Hire the Best Consumer Segmentation Freelancers
in Ukraine

I help businesses and research teams design surveys, analyze quantitative and qualitative data, and turn the findings into clear, decision-ready reports. I can manage the full research workflow: from questionnaire design and implementation in SurveyMonkey, Jotform, Typeform, Paperform, or Qualtrics to data cleaning, analysis in SPSS or Excel, and professional PowerPoint reporting. My services include: • survey and questionnaire design • complete survey setup and testing • conditional logic, scoring systems, quizzes, and multi-step assessments • data cleaning, topline analysis, crosstabs, and subgroup comparisons • audience segmentation and data-based personas • coding and analysis of open-ended responses • identification of key patterns, themes, and implications • clear PowerPoint reports with charts, executive summaries, conclusions, and actionable recommendations I combine research expertise with strong visual communication. My reports are well structured, easy to follow, and aligned with your brand, helping clients and stakeholders quickly understand what the findings mean and what actions to take. I work with customer satisfaction surveys, consumer research, concept and product testing, employee surveys, audience research, and other custom studies. I also create complex assessments, quizzes, and multi-step forms in Typeform and Jotform, including conditional logic, calculations, scoring systems, personalized results, and automated workflows. Contact me to discuss your project!

Senior research consultant helping product, marketing, and CX teams turn customer behaviour into clear, defensible decisions. 15+ years across customer experience research, service design, and market intelligence — for clients including Nestlé, GSK, L'Oréal, Avon, AUTODOC, MM Group, Shamal Group, and many more well-known brands. Top-rated on Upwork, 5.0-star average across 45+ projects, with referrals from enterprise clients in FMCG, e-commerce, healthcare, and B2B. Where I add the most value: 🔹 CX & UX Research — customer journey mapping, touchpoint and friction analysis, NPS diagnostics, segmentation, persona development. Previously led a CX/UX research team at AUTODOC (4.2M active customers, 27 countries) where insight-driven changes lifted NPS and clarified behavioural segments used in product decisions. 🔹 Service Design — service blueprinting, frontstage/backstage mapping, journey-to-action workshops, evaluation frameworks for live services. Grounded in Lou Downe's Good Services principles, applied to both digital and physical/in-store experiences. 🔹 Market Intelligence & Strategy — competitor analysis, market sizing, brand health tracking, concept/pack/price testing (PSM), trend monitoring. Built a Power BI dashboard used group-wide at MM Group for C-level decision-making. 🔹 Quantitative & Qualitative Research, end-to-end — survey design, focus groups, in-depth interviews, diary studies, social network analysis, social media listening (Sprinklr), advertising and creative evaluations. Methodology that holds up to scrutiny. I'm equally strong in qual and quant and choose the method to fit the question, not the trend. Clients consistently flag the clarity of my briefing, the defensibility of methodology design, and how the final report actually gets used in decisions — not filed away. Tools: SPSS, Power BI, Looker Studio, Excel (Power Query, DAX), UCINET, Gephi, Sawtooth, Qualtrics, SurveyMonkey, Typeform, Miro, Notion. Sociology background (MA, Kyiv-Mohyla Academy) — I take research design seriously. 📅 Happy to discuss your project — share a brief, and I'll come back with a methodology sketch and a realistic plan within 24 hours.

As a Top Rated Plus Freelancer on Upwork with 6+ years of hands-on experience in qualitative data coding, annotation, and labeling, I turn raw words into actionable insights. What I Can Do for You: - For Researchers & Agencies: Efficient qualitative coding — open-ended survey responses, interviews, company reports, etc. I will apply codes to highlight key segments and ensure consistency in your analysis. - For AI/ML Teams: High-quality data labeling for training datasets—tagging sentiment, entities, or categories in reports, social posts, PDFs, abstracts, or any topic-specific text. Cleaner inputs for better models. - Customer Feedback & Social Labeling: Categorize sentiments, spot pain points, and highlight opportunities from reviews. Analyze tweets/comments for sentiment or trends. I am reliable, picky about details and always deliver on time.

Making a high-stakes market or product decision? My goal is to make sure you don’t invest in the wrong direction. Top 1% Market Intelligence and Research Consultant (Expert Vetted), former Big-4, Insights250 Award Winner. I combine primary research and strategic analysis to help founders, product leaders, and executives make confident decisions around market entry, positioning, product direction, and investment. Over the last 5+ years, I’ve delivered 600+ strategic engagements and 1000+ research projects overall, maintaining a 100% client success score. My work is focused on delivering decision clarity. Most teams come to me when they are entering a new market, scaling a product, or committing significant budget, where the cost of getting it wrong is high. Where I Add the Most Value Should you enter this market and where to play • TAM, SAM, SOM sizing grounded in defensible methodology • Market attractiveness assessment and opportunity modeling • Segment prioritization based on revenue potential and adoption friction • Market entry and expansion strategy How to position and win against competitors • Deep competitor analysis including pricing, packaging, and go to market strategy • Positioning whitespace identification • Category mapping and differentiation strategy • Messaging and narrative validation Will this product or feature actually convert • Feature prioritization based on structured market signals • Customer drivers and barrier analysis • Concept, pricing, and positioning testing • Validation before scaling or fundraising Primary Research, Qualitative and Quantitative. I design and lead decision-grade research that directly informs business outcomes. Qualitative research • In-depth interviews with customers, users, and industry experts • Expert interviews including niche and licensed professionals • Focus groups across B2B and B2C audiences • Concept, messaging, and usability testing • Social listening and perception studies Quantitative research • Advanced survey design built to minimize bias • Identification of features, pricing, and positioning that drive conversion • Segmentation and clustering analysis • Feature prioritization models • Conjoint and trade-off analysis • Statistical analysis with clear business interpretation I work with both verified respondent panels and custom recruiting, including senior executives and hard-to-reach audiences. Investor and Executive-Level Outputs • Market models and evidence-backed narratives • Board-ready and investor-grade materials • Strategic decision frameworks and risk assessment • Clear recommendations on what to do next and why Selected Clients Indeed, Shopify, Johnson and Johnson, Sherpany, Velvet Suite, Nova Media, Apprize360, and multiple venture-backed SaaS companies. Selected Outcomes • Helped a US data platform reposition, resulting in +25% revenue growth after stagnation • Supported an edtech SaaS in securing $200K pre-seed through structured market validation • Drove 43,000+ customers in 3 months through positioning refinement • Research featured in Fortune and Forbes • Built and validated a US market entry strategy for a B2B SaaS company Tools and Analytical Stack SPSS, Excel, Power BI, Qualtrics, SurveyMonkey, Typeform, advanced statistical modeling and data visualization tools. How I Work Every project is structured around: • Clear business questions • Decision frameworks • Evidence-backed insights • Prioritized action plans Each engagement is designed to answer one core question: what should you do next, and why? Best Fit SaaS, tech, and growth-stage companies making product, market, or investment decisions. Please note that my minimum engagement is 10 hours or $650. I focus on high-impact, decision-critical work where research directly informs business outcomes. Keywords to help you find me: Market Research, Market Analysis, Market Sizing, TAM SAM SOM, Competitive Analysis, Business Analysis, Data Analysis, Business Intelligence, Quantitative Research, Qualitative Research, Quantitative Analysis, Data Science, Customer Discovery, Consumer Research, Customer Experience Research, Audience Segmentation & Targeting, Company Research, Research Methods, Topic Research, Online Research, Go To Market Strategy, Product Market Fit, Feasibility Study, Survey Design, Statistical Analysis, Research Papers, Marketing Strategy, Microsoft Excel, Brand Research, Research Papers, Content Writing, Internet Survey