lower CAC for a UK Home Décor eCommerce brand • Grew organic traffic by 150%, doubled qualified leads & reduced CPA to $83 per direct booking for a luxury beachfront resort • Achieved 2x email-driven revenue & 34% reduction in cart abandonment through automation and CRO for an international Beauty DTC brand • Optimized cost per trial signup to €5.86 through targeted paid campaigns for a Print-on-Demand SaaS startup • Successfully launched a Kickstarter campaign with 135 backers in 30 days for a wearable tech startup • Earned media placements in Fox News, NYT, Telemundo & CNET for my clients • Managed ad campaigns exceeding $100K/month per channel As a Fractional CMO, I’ve worked with eCommerce brands, DTC companies, hotels, event businesses, educational platforms, and tech products — including apps and SaaS companies in MarTech, FinTech, HealthTech, IoT, RetailTech, and Robotics. My experience spans launch and growth stages, from market research and early SaaS marketing strategy to scaling existing growth marketing systems I’ve also supported Kickstarter campaigns, mentored founders in accelerators, and built my own businesses and startup projects. Alongside broad cross-industry experience, this gives me an inside view of what founders are really dealing with — limited budgets, competing priorities, and pressure to make smart decisions quickly Over the years, I’ve been hands-on across nearly every major area of digital marketing — from Google Ads, Facebook Ads, email marketing, and email marketing automation to social media marketing, content, SEO, CRO, analytics, and marketing operations. That practical experience helps me quickly identify what’s holding a business back, where growth marketing opportunities are being missed, and which marketing strategy gaps need to be addressed first I actively use AI tools in marketing, run AI-based projects, and build automations with Make, n8n, Zapier to streamline campaigns, reporting, and workflows Today, I work primarily as a Fractional CMO, Marketing Consultant, Marketing Director, and Digital Marketing Strategist — helping businesses make better decisions, lead marketing more effectively, and build systems that support sustainable growth 🔹 Who I work best with ▸ SaaS & B2B tech founders, from pre-launch to Series B, who need a Fractional CMO, SaaS CMO, or interim Marketing Director to architect a Go to Market Strategy and turn product-market signal into a scalable growth marketing engine ▸ eCommerce & DTC brands where Shopify sales have plateaued, paid CAC keeps creeping up, or marketing feels like disconnected tasks instead of a system — often requiring eCommerce growth marketing, better CRO, and stronger retention ▸ Founder-led teams needing marketing closely aligned with sales, operations, and finance — working with the CEO, COO, Fractional CFO, Sales Strategist, or internal sales team 🔹 Common engagements ▸ Fractional CMO retainer — interim or ongoing marketing leadership. I step in as your senior marketing lead, interim Marketing Director, or Growth Marketing Director, run weekly strategy and execution rhythms, manage in-house teams or external partners, and own KPIs end-to-end ▸ Go-to-Market Strategy for SaaS launches and new-market entry. ICP and segmentation work, market research, positioning, pricing and packaging, channel mix, launch sequencing, and a 90-day execution plan that actually ships ▸ Building a marketing department from zero. Hiring plan and roles, vendor selection, tool stack, analytics infrastructure, SOPs, and reporting cadence — so what I build keeps running without me in the room ▸ Growth marketing across paid, email marketing, SEO / GEO, content marketing, and CRO. End-to-end performance system where channels compound instead of cannibalize, with full-funnel attribution so budget decisions are driven by data, not opinion As a Fractional CMO, Growth Marketing Strategist, and Marketing Director, I own marketing strategy end-to-end: positioning, go-to-market strategy, customer acquisition strategy across Google Ads, Facebook Ads, and Microsoft Ads, LinkedIn marketing strategy, SEO / GEO, CRO, full-funnel analytics, and AI-driven automation - all aligned with your sales strategy and business goals Need a Fractional CMO? Let’s talk!

👋 Hi, I'm Maria - Content Creator, Social Media Manager, and SEO Content Writer with 5+ years of experience helping brands grow through content that actually works. I specialize in SaaS, AI, startups, crypto/Web3, and iGaming - fast-moving industries where the content bar is high and generic writing gets ignored. What I Do: • Social Media Management and Content Strategy. I manage social accounts end-to-end: content creation, scheduling, community engagement, performance reporting, and brand voice across Instagram, LinkedIn, Telegram, and X. • SEO Copywriting and Content Writing Blog posts, articles, and landing page copy written for both Google and real readers. I've covered SaaS, iGaming, crypto, fintech, and Web3 niches, and helped brands grow organic traffic by 40-60% in the first 3-6 months. • Ghostwriting Thought leadership articles, LinkedIn posts, and brand narratives for startup founders, crypto project leads, and SaaS executives who need a consistent voice but don't have time to write. My work speaks louder than I do, so check the portfolio below: • You'll find real examples: social media setup for an AI startup, LinkedIn promotion for a Web3 payments platform, Twitter/X brand growth for an education company, influencer marketing for a crypto project, and content strategy work across SaaS, fintech, real estate, and iGaming. • I've also volunteered for a nonprofit focused on digital literacy for underserved youth, helping them build a social media presence and write donor-facing blog content that communicated their mission clearly. The part clients always mention in reviews: 50+ projects delivered. Fast turnaround. No hand-holding needed. I think strategically about what your audience needs, not just what sounds good on paper. 💬 Got a project in mind? Tell me about it and I'll come back with ideas. Keywords: Social Media Management, Content Strategy, Social Media Manager for Startups, SEO Content Writer for SaaS, iGaming Content Writer, Crypto Copywriter, Fintech Content Writer, Web3 Marketing, Ghostwriting, Blog Writing, Copywriting, Content Marketing, Social Media Content Creation

Your site has been around long enough to have real domain authority. Your Ahrefs numbers look fine. And yet you're not ranking for the commercial queries that should be driving revenue to your business. This is what I work on. Most established businesses I talk to have the raw authority they need. They've just never built the on-page layer and content hierarchy to capture the demand that's sitting there. ─────────────────────────────── CORE SERVICES Search Engine Optimization (SEO) services across technical, on-page, off-page, local, AI, and ecommerce SEO. SEO Keyword Research & SEO Strategy SEO keyword research, SEO competitor analysis, SEO keyword gap analysis, SEO keyword clustering, commercial keyword targeting, long-tail SEO keyword strategy, search intent analysis, SEO content planning, SEO topical authority mapping, SEO keyword audit, SEO forecasting, SEO ROI analysis On-Page SEO & SEO Content Architecture On-page SEO optimization, SEO meta titles, SEO meta descriptions, SEO heading structure, SEO internal linking, SEO anchor text optimization, SEO URL structure, SEO content optimization, SEO content strategy, SEO hub-and-spoke clusters, SEO content consolidation, SEO content triage, SEO copywriting, SEO writing, SEO A/B testing, SEO landing page optimization Technical SEO & SEO Audit Technical SEO audit, SEO site architecture, SEO crawlability, SEO indexation, Core Web Vitals SEO, SEO page speed optimization, SEO schema markup, SEO structured data, SEO JSON-LD, SEO robots.txt, SEO XML sitemaps, SEO canonical tags, SEO hreflang, JavaScript SEO, mobile-first indexing SEO, SEO site migration, SEO website restructuring, SEO penalty recovery, SEO Core Web Vitals optimization, SEO crawl budget optimization, SEO log file analysis, SEO redirect mapping, SEO duplicate content resolution Off-Page SEO & SEO Link Building SEO backlinking, SEO link building, SEO digital PR, SEO guest posting, SEO outreach, SEO citation management, SEO domain authority, SEO backlink audit, SEO backlink analysis, SEO off-page optimization, SEO HARO, SEO niche edits, SEO link prospecting, white hat SEO link building Local SEO & SEO Google Business Profile Local SEO optimization, SEO Google Business Profile, local SEO citations, SEO NAP consistency, SEO service area pages, local SEO schema, SEO 3-pack ranking, location-based SEO, geo-targeted SEO content, local SEO audit, SEO review acquisition, local SEO keyword research, multi-location SEO, local SEO strategy AI SEO & Generative Engine Optimization (GEO / AEO / LLM SEO) AI SEO, AI SEO strategy, Generative Engine Optimization, GEO SEO, Answer Engine Optimization, AEO SEO, AI Overviews SEO optimization, entity-based SEO, semantic SEO, SEO knowledge graph optimization, Wikidata SEO entity construction, LLM SEO, AI SEO content structuring, SEO ChatGPT optimization, SEO Perplexity optimization, SEO entity authority, AI-ready SEO, SEO for AI search engines, Google AI Overviews SEO, search engine optimization for LLM Ecommerce SEO & Platform SEO Ecommerce SEO, Shopify SEO, WooCommerce SEO, WordPress SEO, Webflow SEO, Wix SEO, Magento SEO, SEO product page optimization, SEO category architecture, ecommerce SEO audit, Shopify SEO audit, WordPress SEO optimization, SEO for Shopify, SEO for WordPress, SEO for Webflow, SEO for WooCommerce, ecommerce SEO strategy, SEO conversion optimization, commercial intent SEO, search engine optimization for B2B/B2C ecommerce Industry SEO B2B SEO, B2C SEO, SaaS SEO, YMYL SEO, E-E-A-T SEO, legal SEO, law firm SEO, medical SEO, healthcare SEO, real estate SEO, financial services SEO, insurance SEO, dental SEO, plumber SEO, home services SEO, startup SEO, enterprise SEO, hospitality SEO, restaurant SEO, fitness SEO, education SEO, manufacturing SEO, industrial SEO, automotive SEO SEO Analytics & SEO Tools Google Analytics SEO, Google Search Console SEO, Ahrefs SEO, SEMrush SEO, Screaming Frog SEO, Surfer SEO, SEO reporting, SEO performance tracking, organic traffic growth, SEO KPIs, SEO dashboards, SEO data analysis, SEO rank tracking, SEO traffic analysis, Yoast SEO, RankMath SEO, SEO software, SEO automation, Search Engine Optimization for Google Analytics

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I build Playwright test automation frameworks that catch bugs before your users do. My last Playwright automation project reduced regression testing time by 60% – and I've helped teams cut release cycles by 70%. If your QA process is slowing you down, let's fix it. I'm a Senior QA Automation Engineer and SDET with 5+ years of hands-on experience in test automation across SaaS, Fintech, Web3, Travel, E-commerce, and Government sectors. I've built QA automation systems for startups shipping their first release, growing companies drowning in manual testing, and enterprises needing a scalable automation engineer to redesign their testing architecture. What Makes Me Different From Other QA Testers and QA Automation Engineers? Most automation engineers deliver scripts. I deliver systems. At my previous role, I built an entire test automation department from scratch with just two engineers. The result? A 70% reduction in release cycles and the QA testers team actually trusted. That's the standard I bring to every engagement — whether it's a two-week Playwright QA automation sprint or a six-month QA automation transformation. I also contribute to the QA automation community through open-source tools. I created playwright-report-server, a reporting solution used by Playwright QA automation teams to centralize test results. I'm also developing TestGraph — a dependency-aware automated test selection engine that runs only the tests that matter after each code change. These tools reflect how I think about test automation: every test should earn its place in the pipeline. My Core Test Automation Stack My primary toolkit is Playwright with TypeScript — the gold standard for modern end-to-end testing. I build Playwright QA automation frameworks that handle everything from smoke tests to complex multi-step user flows across browsers and devices. I also work extensively with: → Cypress — ideal for component testing and fast feedback loops. If your team needs a Cypress-to-Playwright migration, I handle both sides. → Playwright Python — for teams whose automation engineers work primarily in Python. Same rigor as my TypeScript implementations. → Selenium and WebDriverIO — for legacy projects needing modernization without a full rewrite. → Appium — for mobile app testing across iOS and Android when QA automation extends beyond the browser. → K6, Gatling, Locust — for performance testing and load testing when you need to know how your app behaves under pressure. What I Can Help You With Whether you need a QA tester to validate your MVP or a QA automation engineer to build a production-grade test automation framework, here's how I typically help: → Building a test automation framework from scratch — a Playwright automation architecture tailored to your app, team, and CI/CD setup. No cookie-cutter templates. → End-to-end testing and regression testing — reliable E2E tests using Playwright or Cypress covering critical user journeys. Fast, clear failures, seamless pipeline integration. → API testing — REST API testing with Postman, Playwright API context, or custom frameworks to validate your backend before UI testing begins. → Migrating from manual testing to automated testing — I build a test automation strategy that transitions your QA tester team to scalable automated testing without disrupting releases. → Cypress to Playwright migration — full migration: test conversion, framework redesign, CI/CD updates, and team onboarding. → Performance testing and load testing — K6 or Gatling scenarios simulating real traffic to identify bottlenecks before users find them. → CI/CD integration — test automation wired into GitHub Actions, Jenkins, Docker, AWS, and GCP so tests run on every push and deployment. → Mobile testing — cross-platform mobile app testing using Appium for QA automation beyond web browsers. → Software testing strategy — audit your QA process, identify gaps, and build a test automation roadmap aligned with business goals. Industries: SaaS, Fintech, Web3, Travel tech, E-commerce, Government/Public Sector. From compliance-critical fintech flows to high-traffic e-commerce and Web3 dApps — I adapt my test automation approach to your domain. How I Work I'm not a "deliver scripts and disappear" automation engineer. I integrate with your team — standups, PR reviews, mentoring junior QA testers and QA automation engineers, and making sure the test automation framework I build is something your team maintains long after our engagement. I work as an independent QA automation consultant, but I also lead a 15-engineer team at Resolvery specializing in test automation and performance testing — so I can scale up if your project requires it. If you're looking for a QA automation engineer who combines Playwright expertise with real business understanding — someone who builds test automation that accelerates your releases, not just checks a box — message me about your project. I'd love to hear what you're building