Hire the Best Consumer Segmentation Freelancers
in Ukraine

Hi! Hi! I turn survey and market research data into clear findings, practical recommendations, and well-structured, visually appealing reports and presentations that support business decisions. 📊 Survey and market research ✓ Develop research plans, methodologies, and questionnaires ✓ Program and test surveys, forms, quizzes, and assessments in SurveyMonkey, Qualtrics, Typeform, and Jotform ✓ Build branching and display logic, scoring, calculations, personalized results, automated emails, and integrations ✓ Coordinate quantitative data collection through online panels ✓ Clean, code, and prepare survey data ✓ Analyze quantitative data in SPSS and Excel, including cross-tabs, segmentation, and statistical testing ✓ Analyze interviews and open-ended responses using thematic analysis ✓ Create well-structured reports and presentations with clear data visualization in PowerPoint, Canva, and InDesign ✓ Conduct AI-assisted data analysis I have built hundreds of complex surveys and assessments, with a strong focus on usability, clean design, and reliable logic. 🛠 Tools: IBM SPSS • Excel • PowerPoint • Canva • Adobe InDesign • Qualtrics • SurveyMonkey • Typeform • Jotform • Zapier I have an MA in Sociology and have successfully completed 150+ projects on Upwork. ➜ Contact me to discuss your project!

As a Top Rated Plus Freelancer on Upwork with 6+ years of hands-on experience in qualitative data coding, annotation, and labeling, I turn raw words into actionable insights. What I Can Do for You: - For Researchers & Agencies: Efficient qualitative coding — open-ended survey responses, interviews, company reports, etc. I will apply codes to highlight key segments and ensure consistency in your analysis. - For AI/ML Teams: High-quality data labeling for training datasets—tagging sentiment, entities, or categories in reports, social posts, PDFs, abstracts, or any topic-specific text. Cleaner inputs for better models. - Customer Feedback & Social Labeling: Categorize sentiments, spot pain points, and highlight opportunities from reviews. Analyze tweets/comments for sentiment or trends. I am reliable, picky about details and always deliver on time.

Senior research consultant helping product, marketing, and CX teams turn customer behaviour into clear, defensible decisions. 15+ years across customer experience research, service design, and market intelligence — for clients including Nestlé, GSK, L'Oréal, Avon, AUTODOC, MM Group, Shamal Group, and many more well-known brands. Top-rated on Upwork, 5.0-star average across 45+ projects, with referrals from enterprise clients in FMCG, e-commerce, healthcare, and B2B. Where I add the most value: 🔹 CX & UX Research — customer journey mapping, touchpoint and friction analysis, NPS diagnostics, segmentation, persona development. Previously led a CX/UX research team at AUTODOC (4.2M active customers, 27 countries) where insight-driven changes lifted NPS and clarified behavioural segments used in product decisions. 🔹 Service Design — service blueprinting, frontstage/backstage mapping, journey-to-action workshops, evaluation frameworks for live services. Grounded in Lou Downe's Good Services principles, applied to both digital and physical/in-store experiences. 🔹 Market Intelligence & Strategy — competitor analysis, market sizing, brand health tracking, concept/pack/price testing (PSM), trend monitoring. Built a Power BI dashboard used group-wide at MM Group for C-level decision-making. 🔹 Quantitative & Qualitative Research, end-to-end — survey design, focus groups, in-depth interviews, diary studies, social network analysis, social media listening (Sprinklr), advertising and creative evaluations. Methodology that holds up to scrutiny. I'm equally strong in qual and quant and choose the method to fit the question, not the trend. Clients consistently flag the clarity of my briefing, the defensibility of methodology design, and how the final report actually gets used in decisions — not filed away. Tools: SPSS, Power BI, Looker Studio, Excel (Power Query, DAX), UCINET, Gephi, Sawtooth, Qualtrics, SurveyMonkey, Typeform, Miro, Notion. Sociology background (MA, Kyiv-Mohyla Academy) — I take research design seriously. 📅 Happy to discuss your project — share a brief, and I'll come back with a methodology sketch and a realistic plan within 24 hours.